The Institute’s Leading Edge Podcast

184 - Family Shop to Scalable Success: John White on Trust, Numbers, and Leadership

184 - Family Shop to Scalable Success: John White on Trust, Numbers, and Leadership
December 16, 2025 - 01:05:05
 
Show Summary:
After leaving for college and returning unexpectedly, John worked his way from the shop floor into leadership, eventually purchasing the business in early 2024. He explains how focusing on KPIs, especially gross profit per hour, transformed profitability while maintaining transparency and trust with customers.They also discusses digital vehicle inspections, the real cost of running a shop, and why presenting full repair information matters more than winning every sale. John closes with his vision for scaling to $4–5 million and opening a second location while elevating employees and the industry as a whole.
 
Host(s):
Jimmy Lea, VP of Business Development
 
Guest(s):
Johnathan White, Owner of Phil's Pro Auto Service
Show Highlights:
[00:02:05] – First car memory restoring a 1970 Datsun 240Z.[00:04:48] – Growing up in the shop felt rough and unstructured.[00:06:20] – Left for college, returned to the shop unexpectedly.[00:09:25] – Shift from technician mindset to shop leadership.[00:11:12] – Daily focus on KPIs like gross profit per hour.[00:13:36] – Presenting full repair needs builds long-term trust.[00:16:23] – Customers underestimate true shop overhead costs.[00:22:53] – Mindset training triggered major business growth.[00:29:18] – Mission built on transparency and community trust.[00:55:41] – Best advice: have hard succession conversations early.
In every business journey, there are defining moments or challenges that build resilience and milestones that fuel growth. We’d love to hear about yours! What lessons, breakthroughs, or pivotal experiences have shaped your path in the automotive industry?
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Episode Transcript DisclaimerThis transcript was generated using artificial intelligence and may contain errors. If you notice any inaccuracies, please contact us at marketing@wearetheinstitute.com.
 
Episode Transcript:
Jimmy Lea : Hello, friends. This is Jimmy Lea with the Institute for Automotive Business Excellence, and you are listening to the Leading Edge podcast. My guest today is Jonathan White. Jonathan Jonathan is with Bills Pro Auto Service out of Greeley, Colorado. Jonathan, how the heck are you, brother?
 
Johnathan White : I'm doing pretty good. Pretty unusually warm for winter. It is, isn't it? It's so weird. Are you. Have you had.
 
Jimmy Lea : Any snow yet?
 
Johnathan White : Yeah, like a dusting here. And then where I live, just a little bit north, we got, like, four inches. That's it.
 
Jimmy Lea : And is it gone now? It's already melted.
 
Johnathan White : Yeah. I mean, the next day.
 
Jimmy Lea : But yeah, we melted by lunch. We've had three dusting, but nothing serious. Nothing that's going to keep you out of school. Yeah, it's it's really weird. It's really weird. Now, Jonathan, I've known you as Jonathan for a very long time, and I noticed that you are have your name badge on. And you are John. Are you John White?
 
Johnathan White : I do go by John. Yeah. I only got the name Jonathan, when I was younger, when I was in trouble, so. Well, John, you are not.
 
Jimmy Lea : You are not in trouble, brother. I am so excited for you to be here with me today, so we can have just this awesome conversation about about you, about your business, about where you've come up from in the industry. And you are not in trouble. Is that okay?
 
Johnathan White : Sounds good.
 
Jimmy Lea : Good, good. So what I'm looking for here, Jonathan, to start our conversation. The automotive industry is such a wonderful industry to be in. There's so much opportunity for many people of many different walks. And I'd love to go back in your story. And in fact, I don't even know. I want to know how you got into the business first yet.
 
Jimmy Lea : But I do want to know what is your first car memory that hooked you? What is that moment? That mentor or that problem that you solved on a car? That said, oh, I like.
 
Johnathan White : This.
 
Johnathan White : Yeah. So at our, our older location, when I was growing up, because I grew up in the industry, there was a 1970 Datsun to 40 Z. And, I had the pleasure of taking two cars into one car and shot.
 
Jimmy Lea : Oh, that's an awesome car, dude.
 
Johnathan White : It was, it was a lot of fun sanding it, priming it all that stuff.
 
Jimmy Lea : You went for the full resto restoration?
 
Johnathan White : Yeah, when I was. Yeah.
 
Jimmy Lea : Okay. How old were you?
 
Johnathan White : 12 to 16. Wow.
 
Jimmy Lea : This is a four year love story. Yeah. Do you still have the car?
 
Johnathan White : I don't know now. Got rid of it. Yeah. I was cleaning out the back barn, basically, which had two of these that my dad had acquired over the years, and one of them was wrecked and the other one wasn't, and one had a bad motor and the other one didn't. And so that's kind of kind of the story with that.
 
Jimmy Lea : So I'm guessing the wrecked one had a good motor. Yeah. The good motor went into the.
 
Johnathan White : The other one. Well what.
 
Jimmy Lea : What color did you paint your.
 
Johnathan White : Truck. It was that orange color that you.
 
Jimmy Lea : The 1970s disco.
 
Johnathan White : Orange. Yeah. Yeah, exactly.
 
Jimmy Lea : Dude, that is so rad. What year was this car again?
 
Johnathan White : 1970
 
Jimmy Lea : 70. My mother graduated high school in 69. She graduated college in 73. Two, three, three. And her graduation present was to be, 243.
 
Johnathan White : This is this is a cool car. Back then, it was really cool. All right. Next to it in the barn was also a 1967, Mercury Cougar. Oh, so with a 427 coverage jet engine in it. The barely fit.
 
Jimmy Lea : No doubt. Do you still have it? Is it still in the barn?
 
Johnathan White : That so? That was my. That was my dad's baby. And, he sold that. He never drove it. So I always wanted to fix it up more and then got rid of it. I want to say 20.
 
Johnathan White : 2013 ish. Somewhere around there, he felt that it was never getting used and it was just sitting in the back. So. Yeah.
 
Jimmy Lea : What good is it as a paperweight? Who enjoys that? You enjoyed the memory of it. You've got it in your collection. But I, I agree, I agree. Yeah. Get it out there into the world. Let people enjoy it. So what was it like growing up around the family business?
 
Johnathan White : Be honest, it was pretty terrible. As with a lot of the automotive trade, you have a bunch of technicians that get into the business that don't really have business knowledge, and they don't know what they don't know, and they don't run it necessarily correct it correctly. So, that was rough. I mean, the shop was my babysitter.
 
Jimmy Lea : Oh, ouch.
 
Johnathan White : I grew up, you know, every summer I was at the shop all day, every day. Because that was where, you know, my parents could afford childcare. And when I was younger, that's that's why I went.
 
Jimmy Lea : Wow, dude. So, the shop was cheaper than daycare. That's what I'm hearing. Yeah. And and you're talking about pops?
 
Johnathan White : Yep.
 
Jimmy Lea : Pops was a phenomenal technician, but just lacked the business acumen.
 
Johnathan White : Yep, yep. And, he took training and stuff like that. And the problem is, he was bad about understand the problem, but he never would implement solutions. It is a lot of other things, right? I'm not. Yeah, that there was things that just the business side of it running profitably. Things like that, but wasn't there. So I really grew up to disdain the shop.
 
Johnathan White : I didn't like it. Then when I turned 18, I left town and got away.
 
Jimmy Lea : Nice. Where'd you go? What'd you do?
 
Johnathan White : I went to CSU's, studied engineering and business, and had friends graduating with degrees with thousands of dollars debt. And luckily, I had gotten some scholarships and stuff like that and saved up money through working, through high school and stuff like that, that I didn't have a lot of debt. And, I basically couldn't get a job, went to work at the shop as a fallback and kind of never left.
 
Johnathan White : So.
 
Jimmy Lea : Oh my word. So you're, you have an engineering degree and a business degree.
 
Johnathan White : I do not have an engineering degree. I oh, I was a engineering major. I got to statics and kind of didn't like that. And so I had the business minor that turned into a major.
 
Jimmy Lea : Very good. Yeah, I my business calculus class and business trigonometry was like. What?
 
Johnathan White : I can see it. I can put my hands on it. I can understand it. It was the, very abstract, you know, imagine force vector on this imaginary thing. And it's, it was it was something that I was struggling with. So I'm really good with seeing a problem and being able to touch the problem and figuring it out that way.
 
Johnathan White : So, and that's kind of where my love for cars came from. And, I started working at the shop and went up through the ranks, and then I started racing and.
 
Jimmy Lea : Whoa, hold the hold the phone. I didn't know you had a racing career. Are you serious?
 
Johnathan White : That was with,
 
Jimmy Lea : Would you race with NASA?
 
Johnathan White : And, were you driving? Yep. Dude, I did, time trials and I also did, autocross and I was super competitive locally, not so much nationally. There's a lot of really good drivers that show up to the nationals, like, props showed up one year. Yeah, there's, there's a lot of very good talent.
 
Johnathan White : Show up. And so I would kind of usually get my, get wiped off.
 
Jimmy Lea : You get your booty kicked. Pretty.
 
Johnathan White : Much. Oh my gosh. But it was a it was a really good learning experience. Obviously, I, I was constantly at the shop tinkering with the car after hours and things like that. So, and I always enjoyed conquering the problem and figuring stuff out. So yeah, I kind of just grew up with, through the, through the shop and can grow and learn more about the business and then I eventually took over the business.
 
Jimmy Lea : So what's that point? What's the point where you you you're welcome back to reality and you learn that lesson that you go from working in the shop to leading the shop.
 
Johnathan White : Right? So that's, one that takes a lot of personal growth. And I'm still working on that, leadership aspect. I know that's a deficiency of mine, but, I'm really good with numbers and, and all that aspect. So I've been able to grow the shop a lot. And luckily I've been able to hire well and have a good team in that regard.
 
Jimmy Lea : The team is so important, isn't it? The team is so important. And numbers come easy to you. Is that from your, engineering background, or is that more.
 
Johnathan White : I'm always in the background. Yeah. So I've always been really good with math. So. Okay, that's one of the subjects that really came easy to me. So I just, I always like numbers and diving in the numbers and figuring out what they equal and how to manipulate them to get the result I want and things like that.
 
Johnathan White : I've always enjoyed. So. Oh, that's so awesome. You know, the, companies that have come out that provide a lot of data where you can dig into things, how manipulate data. I've always really enjoyed where I can, I can kind of go down a rabbit hole of looking at numbers sets and figuring out medians and, you know, all the KPIs that we study as a, as a business.
 
Jimmy Lea : Yeah. What are some of those KPIs that you like to dig into that you what's a daily that you look at. And then a weekly and and then definitely the monthly. So we've got three different areas that you're looking at. Because a lot of shop owners really don't pay attention to the numbers. But once a month or maybe when it's time for payroll, what's that daily KPI, the weekly, what do you look at.
 
Johnathan White : Yeah. So we have a weekly, target goal of what we want to hit as far as sales per per week. But we also look at, you know, average row, median row, which is way different. GP per hour is probably the biggest one more so than GP percentages. You know, average quote hours per hour. So, close ratio.
 
Johnathan White : Okay. Yeah. Those are the probably the big ones I really watch.
 
Jimmy Lea : And you're watching this on the weekly basis.
 
Johnathan White : I know I watch it every day.
 
Jimmy Lea : Oh is that okay. This is the daily.
 
Johnathan White : So every week I review where we're at and kind of have like a report card for the week. Yes.
 
Jimmy Lea : Yep. And where do you pull this data from.
 
Johnathan White : So the data gets pulled out of my shop management system. But I use, Octo Rocket to go deep diving down the rabbit hole. If I really, you know, see, like a tech quote that's off base. So where we normally end up or it's too high to low, I'll look into each individual ticket. I'll you know, look into what our close ratio was on those tickets.
 
Johnathan White : Figure out where we can improve. You know, our problem with our industry. Right now is it's a good problem. But most cars are getting a higher mileage Iron age, which means you're having higher and higher tech quotes because cars are getting worn out. And then we we build up everything. We present everything. But you have to be very careful how you present that, especially to a new customer.
 
Johnathan White : You don't want to blow them out of the water, but I still find that we still need to present that because I don't want to. Only, you know, oh, well, all this other stuff, well, you know, the lack of maintenance and stuff. We'll just brush it off to the side. Well, when we present the big stuff, because there's the problem with that.
 
Johnathan White : You get into that pattern of, or you're only going to do the big things or what they need right now. It's not serving the client correctly. It's not it's not giving them the right information. And then you also have them come back a time and time again. Every time they come back, you have a new list. Yes. And then then it gets to the point where they feel like they're just being raked over the coals every time they come in.
 
