130 - Look Good, Feel Good, Perform Great – How Branding and Culture Drive Team Excellence

130 - Look Good, Feel Good, Perform Great – How Branding and Culture Drive Team Excellence

July 2nd, 2025 - 00:58:42

 

Show Summary:

What if your shop’s uniform was more than just workwear? In this episode, Jimmy Lea is joined by Leah Grubb, founder of Green Bolt Printing, to discuss how automotive shops can turn everyday apparel into a strategic tool for branding, leadership, and culture. Leah shares the origin of her company, born from firsthand experience in multi-shop growth, and explains how the right look can foster pride, unity, and even performance. From choosing the right fabric to using color with purpose, this conversation unpacks the overlooked power of uniforms...and how to get them right.

 

Host(s):

Jimmy Lea, VP of Business Development

 

Guest(s):

Leah Grubb, Founder & CEO of Green Bolt Printing

 

Episode Highlights:

[00:00:23] - Apparel is often the first impression before a customer ever visits your website or talks to staff.

[00:02:35] - Leah shares her journey from rapid shop expansion to founding Green Bolt Printing out of operational necessity.

[00:04:47] - Reframing uniforms as a shop's “constant visual identity” enhances culture, pride, and morale.

[00:08:16] - Rebranding with color and design transformed the team’s enthusiasm, professionalism, and sense of identity.

[00:10:15] - Differentiating technician uniforms still matters, even if they aren’t customer-facing.

[00:14:24] - Biggest mistake shops make: not involving their team in apparel choices.

[00:19:10] - Fit, function, and thoughtful design choices affect confidence and job satisfaction.

[00:24:04] - Unified looks can range from strict uniforms to flexible, branded individuality, find your shop’s identity.

[00:37:10] - Merch stores only work for retail-forward brands or customer loyalty rewards, not just selling uniforms.

[00:49:43] - Use color intentionally: blacks evoke sleek professionalism, while red, blue, or green can cue emotion and expertise.

 

In every business journey, there are defining moments or challenges that build resilience and milestones that fuel growth. We’d love to hear about yours! What lessons, breakthroughs, or pivotal experiences have shaped your path in the automotive industry?

Share your story with us at info@wearetheinstitute.com, and you might be featured in an upcoming episode.

 

👉 Unlock the full experience - watch the full webinar on YouTube: https://www.youtube.com/watch?v=16XGiHzhxKY

 

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Episode Transcript Disclaimer
This transcript was generated using artificial intelligence and may contain errors. If you notice any inaccuracies, please contact us at marketing@wearetheinstitute.com.

 

Episode Transcript:

Jimmy Lea: Good morning, good afternoon, good evening, or goodnight, depending on when and where you're joining us from today. It is a beautiful day outside. The power is out in Las Vegas, and that's okay. We're okay with that. We have such exciting conversations to happen today. I'm so excited to have you here with me, my friends, as we have this conversation to talk about something that affects every customer interaction.

Jimmy Lea: Today we are gonna talk about this and before any word is spoken. There's something that happens, and our discussion today is with the founder of Green Bolt Printing. She helps automotive shops all over the country turn their gear into a leadership tool, from bold branding to team building through apparel.

Jimmy Lea: She understands how a look can drive culture, confidence, and performance. She's just not about putting logos on shirts. It's about uniting teams through identity. Give a big round of applause as we help to welcome the incredible Leah Grub. Leah, I'm so excited that you are here with us today to talk about your business and what it is you do to affect the shop's company culture and everything that goes with it.

Leah Grubb: Me too. Thank you so much for having me. I'm looking really forward to today. 

Jimmy Lea: Yes. This is gonna be a great conversation that we're gonna have to talk. I know you've got a lot put together with a PowerPoint and a presentation. So with that I'm gonna turn it to you as questions come up, just be understanding that we're gonna interrupt and ask some questions.

Jimmy Lea: Yeah. Because marketing is so much fun. This interaction happens before a website. I mean, it's not a website. This is our apparel, this is what we're doing that we wear. Has a uniform to be part of the team. Every team has a uniform and we're now part of it. So Leah, we turn it to you. 

Leah Grubb: Awesome. Thank you so much, Jimmy.

Leah Grubb: Hello. Hello everyone, and thank you again for joining me on this Wednesday afternoon and on a holiday week, nonetheless. I wanna start kind of with the concept and how we frame things before we dive in here, right? Because up until today, what you were to work right, is just kind of that what you wear to work.

Leah Grubb: So instead, I'm want to talk about how it can be so much more than just a uniform and instead your shop's visual identity. And I'm gonna be using that word. A lot, and I'm a bit of a fast talker too here. So, because these t-shirts and polos are something that you wear to work every single day, they can be the very vehicle that creates a feel good, ready to perform environment that achieves excellence.

Leah Grubb: But before we dive in, I do want to tell a little bit of my story here. Because right before I founded Greenbelt, I was working as a marketing director for two local automotive shops. One of them was C and J Automotive. And there I am, right there on the end. And at the time we had two shops. One was our HQ that was founded in 1988 and the other one was a second shop.

Leah Grubb: About 20 minutes down the road that was established. Very recently, I guess 2015, so 10 years ago, comparatively to 1988. Then within about a span of a year and a half, we expanded to not just the third location, not just the fourth location, but five locations in, yeah, about a year and a half in total.

Leah Grubb: Within the next closest one being 40 minutes from our hq, one being in a completely different state. New Jersey. Now you could say that we were learning how to build a rocket ship on the way up, or a parachute on the way down, depending on your outlook for that day, because if that wasn't enough, we decided to rebrand and revamp all of these locations.

Leah Grubb: And this was all at the time of. That post COVID supply chain issue, remember this the toilet paper shortages of that time. So it was a bit of a headache to say the least. And doing it at this scale and in this timeframe exposed a lot of flaws in the screen printing and embroidery industry that I thought could be approved upon.

Leah Grubb: So much so that when my employers decided that, that we decided that we could do something better with this. So Jack, who is right there in the center, and then my other employer at the time who owned a collision shop bootstrapped the idea and Greenbelt was born. And I'm saying all of this because I'm sharing a few other stories from my time in this career because Greenbelt truly was born out of necessity and not just general necessity.

Leah Grubb: Right. Actual specific necessities from growing auto repair shops, and that started with the rebranding process. We had to dive deeper into our brand and our visual identity. And where is that? Not if the most prevalent than in the clothing that we're wearing every single day. You don't need to go through a rebrand of your apparel to do all this.

