106 - Auto Shop Marketing in the Social Media Era

106 - Auto Shop Marketing in the Social Media Era

September 17th, 2024 - 00:56:46

 

Show Summary:

In this high-energy and insight-packed episode, Jimmy Lea and James Harris, from Steer, are joined by Chris Enright, owner of Enright Automotive and rising social media personality in the auto repair industry. Chris shares his journey from technician to shop owner, the lessons he learned along the way, and how social media has transformed his business. He dives deep into creating content that connects, the tools and platforms that have worked for him, and how he balances growing a brand online while running a busy shop and being present with his family. The conversation is a blueprint for shop owners looking to harness the power of organic content and build trust with their community.

 

Host(s):

Jimmy Lea, VP of Business Development

James Harris, Steer CRM

 

Guest(s):

Chris Enright, Owner of Enright Automotive

 

Episode Highlights:

[00:05:14] - Chris shares how frustration with the industry led him to open his own shop.

[00:06:04] - He reflects on learning the hard truth about overhead and how being a tech doesn’t prepare you to be a business owner.

[00:08:03] - Chris emphasizes how management training at Vision became the turning point for running a successful shop.

[00:11:22] - Chris credits his wife for pushing him to start creating videos, which eventually led to building a powerful social media presence.

[00:13:55] - He explains how Instagram became his strongest community and why he didn't prioritize TikTok at first.

[00:17:19] - Chris highlights the viral power of tool videos and how they fuel broader reach for other content.

[00:21:12] - Tips on hooking viewers in the first 1–2 seconds and maximizing video performance across platforms.

[00:24:22] - Chris breaks down the basic gear needed to get started: a phone, tripod, and wireless mic.

[00:34:05] - He explains his daily schedule, how the batch creates content, and balances work with family life.

[00:41:05] - Chris discusses the business impact of social media, both in revenue and building trust with customers.

 

In every business journey, there are defining moments or challenges that build resilience and milestones that fuel growth. We’d love to hear about yours! What lessons, breakthroughs, or pivotal experiences have shaped your path in the automotive industry?

Share your story with us at info@wearetheinstitute.com, and you might be featured in an upcoming episode.

 

👉 Unlock the full experience - watch the full webinar on YouTube: https://www.youtube.com/watch?v=npiyTrt4Xk8

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Jimmy Lea: Awesome. Thank you so much. Glad you are being here. Oh, and we're being live streamed too, by the way, Adam, joining us from Denver, Colorado, Dwayne Duluth, Minnesota, John from, oh, Coughlin automotive in Arvada, Colorado. Oh, nice, John. Thanks for being here. Becky Witt from Lincoln, Nebraska. I think the worst roads I've ever driven on were through Nebraska.

Jimmy Lea: Becky I think you know that. Keith from Hoquiam, Washington. Keith, I hope I'm saying that right. Trish from Huntington Beach, California. How is the beach, Trish? I heard you, you really cooled off this last couple of days. That's pretty dang cool. I was down there in California at the ASCCA team weekend.

Jimmy Lea: Brandon, Roswell, Georgia. Keith Brown from Tire World. Keith is always here. He's the steady man. You and Andrew, Keith, you and Andrew. This is awesome. No, Mary Kissimmee, Florida. Nice. Nice. Thanks for joining us. Yes. Trish says it's cool, but beautiful. Of course it is. It's California. It's absolutely gorgeous.

Jimmy Lea: That's why it costs so much to live there. Keep everybody out because it costs so much to live there. Hey, I'm excited. Thank you so much for being here. This is going to be a very interesting conversation that we're going to have. As we talk about social media, spending your time on social media, where are you spending your time?

Jimmy Lea: What are you doing? My name is Jimmy Lee, I'll be the host with you today, the voice for you, so if you've got questions, we've got answers. We've got the people here that can help us to disseminate. And dissect this information and help us to understand what it is we're looking at as we look at social media as a medium of communication.

Jimmy Lea: Joining us today in our joint webinar is Mr. James Harris. Joining us from the backseat. 

James Harris: That's right. Thank you so much. Gotta stay out on the road so we can we can hit that 400 shop number again this year, Jimmy. 

Jimmy Lea: Well, I know you got to stay on the road, but thank heavens you're not driving while doing this webinar.

Jimmy Lea: That's right. Hey, not this time. We're in the backseat lounging a little bit. We're really taking it all in. 

Jimmy Lea: Oh, that's good. That's good. I did do a webinar once at 88 miles an hour. I was not driving. I was not driving. I was the passenger. We were going across the 10 from Miss, Biloxi, Mississippi. All the way through to Florida.

Jimmy Lea: So that, that was awesome. It did do a webinar at 88 miles. And I love it. 

James Harris: No I'm I'm glad to be here. Unfortunately, I don't have a driver today, so I've got to take the backseat, but I'm going to take it and try it. So we're going to take it and run with it. 

Jimmy Lea: Well, and here's James, my backseat driver.

Jimmy Lea: Thank you very much, James, for being here. 

James Harris: You got it. Appreciate it. 

Jimmy Lea: Yep. And you noticed the picture? 

James Harris: I love it. Hey, we were just having a great time in California. 

Jimmy Lea: Right? We were just there at the team weekend ASCCA. Great conference there. James was there. I was there. I thought, oh my gosh, we definitely got to get a picture of this.

Jimmy Lea: And look how long that hair is. I have got to get a haircut. Look at that. See, that's a good haircut. It's looking good. I know. Got to bust out the Flobby and see what I can do. Thank you for being here, James. We really appreciate it. We appreciate it. And congratulations on the the merger of steer and auto ops.

James Harris: Yes. A lot of great things that are going to come out of that. It's super exciting. We're really happy to have that team with us now, 100 percent working with them every day. And, you know, they're bringing great ideas. We're bringing great ideas and there's going to be a lot of things that are going to be able to come out of that.

James Harris: So we're really excited to see see what the future holds here with the steering auto ops team. 

Jimmy Lea: Oh, that's super cool. Cause if we boiled it down to it, it's a steers, the CRM auto ops is the online appointment setting, a super powerful tool for the two of you guys to come together. Congratulations.

Jimmy Lea: That's awesome. And let's bring in our main guest here, Mr. Chris Enright from Enright automotive out in Ohio. Chris, how are you? 

Chris Enright: Good. How are you? 

Jimmy Lea: Oh, we're great, man. Thank you for joining us. And your shop is like 900 square feet in the back 20 acres of your property. Isn't that 

Jimmy Lea: right? 