Johnathan White : So I'd rather lose the sale and make sure I presented the information to where I feel like I presented all the options. Then. Then trying to sugarcoat it and, you know, to win the sale.
 
Jimmy Lea : Oh, I totally agree. You definitely don't want to sugarcoat anything and just think of it as your own health. When you walk out of a doctor's office, you want to know everything. You want to know all the good, the bad, the warts, the moles, the everything. And then you can make a decision on how you want to proceed with what you're doing.
 
Jimmy Lea : Do you want to take this medication or you want to change your lifestyle and eat better, or whatever the exercise more and be better conscious of your nutrition? And with a vehicle, with a car, you're right. If if every time I come to you it's like $3,000, $3,000, $3,000. Wait a second, man, I put more into this car than it's worth.
 
Jimmy Lea : Well, yeah, you have, but look at your car. It's really good. But as a consumer, I'm really feeling the weight of drive Swiss cheese here. This is such a bad vehicle. There's so many holes in it. At what point do I go, hey, John. John,
 
Jimmy Lea : Do I really keep this car anymore?
 
Johnathan White : Well, that's all government conversation that you really have to have. And I think that's one thing on the flip side that our industry as independents do really well compared to dealerships, because we're not we're here to serve the client and inform the client and present the the options to them versus, you know, bumping up car counts so high that we're just turning and burning rapidly.
 
Jimmy Lea : Yeah. We don't want to be a number. We don't want to be a statistic. We don't want to be a cog in that machine. And dealerships, if they took the same approach that we do in the automotive aftermarket. Oh my gosh, we would have a challenge.
 
Johnathan White : Right? But this.
 
Jimmy Lea : Well and to that point, John to John, man, I keep on and call you Jonathan. John. To that point, what's some of the things that's more complex, than outsiders realize? What's some of that things that, that customers don't see, that's the hardest things for you to manage as a shop owner?
 
Johnathan White : Well, as a business, you are there to generate profit, right? You don't come to work, to work, a job, come to you, generate a profit for the business and make it financially make sense to own a business. There's a lot of risks with having a business. So at the end of the day, it makes sense to have that business.
 
Johnathan White : So in order to run it profitably, you have to charge what you need to charge. And there are a lot of customers don't really understand, you know, new alignment machines, 30 grand, a new alignment racks, 30 grand, you know. Yeah. You can get some of the stuff cheaper and get what you pay for in an aspect.
 
Johnathan White : But scan tools again, you got $10,000 here, another $5,000 here or $5,000 here. Plus you have all the subscriptions every year. You're $1,500 here or $1,500 here. You got your point of sale system here. You got your credit card fees, which, you know, 2.3%, whatever it ends up being. You know, if you process, let's say, hypothetically, $1 million in a year on a credit cards.
 
Johnathan White : I mean, that adds up pretty quick. All that stuff adds up into, as a business, we have, on average, higher overheads than a lot of other businesses, which means that we have to run that overhead. And obviously we're limited by production. We only have so many hours in the day. So, there's a lot of those factors that especially on a like short month, like last month, that how running that overheads a lot more difficult than the longer month.
 
Johnathan White : So, it's just a balancing act between customer expectations and then what actual shop goals we need to be and where they need to be. So balancing act more or less is probably the hardest thing with a customer point of view.
 
Jimmy Lea : Oh yeah, it's so true. It's so true. And and you bring up a really, really good point. How do you go from a 22 day month. And we're talking business days that you're open and buy. How many days are you open.
 
Johnathan White : John I make it even more difficult because we're only open four days a week.
 
Jimmy Lea : Okay? Four days a week. So the normal business day would go from a 22 day week down to an 18 day week, and you're going to go from a 20 day down to 16. Are you done?
 
Johnathan White : It was 14 last month.
 
Jimmy Lea : Was 14 last month.
 
Johnathan White : Because we were closed also the Friday after Thanksgiving. So yeah.
 
Jimmy Lea : Oh man. Yeah that that's that that is pretty tight brother.
 
Johnathan White : That's we got it done.
 
Jimmy Lea : But yeah you do. Yeah you do. So, What? You're right. People just don't understand the all the intricacies that go into this industry. And and not only do we have labor, we have parts, and we have parts that we need to do markup. But why? Why markup my parts? Well, because I got a warranty. I got a guarantee it if you're going to come back and say it broke and it truly did, well, then I need to be able to afford to be able to replace it.
 
Jimmy Lea : Otherwise you won't be bringing it back to me because I won't be here right? And the public doesn't understand that always. What? What is some, training, coaching or industry communities that have helped you, grow in your ownership? Leadership position? Who or what made that biggest impact on you?
 
Johnathan White : So I've been part of elite. My dad was part of them is they got a lot of good information from them. A lot of it I ended up using. He just never made that change.
 
Jimmy Lea : It was hard for him to implement. It wasn't a muscle he had developed. Right?
 
Johnathan White : Correct. Yeah. He he expected different results with the same inputs. And yeah.
 
Jimmy Lea : We know that doesn't really.
 
Johnathan White : Work. Yeah.
 
Jimmy Lea : Is this back in the days when, Bob Cooper was there?
 
Johnathan White : Yeah, yeah, he was in actually, Bob Cooper's, the Tony groups, the.
 
Jimmy Lea : He he's a he's a star. I love Bob, and I could sit and listen to him for days.
 
Johnathan White : Right. He's a great public speaker. So phenomenal.
 
Jimmy Lea : Totally agree.
 
Johnathan White : Training with. You know, Lee, I had, I went to some training with Rick White. I did some training with you guys, and I also, did training for which outfits? So nice. They all have, good things, to, to say and and implement and things to listen to. Everybody has a different perspective. Truth.
 
Johnathan White : I think it's a good thing to sample and see what, what works out best for you. Because what works for one person may not be the style or approach that you need for the next person.
 
Jimmy Lea : They're it's true, it's true. Everybody needs a coach. And at some point you're going to outgrow the coach, right? And you're probably going to need to change. And that's one of the beautiful things I love about the Institute. I've got 16 different coaches right now. So if you if you outgrow one coach, I've got other coaches that really excel in areas of marketing or really excel in areas of getting your finances ready for, garage model or shop efficiencies, if that's what you're looking for.
 
Jimmy Lea : So it allows you to switch from coach to coach to coach to coach. Right. And at some point, you probably learn everything that we could possibly teach you from a one on one coaching point. And now it's time to get into a group. Have you ever been in a mastermind group environment?
 
Johnathan White : Yep, yep. Yeah, yeah. And I think it's good to give back in that regard. Where you're not necessarily the one getting on, but you're giving. Yes. I, I believe in that servitude that it's important to get back. So, I mean, that's what I'm currently doing. So I actually am an assistant coach right now. Congrats.
 
Johnathan White : So that's mine with shop picks. Yep. Congrats, bro. That's awesome. It's nice to be able to get a different perspective, different coaching style. You know, sometimes, I mean, even when I joined, I was resistant to some of the changes that I needed to do. And it took it just took this one extra class that I took that wasn't even the required class.
 
Johnathan White : It was just a mindset class. And that's really what flipped the needle for me. You never know when your breakthrough is going to happen, but the coaching group and a lot of it, you get out what you put into it. So if you're resisting change or you don't listen or that doesn't work here, that's not my market or whatever excuse you want to come up with.
 
Johnathan White : You're only going to you're only going to reach a certain level. And I've, you know, as a, as a assistant coach, a lot of the times it's, it's easier to train the people that are kind of at the, at their, their end of their rope. They, you know, they don't have anywhere else down to go. They can only go kind of up versus the people that come into the coaching that they're doing.
 
Johnathan White : All right. And it could be better. And that's where I was when I joined. And I didn't really want to listen for a while and oh my.
 
Jimmy Lea : Gosh, isn't that wild.
 
Johnathan White : And then I had that mindset class and something about that class flipped the switch. And then we we grew 700,001 year. Hallelujah. Something like that.
 
Jimmy Lea : So the mindset is is very strong. It's very strong. And once you're able to flip that switch, man, it does change everything. Congratulations. That's I'm that's that's beautiful brother. That yeah. There's there's so much beauty that comes from what you've just shared. And a lot of people don't get it. They don't understand it. And do you know Ron Hagan, Des Moines?
 
Jimmy Lea : He's from Des Moines, Iowa. He had West Side Auto pro, he sold his business, moved to Mexico.
 
Johnathan White : That sounds pretty, but I'm bad with names. I'm better.
 
Jimmy Lea : I'll bet. When? When we're done, you can look them up on Facebook. You'd be like, oh, yeah, I know, I know that guy. Ron Haugen was, I've been in very similar situation. He was at the end of his rope. He had two bays. He had a tech, and and he was he went to a training and it was back in the day Arlo with Blake.
 
Jimmy Lea : Bottom line impact group. And he signed up for the the he signed up for the program and it was a one year commitment. He's like hey look this is sink or swim. I am in the deep end. My nose is underwater. I'm going to drown. So this either has to work or I'm going to pack up my toolbox, head to the dealership because, I'm I'm I'm one more month away from total bankruptcy.
 
Jimmy Lea : And he got into that coaching and training group, and he says, I don't care what you tell me to do, I'm going to do it. Because what I have done so far has gotten me what I where I am today. So you tell me, I need to paint the front door pink. I'm going to paint it pink.
 
Johnathan White : Right?
 
Jimmy Lea : Whatever you tell me, that's exactly what I'm going to do. And it was for him an immediate turnaround. He grew and grew and grew and grew and grew a beautiful, successful business that he has since sold off to his, general manager. And now Ron lives in Mexico, and he travels back and forth and does things every once in a while.
 
Jimmy Lea : But man, I, I do this definitely enjoying retirement. So that mindset is that last bit of, oh my gosh, it's sink or swim.
 
Johnathan White : Great. And the other thing is like, you can people can listen from the outside in, you know, all the all they care about is, you know, as the owners grow on their business or, you know, being financially better, blah, blah, blah. But you know, the, the thing that comes with making the business better. Yes. A lot of times it brings up the employees too.
 
Johnathan White : Yes, the lives of the your employees as a direct result of the business improving. You're you're providing more function and you'll stay ability you're better able to offer better benefits. You're able to offer more room for them to grow potentially, you know, especially when you get into the people that had a single location and they weren't doing that well.
 
Johnathan White : And then that became really well. And then they opened, you know, two, three, four locations next. Now there's room for those people to grow, not just being technicians to the ability to to be, you know, the the general foreman for multiple stores where they drop into a store that loses a tech for a day. You know, there's there's more to it than just the business doing better and the, the owner making more money per se.
 
Jimmy Lea : You are correct. And in two things with the institute. One is our, our mission, our vision, our our statement, our mantra, our marching band. We are here to build a better business, provide a better life and a better industry. And so I say these three in that order, build a better business. It helps you as the shop owner, helps you build a better business because you can't feed people from empty shelves.
 
Jimmy Lea : You've got to have profit. You've got to have the funds to be able to give better business results in a better life. Yeah, it's a better life for you as a business owner. It's a better life for your service advisors and your technicians because you can provide better benefits, more benefits for one case health, vision, dental, time off, vacations.
 
Jimmy Lea : But not only is it a better life for you and your service advisors and your managers and your technicians, it's also a better life for your spouse and your children and your service advisors, spouses or children and their technicians, spouse and and children. It's a better life for everybody. The ripple effect of having a better business. How can you count it right?
 
Jimmy Lea : You how can you count that? And then that. As an institute, we're here to lock arms so that we as an industry, we elevate the entire industry.
 
Johnathan White : Right.
 
Jimmy Lea : Better industry.
 
Johnathan White : Yep, I agree, I love it.
 
Jimmy Lea : If you were to describe your shop today, your mission, your vision, your why, what does that look like to you? How do you describe that to somebody?
 
Johnathan White : Yep. So our mission statement is Building community trust one repair at a time. I love it. So, want to be known as the most transparent shop, the most reliable shop. And, that's basically our mission goal is to to do that. So and I think our, our, Google reviews reflect upon that. Now, are we perfect? No.
 
Johnathan White : Do we screw up, make mistakes? Yep, definitely. But it's how we handle those mistakes.
 
Jimmy Lea : Stand up. Own it. Eat that crow while it's warm. Because the longer you wait, the worse it gets.
 
Johnathan White : Yeah.
 
Jimmy Lea : So, you talk about transparency. What are some of the the means, the method, the methods, the mediums. What are you using or doing to provide that transparency with your clients? Your customers?
 
Johnathan White : Yep. So I'm a big believer in digital vehicle inspections.
 