Leah Grubb: Actually, the main thing I want you to do is to reframe your idea of what uniforms are as you know them, right? Uniforms are for identification, for functionality. They help people identify who works where, like going up to someone in a red shirt at Target and hoping they work there. 'cause a lot of people are wearing red t-shirts.

Leah Grubb: So, or functionally they're just more durable for the wear and tear of the day or the task at hand, or protective, like high visibility gear. But what if we took that one step further and recognized uniforms for their higher purpose that they can serve as a consistent or constant visual identity? And that's gonna be our tongue twister of the day because.

Leah Grubb: If you move past uniforms, just being used for purely identification purposes or purely functional needs, a uniform can reinforce a shared identity, build a sense of pride, boost morale, and set expectations, ideally positive ones, both internally and externally with your customers. Because the reality is uniforms are one of the most visible, consistent expressions of your brand and your culture.

Leah Grubb: Your team wears them every day. Your customers see them first. I. That's powerful. So when you start thinking of uniforms as a constant visual identity and not just the thing you're wearing to work every single day, you unlock their real value as a tool to shape how people feel about your shop and how they feel inside it.

Leah Grubb: So another story time again, right? With c and j, this new concept, this new way of thinking came into play during that rebrand because we especially had to think about where this brand was going to be seen. Would it look good on a mailer, on social media, on a street sign, and of course on people and on our.

Leah Grubb: Buildings. So the current logo already had to go through some refinement to look good for social media, right? There's our social media profile photo, and then it had to go through more refinement to be cost effective, and in some cases even possible, as in just actually able to be embroidered and put on physical products.

Leah Grubb: So then it became this, and then if you look at these suites of logos, it's. A classic auto repair shop logo. You have the wings. And some might say it's dated, especially if we use the full logo and some may say it's cluttered with those cars or things like that, but it's simple, clean to the point.

Leah Grubb: We were a local family owned, rooted in history or vintage depending on when you were born for 1988 at Auto Repair Shop with a friendly and personal service that we wanted to be known for, that our customers knew us for, but we wanted anyone for their first impression to also know us for whether we were there to talk with them about our history or not.

Leah Grubb: And thus our new brand suite was developed and our identity was finally realized, not just in the logo, but in now some red and blue colors that fed into this new visual identity that created a sense of pride within our team. And everyone could agree this was our shop and this is our look so much more so than the black and white chrome or and what it was beforehand.

Leah Grubb: And just look at the, okay. I have a 

Jimmy Lea: question. 

Leah Grubb: Yeah. 

Jimmy Lea: That is a significant rebrand to go from the black and white to adding color to being the red and blue. What did that do to the team? The performance, the culture, the feel of the shop? What happened internally when you did this? 

Leah Grubb: Yes. So when we first revealed this new logo, I mean, the reactions were just like that sick.

Leah Grubb: Like it's a logo you could put on a crew neck or a t-shirt, and it looks like maybe a vintage, I don't know, like alcohol brand or some of something else that you would've dug up out of your dad's old box of stuff in the attic. And now it's like worth. A lot more money. Right. There was so much more character to it where people now are just like, no, put it on a t-shirt for today.

Leah Grubb: It's become a brand more so that not just only for the uniform and what they wear to work every day, but they're getting casual t-shirts and casual hoodies that they wanna wear out and about because it just looks cool. It looks vintage. It's a, it's. Providing them a certain identity out and about even that's related to their work.

Leah Grubb: So it's advertising on our end, but it's also just something they feel good about wearing. There's pride in what they're wearing now. It's more fun. You know, we were a really fun shop. 

Jimmy Lea: It changes how they show up. It changes how the, their mindset is, it changes how they show up for work every day.

Jimmy Lea: You know, even to the technicians. So technicians in the back of the shop, they're not necessarily always seen. Usually it's the front counter, the front desk. Where you've got the polos and whatnot. Yeah. But then you've got t-shirts. 

Leah Grubb: Look at that kind of comparison in our teen photo from before with the old brand.

Leah Grubb: And we're all black and white and it's just a kind of typical thing to now how we put this brand together, red and blue, and we actually strip it away from the off from white to like an off white. So again, vintagey, with time beginning that timelessness and, you know, nodding back to our founding in 1988 and now we're wearing all colors, we're wearing dark navy, we're wearing gray, we're wearing some reds, and we can still and have fun with it.

Leah Grubb: Right. 

Jimmy Lea: Okay. So John's got a question and I want to ask his question then I've got another question behind his. How important do you think it is that technicians who are not customer facing to have their uniforms as well, are you thinking logos matching or full uniforms? 

Leah Grubb: Yeah. So if they're not fully customer facing we can do less branding on it per se.

Leah Grubb: Right. So you, for someone customer facing, you might wanna have on the polo a left chest or even something on the back too for when they're turning around. Yeah. But if they're always in the back and they're not really engaging with customers, you could maybe just do one placement on the t-shirt one to still functionally.

Leah Grubb: Identify that this person works here, that this person working on your cars and someone random off the street, they work here. So you still want that identification aspect. 'cause that's gonna build accountability and just build some communication between the customer and the technician that you don't have to say like, oh, don't worry about that guy over there.

Leah Grubb: He does work here. We swear. But you can kind of pull it back and we get some cost effective options there. But you also have to again, consider what if that those one-off times when the customer does like, want to talk to the technician too, right. That they're still looking like you want them to represent the shop and how you want that to look, but doesn't have to be.

Leah Grubb: Full out matching with the service advisors and service managers in that way. 

Jimmy Lea: Okay. So, and back to your picture with the rebranding, you went from all black to a rainbow of colors. 

Jimmy Lea: What was the mindset or what's the algorithm? What's the idea of. Who gets to wear black? Who gets to wear gray?

Jimmy Lea: Who gets to wear blue? Who gets to wear the off white? What? What's the mindset there for the shop? 

Leah Grubb: Yeah, so for that mindset, we went with that functionality too. So we're still blending in the same pre ideas of a uniform with functionality and identification, but now we're just adding more identity and more values and more emotion into it.

Leah Grubb: So the technicians still are primarily wearing black. Because it's a dirty job, right? Like we're not having them going back in those light gray polos. We'd probably never see them looking like that color ever again. So pure utility, the technicians are all in black. But then we also have a line of a lot of casual t-shirts that they can wear out and about and are like, not allowed in the shop because they're nice, like ivory colored and things like that.

Leah Grubb: Whereas the service in the front, you know, it's a little bit of a less dirty job. Maybe you're in the back just every now and then, but they're not. It every single day. So they're able to wear those light gray polos, those red polos, the navy polos and things like that. 