Chris Enright: Yeah. Back two acres, but yeah, yep, absolutely.

Jimmy Lea: Oh my gosh. How do you warn clients and customers coming in? Just watch out for the tricycles and the children clear of the playground, please. 

Chris Enright: That's right. We keep our kids away from there, I guess. 

Jimmy Lea: Yeah, that's awesome. I, you know, I do see a lot of the home at the front driveway, shop at the back. I see a lot of that in Indiana.

Jimmy Lea: I've seen a lot of that in Illinois. James, you've probably seen a lot of those as well. We've got that flagpole property at the back of the property. And that's awesome that you did that, Chris. 

Chris Enright: It's been a great journey. I constantly tell people it was a great way to start and we're ready to grow and ready to expand.

Chris Enright: So it's been exciting for sure. 

Jimmy Lea: Yeah. And you have the quintessential story of Every technician that started in the industry and became a shop owner. Chris, what is that story? 

Chris Enright: So I started out at an independent shop, then went to a dealership, then kind of mix it around in between there, between dealerships and independents.

Chris Enright: And then got frustrated and started my own shop because I thought I could do it better for cheaper. 

Jimmy Lea: Yes. And is there any, I love that you said that. Thank you. Is there anything that you didn't know that you didn't know that now, you know, as an owner that we can share? I mean, cause there's a lot of technicians that are out there and they're disgruntled.

Jimmy Lea: They're like, man, I know I could do this better. You're only paying me 40 bucks an hour. You're paying me 50 bucks an hour, but I know you're charging 200 bucks at the door. So you're putting 150 in your pocket. What did you learn? 

Chris Enright: I learned that business has a lot of overhead. You can't do it better for cheaper.

Chris Enright: And there is a lot you don't know about owning a business. When I started out running the shop, I was a terrible business owner. As most techs turned shop owners that I meet are the same way. So the two are nothing in the same, not even close. 

Jimmy Lea: It's so true, isn't it? It's so true. There's so much. So I, as I go around the country and James, I know you see this as you go around the country as well.

James Harris: Yes. 

Jimmy Lea: Super polished, wonderful technicians that can work on anything. It's like cars talk to them. They under, you understand Japanese. You work on Japanese cars. There's shops that speak German. There's shops that speak, you know where I'm going? Like the car rolls in and you say, Oh, that's what's wrong.

Jimmy Lea: Technicians, highly skilled, super talented. Service advisors at the front counter, super skilled, different skillset. Sometimes a technician can be a service advisor. Sometimes they can't. Did you find it difficult to go from being a technician to being a service advisor? 

Chris Enright: Yeah. So actually while I was at the dealership, I had a short stint where I wanted to be an advisor.

Chris Enright: So I actually worked at the dealership as an advisor for about three or four months. And I think it was two months in, I told my service manager, I want to go back. I hate this. I hated every minute of it. And so I, as soon as I could go back to being a tech, I went back to being a tech. And it's funny because now as a shop owner, I.

Jimmy Lea: You're back to 

Jimmy Lea: being a service advisor. 

Chris Enright: Back to being a service advisor and the tech. And I prefer being the service advisor most days. So I'm starting to move back, but I've also had a lot of training now too. So that has helped my service advisor side a lot of getting a lot of those training and going to training events and stuff like that has been a huge benefit.

Jimmy Lea: Nice. And those training events, what, where, what are you taking as a former technician turned service advisor, business owner? Now, what are the courses, man? What are the courses, classes that you're taking? 

Chris Enright: The very first event I made the same mistake as a lot to do and I went and took a lot of technical classes and I think I took one management class and then when I went, I actually won the scholarship to vision back in 2020.

Chris Enright: One, I think it was, yeah, 2021. And so that you have to take all management classes and that's kind of really when things kicked off. And I took several management and advisor classes while I was there. And that's kind of where things kind of took a one 80 and I started really putting it in practice.

Chris Enright: What I was learning in those management classes at the training events. So ASTA, vision, et cetera. 

Jimmy Lea: You know, there's somebody and there's probably a lot of somebodies that have that exact same story where they went to the conferences, the trade shows, the training, and they're taking all the technical classes, you know, Lucas Underwood.

Jimmy Lea: Same story. He shows up and he's meted at the door and somebody says, Hey, I see you're an owner and you're taking all the technical classes. What management classes are you gonna take? Oh, no I gotta be able to work on cars. , you need to be able to work on your business 

Chris Enright: 100%. It's it's not all about fixing cars when you start a business.

Chris Enright: I, I tell people constantly all the time online, and I spend, I would say at least. 60 percent of my time sitting right here in front of this computer, talking to clients doing paperwork, estimates, finishing up inspections, doing invoicing. You spend more time at the computer and dealing with clients than you do on the car.

Chris Enright: And so that's why it's not all about fixing cars when you want to start your own shop. 

Jimmy Lea: Yeah. So that's why people are parking in the grass now at the property because you ran out of parking lot because you're on the phone with them. You can't, you don't have time to fix their cars. 

Chris Enright: That's right. Oh my gosh.

Jimmy Lea: And you started your shop in 2020? 

Chris Enright: February of 2020 a month before all the COVID stuff. 

Jimmy Lea: That's what I was going to say. I remember where I was. March of 2020 when the world shut down, my flight was canceled and then I had to drive home. 

Chris Enright: Yeah, it was interesting timing for sure. We were very unsure of things without a doubt.

Chris Enright: And what's even crazier, I mean, it was perfect timing for us actually, because they laid everybody off except for two tax at the dealership. So I wouldn't have been working anyways. So they only kept the two, two most senior seniority guys. So. 

Jimmy Lea: Right. And you didn't have that seniority at the dealership.

Jimmy Lea: So you'd have been out. Oh my gosh. Wow. So, so clearly you survived COVID. Clearly you survived as a business, as a company. 

Chris Enright: Yes. 

Jimmy Lea: That's amazing. 

Chris Enright: Yeah, we did great. We actually doubled our revenue from year one to year three. So we did extremely well. 

Jimmy Lea: Nice. Congratulations. That's good. That's really good to hear.

Jimmy Lea: At what point did you go from, Hey, I'm going to work on these cars. At what point did you start picking up the camera to document a lot of what you're doing? 

Chris Enright: So it actually all started with my wife actually, because I kept 

Jimmy Lea: Your wife was filming all this stuff? 

Chris Enright: In the beginning, she was filming the videos for me because I kept telling her, I'm like, I need to record these videos of like my top 10 Hondas and my worst Five Hondas.