Jimmy Lea : I love devices, love devices. What are you using? What do you do.
 
Johnathan White : So we actually use we use tech metrics, internal DVI tool. Nice. And so it works. Works fine. I think as far as, like a customer, it's perspective. Because I've been on a lot of different point of sale systems. I think software is probably one of the best as far as the vehicle experience inspection aspect.
 
Johnathan White : Is there's other issues I had with it. So that's kind of why we moved to tech. But I think as a whole, whatever point of sale you're using, you should have some sort of digital inspection. It just allows a lot more trust. It makes the sale easier. You can do video, pictures, PDFs. I mean, we upload all our scan results to it.
 
Johnathan White : It it also allows the, you know, to be able to dispel some of the ever since, you know.
 
Jimmy Lea : Ever since you touched my car, ever since you touched my truck.
 
Johnathan White : Yeah. And you know, the people, unfortunately, they get buyers almost more. So they spend a lot of money. There's they they start getting in their own head, and then they start thinking about everything. And. Well, I'm going to, you know, as the industry as a whole, we have a not so great reputation. So that's where a lot of the blame ends up falling on.
 
Johnathan White : So DVS help with that, because if you take a required under car picture, every car. And they said, well, you know, you did my front end repairs and now I have an oil leak. It's like, no, what the. We had that picture and we even wrote a note about it the last time you were in. But more so than that, it's it's being able to provide that trust with that customer.
 
Johnathan White : Like, here's, here's our testing results. This is exactly what we tested. We were testing for a, GM that's got a variable valve timing fault, and it's got a basically a bad intake, actuator solenoid and we found that the OAM rating for factory is 10 to 12 and it's at 16. Well there you go. There's proof that that part is what's bad.
 
Johnathan White : So rather than you know you pay me a diag there's just a diag line. And then there's a repair line. Why. As a yes as as a consumer. Why why did it why did I pay that. What did you find. Why are we doing this repair. The other thing that it helps with us is say we, you know, we fix something.
 
Johnathan White : Unfortunately, with modern vehicles, sometimes they can have a check engine light come on after repairs, after so many miles because it finally ram this other monitor. Well, we fixed a drivability fault, but then the check engine light came back on later, you know, 20, 30 miles later. And it's got to me. That felt good. Well was it never ran that.
 
Johnathan White : So it's not the same code so we can fall back on our data. That code wasn't there prior. Now it is, you know, hey we need to look into this different system. It just allows us also if we, if we fix something. And now the parts, it's failed again. Same fault. Did we miss anything on our Dag?
 
Johnathan White : Did we miss a step or do we have a defective part?
 
Jimmy Lea : Yeah.
 
Johnathan White : And this day. And age parts aren't what they used to be. And, it's not uncommon to to get a part, but failed. And you did everything right. But, having that data to fall back on is is extremely valuable. It's paramount. Yeah. Even for not just the customer perspective. Are you.
 
Jimmy Lea : Able to. And you bring up a really good point here. The parts aren't the same as what they used to be. Are you able to test any of these parts before you install to say, oh, you know what? This is good. I know it's going to be good or.
 
Johnathan White : Yeah. So, like, ratings and some of that stuff. But I mean, can you test the thermostat before you put it in. Yeah. Yes. Ish. But then I'm not really. How much time are you spending testing to verify that part's good before you put it in there then does that how can you justify that cost? So it's just like figuring out what, you know, parts do you like and what parts seem to work well for you.
 
Johnathan White : And we use more and more OEM parts than we historically used to. And there's certain things that I will only get OEM unless it's not an option. Electrical being the big one. Yeah. But it's you have to figure out for yourself what what quality of repairs you're comfortable with. And obviously, you know, parts play a big factor in that.
 
Johnathan White : So what's totally does what's really does.
 
Jimmy Lea : So for for my mother that's listening to this because she does and she doesn't understand OEM. What is the OEM.
 
Johnathan White : Original equipment manufacturer. Yes I know yes. Which is an original equipment source. So OEM would be like getting a Toyota water pump. Oh yes. Would be getting an ace and water pump because they are the supplier for that water pump too, just as I said, a Toyota on the box. So we use a lot of OS and OEM parts.
 
Jimmy Lea : You order enough that you can go direct to the manufacturer.
 
Johnathan White : Yeah. So like like they said is and water pumps we use all to. Yeah. So if I could get and there's certain manufacturers that if I could get more of them more reliable, I'd be a lot happier. But, there's a distributor that's unfortunately about an hour away from me that, sometimes turnaround requirements for customer means that I don't get to use those parts.
 
Jimmy Lea : Dang. Because they don't run a delivery vehicle out to you. But once a week type of deal.
 
Johnathan White : They run it? No, they run it twice a day. It's just, you know, a lot of customers. So slower only means of transportation, you know, getting that. Oh yeah. Even with Loaners, you know, we only have so many loaners. It's it's balancing again. What repair am I happy with versus what I want versus customer expectations and.
 
Jimmy Lea : Oh, it totally.
 
Johnathan White : It's all it's all the scale, slide scale and balancing act constantly for all that.
 
Jimmy Lea : It is, it is. And you're right. I mean for many people their vehicle is the most expensive item that they purchase. For those that own a home, I'm going to say the home is the most expensive thing that they'll ever purchase. But for many, it's a vehicle. It's their vehicle, it's the car. And they only have one, right?
 
Jimmy Lea : I only have one if I don't have my car. I'm, using Uber or Lyft or I'm relying on, my wife to give me around or, the kid's got a teenage car, so sometimes I have to borrow that if if my car's in the shop. But, yeah, it is the single vehicle of the family.
 
Johnathan White : Right. And and most people only have one. I mean, it's rare. Yeah. Or they have, you know, to or, you know, an extra if the wife and husband have a, you know, their own vehicles because they go to each go to different jobs, then yeah, they have an extra. That's pretty rare anymore. That it is. Even with a kid having the extra, it's they still need to get places.
 
Johnathan White : They got to get to school. The parents can't take them because their job starts at eight, you know? Yep. It's again why we have to constantly balance of where we would like the repair to be versus what's possible by time frame. Yeah. So the more the more you specialize, the more you can dictate. I feel that the repairs this, and that's the only option.
 
Johnathan White : But there's a point where you're just saying no to the group and, customers, you know, are. Am I much different than my competitors? I'd like to say yes. But at the same time, if I tell them I'm a week out, can they go elsewhere and probably get a decent repair? Yeah. Yeah. So saying no constantly and telling them, you know, they're not my customer.
 
Johnathan White : They're not this. Yeah. There's a point where they aren't your customer and and that. But you're losing a lot of opportunity. And that's what this industry is built on is opportunity cost. So you have to find your line of where you're saying yes to the right, right mindset and my yeah people. And then where you do draw your line and everybody's going to be a little different on that.
 
Jimmy Lea : Oh, so true, so true. Every shop is different. Every footprint is different. Every operation is different. And I've had the distinct pleasure of traveling all over North America, visiting shops. And I love it. What does your shop shop look like today, John? What? How many bays? Live service advisors, technicians.
 
Johnathan White : So we have a lot of room for growth ability. Our biggest limitation will be parking. But I have 11 days and six techs.
 
Jimmy Lea : Phenomenal. That's great. What's the property? How much?
 
Johnathan White : Properties like, it's a quarter of an acre, and the building is going to say 12,000ft². Yeah.
 
Jimmy Lea : So it's not it's not a huge it's not a big, humongous piece of land that you can park cars for a week, a month.
 
Johnathan White : No. Now we only have parking for 25 cars and we do have maybe 30. Yeah, about 30. We do about 25 cars a day. So we don't have a lot of wiggle room with parking. When we're, you know, waiting on parts and stuff like that. So that's a big reason that we have to get cars done efficiently and timely, because we just don't have the the space for it.
 
Johnathan White : And then you get in the snow season and then the snow pile takes up one parking spot and then you get enough snow. You have two spots that are down and oh yeah. So actually and we have our loaners. So right. Loaners being out because then it means I have a parking spot for their car. So I encourage the young loners to get used.
 
Jimmy Lea : Nice. That's good. So have you ever thought of a blowtorch for those piles of snow?
 
Johnathan White : Right. I just thought.
 
Jimmy Lea : Luckily, we are facing.
 
Johnathan White : The right direction. If you live in a place that gets snow, you know that if your driveway faces north, you're doomed for months on end. Right.
 
Jimmy Lea : That's a lot of salt you're throwing down. Yeah.
 
Johnathan White : Luckily, our building and main parking lot does face, south and the other side is a little on the west side. So we are lucky that we get a lot of sun exposure, so it does melt the snow pretty quickly. Being in a sunny state can be zero degrees, but sunny and still melting the snow, so that is beneficial.
 
Johnathan White : But still. Yeah, sometimes the biggest issue here is, is parking 100%.
 
Jimmy Lea : Oh yeah. You know. Yeah. Absolutely. Parking because, I'm thinking with the 11 bays, even if you were to double stack, which is difficult, there's a lot of pushing cars around. If you're double stacking every day, you just got to turn, turn, turn, turn, turn. You got to be quick and efficient on getting a minute out.
 
Johnathan White : Yep.
 
Jimmy Lea : That's awesome. So, I noticed that Phil's Pro Auto Service has been the recipient of a very distinguished. Very distinguished, accolade in being voted the best auto repair in Greeley for eight years in a row. This. What do you think that has gone into that that earned you that reputation?
 
Johnathan White : Yeah. So like I said, my dad wasn't great at running a business, but he did do one thing, right. He made sure the car was fixed. Right. The first time. It was a big mama, you know, thing that he pushed and, you know, taking care of the customer, having that communication. They're not just a number. We're taking care of the client or explaining to the client the repairs if they have questions were there.
 
Johnathan White : So if, you know, talking to a client, if realistically it takes 30 minutes to get them to understand the repair and what we need to do and why we need to do it, and that's what we do. So he really instilled that, and I've been able to fix the numbers side of the business, you know, as far as profitability, but still continue on doing fixing the repair.
 
Johnathan White : Right. Taking care of the client. So, again, very perfect. No, but we, we, you know, trying to be at that 99%.
 
Jimmy Lea : Point. It sounds like pops had the same mentality that my father had in teaching me, if you don't have time to get it done right the first time, you won't have time to get it right the second time. Correct? So dad gets it done right the first time or as close as possible. So congratulations to you and to your pops.
 
Jimmy Lea : Because he set the foundation, you were able to come in and refine the process, the procedure, get the profit where it needed to be, the KPIs in place at the point of sale system in place. That's phenomenal, I love that. Congratulations, John. That is so cool. So at what point is it that you took over operations?
 
Johnathan White : So I've been a I was the general manager slash lead advisor for 20 since 2015. And I really started to push changes 2017 to 19. And then I became the full owner actually beginning of 2024. Last year.
 
Jimmy Lea : I was congratulations.
 
Johnathan White : John. Son of the business. So.
 
Jimmy Lea : So is dad out or is he still coming in?
 
Johnathan White : He's officially retired as of his requirement was we need to keep him on at all. This year until.
 
Jimmy Lea : Till Jan one?
 
Johnathan White : No, until, actually, our 40th anniversary. So 40th anniversary was August 1st. And that's was his retirement. Hey, hey.
 
Jimmy Lea : Congratulations, pops. Way to go. And good for you, John. That's that's awesome, bro. That's so cool.
 
Johnathan White : Yeah. So. And my big thing was getting, manager to basically allow me to not be in day to day operations. For before he was 100% retired because he handled, like, payroll and some of the bookkeeping aspects, so. Right. That was, a struggle on itself. I think finding finding a manager is probably one of the more difficult things I've had to do.
 
Johnathan White : It's it's hard to hand it off and it's hard to, you know, you do things a certain way and understanding that they may do things a little bit differently. And so having that, you know, these are your goals and this is what I want to see. And how you get there necessarily doesn't matter as long as the end result is what I need it to be.
 
Jimmy Lea : And it's interesting. It is a difficult conversation to have because, you, you hold it so close. We as a as a leadership at in the business, we hold it so close. We want it done a certain way. And now we understand why it is that pop said no, no, no, because I said so.
 
Johnathan White : Right.
 
Jimmy Lea : And you're like, well, now I got to be able to explain it to somebody else. So we got to figure this one out.
 
Johnathan White : Yeah, yeah. That's probably was one of the more difficult things I've had to do in my years.
 
Jimmy Lea : So yeah, yeah for sure. So congrats on on buying the business from pops. That is super cool. 40th anniversary. Are we going to keep it as Phil's pro Phil states.
 
Johnathan White : As Phil's product. But I was.
 