Jimmy Lea: Cool, cool, cool. I love that. I love that.

Jimmy Lea: I, there was a shop I went into Eric, Eric has a screaming mullet from straight outta the seventies and eighties and in his shop, his technicians had the black uniforms, but their accent color specified. Master tech Shop foreman, nice. BT Tech, Ctech, general service. So you could look out into a big shop very quickly and easily to identify.

Jimmy Lea: Oh, yellow, that's the shop foreman, so he's over there. Red is the Atex and you could see where they are. And blue, and then green and gray. It was really cool how the shop used the uniform for identification, which also became a promotional. Yeah. Product as a technician studied, trained, passed, test, and advanced themselves.

Jimmy Lea: They could get a new uniform. 

Leah Grubb: Yeah, exactly. There's that certain pride that people can have in the shirt that they're wearing every day, and that's what we can imbue when we rethink right. Uniforms from, I gotta put this on every single day just to go to work and to write that constant visual identity.

Leah Grubb: I 

Leah Grubb: love that. 

Leah Grubb: And that's the one thing that we really had to do with that rebrand is like, okay, it's not just what we're wearing to work, like what value can we put into it that we can go and say, this isn't just a T-shirt, this isn't just your polo. When we're all wearing these together, you know, we're not just this group of individuals, this person off the street, we pulled in to do your oil change.

Leah Grubb: We're one team representing one mission and we look like a team and we act like a team and we can win like a team. So it's a team building, morale building thing when we're looking at each other and like, we're all in this together, you and that Polo and me and that t-shirt. 

Jimmy Lea: Oh, I love it.

Jimmy Lea: I love it. Okay, so you've been in this game for a minute. What's one of the biggest mistakes you see shops make when they're choosing gear for their teams, 

Leah Grubb: not involving their team members in the decision? As a manager or an owner. And yes, maybe you were working in a shop and you've moved into management and ownership and you like a certain T-shirt, so you get everyone that T-shirt, but t-shirts, hats, hoodies are the most personal thing I think we can choose, especially if you're gonna have them wearing it every single day.

Leah Grubb: So if you pick something even as simple as like you love a hundred percent cotton. And how it feels. And then you have someone who comes in and you know, specifically I'm thinking of this shop in Florida. It's hot. 

Leah Grubb: Yeah. 

Leah Grubb: And they need something that really wicks the moisture away. But cotton, while it does that, I.

Leah Grubb: Then you're just kind of sitting in your sweat all day. Oh yeah, 

Jimmy Lea: you gotta peel that shirt off. 

Leah Grubb: You gotta peel that off. So when you're, you know, maybe in the comfy, cozy office for a little bit, it's fine. But when you talk with the technicians and they're just literally drenched in that shirt and they're not comfortable working and that's one of the main, they're just thinking that in the back of their head, the entire time they're doing a repair or whatever they're working on, or dealing, interacting with their team members, it just is kind of that little.

Leah Grubb: Rock in the shoe that is gonna start eating away at something. So involving your team members in how and what you're choosing, whether that is a cotton T-shirt or is it a blend T-shirt or is it a fully polyester t-shirt, which is great for really sunny locations. 

Jimmy Lea: Okay. Very cool. 

Leah Grubb: Yeah. 

Jimmy Lea: Very cool.

Jimmy Lea: So, what about, are you gonna talk about colors? Yeah. Maybe I'll hold my color question. Okay. 

Leah Grubb: I'm getting, so how can we Right. Create kind of this identity Yeah. And create that environment. And one of the main key considerations that managers can consider is of course function. And we talked about this right?

Leah Grubb: The uniform should support the work. You're not gonna get a technician in a white T-shirt unless you want to give him a white t-shirt every single day. That's up to you. But it needs to hold up to the grease and the wear. It needs to be comfortable in the heat, especially if you don't have AC in your shop.

Leah Grubb: And it can offer utility with as something as simple as pockets, which that was a whole heated thing with another shop on whether or not to have pockets on their shirt. And, you know, everyone had a say in that. The next thing, of course, would be fit. How well it fits is one thing. The size is one thing because that poor fit, right?

Leah Grubb: Whether it's super sweaty and it doesn't function for them or it's just too big or too and baggy. Core fit can make someone feel uncomfortable and overlooked as well within your culture. And I don't think anyone wants to develop a culture where you're just like, ah, here's that for you. And I don't really care about your thoughts or considerations or how you feel in it.

Leah Grubb: When a uniform fits well, it can make people focus better and feel more confident. So example, like what happens when you hire someone who's seven XL tall. True story. Someone hired a seven XLT technician. Or more likely what happens with a lot of shop owners is you hire your first woman service advisor or woman technician, right?

Leah Grubb: Yeah. And what are you going to do? Go back to your office, see rummage through your bag of all the old uniforms you bought from all the previous orders and he got something close. But don't, you know, tell the seven x Excel tall guy like, you know, maybe don't. Bend over too much or reach up too high.

Leah Grubb: 'cause now your shirt's just gonna ride up. Or the woman, you know, just appears a mend. It doesn't 

Jimmy Lea: fit right, 

Leah Grubb: it doesn't fit right, and it just eats away at your self-consciousness. Like if you've ever put on a great jacket or your best fitting shirt and to go to your job interview or whatever it is, it makes you feel so much better and it provides that confidence.

Leah Grubb: And with that confidence, you can then go, in turn, give a better experience to your customers and give, provide better service. So. A lot of times our shop owners come to us to outfit these new, as in unique new hires because they don't have this uniform on the back stock in the back office somewhere.

Leah Grubb: And plus, they wanna be able to get some new and unique styles just for them. Whether it is big and tall or whether it is women's styles or you know, whether they're family, their team members are having new family members, then we can do little baby onesies for 'em. It's super cute, so. 

Jimmy Lea: Oh, that's rad. It is 

Leah Grubb: always there.

Leah Grubb: The last thing to consider is design, and we're gonna dig really deep into design today, but the main takeaway here on is just to be thoughtful about it, right? It's not just how your uniform and how your apparel looks, it's what it says, right? Your design can reflect your shop's values and culture, whether it's.

Leah Grubb: A rugged, you know, blue collar shop or a brother's precise and clean and family oriented. The right uniform isn't about just something your team wears. It's what they represent. And that's what that new concept of a visual identity that's what I want you to keep in your back pocket kind of throughout.