Chris Enright: And, you know, like going through and just telling people my opinions and thoughts around Honda's because of course I specialize in Honda's and I wanted as many Honda customers as I could get in the building. And so finally one day she was like here, give me the phone. Let's record this video and get it done.

Chris Enright: And that's how it all started. We recorded it in an apartment that we were staying at because we were in between houses. 

Jimmy Lea: Yeah. 

Chris Enright: That's how it all started. I started out that way doing those types of videos only on Facebook. I didn't, I wasn't doing any, hardly any Instagram or any of the other platforms.

Chris Enright: And then it was never consistent. I would do like a video here, a video there, like maybe every one a month, maybe. And then as time progressed, I was doing more consistent videos, but not really putting a ton of effort into it. And I'd always liked watching tool review videos and tool videos. And so that's when really things started kicking off.

Chris Enright: Cause I was like, you know what, if all these people are getting free tools, why can't I? And so I started doing tool review videos and got really excited about that. And so that's what got me going. And then as the pages grew, I had more technicians and shop owners asking me about the shop and my journey and how I got started.

Chris Enright: And you know, what do I recommend because I would talk about those things on my stories, but not just in my regular videos. And so that's what morphed me going into talking about the industry and talking about how I got started and what I did to fix things and what I do for marketing and CRMs and SMSs and all of those things.

Chris Enright: So it's kind of just. Worked its way naturally, which has been great. 

James Harris: Great. Chris, you tell me it started with free tools and got all the way up to where it is now, where you can really go in, dive in and talk and really benefit the whole industry. That's quite the story right there. 

Chris Enright: Yeah. It's been amazing for sure.

Jimmy Lea: I can definitely see the love hate relationship you have with all these tools and different brand suppliers. 

Chris Enright: Yes, very much so. It's mostly a love hate relationship with all of the hate on the internet. It's quite interesting. It's an interesting dynamic for sure. 

Jimmy Lea: Yeah I've seen you really pump up some tools there.

Jimmy Lea: I think, and you know what I find interesting too is your customer base. It seems that you say you started on Facebook, but man, it seems like Instagram has really taken off and that's where you have the majority of your followers. 

Chris Enright: Yeah, Instagram is, has actually been the hardest to grow, but it's my strongest community by far.

Chris Enright: And I think because in the beginning, like when I really started putting time and effort into it, Instagram was the place that I spent most of my time and put all of my effort in towards. I actually started my TikTok six months after I started all my other accounts, like actually recording them. I mean doing videos, I'm sorry.

Chris Enright: And then I didn't even put any effort into TikTok until a year later when I was already doing a bunch of videos. So I just, in the beginning, I had no interest in TikTok. I was primarily focused on Facebook, YouTube, and Instagram. 

Jimmy Lea: Well, you probably don't dance very well either. 

Chris Enright: No, I definitely don't.

Jimmy Lea: Because you have to dance to be on TikTok, right? 

Chris Enright: That's what they say. That's what David Roman says, anyway. 

James Harris: I mean, that's all Jimmy's TikTok's gonna take off. Yes. 

Jimmy Lea: Yeah, my tikTok's gonna be lit, because I can groove, man. 

Chris Enright: Oh, God, that's awesome. 

Jimmy Lea: That's funny. So you found, you started in Facebook you changed over to Instagram.

Jimmy Lea: Instagram is your better following. I didn't even know you had a TikTok stuff. So probably everything I'm seeing on Facebook and Instagram starts on TikTok, or are you doing different stuff for all the different platforms? 

Chris Enright: So I do different stuff for most of them get the same content, but I definitely record individual videos for each platform.

Chris Enright: So like on Tik TOK, I just recorded like an almost 10 minute video talking about gross revenue numbers and what the potential is of a one person shop owner. So that's what I like. 

Jimmy Lea: How does tik TOK have a 10 minute video? 

Chris Enright: I know. They actually have some people invited into 30 minute videos, so you can do 30 minutes if you're invited into that.

Chris Enright: Yeah. 

Jimmy Lea: Dude, I thought TikTok was all about the six seconds and the eight second. 

Chris Enright: They were and they, so what I tell people constantly is all of these platforms always are competing against each other and they want the users on their platform. So TikTok is trying to pull in that YouTube demographic long form.

Chris Enright: They want the long form. So they started pushing and actually, so if you rescore, if you record a full screen video, they'll actually boost it for you on purpose to give you additional views because you're using full screen. Cause they're trying to push that for people to watch. Same thing with the 10 minute videos.

Chris Enright: They're not pushing those, but they're allowing you to do longer videos. So I actually do quite a bit of longer videos on YouTube or I mean on tick talk than I do the other platforms especially when it's talking about industry stuff. For sure. 

Jimmy Lea: Yeah. So some of the Instagrams that I've seen for you that you've done on your Facebook might have one, two teens, maybe twenties that have any interaction with it, but your Instagram following is in the thousands on the same video.

Jimmy Lea: Well, it seems to be the same video. Yeah. It's probably different. But 

Chris Enright: They're similar. They're a lot of those are the same. So if I post on Instagram, those, most of those posts automatically on Facebook, I have a set up cause they're a meta. So I have it set up like that. And yeah, Instagram does really well.

Chris Enright: And even it's funny because sometimes I'll post the same video on YouTube, and one does tremendously better on one platform than the others. And then sometimes they'll all three do really well. It really depends on the video and who's watching it how they interact how it relates to people And all of that stuff matters how long people watch the video duration is a huge part of it as well So that all matters. 

Jimmy Lea: Well, and I wonder from our audience.

Jimmy Lea: Are you guys doing videos? Are you doing tik toks? Are you doing facebook? Are you doing instagrams? Are you doing some of this stuff? So i've seen royalty automotive service sherwood. 

Chris Enright: Yeah, sure. What royalty auto service? 

Jimmy Lea: Yep, dude He has blown up on TikTok. 

Chris Enright: Yeah, him and Dave's auto center.

Chris Enright: And then who is a tech working for someone else, but he's got a million followers. And he's getting ready to start his own shop again. So. Having that, because people will bring him transmissions because he's a GM transmission specialist. They will bring him transmissions from other states to have him rebuild it at this other shop.

Chris Enright: So, the power of social media is quite literally incredible. And the fact that it's free if you want it to be is even more incredible, so. 