Jimmy Lea : Going to ask, when are we going to change it to John's Pro out of service.
 
Johnathan White : Now? I mean, to him it's,
 
Jimmy Lea : Don't need to.
 
Johnathan White : Don't need to. And changing your business name and dealing with Google and all the online sources and.
 
Jimmy Lea : Rebranding back up.
 
Johnathan White : Or rebranding. No. Thank you.
 
Jimmy Lea : That's so tough.
 
Johnathan White : If you need to. And the the images back then that would make sense. But, great scenario. That is not the case. Agreed.
 
Jimmy Lea : So let's fast forward 3 to 5 years. What does winning look like for Phil's pro out of service. We looking at one elite location or you looking at multiple shop operations?
 
Johnathan White : Yep. So I'd like to get this location coming along between 4 and 5 million year. We're currently do 3.3 this year. That's. And then I'd like to have a second location on the west side of town. So we're currently on the east side, so we're basically Eighth Avenue. And I'd like to do one probably out at like 71st Avenue ish.
 
Johnathan White : And really just the west side of town, which is growing rapidly. If you've been to Northern Colorado, it's all kind of the cities are all kind of merging at this point in time. They really.
 
Jimmy Lea : Are. You're looking so much more like Los Angeles. Every day is just a high, high altitude Los Angeles.
 
Johnathan White : So that's that's ideally where I'd like to be in the next like 3 to 5. It's kind of been my goal. So that's what we're working towards.
 
Jimmy Lea : Beautiful. Congratulations. So when you get this current shop up into the 4 or 5 6 million, where does that put your efficiencies at.
 
Johnathan White : So we currently run my technicians average between the whole shop versus ours. They're here and hours worked where right now at 105%.
 
Jimmy Lea : Congrats that's all.
 
Johnathan White : We are very efficient in that regard. I the biggest, hurdle I have is just the way the building's designed to put another tech in. I like to, to have techs where they have the ability to have a second bay, because we all know that a parts issue happens or something comes up and you really need that extra, availability versus one tech in every bay is the most efficient model as far as as throughput, potential store capacity.
 
Johnathan White : But I do like having, where they have that ability to have another bay. So I really need to blow out a wall and add another tech or add another bay.
 
Jimmy Lea : A single bay, or would you add more than a single? Oh, you're on a quarter acre. How are you going to do that?
 
Johnathan White : So I have the ability inside the building to basically basically make a double stack. And well, my other tech already has a double stack, so if I can do that, then I get I have the ability to add another tech without much of an issue.
 
Jimmy Lea : And when you talk a double stack, I'm going to say double dip. Yeah w w okay okay. Tandem. You have two lifts in a row. Not side by side but front to back. Okay.
 
Johnathan White : Yep.
 
Jimmy Lea : So if I understood you right, you just said that you could expand by one bay, but also, is it in effect adding three bays?
 
Johnathan White : No. Just one minute. Yep. Now just one. Just one to, or one lift. So we would just blow out that wall and then move the equipment and add a bay there. It's there's a mezzanine there, but it wasn't ever it wasn't a part of the structural part of the building. So that can be torn down really easily.
 
Johnathan White : So that's, probably my next, next thing as far as adding another tech and, and boosting throughput through the shop, because right now we're, you know, we are running pretty efficient. Yeah. We're starting to get to the point where we're saying no. And it's one thing I don't like to say. So, I probably would have done it earlier, but this market this year has been a little topsy turvy.
 
Johnathan White : So I've been monitoring the market and waiting to do that, expansion when the timing seemed correct.
 
Jimmy Lea : So totally agree. The timing does, count for quite a bit. Quite a bit for sure. So for those shops that are listening in, they're saying, oh my gosh, she's at 105%.
 
Johnathan White :
 
Jimmy Lea : Is that the max that you can do or can you do more?
 
Johnathan White : We can do more. I mean, I have a tech that runs 150% efficient. So I mean, it comes down to to skill set and workflow and, you know, front counter, you know, really lining things up, right, and dispatching correctly. And a lot of things have to go right. So, is there room for improvement? Always. Can we get there?
 
Johnathan White : That's to be determined.
 
Jimmy Lea : Yep, yep. And 150 for a single technician. That's phenomenal. The most I've heard, I think, was 116% that I, that I've heard of personally, a shop running at 116% shop efficiencies, which is very, very cool to be able to hear something like that happening.
 
Johnathan White : Yeah, we, we definitely focus on that as being insufficient as we possibly can, you know, making sure we're doing things correctly or charging for things correctly. You know, if we are. That's why I don't like doing some quotes, you know, giving prices over the phone. You know, and there were no I got a can't do it. I got a check engine light on.
 
Johnathan White : Okay. Great. Is it one coders at six that that makes the diag process way different. Yeah. That's you know, that's one thing with, the suffix model of, you know, the 15 minute, no wrench is a great way to get people in the door. No phone calls whatsoever except for menu items. And then it allows you to get that initial, like quick triage where.
 
Johnathan White : Yeah, they, check engine lights on and have a drive. But there's one code. Great. It's this price that I get or it's, you know, you got a comment like, well, I can see the radiators. I can, we can start there, or we can pressure test it and try and confirm, you know.
 
Jimmy Lea : Where else is it leaking?
 
Johnathan White : You know, but. Oh, I got to check engine light. Oh, there's six codes in here. Three of them are misfires. You got a VAT code and you got a evap Falcon. All the there and the misfire may overlap. May not. But the key. That fault code. That's 100%. A separate system that's separate test. You know, now realistically to diagnose this right.
 
Johnathan White : We two two hours worth of evaluation time. If I'd given a phone call, we would have to decide at that point in time, are we going to tell the customer like, hey, we diagnose it and is this to repair this? But we also need more time for this. You know, that feels a little bait and switch. So, you know, again, managing customer expectations, informing customers and, and really making them understand why we're doing what we're doing is, is paramount.
 
Jimmy Lea : Oh, so true to so true. Thank you for all you're doing. Thank you for what you've done here in this industry. It's phenomenal. I love the industry. I love where we are and what we're doing. I love the coaching and training companies that that are helping to elevate this entire industry. It's it's can't be done by one.
 
Jimmy Lea : It has to be done by all. And where we stand, we lift.
 
Johnathan White : Great.
 
Jimmy Lea : I agree you have a unique background and I say unique because it's unique to you. But there are others out in the industry that are the son of the father who started the shop, and they're in your same boots.
 
Johnathan White : So if you were.
 
Jimmy Lea : To give yourself.
 
Johnathan White : Advice.
 
Jimmy Lea : And this is advice that you're now giving to other people in your same position, were you to start this journey today or tomorrow, knowing what you know that you've learned over the last 20 plus plus years? What advice would you give yourself in starting out as a son of an owner, positioning yourself to one day take over as the owner?
 
Johnathan White : Well, as humans, we hate competition. We hate having those hard conversations. And I would say that was the number one thing that I did not do. Soon enough, I did not have that hard conversation with my dad about, hey, when, you know, it was always, oh, well, you're going to take it over, you're going to take it over it.
 
Johnathan White : So, you know, at the point where I kept getting pushed back on changes I wanted to make, it's not the right direction. You know, whatever reasoning there was, having that heart conversation to the point of, hey, I need a deadline of when this is happening. Now, and we need to come to a conclusion of what that's going to be and what it's going to entail and look like for or at that point in time, it's because we can't come to a conclusion that I need to start positioning myself for somewhere else, or go some go a different direction, but we need to have those hard conversations with our employees to hold them accountable.
 
Johnathan White : We need to have that hard conversation with ourselves, to hold ourselves accountable. And as an industry as a whole, as humans, we suck at that. And it's only gotten worse with technology.
 
Jimmy Lea : That truth true, 100% certain percent.
 
Johnathan White : If I was to go back, that's that's what I would do, is have that hard conversation earlier. And realistically, if I did that, I probably would have owned the business before Covid. And, I may probably have already had a second location.
 
Jimmy Lea : Probably that would be giving you a lot more runway. So for those who are listening in and what you're saying is to have those crucial conversations, those critical conversations, those confrontations, and not be afraid to do it, you need to feel empowered to do it. And you would do it sooner. Any books or, advice that you can give to people to where to look for guidance on having these conversations?
 
Johnathan White : I mean, I think Josh, with limited leadership. Josh Parnell yeah, he's a great person to talk to about expanding your leadership. And and that obviously with leadership goes along with that. I think that's a great, great place to start. You know, mindsets part of it. So if you're struggling and you don't think you're, you're, if you can get to the point of being profitable or you're not worth getting profitable, you know, rich dad, poor dad, there's like, Simon Sinek makes a lot has a lot of great books.
 
Johnathan White : You know, you you.
 
Jimmy Lea : Only golden circle find out to your why.
 
Johnathan White : Yeah, there's only you. You only know what you know. And that's part of having a training group. And you, you only know what you know. And if there's no where the you're getting somewhere that's going to push you, then you're only going to get to a certain level.
 
Jimmy Lea : Yeah, yeah. Get into a group that's going to push you get into a group that's going to that. They want you to be better than you are today.
 
Johnathan White : Yeah.
 
Jimmy Lea : A couple of books that I'm thinking of. Two, one is, Crucial Conversations. Phenomenal book that helps to guide those conversations so you can have that critical confrontation and not lose your stuff. Yeah. The second book, and I think you probably have read the second book. Chris boss.
 
Johnathan White : Yeah.
 
Jimmy Lea : Never settle. Never settle the difference. Never negotiate. Never.
 
Johnathan White : Yes, something like that. I know what you're talking about.
 
Jimmy Lea : Yeah. Yellow cover. Phenomenal. I need to read, Chris Voss again. That. What a phenomenal book.
 
Jimmy Lea : All right, lightning round for you, John. One word answer or one sentence answer. And by the way, thank you so much for what you're doing in this industry. Thank you for all the shops that you're coaching and training, the help that you're giving them to assist and elevate and create such a better and brighter future for them.
 
Jimmy Lea : Thank you for what you're doing, John. I really appreciate it, brother.
 
Johnathan White : Thanks for having you.
 
Jimmy Lea : All right, lightning round one tool or system. You'll never give up again.
 
Jimmy Lea : Devis most common myth customers believe about auto repair.
 
Johnathan White : That we just plug it in gives us the answer that it's easy. Yeah.
 
Jimmy Lea : Best hire you've ever made. And why?
 
Johnathan White : Best hire. Yeah. It'll be will be one of my master techs. And why he wasn't really sold. I had to really sell them on the business. And, what what I was doing and everything. He came in with the goal of being. And we can only 100, grand a year, and he will be well north of.
 
Johnathan White : Well, north of that. And congratulations, office. How so? And, I think I'm gonna lose them sooner than I want to, because he's going to pay that off a lot faster. So. But, yeah.
 
Jimmy Lea : Keep him as long as you can. Right? Even as long as you can. And the more you can have him training, your people are that phenomenal. Okay. We digress. Hardest role to hire for right now service manager.
 
Johnathan White : So I'm going to run your shop for you can be the the leadership behind it. Yeah. Takes a varies. You have to align with them. You have to communicate with them as the owner. It took me three people.
 
Jimmy Lea : Oh, I'm glad you found the one one boundary. You you set that improved profit and culture.
 
Johnathan White :
 
Johnathan White : That we sell, we don't sell ourselves short. And we sell for what we're worth 100%.
 
Jimmy Lea : Your favorite metric that predicts a good month.
 
Johnathan White : Gross profit per hour. And hours per hour.
 
Jimmy Lea : Love it, love it. That. What's the perfect day? Car count for your shop?
 
Johnathan White : Right about 20 to 25.
 
Jimmy Lea : One book or podcast or coach that changed your thinking?
 
Johnathan White : Oh, Jackets with, gets automotive, which is shop fixed. Coach currently still my coach.
 
Jimmy Lea : Shout out to Jack.
 
Johnathan White : The he drilled into me and and, it's been a very productive relationship.
 
Jimmy Lea : Beautiful. What are you irrationally picky about in the shop?
 
Johnathan White : The way arrows are written. I don't like one liners, like, diagnose coolant, like radiator leaking, but just it doesn't add value to me. So I like more, slot stories, you can call them, but even if it's simple, it just needs to have more. More than two words.
 
Jimmy Lea : Yes. Tell the story. Please tell the.
 
Johnathan White : Story. Yeah.
 
Jimmy Lea : Oh, I love it. John, you are awesome. Thank you to all you're doing. Thank you to Phil's Pro Auto service. Thank you to pops. Congrats on your retirement. Thank you. And John congrats on what you're doing in the industry bro. Keep it up. Keep it up.
 