Leah Grubb: Because I will still be using the term uniform moving forward because constant visual identity is a tongue twister. I think I have maybe maximum of 10 tries saying before it starts getting really muddled here. But bottom line, right? Your uniform is your constant visual identity. It's your daily opportunity to show your team who they are and to show your customers who you are.

Leah Grubb: And you get this right, it becomes a quiet but really powerful way to reinforce pride in your brand and in what you do. Unity within your team and boost performance within the team and therefore boosts customer satisfaction. So these three things are main things for Manu managers to consider.

Leah Grubb: But don't make any decisions, right? Like what we talked about before, involving your team. There's plenty of research on how you involving your team is that employee involvement and uniform decisions makes a huge difference when you involve them, even if it's just getting feedback on letting them vote between a few options.

Leah Grubb: It gives them a sense of ownership. It shows them that you value their comfort, their perspective, and how they represent the shop. That has ripple effects too, because people who feel heard are more likely to take pride in what they wear. They wear it consistently. They show up more confidently. And one of the studies I've looked into has even shown that uniform satisfaction, which is influenced by how much involvement they have in picking their uniform, is directly related to job satisfaction.

Leah Grubb: And that's a powerful connection right there. But on the flip side, if someone has no say in the uniform, they can start to feel like what they're wearing is a symbol of hierarchy, of disconnect. Something that's done to them instead of for them. So even if you're not redesigning from scratch, which most of you will not be small moments of input.

Leah Grubb: So surveys, wear tests. Quick feedback can go a long way in helping your team feel included, respected, and more connected to your shop's identity, which I think is something all shop owners kind of want, because at the end of the day, there's only one shop owner, right? Or whatever team of shop owners you have.

Leah Grubb: But how can you get that buy-in from everyone that you bring in here, other than just, you know. Paying them for the job well done. Right. And so one of the things we did at c and j during that rebrand was to have a team discussion and to actually use a questionnaire to get involvement in a formal way because.

Leah Grubb: People were we use the team meetings. We have a team meeting every Wednesday during lunch 'cause they already eat lunch together anyway, so now we just all join in there and kind of take over that lunch so we could talk. We talked about these things, but then we also followed up with a questionnaire, and this is a lot of questions in one slide, but all of these questions we followed up with now and people ranked them on a one to five scale.

Leah Grubb: So it was a pretty quick one to five kind of run through thing. This way, you know, we could accommodate some of our team members who weren't as opinionated in a team setting. They, we know they were just better over in communication or when we could talk to them alone on the side instead of in the group as a team.

Leah Grubb: And that's fine. And this questionnaire also had that open-ended box for them to put an input there. The key thing with this in doing this discussion and doing this questionnaire was that the next team meeting, we followed up again with the same discussion of what we talked about, what like us as management heard from the team, and then also a little bit of the results from the questionnaire because we wanted, again, the team to feel like, Hey, we heard you the first time we've reviewed what you did and the input that you just.

Leah Grubb: Given to the company. And then here's like what our next steps are. Here's what we're kind of gonna do now for the uniforms and things like that, because we heard you like, it's not just they shout it out into the ether and then where's the follow up, where's the follow through on that? And we wanted to, you know, clearly connect those dots from this conversation, this questionnaire, this result for you from you.

Leah Grubb: So, 

Jimmy Lea: wow. That's powerful. 

Leah Grubb: Yep. And then, so with that feedback in mind there's a lot of key and key fundamental conver considerations. Now we can get, talk about the fun part, sorry. And how we can actually build this identity, this brand, this. Uniform. And I do wanna shout out one of the quick studies I actually went through for this webinar and when we were building this uniform back in my c and j days be if anyone else wants to read through it, it really it's mainly about the hospitality industry and how the effective employee uniforms.

Leah Grubb: Affect employee satisfaction for hotels and restaurants. But if you do think about it a lot, auto repair shops are very much like in the hospitality business because every other auto repair shop could do an oil change. How well they do it, you know, is all up for debate, but it's, at the end of the day, it's that customer experience, the customer satisfaction, how they feel going into your shop and how they feel leaving it.

Leah Grubb: That is the differentiator between you and that shop down the road. So especially, you know, first impressions, setting the tone when they walk into that shop. When you think about when you walk into this fabulous hotel lobby versus. A Motel six lobby or something like that, or, and especially the team culture and the, and equaling the customer experience and that specifically your team culture has a huge impact on that customer experience and uniforms can really play into that and thus affect the satisfaction of your customers.

Leah Grubb: And some of the key recommendations from this were about designing the unified look using color intentionally. Offering Gears awards and involving your team, which we already discussed. So we're gonna talk mainly about one, two, and three on designing a unified look. So the first thing with designing that we kind of define what is the uniform, right?

Leah Grubb: Like what is it? Is it the same shirt we're wearing every single day or just what we wear to work? And there's a lot of variable ideas we have around that. So on one end, right, you have uniformed, it is the same shirt every single day. Same color too. Everyone's wearing the same color, everyone's wearing the same shirt.

Leah Grubb: It's consistent. It's highly consistent in the middle ground, which is where I think most of our shops are at, and where most shops do sit is unified, but with a bit of controlled variety, right? We all wear polos, but we have a choice between red, blue, and gray. So we have a few color options there. On the other end is what I like to call branded individuality.

Leah Grubb: So you can have a lot of product options. Maybe it's a polo or a button up, and a lot more different colors, maybe up to like five or six different colors in all of those that follow your brand palette. But there's a lot of variability there. And each one has its pros and cons. You can kind of see on one end you decrease in consistency from being highly uniformed to having more individual expression.

Leah Grubb: But with increased individual expression, oops, my keys were there. You can increase team pride and personal comfort because you have now more input that the team member can put into what they're wearing every single day, increasing your personal comfort and therefore increasing their pride. And like, I chose this.

Leah Grubb: Sure. It's a very narrow down selection of what they could choose from, but it wasn't, you're wearing this every single day, this color. That's what it is. It's, I have a choice. There's I really like this color and I look great in this color, and they can feel good about that. So let's look at some visual examples, right?

Leah Grubb: So Rehouse does a uniformed, high consistency look right? It's the same shirt, same color, every day, Monday, Tuesday, Wednesday, Thursday, Friday. And for. Those of you who follow Jamie's garage on YouTube, this is one of his three shops. Everyone wears Polos and the only choice they get is between pocket or no pocket.

Leah Grubb: And then when Jamie hires someone new, he can simply go to a store, purchase however many polos he needs, but in the case of a new hire, if they need just six, we made it super easy. So even the new hire or the manager can go in and do it without having to remember how much they need with these new hire bundles here.