Jimmy Lea: Yeah! So you can boost it, but you probably haven't boosted it in any of your Videos you don't see the need for 

Chris Enright: I don't boost any videos The only videos I boost is if I have some sort of affiliation and i'm getting some sort of commission from it I'll boost it because I know that my return will be back on my affiliate links or whatnot So my commissions go up if I boost it, but outside of that none of my other videos get boosted and i've had You know, anywhere.

Chris Enright: I think my highest viewed videos, like 32 million. I just had one that did like 20 million, 21 million views. So, and those are tool videos. So keep that in mind. Those are different. Typically the ones where you're like talking about industry stuff, they'll do well, like I have quite a few of those that will do well and go into the 50 to 200, 000 views, but they're not gonna.

Chris Enright: Crush it like some of these other videos. So, but I constantly tell people when I talk about social media, it's good to mix it in because you want to catch those algorithm boosts in there. Because when I hit that 20 million view video, every video I posted after that absolutely dominated and they all did extremely well.

Chris Enright: So you can ride that down and try to, you know, I try anytime that happens. I'll ride that wave as long as I can and I'll post video after video, like not all in the same day, but I mean consistently making sure I have at least one to two videos a day riding that wave for sure. Okay. 

James Harris: Chris, how are you going through picking what content to put on these videos and which content's going to hit harder on which platforms or things like that?

James Harris: How are you going through that decision process of making that choice? 

Chris Enright: So I don't so now that I hired my assistant, I am actually have been sitting down and going through my analytics and analyzing like video duration what type of reach it's reaching on as far as followers versus non followers, which I'm actually finding out some really interesting information of how to reach your core followers, which has been fantastic.

Chris Enright: But honestly. I can't, I've just been doing it now. It's been two and a half years now. Like I, you never really know if a video is just going to go absolutely viral, but you do start to get a feel for like, Oh, this video is going to do well. I recorded this video and I added this audio and it just fits.

Chris Enright: But that was not like that in the beginning. I had no idea. Like I was just throwing any audio with any video and just posting them out there and just getting them out there, which in the beginning, that's what you need to do, because just like anything, just like becoming a tech, just like starting a shop, anything you learn new, it's going to be a learning curve.

Chris Enright: It's going to take time. You're not more than likely going to go viral overnight. That's pretty rare. So you have to learn it and understand it. So now when I create a video. I just, I know the algorithm better. I know the videos better. I know the audio better. So I know how to fit things. I know how to start a video because you want to grab their attention.

Chris Enright: I used to say within the first five seconds, it's within the first three seconds. Honestly, within the first, probably one or two seconds, you have to grab their attention because people are swiping so fast now. It's quite literally crazy. So 

Jimmy Lea: I tried to watch with my son. I was like, dude, you don't even see anything.

Jimmy Lea: He's like, Oh no. Like it's a half a second for him. Yeah. For me, you got a good 17 seconds, but just kidding. 

Chris Enright: It's really short attention span. So grabbing their attention in that first, you know, second or so is absolutely huge for sure. So I've been playing around with some stuff the last few months.

Chris Enright: I don't have all the information and data yet, but it's really exciting when I do, because and I'll be sharing it all as well. Just kind of showing people what I've been finding out. 

Jimmy Lea: You're going to share this with Asta? 

Chris Enright: No, I won't but I'll be sharing it on my social media platforms. 

Jimmy Lea: Oh, good. So everybody tuned in. 

Chris Enright: Yes. 

Jimmy Lea: That's a nice hook there. Thank you very much, Chris. We all need to watch Chris's information because he's going to post it on social media. So, oh man, I had a question I was going to ask. There is questions coming in from there from our audience that I want to make sure that we.

Jimmy Lea: Address and one of them says there'll be, Adam is saying, we're going to be talking about the product in this webinar. So I don't know exactly what Adam is going to be talking about and unless he's talking about you, Chris, because I think you're the product here Avery says that they are doing Facebook and Instagram.

Jimmy Lea: They're doing Facebook and Instagram reels. Nice. You finding those reels to those translate easily over to TikTok as well. 

Chris Enright: Yes, very much so. They, I mean, it's hit and miss. They won't always do as good on Tik TOK. Sometimes they'll do better, but I personally think if you're doing those, you might as well just cross post onto Tik TOK.

Chris Enright: Now, if you originally record on Tik TOK and you have the watermarks and then you post on YouTube or Instagram, they don't typically do very well. None of the platforms play nicely with each other, except for you. I mean, Facebook and Instagram, cause they're meta. Outside of that, you really want to try not to cross post if they have watermarks on them.

Chris Enright: So I always try to. 

Jimmy Lea: Does that, is that talking to the fact that I'm going to record it on my camera, not on my Tik Tok camera or my Facebook camera? 

Chris Enright: Correct. So if you don't. Film it within the app itself, just film it on your regular camera on your phone and then post it there. Cause like if you post natively on TikTok through the app, it's going to have that TikTok watermark on there and you don't want them.

Jimmy Lea: I've seen that. I've seen that on Facebook cause I'm generally a Facebook person and most of our clients at the Institute are. Facebook heavy, so I, we have found that our Facebook almost 5 to 1, 10 to 1, 15 to 1 to Instagram. I haven't tried anything with TikTok yet, and LinkedIn, we're starting to break into LinkedIn as well.

Jimmy Lea: We've turned that on here in the last 4 or 5 months. And I'm learning a lot of interesting things about TikTok. Andrew is waiting for me to fly out to New York before they start there. Facebook, Instagram stuff, Andrew, I'll be there. And then we'll go get us a plate of trash. Keith is wondering, now Keith's in Salt Lake City, Utah.

Jimmy Lea: Keith's wondering what software, what equipment are you using for the beginner? For somebody that's just going to start, how, what are you going to suggest here, Chris? 

Chris Enright: So in the beginning, this is all you need is your phone. So this is all I use is my phone. And even to this day, two and a half years later, it's still about what I record.

Chris Enright: Probably 70 percent of my content is on my phone. If you have a newer iPhone or a newer Android phone, the cameras are quite literally incredible. If you have anything, I think it's 13 and later where it's the pro maxes. They're top notch quality, 4K, all of that. The one thing I tell people for sure to invest in is a, I have it right here, a wireless microphone.

Chris Enright: So, I have two types of wireless microphones. Either you can do DJI, which that's what this is. DJI is the brand. Or you can do Rhodes, R O D E S. So they're called Wireless Go Rhodes 2 or something like that. I don't have those here. I have someone borrowing those right now to try them out. But that's what I used when I started.