Johnathan White : And I do have to do one little small shout out in January. 31st is Colorado Asa's training Summit. So if you are in the area it's a great way to get training for a technician, an advisor, a manager and an owner.
 
Jimmy Lea : Yes, yes, everybody in the reach. And if you're in driving distance of, say, Denver, Colorado, you should definitely be there because the training is it's it's the best it's the best that you can get. It is that face to face hands on learning experience that you're looking for as a technician, as a service advisor, a manager or an owner.
 
Jimmy Lea : Go to these classes, take them. And if you're an owner, take the owner classes, the ownership, the marketing, the leadership. Yeah, I know it's cool to jump in and find out all about that. Fuel injection. The newest, latest, greatest turbos. But come on, man, you're a business owner. Let's let's work on that skill set. Be the business owner.
 
Jimmy Lea : So, yes, John, thank you for that. Shout out to NASA. Denver, Colorado. Everybody needs to be there is a summit.
 
Johnathan White : Yes. Say summit January 31st.
 
Jimmy Lea : Awesome. Thank you so much for doing that, John. Thank you for all you do, brother. Appreciate it.
 
Johnathan White : All right. Thank you.

183 - Multi-Shop Growth Done Right: Integrity Driven Choices Build Long Term Trust

183 - Multi-Shop Growth Done Right, Integrity Driven Choices Build Long Term Trust
December 11, 2025 - 01:10:46
 
Show Summary:
A San Diego shop owner shares how he grew from technician to three-location operator. He explains why scaling requires new leadership skills, written processes, and empowered managers. The episode covers a simple referral program, the importance of knowing your numbers, and lessons from buying additional shops. It also highlights integrity driven customer service decisions that build long term trust. The conversation closes with a call for more industry collaboration and a major Boys & Girls Club fundraiser.
 