Leah Grubb: So. But they are even across his brand. So his three shops are Rent House Elite, Motorworks, and Elite Auto and Tire. Three different logos, but all of them all wear all black. All polos, even the technicians, which I found very unique. And then the middle ground, I think where most people are at is something like what we do at c and j where everyone wears polos.

Leah Grubb: I'm specifically talking a lot about service because they are the more customer facing team members, and they're the ones that this impact of the feeling of the uniforms are gonna have the most impact on with the customers. So with c and j. They could pick between three colors, again, the gray Navy or red.

Leah Grubb: And specifically for them we do bundles of six because you never know when someone's doing laundry. You might need to run over into Monday with that fixed polo or something happens and you really need an extra polo during that midweek. And then I wouldn't recommend, usually with this middle ground more than five colors is, it's just a lot to pick from.

Leah Grubb: Three is a three's a pretty good safe number there. So. With c and j, we moved away from that black, right, and we moved on to just navy gray and red. And we'll talk about why, because of the feelings those colors evoke later. But for ordering, right, again, the shop manager could go into the store and of course buy two of each color.

Leah Grubb: But I. That's also dependent on the shop manager knowing what is exactly going into every new hire bundle when they hire someone new. And it's too many clicking, too many clicks for my liking. So we again, made that bundle and oh, look, they also need quarter zips as well. So we include those with all of our new services as well.

Leah Grubb: For that outerwear layering, especially since we're located outside of Philadelphia, weather is, I mean, it felt like winter two weeks ago and now it's like. The heat of summer here, so we can never guess that. And then on the final end of that spectrum is branded individuality. Flexible consistency where there's a lot of product options and a lot of colors to choose from within that colors within that brand color palette.

Leah Grubb: So Brown's Automotive is a four shop, MSO based out in New Mexico. And their main rule is that anyone in the front had to wear something with a collar shirt. That was their only and main rule. They didn't really care what color or what style it was. So there's both button up. And polos and what color it was up to their personal preference.

Leah Grubb: A person could buy the all light gray or all dark gray or you know, that lime green or that teal blue, but two colors were reserved just for management. So there's that differentiation again. So only black and only white was allowed to be worn by management, or specifically the owners in that case. Were able to wear that color so when they go into a shop, anyone, which is odd if they've never met them, but it's very easily identifiable to find them there.

Leah Grubb: Some additional considerations, right? You kind of see either shop leans towards button-ups or polos. And that's again, mainly a preference on what you want your identity to look like, because button-ups could tend to give off a more formal, traditional, precise. Five. You know, we take our work seriously.

Leah Grubb: We've been doing this for a while and it could be a great fit for any shop that wants to project that experience the technical skill or even a higher end service. You know, it's just a little more formal feeling. On the other hand, polos are, offer a more casual, modern, approachable look. They could say that we're friendly, easy to talk to.

Leah Grubb: We're here to help approachable feel. And it's great for shops that wanna focus on, you know, customer connection, quick service, community feel, things like that. And neither again is better or worse. It's about what fits your shop's identity. Are you gonna go for buttoned up and detail driven or more laid back and people first.

Leah Grubb: And again, none of those descriptors either are mutually exclusive. You could. Be people first in a button of, right. So, also don't forget to take into consideration some regional differences and preferences. I'm from outside of Philadelphia. Generally the Northeast is considered pretty preppy, especially the more north and the more east you go.

Leah Grubb: So polos could be considered more casual and modern depending on where you are. In a more laid back area. Like, in my head, I think California is pretty laid back or Hawaii even, right? Polos could be viewed as formal and you should be wearing more just like a t-shirt, and that's, that could be professional enough.

Leah Grubb: So, always take those into consideration. The key, again, is to be intentional. Don't just pick what's the cheapest or what you've always done. Choose a style that tells the right story to your team and to your customers. Every time they walk into that door. You also have branded versus unbranded attire.

Leah Grubb: And I'm not talking about just like the items you put your brand on, like versus not put your brand on like pants, which you may think could be undecorated or should never be decorated. But we actually do have a handful of clients that put their logo onto their shop pants, like specifically their technician's shop pants on the upper thigh and on the back pocket.

Leah Grubb: Which is just a fun little thought of adding a, another touch of branding and another touch point there. But what I more so mean by branded versus unbranded attire is using stuff like Nike or Carhartt or even the North Face because branded apparel can carry a different weight. It can feel more premium, especially depending on the brand you're picking.

Leah Grubb: And it can tell both your team and your customers, you know, we've put some thought. And some additional money into this. Into what? Into what we're wearing every single day. And especially for employees, it can boost confidence even further, right? When wearing something from a trusted retail brand like Carhartt they can make the fee, it can make the uniform feel less like a requirement and more like a benefit or like a perk of working at your shop versus whatever other basic t-shirt there that's out there.

Leah Grubb: And then for customers too, it sends a similar message about quality and standards because you're almost. Co-branding your shop with how they've come to know and perceive Under Armour and Nike as a trusted retail brand as well. Another shop we work with they're called Bimmer Rescue. They're located in Richmond and Virginia.

Leah Grubb: They're actually, it's like a three shop location. But the other ones are called something different, auto rescue. Bimmer Rescue specifically noticed that they had high-end high spending customers coming in and they always had their golf clubs in their cars. So they started co-branding their Bimmer rescue logo with Travis Matthew, golf logos to kind of elevate that experience and their customer's perceptions of them when they walk into that shop.

Leah Grubb: John said that he missed the first half hour, and that will this be sent out in a recording? And I do believe it will be sent out in a recording as well. Correct me if I'm wrong, but I don't think 

Jimmy Lea: I'm wrong. No, you're totally right. Yeah. It is recorded and we'll be sending out a copy of it, but I have a question for you.

Jimmy Lea: You talk about branded logo to apparel like Nike or Under Armour, or Ping or whatever name, name your brand, a adida. What about shops that are on a budget? Where do they start? 

Jimmy Lea: Where do they start when it comes to branded gear? Because for many shops, this is a big expense for 'em, or it is an expense for 'em and they want to spend their money wisely.

Jimmy Lea: Versus there, there are some shops that kind of go hog wild, which I think is cool but what about those that are on a budget? Where should they start? 

Leah Grubb: So my personal, maybe controversial opinion is I think Nike is very overrated and very overpriced. And I say that cautiously 'cause I do know that there's some shops in the institute that use Nike Polos.