Chris Enright: So either are great quality. They're, the DJI's are a little bit more expensive, but they seem to be a little bit better quality. And then I upgraded to this. It's a DJI Pocket 3, and it has a built in gimbal on it. You can record. So if I have the screen turned this way, it's full screen. If I have it turned this way, it's vertical for short form.

Chris Enright: And that was like, I bought the creator's package. So it came with one microphone and a bunch of extra stuff. And I think that was like 629. Definitely worth buying. You know after you've started filming and if you want to buy in the beginning you can I just encourage people to really Focus on getting the content filmed and posted because so many people are critical of the videos critical of themselves critical of their voice It's natural.

Chris Enright: It's normal. You'll get over it. You get used to it what? My friend Brian Walker always says is that's what we all see and hear all the time anyway. So it's okay. It's totally fine. 

Jimmy Lea: Yeah. Yeah. I heard these exact same thing from Darren LaCroix. He says, that's what you sound like. That's what you look like.

Jimmy Lea: Get over it. 

Chris Enright: It's so true. And it's funny because in the beginning I absolutely hated it. And now I'm so used to it. It doesn't even faze me. So I've done, I have well over, I think 2, 300 videos posted on Instagram now and thousands of videos on Tik TOK as well. You just, you get used to it. It's okay.

Chris Enright: Like people are fine with that. I promise. 

Jimmy Lea: Okay. So a cell phone, wireless mic, and I totally agree with you, super props for the mic because that audio comes across and it needs to be crystal clear, easy to understand, easy. Don't make, don't force me to cringe to try and understand what you're saying. Make it easy for me to understand what you're saying has to be there.

Chris Enright: Yeah, people will watch a video with bad video quality. They will not watch a video with audio quality. So you need good audio quality. The only other thing I would say is find a good tripod. I used one, I forget what they're called, but one of the bendy Tripods that you can like wrap around stuff.

Chris Enright: And I used my under hoist stand and rolled that around and just had it wrapped around. That's what I used for the first probably year. And then I finally bought an actual tripod. So that's what I tell people. You don't need anything fancy to get started. You really just need the. Dedication and consistency to actually do it.

Chris Enright: And unfortunately, most people don't do that. They won't either get started at all, or they'll post a few videos and then stop. So you've got to be consistent because if you're not consistent, you'll never see results. Now there are some things to do after you get consistent, but the consistency gets you started.

Chris Enright: Then you start making adjustments because I've seen people post consistently and their page never grows and they get a couple hundred views every single video and it never changes. Well, that's because the content is not good, but then they never change the content, but you have to start that consistency.

Chris Enright: Then take a look at your videos and be like, okay, these aren't doing very well. What do I need to do to start making some changes? Then you start making some changes from there. 

Jimmy Lea: And next thing you know, we're signed up for ballet lessons. 

Chris Enright: That's right. Just kidding. Do the dances. 

Jimmy Lea: No. Nobody has to dance.

Jimmy Lea: There's no dancing required in these videos. So Keith is right on the same line. He pops in with another question. So he's got an iPhone. He's got a wireless microphone. Now, what software are you using? He's saying, do you use iMovie? Which I think is the software that comes with the iPhone. 

Chris Enright: Editing software is what he's asking for.

Chris Enright: So how do I edit my videos? I'll be completely transparent. I don't edit very much. I always say when I talk about social media is you can edit a whole bunch if you want. Or you can hardly edit at all. It's your choice. What I don't like seeing people do is worried so much that it needs to be a perfect video.

Chris Enright: It does not be perfect, especially in the beginning. And if it's a terrible video, it's okay. Cause no one's going to see it anyways. So just get it out there. But the editing software to answer your question, I use I've used iMovie. I use light cut, which is in software that came with my DJI. So I use light cut then you can also use cap cut and they have a free version and a paid version The free version is very good.

Chris Enright: The paid version is even better and There are some other ones like if you want to get into actual like full on editing i'm not too familiar with Those softwares, like the full on. 

Jimmy Lea: Okay, yeah, we'll put a pause right there that says, Let's start, number one. Start recording the videos, and I love what you're saying here about having that video, the one take wonder.

Jimmy Lea: It's raw, it's not perfect, people are going to sneeze, they're going to burp, they're going to have a hiccup, and it's normal, it happens. It's okay. We're not Hollywood. Not all of us have the dashing good looks of James. But we can be on that video, we can record the video and there you've got that raw footage, that raw information.

Chris Enright: Exactly. 

Jimmy Lea: Okay. So are, do you find that you like to throw a lot of words up or do you not put words up? Is that the meme area or. What do you do there? 

Chris Enright: So the only time I throw words up for me personally, as if I'm using like a meme or a trending Oh shoot. I forget what they call them now, but basically a trending meme, essentially, and I'll throw words up with that.

Chris Enright: But outside of that, I mostly want to draw attention to the video and they're all have different styles. So if you want to do something trending, then do what you see in the trending video. So if it is like a, meme style video where it's like a green screen of a character from a movie and you see a video that somebody else did and you want to take that idea and turn it into your own and it has.

Chris Enright: Captions on the top, put the text on the screen, so make sure that it's on there and use that to grab people's attention because what that does is they see the video, then they start reading it and guess what they're doing, they're staying on your video, which is going to drive views up. So yes, absolutely.

Chris Enright: And then other times I'll use it to draw people's attention to the caption down below. to have them read. If I'm trying to get a point across, like if I'm talking about why I say maintenance matters all the time or why I talk about professionalism or whatever, and then I'll write a really long story. So those are more serious videos that I'll do, but I use the real at the top to grab their attention.

Chris Enright: And I'll say, read caption below. And so that way it draws them down. So then once again, they're reading the caption while the video is playing. And then hopefully they like it and then share their opinion on the video because then that's like the trifecta, right? They're liking commenting sharing or watching the entire video.

Chris Enright: So that's what you want. You want as much interaction as possible 

Jimmy Lea: Do you find that you have to say that a lot of times do you have to remind people to like share? Comment 

Chris Enright: I try not to because you see that in so many videos I the only time I say that is in my youtube videos and my long forms and I either say it like In the beginning or I'll say it in the middle.

Chris Enright: I don't say it multiple times throughout the video I try not to I just I want to get straight to the point I found that if you're babbling on something I had to learn early on Is if you're babbling and just talking about nothing people get really bored really fast 

Jimmy Lea: You're noise. You become noise. Yeah, I totally agree.