Host(s):
Jimmy Lea, VP of Business Development
 
Guest(s):
John Eppstein, Owner of John's Automotive Care
Show Highlights:
[00:00:00] – A long-time shop friendship sets up a growth conversation.
[00:04:20] – Multi-shop ownership requires a completely different skill set.
[00:10:30]  – Early hands-on learning built confidence and work ethic.
[00:18:40] – Bad leadership lessons shaped a customer-first mindset.
[00:26:10] – More space forced real marketing and operational discipline.
[00:33:40] – Referral cards drive trust and repeatable customer growth.
[00:43:30] – Acquisitions revealed admin gaps and hidden costs.
[00:55:10]  – Processes must live on paper, not in memory.
[01:04:40] – Integrity decisions create lifelong customers and loyal teams.
[01:12:30] – Industry collaboration improves pricing, quality, and reputation.
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Episode Transcript:
Jimmy Lea: Hey guys. Jimmy Lee here with the Institute for Automotive Business Excellence, and you are listening to the Leading Edge podcast. My guest today is John Epstein from John's Automotive Care down in San Diego, California. I have had the distinct honor and pleasure of knowing John for a very long time.
Jimmy Lea: Many moons. I've watched John grow his business over the years, which I'm very excited for us to be able to have a conversation about even had the deluxe pleasure of spending the night at his house once upon a time when a good buddy was getting married down there in San Diego. Do you remember that, John?
Jimmy Lea: Absolutely. Oh my gosh. The hotels were $600 a night and lucky for me, John did not charge me nearly that much. Right
John Eppstein: Close, but not quite close,
Jimmy Lea: but not quite. John so thank you for joining me here, this conversation for us today. Thank you. I appreciate you being here, brother.
John Eppstein: Absolutely. I always love chatting with you and if I can help the industry out I'm all for it.
Jimmy Lea: And that's what the institute's all about, is us locking arms together as an industry
Jimmy Lea: To build a better business, a better life, and a better industry. We focus on you and your business because by focusing on you and your business, it provides your business a better life and not just for you, John, for your employees.
Jimmy Lea: Absolutely. And technicians. And not just for your employees and your technicians. Yeah. Also to their families. Their families your significant others, their significant others, their children, your children. Everyone is benefiting from us having a better business and a better life. And because we've locked arms as an industry, we have a better industry as well.
Jimmy Lea: And full disclosure, John Epstein used to be with RLO BLI back in the day. Back in the day. Yep. In fact, I think that's when I first met you, John. I was with Auto Vitals way back then. Yep. And we met down in San Antonio. Yep. At the the big BLI annual meeting, I think that it was.
John Eppstein: Yep. Absolutely.
John Eppstein: Yeah. The Bottom Line Impact Group was a big part of my business for a very long time, and it brought me from the not so bright technician pretending to be a shop owner, to actually becoming a shop owner.
Jimmy Lea: Oh, it's true. You don't know what you don't know. And once you get with a coach, there's so much more.
Jimmy Lea: One, as you learn that there's so much more you don't know. Yeah, absolutely. Such a process. I love it. Yeah, I love that. We can work together on that. And full disclosure, John is not with the institute currently as a coaching and training. He was with RLO and the institute by RLO. What are you doing these days, John?
John Eppstein: We're just working on our business. I've got doing some stuff as a multi shop, we are trying to I mentioned that I was a technician and a good one, and that it wasn't a great. Shop owner. And then I turn into a pretty good shop owner, and now I got three shops and now I'm having to figure out how to become a multi shop owner, which is very different.
John Eppstein: Oh, so different.
Jimmy Lea: Yeah. So you, you are taking all these years of training that you have accumulated all this wealth of knowledge and information and now you're disseminating it out to all of your other shops, which is just such an awesome experience for you to be able to do that. And a multiple shop operator, this is like, Luke Underwood talks about going from a three bay shop to his now 10 bay shop, right?
Jimmy Lea: It's different business. Oh, absolutely. It's a different skillset. Yes. And for you to go from one shop to multiple shops, it's a different skillset.
John Eppstein: Yes. Yeah. Abs absolutely. And it's fixing cars is one thing. Taking care of your customers is another. It really is. And that's, there's a lot of great technicians out there that can take care of somebody's car, but they're not so good taking care of the customer.
John Eppstein: Yeah. And but
Jimmy Lea: not only are we taking care of our customers, John, we also are taking care of our people. Absolutely. Our people are our biggest asset and we definitely gotta take care of 'em. So I wanna reel this back a little bit here, John. I have the distinct pleasure of visiting your half a shop.
Jimmy Lea: Yeah. And we call it a half a shop. 'cause it, it is literally what, a hundred yards from your current shop that you have there in San
John Eppstein: It's one block away. Literally.
Jimmy Lea: Yeah. One block away. It's a two. Is it two bays or one bay?
John Eppstein: There's really no bays 'cause everything's outside. But we have four lifts outside, 'cause in, in San Diego we have horrific weather.
John Eppstein: Currently it's December, whatever, and it's 80 degrees. So I'm not sure how we've survived this week 'cause it's so hot, but so hot.
Jimmy Lea: Yeah. You fluctuate between, what, 72 and 80?
John Eppstein: Yeah. Give or take a little. We're able to work outside and, down here. The building, it's a weird setup but it worked really long.
John Eppstein: It's
Jimmy Lea: a weird setup and if anybody ever gets an opportunity, if you're in San Diego and you get the distinct pleasure of stopping by John's shop, ask him to point and just walk down there to look at the old shop the way where it is down there. How did you find it? How did you get started Here you are a technician.
Jimmy Lea: What's that story look like for you getting started, John?
John Eppstein: Let's see, when I was born, all right, I won't go with that. I won't go with that version.
Jimmy Lea: You were born with a wrench in your hand. Is that where you're
John Eppstein: going? It's funny that you ask so my dad was a professional engineer that worked for General Dynamics and his job, he was a rocket scientist, and I can say that it's just, it is what it is.
John Eppstein: One of, one of the things he worked on was the first man spaceship that went to the moon. He worked on F 14 fighters and cool stuff like that, but he was very mechanical minded and so I naturally became, I was just, I was born with the mechanical sense in me and it interested me. I would help 'em fix cars.
John Eppstein: When I said I'd help 'em fix cars, I would hold the flashlight and we would always get in the argument over. I can't see. I would respond with I can, and of course he was the one working on the car, so it was probably more important that he could see. But so that's how I got started. And I bought a car that was a piece of junk 69 Cougar 3 51 Cleveland.
John Eppstein: It went really fast until it blew up. And my dad had a friend that worked at a gas station and he called up Roy. He said, Hey Roy, can you help John put an engine in his car? So we towed it up it's outside of San Diego, up in the mountains. So we towed it up there and Roy walks me over to his little toolbox and he says, have at it.
John Eppstein: Let me know what you need. I'm like, cool, so I went out and I ripped the engine out and every once in a while I'd have a question and I'd be like, Hey, what I do here? And he'd tell me. And so off I went. And three days later, the new engine's in, it's running. I drive off down the road. Two days later, the owner of the gas station calls and says, Hey, you want a job pump and gas?
John Eppstein: And I'm like. Right on. Sure. But I didn't have a job at the time, so I showed up on the first day and I'm like, all right, what do you want me to do? He says, go put belts on that car over there. He had been watching me work and for the green guy that I was, he was very happy with how he did it. So I managed his gas station and fixed cars for a long time and he was an ama amazing guy.
Jimmy Lea: This is hilarious. This is pre-internet. This is pre YouTube. This is, yes. Take it apart and figure it out. Absolutely. And you did this on a cougar?
John Eppstein: Yeah. 69 Cougar. It was 30, 37 different shades of primer gray.
Jimmy Lea: Beautiful
John Eppstein: People would look at it and laugh and then we'd race and they'd cry at the end because I was always way out in front of them.
John Eppstein: Yeah, I only race it once or twice and we'll just, we'll stick with that story there. The story.
Jimmy Lea: We're sticking with it. Yeah. The only once or twice that can be proven and yes. Everything else is, we just don't talk about fight club. Yes, exactly. That's amazing. And so he offered you, what are you, 15, 16, 17 and I was,
John Eppstein: I was 16 at the time.
John Eppstein: Yeah. I've been full-time in this, in industry since I was 16 actually I take that back. I think I was seven, I think I was 17 at the time.
Jimmy Lea: Probably your senior year. 17, 18, somewhere around there. And you were probably getting half day release time to go down to the shop and work. Are you doing that or is that not a program at your school?
John Eppstein: It was not a program. I actually, I broke my leg when I was 16 and I was out of I missed the first three the last three months of the first semester. Second three months of the second semester. 'cause I broke I was playing soccer and I had a pin and a plate put in. And then they put me on Vicodin, which I had no clue what Vicodin was.
John Eppstein: But turns out it made me really stupid. I couldn't concentrate, I couldn't think. And so I missed six months of school. Because when I went, I still didn't, I was on the Vicodin. I didn't comprehend.
Jimmy Lea: No,
John Eppstein: that I wasn't processing until I stopped taking it one day or I stopped taking it. And then one day I took one and it was like, whoa, I don't understand the book.
John Eppstein: I just read. And so I fell behind and so I started working full-time and going to school, in the evenings after that. Oh, got it. It was it was good. It worked out well for me. Like I said, the guy was a great, he was a great great mentor for me. He, we did things right.
John Eppstein: I learned, I knew the right things to do with people, he instilled, you do the work right and you take care of your customers. And so he ended up got, he got sick. The doctor said, okay, you're gonna have a heart attack if you don't sell. He sold the guy that owned it or that bought it was not a honest man, and I worked for him for one month before I figured that out and moved on.
John Eppstein: Went to work across, literally across the street at a gas station across the street. 'cause the guy knew me. And I would probably still be with him today. I couldn't actually 'cause he's passed on, but if he would've been nice to me, I probably never would've left working there. But it was always a battle with him.
John Eppstein: I, I took ownership of the customers. These are, one of my customers called and he would argue with me. They're not your fucking customers. Oh, I shouldn't have said that, but that's what he would say. They're not your customers. They're mine. Okay. Whatever you say, Don.
Jimmy Lea: Yeah. They come
John Eppstein: in and they ask for me because I'm the one that's here and I'm the one that takes care of 'em.
John Eppstein: And it wasn't like I was trained to steal his customers. I just. It's what you, it's what you want your people to do. You want 'em to take ownership of their job and their customers, and he didn't understand that part. So
Jimmy Lea: I love that. And for historical accuracy. John, we'll let you say that's, thank you.
Jimmy Lea: You were quoting that was a quote,
John Eppstein: quote, a hundred percent.
Jimmy Lea: So Don Don had the shop across the street. You probably took a lot of your customers with you because they saw that, oh, hey, wait, John's here across the street and he's not over here anymore. He is over there.
John Eppstein: Yeah. Yeah. A lot of people followed and then like, when I worked for Don and I eventually moved on.
Jimmy Lea: Yeah. So what does that look like? Are you like, dude, I am done with you. Peace. I'm out, and now you're looking for a shop, or, I'm smarter than that.
John Eppstein: I may not look smarter than that, but I am smarter than that. You were off the Odin? Yes, I was off of Vicodin by then. I always and once I figured out what it did to me, I never, I've never touched, I never touched it again.
John Eppstein: I wanted no part good for you not being able to process things. But good for
Jimmy Lea: you.
John Eppstein: I started looking for a shop and I actually looked for five years for a shop to move into because I wanted to stay in my, in the area that I had al that I was already in. And I looked, my tool guy said, Hey, this guy's got this shop down the road and he wants to retire.
John Eppstein: You should go talk to him. I'm like, all right, cool. So I went down and we had a great conversation. He says, all right, I'm not ready to retire, but I'll rent you half of my shop. And I'm like, awesome. This is a match made in heaven. And then I moved in and a week later I realized he was a. Pc not a nice guy.
John Eppstein: Got it.
Jimmy Lea: Yes. He was a part of the Don family, is that what you're saying?
John Eppstein: No. Yes. In a roundabout way. Although he was actually worse than Don. 'cause
Jimmy Lea: oh
Jimmy Lea: gosh.
John Eppstein: He was a retired military guy. He was a gunner's mate.
John Eppstein: He only did engines. He put engines and things. And I remember standing, him walking out to meet one of his little lady customers in the middle of the parking lot, talking to her for about 30 seconds and then yelling at her.
John Eppstein: What the f are you thinking?
Jimmy Lea: Oh, no.
John Eppstein: Yes. So that's the type of person. Yeah he he's thinking he's still in the military, is how I
Jimmy Lea: Oh, and he thought everybody else was in the military too. Yes. Wait, so I'm not adding up this timeline here. You were 17 at the one gas station. Okay.
Jimmy Lea: Alright. And then
John Eppstein: 17 working for Gary. I worked for Gary for three years. Oh wow. Went across the street to work for Don. I worked for him for almost 10 years,
Jimmy Lea: dude. Oh my gosh. I thought it was one month. Yeah.
John Eppstein: No. The guy I worked for one month was, it was the first place and I just stayed there, figured out he was not a good person.
John Eppstein: And I moved on. So moved across the street 10 years. We actually moved from the town we were in to, from Alpine down to San Diego. And it's in the neighborhood where I'm at now. Okay. And so yes, I worked for him for about 10 years. And then come 1998 is when I opened my shop.
John Eppstein: And it's ironic, it took me about 10 years to figure out that I actually started my business on April Fool's Day. I haven't quite decided who the joke was on, was it on me or was it on somebody else, but
Jimmy Lea: Oh my gosh.
John Eppstein: Yeah. So I went into his place and the sad part is he was really a nice guy.
John Eppstein: He had a good heart.
Jimmy Lea: The gunner?
John Eppstein: Yes. Okay. Until he was fre mad, frustrated, upset. And then he just, he just I, I saw him give the shirt off his back to some people and then, people that he knew, he tended to be a little bit harder on. And so I literally. After two years, I talked to the landlord of the place where I was at, and he owned the property next door, literally next door.
John Eppstein: And I asked him, I said, can I move in? And he says, that would be awesome. So I told Bill and he said a lot of words, I can't repeat, you're ugly. I never wanna see you again. And so he put up a barrier across the fence so he wouldn't have to see me ever again.
Jimmy Lea: No, you were dead to him. Yes.
John Eppstein: I was dead to him.
John Eppstein: So I was there for two years and it was a very long two years by the way. And so then I moved literally next door. And it was not. And that's my half shop now. Ironically enough,
Jimmy Lea: you still have it,
John Eppstein: No, I'll finish the story. Oh, of course. You'll, it'll, you'll crack up about it.
John Eppstein: So I moved next door and it wasn't set up for automotive. I had to tear out concrete, pour new concrete. I built some a covering put racks in and all of that. And it was a weird setup. And so that was, I finally hired, hired some people. I had a technician and a helper. One of the guys that still works for me today came to work for me.
John Eppstein: There. Whoa. 20, 25 years later, he is still working for me. So we had an office space. We had the service advisor area. I wrote service during the day. I would fix cars at night. My guys would fix cars during the day. So I remember we had a zuzu trooper that needed an engine, and the guy wanted to do the engine and the transmission.
John Eppstein: And so everybody went home at the end of the day. And I went out and I pulled the engine out. And they come in the next day and they're like, what happened here?
Jimmy Lea: I'm like,
John Eppstein: oh, I don't know. I didn't see a thing, and so then that night everybody goes home, I pull the tranny out, I, I take the engine apart, and they come back the next day and they're like, it wasn't going on.
John Eppstein: And of course they really knew what was going on. But, so I did this whole job. Nobody ever saw me work on it. It just it, that's how, where I worked 16, 18 hours a day and, it was cool. My, my guys would struggle with something, a car sometimes, and they would go home.
Jimmy Lea: Yeah. And
John Eppstein: the next day they'd come in and it would be done either done or at least past the part that they couldn't figure out,
Jimmy Lea: oh wow. They'd
John Eppstein: have a broken bolt or they got something they couldn't, they couldn't do this or couldn't do that. And so I would get in and just give 'em that little push.