Leah Grubb: But I, you know, and for consistency, yes, they continue to use them. But if you're looking at getting something branded to start. I say we use Adidas at c and j because it is one great quality. And two, it's still a well-known brand that everyone can just look and see and immediately recognize that and then they see c and j, right?

Leah Grubb: But it's at the, a much better price point. Under Armor, I think is coming down price point, but it's not. Quite there yet as comparative to Adidas and Nike, I just kind of think it is overpriced for what you're getting. So Adidas, I would say is a really great entry point. There are also a lot of other brands like OGO, which is a little bit more of a golf brand, but I think they're trying to do some other industries now.

Leah Grubb: And a few other and really any other brand too. There's a lot out there. There's on kind of the more. Traditional wear. You have Eddie Bauer for outerwear as well versus the North Face. Right? Right. The north face is gonna be expensive, and I'll be real about that. It's not cheap.

Leah Grubb: But Eddie Bauer offers similar performance and functionality, which we're always looking for, but still offers that at little additional branding that you can put your logo next to. 

Jimmy Lea: Yeah. Alright. And John's just asked the question, this is one that I've thought of quite a bit with different shops and what they're doing.

Jimmy Lea: John's question here is do you feel like having merchandise store available for customers to buy branded logo stuff is a good idea? Spreading the logo and letting people see it more than just on your staff? Is that a good idea for smaller, mid grade shops or is that a bad idea? What's your thoughts there, Leah?

Leah Grubb: So, I. We have one shop that has a store that sells to their customers. 

Jimmy Lea: Right? 

Leah Grubb: But the only way, or the only reason it works is because the merch they're selling specifically in that store isn't their uniform stuff. It's graphic t-shirts that are just. Tiny, slightly branded with Eurotech, right? It's by, it's about the design.

Leah Grubb: It's this really cool car design that looks like it was hand illustrated, really like, like a lot of lines and stuff like that. So it's a cool design. By Auto Tech or Euro Tech. Right. I think as shop owners we can, you know, our brand is our life, our shop is our life, our brand is our life. It's cool.

Leah Grubb: And we're surrounded by a lot of people who are supporting what we do. Right. You're with the institute and your members there with friends and family like. Our work is our life. But when you try and go and then have a customer who's also spending however much money on repair, go and also buy merch it's not always gonna work out.

Leah Grubb: So when opening, if you wanna open a merch store, right, you have to come at it from either two different directions. One, you want to make money from it. That's when you would go the route of creating some really cool designs and actually building a retail brand, which if you wanna, you know, go that route and essentially start another company that's your prerogative, or it's for customer gifting and brand exposure and rewarding customer loyalty because you're gonna get so much more value of giving a really loyal customer a t-shirt for free than having them buy it.

Jimmy Lea: Yeah. Yeah. You've just spent $2,500 at the shop. Go ahead and pick something off the middle shelf. Yeah. What, how much do I have to spend to get off the top shelf? Well, that's $10,000. Yeah. You're getting there. You're getting close. But this trip middle shelf. 

Leah Grubb: Yep. So we've had a few shops who still explore it and we open a shop for them.

Leah Grubb: It's very easy and we do that. But 

Leah Grubb: yeah. 

Leah Grubb: There's no traction. I mean, we have the numbers on our end. There's no traction there. Unless you go the route of. We are retail forward specific, or we are here just to the shop owner would actually just go on order a t-shirt on their customer's behalf and have it shipped to their house because, you know, you never know what size the t the customer's gonna be.

Leah Grubb: So they use that store to get that item shipped out specifically to them. Nice. 

Jimmy Lea: So, John's asking here are there different places that offer discounted pricing for businesses, for those polos, et cetera? And I think this plays right into you, Leah and your company. Yeah. 

Leah Grubb: Yeah. So that was, that's what we would do.

Leah Grubb: Because the only way you're gonna get a quote, like discounted price on that is to get it at wholesale which you don't have the license for, which, but we do. So Right. You would work through US or again, like, any custom apparel. Does manufacturer would be able to access those wholesale prices, put your logo on it, and then we specifically put all that stuff into an online store for you so you can order one at a time or six at a time, or however many you need at a time, whether it's for you, a new hire, or a really loyal customer that just spend thousands of dollars at your shop and that they'll wear with pride out and about them.

Leah Grubb: So. 

Jimmy Lea: Nice. So that's pretty dang cool that you work with these shops and you can order in lower quantities. 

Jimmy Lea: Your equipment has the ability to do the lower quantities, which I think is tremendous. 

Jimmy Lea: Especially for that tech that shows up who's a seven XL t 

Leah Grubb: Yeah. Yeah. I mean, that's why we started Greenbelt as.

Leah Grubb: It was because we were trying to, right, we're opening essentially three shops at a time, which was crazy, to begin with. But you know that you could think, oh, we're gonna bring in all these new people. We're rebranding. We're gonna be outfitting all these people at once. We do a big bulk order. But then a week goes by and someone doesn't wanna move along with a transition and they quit.

Leah Grubb: So now we gotta hire and then we realize like, hey, we actually probably need to hire another person. So, the bulk orders only go so far and we still actually have my other business partner, the one that on the collision shop. Had the same thinking. We were hiring a bunch of people, let's just get a big bulk order in and buy a bunch of these exercises.

Leah Grubb: And we bought like two XL up to four, five xl. 'cause we were hiring some big guys. And I. It's still an inventory. And that was when I was working for them five years ago. Oh my God. And it was still going through that. And anytime we hire them, because after that, of course, all we hired were small and medium high school guys to come in and we had nothing that fit them.

Leah Grubb: So we were really frustrated with one, having to wait almost six months because of the COVID supply chain issues to get what we needed. And even now the turnaround times for some screen printing shops are still a month. Wow. Because they're that busy, especially for the low quantity orders they don't prioritize them in screen printing shops.

Leah Grubb: There's, we're seeing on my end, we're seeing a split in our industry of shops like mine with the online stores that specialize in minimum or no minimum quantity things. Really specializing in that and then screen printing's moving farther and farther away to like, unless you need 200 shirts, don't talk to me, kind of thing.

Leah Grubb: And 

Jimmy Lea: yeah. 

Leah Grubb: That's how they're feeling. Yeah. 

Jimmy Lea: Well, and so back in college, I, I did have a custom apparel company and I sold t-shirts to the college and the football team and other organizations. And the greater the quantity, the bigger the discount that it would be Yeah. For the end user. And it just makes sense.

Jimmy Lea: It's beautiful that you are able to offer such a great price at a low quantity for these shops, especially the shops that are bringing in a seven XLT. 