Jimmy Lea: How do you balance this all? How, and here's what I mean. Here you are, you start the social media to get your name out there. And you get your name out there and you become more well known and people are bringing their cars to you and now they're parking in the grass because the parking lot's full and you're busy.

Jimmy Lea: Oh, and by the way, you have a gorgeous family. How do you work the repair shop, work the editing social media, and have the T I M E to show L O V E to the family? 

Chris Enright: Great question. I will be fully transparent at 5 o'clock, I'm done with the shop. So after 5 o'clock The shop is done. I was one of those people in the beginning.

Chris Enright: Like I said, a terrible shop owner didn't know what I was doing. It wasn't charging enough working until six, seven, eight o'clock at night, working Saturdays and Sundays sometimes. So just because I thought I needed to fix more cars cause I wasn't doing things appropriately. As far as the business side of things.

Chris Enright: So once I started getting that figured out, now I'm done at five o'clock every day, I come into the shop early every morning. So I have a, one of those crazy schedules. I wake up at 4 20 in the morning. I go to the gym, I come home, do all my stuff. And then I come out to the shop at 7 00 AM. We don't open till eight.

Chris Enright: 30. My assistant comes in at eight. So I have an hour of uninterrupted time by myself. And then another half hour before clients really start interacting with us throughout the day. So that gives me time to come in, record videos schedule videos. I love scheduling videos. You can go in on the apps on a lot of them and actually schedule the videos out.

Chris Enright: So that way you're not having to babysit them and be like, okay, I want to post this video today at 11 a. m. or 7 a. m. or whatever time that you feel like you want to post it that day. I just schedule it out. And I'm like, okay, today I'm going to post these two reels at these two times it's scheduled and so on and so forth.

Chris Enright: And so that's what I'll do. I'll have a lot of setup or I'll record videos in the morning. I'm taking care of a lot of that before my doors even open in the shop. And then I do come out here on the weekends and I'll do live streams on Tik TOK. I will record a couple videos. I always try to record at least a couple videos on the weekends if I can.

Chris Enright: And spend like maybe an hour or two in the shop. If I'm doing a live stream, it's a couple hours and I'll record a couple of videos and then doing a live stream for about an hour or so. But you get better with time in the beginning your reels and videos are going to take longer If you want to trim them up if you want to add transitions, it's going to take some time But now I can record a video have it posted edited cut trimmed exactly how I want it Within five to seven minutes, that's recording the video.

Chris Enright: And now we're talking like a 15 to 30 second reel. So I can have it all done within five to seven minutes. It doesn't take me long now. So I'm not spending a ton of time posting a ton of these videos. Now, some of the longer videos, of course, those take longer. Like the 10 minute video took me 10 minutes to record because I had a lot of information I wanted to get across, but those are important to me.

Chris Enright: So I spend extra time on those. 

Jimmy Lea: Wow. James, is your mind blown like mine? I thought, what the five minutes in seven? Huh? He did away. 

James Harris: I mean, that's just what happens when you really dedicate time to a craft, right? Well, you said consistency. That's what it takes on that. 

Jimmy Lea: Yeah. Carlos is asking that exact question.

Jimmy Lea: How much time do you dedicate to your writing, posting, editing, et cetera? 

Chris Enright: And it changes and I do tell people all the time because we're smaller and I'm still the only one wrenching it's a happy medium because if I don't have cars in the shop, then I don't have as much content If i'm slam busy, then I don't have as much time for content So there is a happy medium in there that works perfectly for me If you can put somebody dedicated over content creation, it's highly advisable.

Chris Enright: You can look at plenty of examples on these platforms, YouTube, whatever, where they have either hired somebody or they brought somebody in house that's already working there and they just put them over social media and you can see the growth instantaneously by someone actually spending the time, dedicating the time, recording the videos, posting them.

Chris Enright: Now that's not free if you hire somebody, but it's still free marketing. So anytime you can get free marketing out there, you're going to be benefiting yourself and it's going to take time. It's not going to happen overnight. I feel like all marketing takes time. But it's worth it for sure. So I would say if you can spend.

Chris Enright: And it doesn't have to be every day, but as a total for the week, an hour a day. So five hours a week, I think that's more than enough time to get plenty enough content and you can backlog it. So I have videos and content backlogged for weeks sometimes where I have enough videos on there that I can just.

Chris Enright: Post as I get them. And if I get busy in the shop and I can't record any content, I will just use those videos and drain them out until I get, you know, where it's a happy medium again, and then fill up my phone again with more videos and do it that way. It's such a great way to do it. Don't feel like.

Chris Enright: One of the biggest things you want to do when you get done with a video because you're so excited about it is post it. And you don't want to just post them all at the same time. If you post videos back to back to back, almost all of them will tank. None of them will do good. Just spread them out.

Chris Enright: Don't post more than a certain amount of times. Each platform is different and they change it constantly. So if I tell you today, here's what they want. Yeah, it'll change by tomorrow. So I'm not even gonna waste your time with that. But if posting one a day is where I would recommend, starting two to three times a week is an even, is a good starting place.

Chris Enright: As long as you're posting a minimum two to three times a week, that's gonna help at least get you started.

Jimmy Lea: Two to three times a week, once a day. Do you oh man, I have so many questions. Do you post them only when you're working in the shop or do you also post on holidays? And, oh my gosh, I don't ask three questions at the same time ever, but I'm asking you three questions because I also, in the scheduling, how far out do you have things scheduled?

James Harris: That was my question, Jimmy, right there on the spot. When you said you had a backlog of videos and you run that through, it runs out. I just am interested in how far out you can get sometimes of planning that out, especially when holidays and busy times are coming up for you. 

Chris Enright: So anytime I'm on like vacation holidays or anything, I schedule those days out and I stay off social media.

Chris Enright: So I want that time to be with my family and I will, I'll even turn off all my notifications, nothing on, I mean, most of my notifications are turned off now anyways, because I get over a hundred an hour now. 

James Harris: It must be nice to be popular, Chris . 

Chris Enright: I don't know. Someday it doesn't feel like it.

Jimmy Lea: As soon as he starts getting some dance lessons, it's going to triple. 

James Harris: It's over.

Chris Enright: Right. That's right. But I'll, I usually schedule them out and this goes up and down. So I do like right now I have nothing scheduled. So I will just post them as the days progress. And I always try to post two reels a day on Instagram and it doesn't always happen. So these are just rules of thumb. I like to try and follow.