John Eppstein: And they'd come in, the first time it happened, they were like, almost crying. They were so excited, they're like, oh, I didn't wanna come to work today 'cause of this. And it's done.
Jimmy Lea: Oh my gosh. So you must have got really good at tapping bolts, huh?
John Eppstein: Oh, yeah. Yeah. All that weird stuff.
John Eppstein: I I took care of pretty well, so yes, I was at one point I had 23 ASC certifications my, my knowledge of repairs, that was very high. Like I mentioned, I was a good technician
Jimmy Lea: that's awesome.
John Eppstein: And so when I was at the first place. People just came to me. I remember one of my, one of the guys from the, that used to come to me at the gas station came in and he said, he called me, he says, dude, I need you to look at my vehicle.
John Eppstein: I took it into the old shop and they did brakes. And I got it back and the pedal was gonna the floor. So I called him up, I said, Hey, my pedal's going to the floor. And the guy went off on me, how dare you, my work, blah, blah, blah. And I'm like, that's, that's okay. You can bring it here. And he brought it down.
John Eppstein: I looked at it and I don't remember what it was. It's something simple. I fixed it. And, he was a great customer for the next 20 plus years till he retired. But it, it's it's interesting how that piece where you take care of people, whether it's your employees or your customers, is super important.
John Eppstein: 'cause a broken car,
Jimmy Lea: yes,
John Eppstein: it's a problem, but there's all often other problems that are associated with that car being broken. It's, they're not so much mad that. Car's broke down. It's the car's broke down. Now I can't pick up my kids. The car's broke down. I can't take grandma to her doctor's appointment.
John Eppstein: You know what whatever it is. And yeah,
Jimmy Lea: We're in a relationship business, John. We just happen to work on cars.
John Eppstein: Yes, absolutely. And we gotta remember that we have lots of customers. We have the customers who bring the cars in, and then we have the customers who are working back and fix the cars,
Jimmy Lea: Uhhuh, because they're
John Eppstein: technically customers as well.
John Eppstein: Uhhuh and the service advisors has to marry those two together without actually getting them together.
Jimmy Lea: Yeah.
John Eppstein: And that's such a. A key piece to it in a lot of places, I mentioned Don, that wasn't nice to me. If he would've pieced that together, that Oh, I should probably take care of John because not only does he fix cars, but when I'm not here, he runs the gas station.
John Eppstein: He runs, yeah, he runs the business. Come on, there's a problem. There's a problem out front. He goes and takes care of it. There's too many customers for the one night guy that moves super slow, he goes out and takes care of it.
Jimmy Lea: Yep.
John Eppstein: So those are things, and he didn't even have to say thank you all the time.
John Eppstein: He just needed to not be a dick all the time. And I would've been happy.
Jimmy Lea: So true. So you're in this half location next door to the gunny. Yeah. And how did you find John's Auto Care where you are now? Which I've been in, and it looks like you added on and added on to that location as well.
John Eppstein: That is a great, that is also a great story. So down the alley, we've already established that it's one block away, right? Yeah. Was scenes automotive and it had been there for many years. And in fact the owner of Scenes Automotive was at one time the state president for A-S-C-C-A. Got a good little tie in there.
John Eppstein: So he one day comes walking down and he says, John, I'm ready to retire. I'm moving to North Carolina. I'm, I need to slow down and I'm gonna become a teacher at UTI Tech, which is a NASCAR school.
Jimmy Lea: Oh, nice.
John Eppstein: I'm like, cool, because I'm gonna sell my business to one of two people and you're one of them.
John Eppstein: And I said, don't look any further. I need the space. I will take it. Oh yeah. By the way, how much do you want for it? Okay. Yeah, no problem. No problem. I'll take it. Okay. And I paid them way more than the VA than the business was worth because they had a race car here. It's a big shop. And so the bigger half of the shop was dedicated to the race car.
John Eppstein: Okay. And the other smaller part, they still took care of customers. So at one point they did a fairly decent amount of business, but they lost interest and it petered out. But for me it was worth the money. Okay.
Jimmy Lea: So
John Eppstein: I moved up to the new shop 2003. I had a friend that owned a shop in a little strip mall way in the back, no parking.
John Eppstein: He did foreign cars and weird stuff. And I'm like, hey Charlie, I'm moving. Would you like to move into my facility? He's yes. So he moved in. I moved over. By the way, Napa. Came down on a Saturday, they brought their trucks and their lifts and all that. And we literally moved the entire shop in four hours.
Jimmy Lea: We had
John Eppstein: my people, me, the Napa guys, the Napa trucks, the last thing we moved was my toolbox, and we pushed it down the alley, one block over to the new shop. That was like the last thing that, that, that went over. But it's part of that whole collaboration of, the Napa guys were like,
John Eppstein: And at that point I wasn't a huge customer.
John Eppstein: I was a little guy.
Jimmy Lea: Yep.
Jimmy Lea: You were a little guy down the alley even. And I know that run from your old half shop to the new shop is a slight incline. So pushing that toolbox was quite the feet.
Jimmy Lea: And I know that your driveway in. Yes. We
John Eppstein: had to get a good run on that. See, the good news is I used to play soccer, so I got good leg, I got good leg muscles, and we,
Jimmy Lea: oh, there you go.
Jimmy Lea: I
John Eppstein: think I did, I think there was like five of us that pushed it. It was, if you were like, on the outside looking in, you're probably laughing going, what are these fools doing? Oh,
Jimmy Lea: a hundred percent. You know that somebody has a video somewhere of you. Yes. Foolish man. Pushing. Yeah. Okay. So you're in the new location now, and you've got Charlie there.
Jimmy Lea: What happened to the landlord in the old location?
John Eppstein: The gunny guy or the no, gunnys next door. He put up a fence.
Jimmy Lea: You're dead to him. Yeah,
John Eppstein: It's funny because the landlord earned, owned both of those pieces of property. So he's he owned the first one that I was in. He owned the second one that I was in.
John Eppstein: So Charlie moved in behind me. He was happy as could be. He did it, people came there looking for me. He'd sent 'em right up the alley to me, which I knew he would do. He's, he had his clients. He was an air cooled Volkswagen guy. Oh, nice. And then he did a lot of weird older stuff. So it was a good, it was a good partnership.
John Eppstein: We moved in the first week I realized, holy crud, I do not know how to market and advertise 'cause I've never had to, we can now do twice as much in half the time because we have space. We don't have to move 17 cars to get the one in and work on it. And so that's when I joined the bottom Line Impact Group and figured out just how stupid I was.
John Eppstein: I remember I had, I did a little advertisement in a local newspaper and I brought the advertisement in and I showed it to, to John Effler, my faci, my facilitator. And he looked at it for about 10 seconds and he crumpled it up. He threw it in the middle of the room and went over and jumped on it. And this is the worst piece of marketing I have ever seen.
Jimmy Lea: Oh wow. There's a wake up call
John Eppstein: and I'm like, tell us how you really feel, John. And actually, I didn't know him that well yet, but it was pretty bad. It, it for what I was trying to get customers and it was more of a, a top of mind marketing and advertising. So as we, as as I know now, there's different kinds of marketing for different things you're trying to to do.
John Eppstein: So true. So it was pretty funny. And so then I had to learn how to market and advertise. And, I figured out that, oh, a referral program, that's a pretty great piece of marketing. Everybody that comes in already trusts you because somebody sent them to you. And it's one of the biggest things that a lot of shops miss out on that piece.
John Eppstein: 'cause when I first started it, and I would ask customers for their referral, I got two common answers. You always look so busy. I didn't think you needed more work. And number two, I was my favorite. So if I refer my friends and family, are you still gonna have time to work on my car? Those were the two common responses that I got when I started asking people to send referrals over.
John Eppstein: Oh my gosh. That's a riot. Yeah. But those are things that people, a lot of people don't even have a program and others have 'em, but it's not a formal one. They don't ask. They just, if somebody sends a referral, they'll send 'em a thank you or whatever, you gotta ask your customers. But,
Jimmy Lea: so what are
John Eppstein: you doing today?
John Eppstein: What's your referral program today? What do you do? It's very much it was a long time ago. Yeah. Originally I had little certificates that. We printed, I printed as I needed. Now it's on the back of our business card. And it's, it's just a real simple, we ask people, Hey, you have any friends, family or coworkers you think could benefit from our services?
John Eppstein: If so, please give them one of our referral cards. Just make sure we can read your name on it, and when they come in, they're gonna get $40 off and we're gonna send you a thank you letter and you're gonna get a free service the next time you come in. And we've had people that haven't paid for oil changes in years because they send us so many people and we're good with that.
John Eppstein: It's a just a no brainer,
Jimmy Lea: that's beautiful. John. I love that program. I love your referral program. And I'm also guessing that you did some pretty good analysis here of the program to work the cost of it in, because if any Joe Public were to take your idea right now and say, oh, I'm gonna do that, I'm gonna implement it.
Jimmy Lea: Yeah, it could put them outta business. Potentially. Yeah, potentially. Yeah. They need to analyze their numbers to know, can I sustain this type of a referral program? Yeah. Whatever your program is you've got to know your numbers. How important is it to know your numbers for you, John? Yeah. Oh, it's super important.
John Eppstein: You gotta know your, your KPIs for the business. You gotta know, bookkeeping is important, yeah. And and that's something a lot of people struggle with. I struggle with it. I'm, I, by no means am I an expert on the ba, the backend, but I know enough to, you pay attention to your expenses and there, there's a lot, the only way to improve your outcome is to charge more or pay out less.
Jimmy Lea: Yeah.
John Eppstein: Pretty straightforward. But you gotta know your
Jimmy Lea: expenses.
John Eppstein: Yeah. Yeah. But you gotta know your numbers. If you don't know your numbers you can't do, you can't do any of that
Jimmy Lea: oh, yeah. Good for you. Congratulations. That's awesome. So I also know that you have purchased a couple of other businesses as well.
Jimmy Lea: Yeah. No. Back to your shop that you're at now. It does look like it's been added and added, but that must be the race car side and the maintenance side.
John Eppstein: So the business Okay. Where you walk in the front door to the office, that building has been here for 75 years, I'm guessing.
Jimmy Lea: Whoa.
John Eppstein: It's a metal building, very old. So there's two pieces of property. They're put together as one somewhere before I got it somewhere, be back, probably back when scenes was here.
Jimmy Lea: Yeah. They
John Eppstein: decided to add a building to next to the building and so they got some plans and they. Built the second half, so to speak, made outta brick.
John Eppstein: It was supposed to be level ground. It's not exactly. It's, there's like a three foot ramp in the center of the shop that you have to go up. And if you look at the roof on the new side, it doesn't start higher in the middle and then go down, out outside. It's just the opposite. So somebody did something wrong with the plans again, long before I came along.
John Eppstein: So I just was a recipient of, and we make it work. It's not the worst thing, but it would've been nice had they got it right. We'll just say, we'll just say that
Jimmy Lea: oh, clearly. Yeah, for sure. That's hilarious.
John Eppstein: And then we've added lifts outside again, sunny San Diego. We can do that. It. Taking up concrete, pouring concrete, getting it level.
John Eppstein: We added three lifts outside. We have a big four poster that for big trucks, and we have a couple of two posters outside. So we technically have 14 bays at the main chop and the four at the half shop. So we technically have 18, I guess 18 bays. So
Jimmy Lea: yeah, you're in the garage, Mahal arena of shops. You've got a lot of bays, brother.
John Eppstein: We, we do. It's older building, the con, it's not the prettiest, but we keep it clean. People come in and they're like, where's all the dirt?
Jimmy Lea: Yeah.
John Eppstein: We try to keep it clean.
Jimmy Lea: Where's the dirt? Where's the dust? Where's the oil? Yeah. It doesn't even smell like a, an automotive repair shop, right?
Jimmy Lea: Yeah. You do a very good job at keeping it pristine and clean, so thank you. Compliments to you.
Jimmy Lea: Yep.
Jimmy Lea: That's cool. Yeah. Okay yeah the, somebody built your building backwards.
John Eppstein: Yes. Yeah.
Jimmy Lea: And you're the recipient of it. You weren't the implementer of it.
John Eppstein: No.
Jimmy Lea: Oh,
John Eppstein: man. And remember where I came from, it was even worse off, it, it was not set up for automotive at all.
John Eppstein: No. I just made it work. And you just, you make, you just make do with what you got. Not everybody can have that perfectly laid out shop. That runs as efficiently as possible.
Jimmy Lea: Yeah.
Jimmy Lea: You do what you can with what you got, and then it sounds like you've done a phenomenal job.
Jimmy Lea: Yeah. So when you added La Mesa. It was La Mesa first.
John Eppstein: Yep. La Mesa first. So for 20 years I swore I would never have more than one chop.
Jimmy Lea: You. You know what happens when you swear, don't you?
John Eppstein: Yes, absolutely. I get, gets me in trouble. I swore not gonna do it. Never gonna happen. Not even possible. Don't wanna go down that road.
John Eppstein: And then one day I think I tripped when I got out of bed and I hit my head. Oh. And like the next month I owned a set, I owned my second shop
Jimmy Lea: and somebody slipped you a Vicodin. That's something. I
John Eppstein: think so. You're right. Absolutely. And it was it was a guy that I knew he taught. At Qui Macka College, which by the way, I am on the foundation board for Qui Macka Grossmont College.
John Eppstein: Another one of the fun things that I get to do my other jobs. And they've got an amazing automotive program there. And so the guy that owned the shop taught there, and he just wanted to teach. And the, his shop was going down down. He used to sell parts, which they'd gotten out of. They still had a big inventory.
John Eppstein: Yeah. And he's he, it is May 1st he says, I want to be outta here by the end of the month. And I hadn't even thought about owning a second shop before that. So there was no plan in place. There was nothing. It was just if I'm ever gonna do it, it was the right price. And so we struck a deal and I that was when I started learning how to be a multi shop owner.
John Eppstein: We stuck with the same name. The John's automotive care name. His old, his building was nasty. It was just, it
Jimmy Lea: needed a very good pressure washer.
John Eppstein: If you went to his website, he had pictures of mgs on it. We'll just go with that. Okay. Oh, so they were a very they were in an, a weird import specialty Yeah.
Jimmy Lea: British import.
John Eppstein: Yeah. Yeah. So yeah, so we quickly turned that off, got our, got a web, got our website going, painted it, our colors, brightened it up, livened it up, and good. It, that's been a lot of fun. And that was 2018 and then 2022 fellow shop owner, fellow, A SCC, a shop member.
John Eppstein: Yeah, it's time we had issues with his broker that he literally, I call, I'd been talking to him on and off for a couple years, hey, when are you gonna sell? Are you really wanna say? Yeah, someday. And then I randomly call him in 2020. Was it 2022? I think it's 2022. I'm like, Hey, you ready to sell?
John Eppstein: And he is quiet. Oh yeah. I signed with a broker today. Yeah. Literally today. No. And I'm like, you did, dude, why didn't you call me? No kidding. And we had never really had a serious I didn't offer him anything. It was just No, because it wasn't a
Jimmy Lea: serious conversation. Yeah.
John Eppstein: It wasn't a serious conversation.
John Eppstein: And the broker screwed us. He he tried to screw us. He sent over a document for me to sign a seven page document. Very first paragraph. I was supposed to sign that the broker introduced me. To the shop.
Jimmy Lea: Yes.
John Eppstein: Which
Jimmy Lea: no you didn't.
John Eppstein: No you didn't. And then there was six pages explaining why it's okay for the broker to represent both the seller and the buyer and all the things that the seller needed to do for the broker.
Jimmy Lea: Seller needed to do For the broker.
John Eppstein: Yeah. The requirements that they had to do. And you had to do this, and if you do this, you owe me that and you owe do this, you owe me that. Okay. That's, that leaves one page. So maybe on the last page it would have what the broker needs to do for the seller. Not a chance.
John Eppstein: There was nothing in there about that
Jimmy Lea: For the buyer. You, 'cause you're the buyer
John Eppstein: or No, for the guy. For Steve. The guy selling
Jimmy Lea: the shop. Oh. So was there also a clause in there? 'cause I've seen this every once in a while that says, I represent you for the rest of life
John Eppstein: Close. It was only a period of time, however.
John Eppstein: Anybody that had come to the table during the time that they were, partnered together, if it ever sold to any of those people, they got their payment.
Jimmy Lea: Oh they get another Benny.
John Eppstein: And they claimed me and he ended up having to pay them at the end of the day. He probably could have fought it and won, but he didn't.