Jimmy Lea: Which is just amazing. Yeah. 

Leah Grubb: Yeah. When I got that call I was like, oh I know. Six xl 

Jimmy Lea: Yes. Seven. Yes. So, I have a question for you. And oh, it kind of goes into John's question here as well.

Jimmy Lea: Do you have a setup fee for the logos or is it basically you get the logo and there's no cost for the items that we pull to the shop you guys set up In the past, I've done that type of stuff, purchasing the shirts, hats, et, and then have them embroidered after the fact. So my question for you is how much into John's question.

Jimmy Lea: My question for you is, how much advice or guidance or consulting do you do for a shop? To say, Hey, your logo really is not embroidery friendly. Or it's not print friendly. Do you re help them rebrand or do you help them modify their current logo so that it looks better? Or do they need to come with to you?

Jimmy Lea: With

Leah Grubb: print ready? Print ready? Probably here. A lot of other shops say like, we need print ready artwork. What does that mean? I'm not a printer. Right. And so because of that I've learned all of that. 'cause I had, I have plenty of time on my hands to try and outfit all these new employees. Yeah. But you as an auto shop owner, unless you've like John, you said that you are ordering a lot of these, so you've probably seen it a bit before, but you're brand new to it.

Leah Grubb: What was that mean? So, I like to say like, we're pretty much full service in that, you know, if you come to me and the logo is. The logo that you have, but for embroidery, right? Maybe it's a very I, we call it dense in the industry, but it has a lot of elements to it, right? It has your name, maybe a picture, maybe something else on it.

Leah Grubb: And altogether that may create a lot of extra stitches, and that's a lot of extra costs. And even though we can do one pole at a time, we still price based off of that. And so we can come we get that and we actually automatically just kind of come back. It's like, Hey, we can do this. It would cost this much though.

Leah Grubb: Or here's like three options of how we could par like par down your logo. So the integrity is still there. It still gets across like this is you and this is your logo, but these items, we can remove them and it saves you a lot of money for that. Yeah. So for embroidery, same thing for printing too. On the design.

Leah Grubb: On the placement, we can, if you just say like, here's my logo, I wanna put it on shirts and I wanna put it on hoodies. And whatever it is, we can take that and run with it because you have plenty of other things on your plate to deal with. And that's the kind of experience I grew, not grew up with what I learned through my career at c and j because Jack would just come in, you know, an awful whirlwind and be like, we need new t-shirts and we need softer ones.

Leah Grubb: And I'm like, that's all I need. And now we're just gonna go and create some designs. And that's what we do for a lot of our clients because again, you have your logo. How is it best gonna look on what color T-shirts, what color, hoodies, polos, or whatever it is. Yeah, that's our, you know, area of expertise.

Leah Grubb: So you can we can do all that for you. And to specifically ask answer John's question on the setup fees for the logo. We don't do setup fees, we don't do hoop fees. We don't do. Any fees. Shipping is included on every single order too, so that's not a surprise thing. Oh, wow. My favorite tagline right now that we're using is, you know, what you see is what you pay.

Leah Grubb: The price you see of that item in your store, you know, 24 99 polo or whatever it is the price you're paying aside from tax. But right now there really is no tax 'cause we're based in PA and we don't have clothing tax. So, that's really tax only gets applied on like drinkware, I think right now.

Leah Grubb: So get it while we're, while we still don't qualify to pay sales tax. 

Jimmy Lea: Oh, that's awesome. 

Leah Grubb: Yeah. But, 

Jimmy Lea: and Leah you also supply more than just hats, hoodies, beanies, t-shirts, polos button downs. You have a full line of. Products that you can offer to shops as well. So if they're doing a car show or they're gonna participate in the county fair, you could do backdrops and.

Jimmy Lea: 10 Taylor Pops and popups. 

Leah Grubb: Yep. We just did a whole outfit for another community event. 'cause summer and fall is a time for community events for a whole new 10 by 10 popup, whole new tablecloth and then a bunch of rubber duckies for the kids. So the rubber duckies are for the Jeep owners and for the kids.

Leah Grubb: That's awesome. So between that and then all the office supplies, they just bring with them as well, all their extra pens and their sticky notepads. And then we also do a lot of. Maybe advertising supplements. So if that's like a poker chip voucher business card or like mints for a giveaway and even wall decals for just kinda freshening up your lobby area.

Leah Grubb: So pretty much anything you wanna put your brand on. The only way we can kind of describe it, there's a lot of items out there. 

Jimmy Lea: That's awesome. That is so cool. You know, and if anybody else has questions, comments, concerns, just bursting at the forefront of your mind Leah, how do they get in touch with you?

Jimmy Lea: How can they get in touch with Green Bolt printing? I. 

Leah Grubb: Yeah you can go to green ball printing.com and type in that contact form. It'll reach me and Allie, but mostly I see everything going through it. You're gonna talk to me, but also my email's just leah@greenballprinting.com and you can reach me there as well.

Jimmy Lea: Nice. Nice. Yeah I, this is absolutely fascinating. The abilities that your business has of these low quantities and the pricing is still such a good price for shops and shop owners. That's just amazing. I love this, that we can do this with you. So Leah, this is phenomenal. 

Leah Grubb: Thank you. 

Jimmy Lea: Other ideas, thoughts, magic wand moments.

Leah Grubb: I would say a little bit, if we wanna talk a little bit about color. Yes, let's talk color. There's a lot of shops and sometimes you guys come to me with your logos and it's just like, put this on a black T-shirt. And I'm like, okay. Which we'll do that. But I think there's a lot of opportunity you can have with.

Leah Grubb: Adding color, even if you just have a black and white logo, right? You can start putting in navy blue or royal blue polos or things like that and evoke a certain emotion with it, which I think you kind of all saw with c and j changing from just an all black outfit to a colorful one or on. Flip side, right?

Leah Grubb: Maybe there's too much color and you wanna reduce down to all black. 'cause you see with like Rent House and Elite, it's very sleek, it's very modern. If you take a look at any of their social media, they do a great job at social media. They do make a lot of content, which I expect Jamie's a YouTuber with 800,000 whatever subscribers or something.

Leah Grubb: So they better be good at some content there. But they, everything they do looks very sleek, very performance driven, very modern and professional There. And so again, it depends on the identity that you wanna bring forward, but if you can throw in maybe some blue, which is a very trustworthy, very go-to color.