Chris Enright: But I don't hold myself to such a high standard that if I mess up, I'm like, Oh, you know, everything's going to go down the tube. It's okay. If I took a week off, my Instagram is not going to burn and crash. People are still there. No one's going anywhere but I will have them booked out on average usually two to three days Sometimes a week, especially if i'm on vacation I will record a ton of videos while i'm on vacation and i'll have two videos post every single day while i'm gone on Vacation and I don't do anything with them I just let them do their things and I might check in Maybe once while i'm on the trip if I have some time and I have some time to myself I will but if not it is what it is.

Chris Enright: i'll get with everything when I get back 

Jimmy Lea: Yeah, I'm sure when you're on vacation, it's 420 a. m. and you just, bing, wake up. 

Chris Enright: That's exactly right . 

James Harris: Chris, I guess with obviously your presence has grown a lot here over the last couple of years, and I'm sure a lot of people that are thinking about doing this, one big question that pops up for them has to be, how is this going to help grow my business?

James Harris: Have you seen a huge correlation there of, As your social media presence has grown. So has you know, the presence of your shop and as well as utilizing other tools that you use, how do you tie those together? 

Chris Enright: So yes and no. And why I say that is yes, I've seen growth as a business, as a whole. But I've also done my social media quite differently than like what you see, like a realty auto service or a Dave's auto center.

Chris Enright: So on and so forth. I have done mine and turned mine into an additional business. So I actually make quite a bit of revenue for my social media, which is, you know, comes along with my business. But as my social media has grown, my business has grown too on top of that. Because I'm paying for marketing and I'm paying for, you know, things like that and doing blog posts and having my marketing company, put that on my website, all of that comes full circle.

Chris Enright: Now if you don't do what I did and turn it into an additional business, then yes, absolutely. You're going to see growth. You're going to see clients come in. You can walk, go watch these other pages and you'll see they'll do videos. This person came in from some other state because they've been watching them on TikTok and because they trust them because they're showing Their process and why they think it's important and why you shouldn't do this And why we think you should do that giving their opinions in real life scenarios Our industry as we all know it There's just an unfortunate trust factor that people have an issue with shops.

Chris Enright: So if they find someone that they're trust They trust online They're going to bring their car to you if you're semi local even if you're far like me now I have lots of clients that drive an hour to my shop. I'm in a rural area I'm in a town of 400 people. So i'm not in a huge city and People will absolutely drive to you and come to you if they trust you.

Chris Enright: I mean the proof is in like collaboration and content creators and social media influencers because people trust those people. So your shop is becoming like a content creator or a social media influencer. It's the same idea, just you're just making the content slightly different.

Chris Enright: Did you see that thought just evaporate? Oh, I got it. Who's your audience? Who are you making your videos for? Because you're a shop owner and you have clients, you have customers. I see a lot of your videos. They're tools. Which would say technicians and DIYers and that's a different market. So, who's your audience?

Chris Enright: My audience is technicians and shop owners. I mean, I don't cater to DIY. I mean, I talk all the time that I don't have any interest in helping the DIY community. I have nothing against the DIY community, but I tell people all the time. It's how I support my family and my wife and kids. So I don't want people to fix their own stuff.

Chris Enright: It's okay if they do, but I would prefer them to bring it to my shop and have me fix it because. I got to pay my bills and support my family. So I cater to shop owners and technicians and I can cater to the to the consumer as well. So now that I've hired Abby, we are starting to do more types of videos and I call them interview style videos where she'll come up and ask me a question.

Chris Enright: And then I answer those questions. So like the most recent one we did is what vehicle I think will make it to 200, 000 miles. And those types of videos are going to reach. Consumers because who all is going to comment on that video first? It's going to be anybody who hears me say their vehicle Second is anybody whose vehicles over 200 000 miles that I didn't mention in the video Or anybody who disagrees or agrees with me?

Chris Enright: So those videos get a ton of interaction and they're going to reach a different type of consumer base So i'm adding those it was always just really hard to interview myself So until I hired somebody I wasn't doing those videos, but now that she's here. We're adding as time progresses. So that is my goal is to start adding those into my normal content as well.

Chris Enright: So then I'll have the trifecta because I'll reach a huge avenue of people for sure. 

Jimmy Lea: Yeah. And I think within that third realm of those that disagree with you is all those technicians that say, Oh yeah, but this car is going to make it in this car. And I have this car that made it and dah.

Jimmy Lea: And I saw that video that you did that Abby recorded you and you were talking about. This vehicle. Now, between this year and this year, they had a known engine problem. It was bad. So you want this year to this year? Cause those are the best years. 

Chris Enright: Correct. Yeah. And it shows your expertise in that area as well.

Chris Enright: So, and then if you look at the comments on that video. There's tons of comments in there with people with those civics talking about how, yeah, I've just hit 300, 000 miles and it's been a great vehicle. So on and so forth, that video did really well. I think last time I checked it was over 150, 000 plays.

Chris Enright: So, and for that being our first interview type video, I was ecstatic with that. So we're going to do more of those because again, that's going to reach those consumer level people because they want to know what an expert in the industry is saying about. Vehicles because they may be in the market to buy a used vehicle. 

Jimmy Lea: Yep. And here we are, we're reading the consumer reports where we, the public, I, and I include myself because we, I just went through this process myself. What vehicles do I want to go after? What vehicles do I want to avoid? I'm going after the consumer reports. I'm digging into this. And then I thought, Hey, wait a second.

Jimmy Lea: I happen to have a very large knowledge base. I can tap into called technicians across America. 

James Harris: Absolutely. 

Jimmy Lea: And so, the vehicle that we honed in on is a Toyota Venza. 

Chris Enright: Nice. They're great. 

Jimmy Lea: Yeah. V6. Great vehicle. Great vehicle. 230, 000 miles on it. We anticipate hitting 300. No problem. It runs like a top.

Jimmy Lea: It is so dialed in. It's such a good car. 

Chris Enright: I tell people all the time I am the perfect example of what I preach. My daily driver has 438, 000 miles on it. Our loaner vehicle has 275, 000 miles on it. And my other Ridgeline that I drive has a 281 or 282, 000 miles on it. I practice what I preached all my clients that if you maintain and keep a car it'll last you a long time.

Chris Enright: You just have to maintain it and keep it. So, 

Jimmy Lea: yes. And I maintained my Ford F 150 well over 200, 000 miles. Love it. I did have to pay for it.

Jimmy Lea: But yeah that's super cool. Very good. So there are advice to everybody. Oh, Carlos is asking. He says, I missed it. What did you say to record? What did you say? Programs to edit Chris, if you go over that again. 