Leah Grubb: Everyone loves blue. How can you hate blue? I love blue. That's my favorite color. If you maybe specialize in EVs or you wanna distinguish yourself in the market as an EV specialist and get all those Teslas, and the Ians and the Lucid are in the pole stars, which is my car. Maybe throwing some green in there and start kind of marketing EV specialists.

Leah Grubb: Maybe throw on specifically for your technician, a little EV specialist badge if they go through a certain training like that. Right. Red, yellow and orange. Yellow and orange are definitely, you know, not as popular. Colors red. I see a lot though in the automotive industry 'cause it's, there's. It's just energy and passion and then it's urgency and performance, but it can be overpowering, right?

Leah Grubb: So like if you were to look at these two sets of people when you walk into an auto shop, right? How do you feel comparatively one to the other? And even if you can't place it in like words you get a different feeling with each person. So a lot of times, right, if there's red in a logo and they wanna also put on red poles like this, we can put both of these into your shop and you can kind of see how your logo on this red polo versus something that just has a little bit of red could feel.

Leah Grubb: Same thing with like outerwear. Or something with yellow and gold. There's a lot of options to do accents of colors versus full out, because sometimes that red polo can be a little in your face and that might not be the vibe that you want a customer to feel. So you can have something from all the way up to, oh, there's red and black to, I don't know if you can even tell on the screen the one on the very end for the piping.

Leah Grubb: It's. It's barely there, but it's there and it's just that little bit of accent that provides that feeling again, that the red can provide. So I love playing around with color especially. You can do something like this if you are an all black T-shirt or an all black polo brand right now. Add in these little, just like flex of not just color, but like feeling and a vibe and an intensity there.

Leah Grubb: So. 

Jimmy Lea: I like it. I like it. That is a very cool and to have those different options for the accent colors, that could also be a promotional product that as you progress, you get more color. Or something like that. Yeah. Very cool. Very cool. Well, Leah, thank you very much for the information, the marketing, the colors, the mindset, the culture, the look, the feel, the uniform, the visual.

Jimmy Lea: Reminder that we all have, that we are part of a team that is super awesome. If you were to have a magic wand and you could change anything about this industry, what's one item that you would change in the automotive aftermarket? 

Leah Grubb: I would say having more fun with your brand. I really do think that there's a lot of potential that.

Leah Grubb: It's out there and a, aside from just putting your logo on a shirt, putting it on the back and calling it a day. Right? Yeah. And that, I guess not just in the color, it's in the items that you could be giving out for promotional products, you know? Yeah. We know about the lip balms and we know about the pens and you know, a t-shirt, and those are all safe staples and they're popular for a reason because people use them.

Leah Grubb: But there's a lot of other fun stuff that is really valuable, like. Pizza cutters that people aren't doing because it's not air freshener not gonna go in the car, but now it's in the drawer and every time they make a frozen pizza at home, they're using it. So there's a lot of other fun things that like you don't automatically associate with cars in the automotive industry, but you brand can go on them and I think can become like a keepsake over time.

Leah Grubb: I still have a pizza cutter that my mom got as like a freebie. Like what? Like before I was born and I'm still, I'm using it because it's the best pizza cutter I have. So there, there's so much more that we could be doing than just pens, chapstick shirts. Oh, 

Jimmy Lea: I love it. 

Leah Grubb: So I think we could all have a lot more fun with our brand and still keep brand integrity and still keep that.

Leah Grubb: Yeah, 

Jimmy Lea: I love it. I love it. Elena says she doesn't even have a pizza cutter, but anybody who does it for their next automotive repair shop. We need to send one to Elena. 

Leah Grubb: Absolutely. I'll put you on the list just a little, take a little one off the cart. 

Jimmy Lea: Oh, that's awesome. That's awesome. So cool. Leah, thank you so much for joining us today and talking about uniforms.

Jimmy Lea: You know, our military has uniforms, professional sports teams have uniforms, the Boy Scouts, the Girl Scouts, we all have uniforms. And as an automotive repair shop, we're family. We're a team. We work together, and because of that, we. Are able to help our team to be better and we can provide leadership and guidance.

Jimmy Lea: So super awesome for that. Yes. Thank you for throwing this up here. Sign up for an appointment with Leah. Go ahead and scan those QR codes and get on her calendar so you can. Help your shop. 

Leah Grubb: Yes. And I'm happy to discuss any questions or any ideas you have about even where you wanna take your uniform, your constant visual identity.

Leah Grubb: As you can see, I could probably talk about this for another half hour maybe, or something like that. So if you wanna sign up for some time there, my calendar's right there. Or you can go straight to that contact form on the left and get a store done. Again, no setup fee. We were. Kind of consider us just like your own apparel director on your team and we work with you like that, so.

Jimmy Lea: Oh, that's awesome. And I love that you've put together the bundles already so that anybody hiring on, okay. You're extra large. Click. All right. Your six search will be here. What's a usual turnaround for you, Leah? 

Leah Grubb: Our standard production time is. About five days. And then depending on where you're in the country, that's another one to five days on shipping.

Leah Grubb: So if you're in the northeast or pretty much actually anywhere on the east coast, you could get your stuff in about seven business days. Oh, that's awesome. West Coast. Sorry, you need probably an extra three days on that, but all told a week and a half, week or two weeks to get all of your stuff. Yeah. 

Jimmy Lea: Love it.

Jimmy Lea: Love it. Thank you very much. Thank you for joining. Thank you. Thank you for joining and talking about uniforms and leadership and unity and branding and value. 

Leah Grubb: Yes, absolutely. My favorite topics. 

Jimmy Lea: Yeah. Thank you very much. Hey, you know that this is my name is Jimmy Lea. I'm with the Institute.

Jimmy Lea: This is some valuable information. If you find this valuable and you want to talk more about other aspects of your business. Whether it's your advisors, your managers, or you as a shop owner, you've got questions about your profit and loss, your income statements, or maybe you don't even have a profit and loss, maybe you don't even have a an accurate income statement.

Jimmy Lea: Following my comments for 30 seconds, you want to pull out your smartphone and scan this QR code. You can meet with one of our business specialists to talk to you about your shop, your business. What can we do to work together to help you elevate your business? We at the Institute are all about better business, better life, better industry.

Jimmy Lea: The more we can help you to improve your business, the better your life is gonna be, as well as the lives of your staff, your family, your employees, your technicians, and their families as well. And in the end, the net result is that we are able to, as an industry, elevate and become a better industry. My name is Jimmy Lea.

Jimmy Lea: I'm with the Institute. Look forward to talking to you again soon. Thanks.