Chris Enright: Oh, yeah, absolutely. So editing, you can use iMovie, CapCut, free or paid version.

Chris Enright: So CapCut, C A P C U T, LightCut, so L I G H T, cut. And actually those would probably be the top ones to use. I would say if you're on an iPhone, if you're not on iPhone, then use CapCut or LightCut. Those are both pretty good platforms. They don't have a, CapCut has more bells and whistles. And then to record, I would say an iPhone or an Android, a newer phone.

Chris Enright: So iPhones would be like. 13 or newer and I don't know androids, I'm sorry. And then if you want like an actual camera, this is absolutely what I recommend. It's the DJI pocket three. 

Jimmy Lea: Okay. But no, I'm going to include here, Chris, you need to tell people that they can't buy that camera until they've been doing videos for a year.

Jimmy Lea: You do it from your cell phone because it's in your pocket. You do it from your cell phone because you've already got it. You don't need to go out and spend thousands of dollars. Yes. By the way, I just bought that one. Mine was 670. I have the exact same creator version with the extended battery and the tripod and the gimbal.

Jimmy Lea: Yeah. They're fantastic. Yeah. So if you record for a year from your cell phone using the DJI or mobile, I have mobile microphones. Okay. Yeah. Pretty good. Mine were 150 bucks. Yeah. That's not bad. 

Chris Enright: No. 

Jimmy Lea: And DJI DJ, I agree that DJI is a very top quality microphone. Yes, really well, 

Chris Enright: very much so. And actually the the new DJI microphones have what's called 32 boat, 32 bit float.

Chris Enright: And so normally when you would like record a video and if there's an air hammer in the background or an impact, the audio cuts out, the new ones don't do that. Because they have the 32 bit float. So it is nice if you are worried about that or you have a ton of noise in your shop all the time, I would recommend doing that because you're gonna have a lot of audio cuts if you're close to that impacting your air hammering. So. 

Jimmy Lea: Nice. Nice. Very cool. Boy, man, so much that we covered here today. It's absolutely phenomenal. I think we need to bring this plane into land here for a few minutes. Last bits of advice, Chris, and then James, we'll go to you. 

Chris Enright: Get started, stay consistent, be willing to learn and grow and look at yourself and realize that you can make improvements and adjustments in your content consistency matters, but good content is good content.

Chris Enright: So at the end of the day, that's what truly matters. 

Jimmy Lea: Love it. 

James Harris: Awesome. Awesome. Yeah. I think a big thing that I've taken from. Not just this particular webinar, but everything you can be involved with is just always keep your mind open and really put yourself in situations of you never know what that next big light bulb is going to be, or who's going to be in front of you.

James Harris: Someone like Chris, who has all this knowledge and all this expertise in something that maybe you're not doing to grow your shop. There's always so many tools out there and so many different ways to approach things. And I think that I've learned a lot today. You know, luckily my generation is at least within social media, but do I use it every day?

James Harris: No. So it's always great to hear, how are you using it, Chris? What's going on there and just get a lot of these questions answered that are always out there. 

Jimmy Lea: Nice. Yeah. I've loved it as well. I've loved it as well. One last question from John. What would be the best platform to start on B does that matter?

Chris Enright: Facebook. 

Jimmy Lea: Oh, start on Facebook. 

Chris Enright: Yeah. Facebook typically is like you guys found is where most of your core target audience is going to be. Now, the best way to find out is ask your clients. Just when they come in and get, pick up their vehicle or drop off their vehicle and say, Hey, we're looking to start social media.

Chris Enright: We'd love to know what platforms you use the most. That's the best way to find out. But I have found that Facebook and Instagram are typically the two most common ones that everyone uses, but. Your demographic may be different, and they may be using TikTok, and that's what they're on. Because there is a common misconception that TikTok is a much younger demographic.

Chris Enright: And while, yes, there are a lot of younger people on TikTok, my demographic is still older than what you see, the lower age demographics. Like, I don't have 13 year olds following me. My youngest followers are around 25 years old, and then up to 35 years old. So you're still going to target a different demographic either way.

Jimmy Lea: Nice. I like that. Okay. So we're going to start on Facebook. Would you also suggest that because it is Facebook, it's meta, you just instantly share it to Instagram as well? Yeah. As well. It's free. It's easy. It's a click a box and you're good. 

Chris Enright: Very much so. Absolutely.

Jimmy Lea: With that, we're going to close this down, my friends. Thank you very much for joining us. Make sure you check out steer as a CRM because you're going to get busy doing all this social media stuff. You need to set up all that automation, James, right? I love it. You got it. You nailed it, Jimmy. Set up the automation, tie it in with your point of sale system.

Jimmy Lea: So your automatic reminders, your appointment reminders, your decline services, your happy birthdays, your thank yous, your review requests. They all go out automatically because you're out spending your time recording some social media videos to post on and, you know, get yourself some dance lessons so you can be on TikTok too.

Jimmy Lea: Chris, thank you so much for your time. I really appreciate it, brother. This has been absolutely phenomenal. My name is Jimmy Lee. I am with the Institute. You have advisors, managers, owners that are looking for coaching and training. If you are one like Chris that started it out. In the industry, decide you were going to do it on your own.

Jimmy Lea: There's things you don't know that you don't know. We at the Institute would love to help you out. There are quite a few training instructional videos that are available. Check us out on YouTube, check us out on our website. A lot of information that can start your solid foundation. And then if you're ready to take it to the next level, we'd love to go there on that journey with you.

Jimmy Lea: Upcoming events in October, eight through 12. Five day service advisor training, super intensive in Ogden, Utah, at the headquarters of the Institute. If you have service advisors that need training, bring them our way. We would happily give them that solid foundation to build off of so that they can definitely help you as a shop to grow and be bigger and better.

Jimmy Lea: And then in February, we have the summit, Amelia Island, Florida. It's going to be amazing. Can't wait. I'll see you there. Thank you very much, guys. We'll talk to you soon.

Jimmy Lea: Stuart must still be here. 

Stuart Heywood: I'm here. 

James Harris: Stuart coming in clutch.

James Harris: All right. So that was awesome, man. That was awesome. 

Chris Enright: Thank you. I appreciate it. I had a good time. 

Jimmy Lea: Thank you. Yes. Thank you very much. And good luck to you. I, the balance is where I think a lot of people are going to get hung up. They're going to want to put so much into this social media. I love that you really narrowed it down to say, Hey, no more than an hour a day.