John Eppstein: He was tired of the whole process and so he paid them. Oh, sure. Their whatever, 25, $30,000, whatever it was. Oh,
John Eppstein: it was pretty sad. It was it really sucked because they didn't bring 'em a single client in the six months in, in their No. In their contract. But yeah, that was that was very interesting.
John Eppstein: It's yeah. So
Jimmy Lea: Now you're a multiple shop operator. You've got you, you started at two and 18, and now in 22 you've got three. Yep. So you're at the end of COVID. Yep. That you're buying this third shop what have, what did, what have you had to develop as a new skillset to run multiple shops?
John Eppstein: Whew. A lot. There's you need to be a good leader with one shop, and you need to be an amazing leader with multiple shops. Because the farther away that I get from the end results, which is the consumer coming in and checking out, the harder it is to share my message and to share my beliefs and, and that sort of thing.
John Eppstein: Yeah.
Jimmy Lea: So how often are you sharing your vision with your internal employees?
John Eppstein: We do it as often as we can. I have a general manager that, that spends more time going around to the shops. I come to the main shop majority of the time. I've always been good with my people. I get here, I walk through the shop and I say, Hey, how's it going?
John Eppstein: What's going on? Everything good? How's your weekend? And so when I go to the other shops and I spend a little more time, it's Hey, how's it going? Need anything is anything, what's going on in your life? And it it helps instill that, there's a person.
John Eppstein: There's a person that's, yeah, he's your boss, but he he cares somewhat. Unlike my old boss Don, that, wanted to argue with me about, the good things that I was doing. But yeah, you've gotta learn, you lead a very different way, you need to have processes in place and they can't just be here, you can't be in your brain.
John Eppstein: It's okay to start there, but you gotta put 'em on paper 'cause you gotta share it with people. Yeah. You can't just ex, you can't fire somebody. How did you not know that was what you're supposed to do? 'Cause you never told me. At the end of the day.
John Eppstein: So you gotta have those processes in place and for me it's my job is to enable and inspire my people. That's what a good owner does, is he en enables to. It enables your employees to do their job. You inspire them to do it well. You give 'em the tools to do it right. And at the end of the day, if you can do that, there's a good chance for success.
John Eppstein: And it's not a guarantee you're gonna have success, but it's a way better chance if you do that, when you start micromanaging people you know that it takes its toll on the person doing the micromanaging plus the people that are doing it. And I'm not saying you just let people run amuck. 'Cause we've had that where some of our admin ran amuck for a while and we had to, this ain't working.
John Eppstein: Again, that learning curve of what you need to do and what you not need to do. So it's okay to make mistakes. You learn from 'em, you grow and. Making sure that your people have the tools is super important. And I'm not talking the wrenches and the screwdrivers. It's the service advisors need the tools to be able to take care of the customer.
John Eppstein: If your desire is customer service at the at its finest, your service advisors need to make the call. Hey, we're not gonna charge you today because whatever, we're gonna put you in a rental car and we're not gonna charge you. They gotta be able to make that call, if they have to stop and come and ask every time, it just it doesn't make for success.
Jimmy Lea: No, it sucks the life outta your day too. Yes. I love that you are en enabling and equipping your inspire. And enable. Inspire. Yeah. And then you're giving them space to let them perform that this is why you hired them. You didn't hire them to micromanage them. You hired them. For them to make decisions.
Jimmy Lea: They're intelligent humans, they're intelligent people, and they know what is best for the customer and the client. Yeah. They also have to are looking out for John's auto automotive care. 'cause they've gotta protect the business as well.
John Eppstein: Yeah.
Jimmy Lea: So that we have a job to come to tomorrow.
John Eppstein: Yep. Absolutely. And that's what I always, that's what I always tell my people.
John Eppstein: It's, if we're gonna take care of our customer, which is job one, what is the first thing that we have to do? We have to be here tomorrow. Yeah. If we're not here tomorrow, we can't take care of our customers. Yeah. And of course, tomorrow isn't just tomorrow, it's next week, next month, next year.
John Eppstein: 10 years down the road. That's right. I, I. I had a friend that got an engine somewhere and 'cause it was half the price of what mine was. And I was honest with him. I'm like, you're probably gonna regret this. And he says, yeah, I know I probably am. And sure enough, he, it was a little Toyota truck and motor, it started leaking.
John Eppstein: He went back and they did something. And then that was at month three. At month nine, Val head gasket went bad. Goes down there, doors are closed, they're out of business. No one Oh no, no warranty. No. And that's a huge, that's a huge part of it, sure. He got it cheaper and he knew that was gonna happen, and he's a real, he is a real good friend of mine.
John Eppstein: I worked with him actually at the gas station years ago.
John Eppstein: He's my handyman. And he is I knew I shouldn't do that. And I'm like, I should too, but I couldn't make you not do it, and so then you had to, then you had to put another motor in it at that point. So
Jimmy Lea: Yeah. That, so he paid for a motor and a half Uhhuh.
Jimmy Lea: Yes, he did. Shoot, that's too bad. That's hilarious. Yep. Yeah. Speaking of being here tomorrow, and, I if the shop he would've gone to originally, if it was a Napa Auto Care Center, there may have been something you could have done to try and help him, but chances are that's not stuff that would've qualified as a Napa Auto.
John Eppstein: Exactly. Yeah. The, the Napa Auto Care shops are. They're good shops.
Jimmy Lea: You, they are good shops and I do appreciate the Napa warranty, the guarantee. The nationwide guarantee. Nationwide. Nationwide. That's where I take all my trucks, all my cars, they're always going to a Napa auto Care center because of that nationwide warranty guarantee.
Jimmy Lea: Yeah. I'm up and down I 15 all the time, and I just, I need to know that I'm taken care of, no matter where I am, where I'm going. I've got that reassuring. Yeah. Looking down the road, you were talking about being around for tomorrow and next week and next month and next year. Speaking of the future, what is the future for John's Automotive Care?
John Eppstein: That's a great question. You never know what tomorrow will bring. Our hope is that we'll be around for a while. Maybe add another shop or two. Again, you never know. The the last acquisition went a little rougher than I had hoped, and you end up costing a lot more money in the long run.
John Eppstein: Just so you know, if you go to get an SBA loan and they think you have too much money, they will not loan you any money, just so you know. Okay. Don't ask me how, don't ask me how I know, but I know. Oh, we know how, I know. Needless to say, I had planned on getting a loan for that acquisition and when it was unable to, and so I ended up having to write a check and of course I was.
John Eppstein: I had brought people in, manager, service advisor to train beforehand in the process instead of taking one month, took six months. So I had, three extra people on payroll for six months, which was a very large piece, investment. So things don't always go as, as you plan and, sometimes, it might have been smarter to walk away from, walk away from it instead of, doing the way I did.
John Eppstein: But I've always been one to, it's good opportunity. I'll make it work, I'll make it happen. It'll be a little struggle here and there for a while. And then, when we added the third shop the burden on the admin side became. Bigger. And that's when we really realized that our admin wasn't set up really well for where we were headed.
John Eppstein: So we're working, we're in the middle of revamping that right now, and once we get that all figured out and running smooth, then we can start looking at, do we add number four, number five, four and a half, five and a half, whatever.
Jimmy Lea: So what does the next acquisition look like? What are you what are what?
Jimmy Lea: Your radars are up, your sensors are out. You got spidey sensors going on. Yes. What does that next location have as the bare bones that you would consider?
John Eppstein: For me, the, my main shop is very large. My other two shops are smaller. They're seven eight bays. We have two service advisors, three technicians, one helper.
John Eppstein: That's a good. A good size shop they can run, it takes a little less to run that, obviously my main shop takes a lot of resources. So anything from that size to bigger, I don't think I'm gonna go for another 1820 bay shop, but you never know. I never say never.
John Eppstein: If something presents itself I've had a lot of opportunities to buy big shops and little shops. Some of 'em are just too little. You, so I have, so what's
Jimmy Lea: too little for you, John?
John Eppstein: Anything less, since six bays is probably 'cause you really, you've gotta have a manager, in place, especially
Jimmy Lea: for you as a multiple shop operator you need to have that autonomy and that structure.
Jimmy Lea: Yes. That allows for a bit bigger business. 'cause there's a lot of shops out there. Today that would love to have six bays, but they're not a six bay shop.
Jimmy Lea: Yeah. They would love
Jimmy Lea: to have eight bays, but they're not an eight bay shop.
Jimmy Lea: No.
Jimmy Lea: Those eight bay shops are a little bit fewer and farther between.
John Eppstein: Yeah.
Jimmy Lea: When you draw that line that says, okay, seven or eight bays minimum. Yeah. That's what you gotta look at.
John Eppstein: Yeah. You gotta have a, you, it's good to have a plan in place. Yeah. Okay. I've already told you how the, shop number two, there was zero planning. Yeah. And it's almost eight years later, we're still going.
John Eppstein: We're profitable.
Jimmy Lea: Oh, good.
John Eppstein: It's it, you can make it happen, but as you, the larger you grow, you have to do less of that and more planning and putting things in place to to be successful. 'cause at the end of the day, you get too big and you just start, you start losing, you lose focus on the first shop.
John Eppstein: And it becomes unprofitable. 'cause you're paying attention to two and three and then, now four and five are suffering and, but oh, now I gotta go fix one. So you try to start fixing one and then four, five and six start going the wrong way. And it just, so people. You gotta have good people, it's so true. You can't pull something like this off by yourself.
Jimmy Lea: No, you can't. You've gotta have good managers in place. And these managers have to have bought into the vision.
Jimmy Lea: Yep.
Jimmy Lea: And they have to be able to have the capacity and the ability to disseminate that down the road, to the service advisors, to the technicians.
Jimmy Lea: That this is a daily grind. This is a daily incentive that we're working today so that we can come back tomorrow and our customers need to know that we're gonna be here. For the long haul.
John Eppstein: Yeah. And take care of them when something happens that
John Eppstein: And we're, we have stepped up in taking care of customer's cars that were outta warranty because we put an alternator on.
John Eppstein: We, we have a three or 36,000 mile warranty we put an alternator on. They go 14,000 miles. It's four years. Y fails. It's not supposed to fail in 14,000 miles. It's outta warranty. We don't have to fix it, but we will still step in, in cases like that. We'll, yeah. We'll take care of it. We, one of the first thing, first warranty jobs I ever did.
John Eppstein: I just moved in here. I had a customer from a long time. He brought me his Ford motor home and his radi, it sits most of the time and the radiator rotted out of course. So we put a radiator in it. My technician drives it, comes back, parks it, we call him. He comes and picks it up. He's driving it home.
John Eppstein: He gets just about home and the transmission goes out.
Jimmy Lea: No.
John Eppstein: So he tows it back and we're like, he's yeah, it just sits, it must've gone out. Okay. So we quote him a price on a Ford rebuilt transmission, 4,000, $5,000, whatever it is. So the guy that had put the radiator in, we had let him go.
John Eppstein: You'll know why in a second we let him go. When he installed the radiator, he didn't put the nuts that you're supposed to put in on the cooler lines. He put the cooler line, mashed it into the radiator. And so the co the radiator or so, or the transmission fluid wasn't flowing.
Jimmy Lea: Oh no. That's
John Eppstein: what caused the transmission to fail.
Jimmy Lea: Oh, no.
John Eppstein: And so I, my, I just got a new service advisor at the time. The guy's now my general manager, and he's what do we do? I says, there's only one thing we can do. We put a transmission in and we give it back to him. And he's we're gonna do what? So am I supposed to chart?
John Eppstein: No, we caused the problem.
Jimmy Lea: Yeah,
John Eppstein: but it's got 50,000 miles on it. I don't care. We cause a problem. We're taking care of the customer. So we put a transmission in. We don't, we haven't told the customer this at this point. So he comes in with his checkbook out. His name's John by the way. And he's how much do I owe you?
John Eppstein: And he's here's your keys. He says, okay, how much do I owe you? You don't owe us anything. What do you mean? So we explained to him what happened, and he literally looked at us and said, you realize that if you hadn't have said anything, I would've never known. That it was your fault. And of course my response was yes, but we did.
Jimmy Lea: But we would know Uhhuh.
John Eppstein: Yes. Yeah. And so free transmission, I didn't have the money at the time. It was, but that was the right thing to do. And so those are the things that you do for your customers. He still refers people to us and he tells that story and my manager, or my now general manager says, that was when I realized that I wanted to work for you until I retired.
John Eppstein: Oh, wow. Yeah. So stuff like that is powerful with your customers. It's powerful with your employees. 'cause they see who you are, the type of person that you are, and that you're, you're there. You know You mean business. I'm here to take care of my customers. And when I say we're here to take care of my customers, that proves that.
John Eppstein: I'm here to take care of my customers.
Jimmy Lea: Yeah. Transmission and all. Even though, we know our, my integrity won't allow me to say, yeah, $4,400. Yeah. Write a check. Your integrity says, Hey John, I'm sorry. Yeah. This was our fault and we took care of it. And here's your keys. Thank you very much. Yep. And here's some referral cards.
Jimmy Lea: Make sure Yeah, exactly. Out exactly.
John Eppstein: Because I just ate a transmission and I need some help Uhhuh. Yeah. And a Google review wouldn't be bad either. Yeah. Just don't tell 'em we I guess you could tell 'em we did it for free. But Yeah. It's it's just one of those things, it's the right thing to do at the end of the day.
John Eppstein: Oh yeah. And so many shops struggle with that, it's, but for me it's real simple. Something comes back in and is it possible that we screwed that up? Let's see. We put a radiator in, so I don't see how we could have, messed up the rear brakes. Okay. We don't need to take care of that.
John Eppstein: Okay. You come in and a hose popped under the hood. What did we do? Oh, we were working on belts and this and that, so it's possible that we broke, we leaned whatever we caused something. So we're gonna take care of it If there's any way possible that it, that we might have screwed something up.
John Eppstein: Even if we can't prove that we did we'll step up and we will take care of it.
Jimmy Lea: Yeah. You fault on the side of CYA, covering all the bases. Absolutely. Good for you, brother. That's a, that's awesome. And John, I also know that you are very supportive of the Boys and Girls Club. You've got a phenomenal fundraiser that you do every year. I've been able to participate a few times. Yes. The Boys and Girls Club. Why? '
John Eppstein: Cause I grew up in the club. I was lucky enough to actually go to the clubs that I work with now. I grew up going there. It was very different when I was a kid as at, to how it is now, but it was still, it was a place to go.
John Eppstein: I had fun. I don't remember being safe there, but I don't remember not being safe there, today it's, when we were kids, we always joke about it. What did your parents say? Come back when the lights, the street lights come on. That doesn't happen anymore.
John Eppstein: 'cause there's not a lot of trust out there. But, I went to the club, I learned I had fun, they took care of me. And so when I opened my shop, I was able to connect with my club and I just started working with them. And yes, I did my 23rd annual casino night. If anybody wants to send me some money for it, I'm still trying to collect another thousand dollars because.
John Eppstein: My goal was to hit $40,000 raised, and I was beginning to think we weren't gonna get there, and then all of a sudden we were at 41, 42, 45, 47. I shook some trees. We're now at 48, 5, almost 49. I'm hoping we're gonna get to 50. But it's $50,000 that we raised. Every dime that I collect goes to the club.
John Eppstein: I don't take money out for the events. A lot of fundraisers, they take money out for the event and things like that. Yeah. It costs me about $13,000 this year to put on the event and every dime I raised goes to the club. Yeah. I don't take money back.
Jimmy Lea: Are you still doing the casino nights for your fundraisers?
John Eppstein: Yep. Yep. Then we, this was this year's, it was in October, so I'm, I guess the gal from the club, she's ready to close out Casino. Nope. Nope, not yet. I'm gonna get to 50, so hang in there. So I'm trying to get there, but yeah it's really awesome. We have great staff and great clubs, so
Jimmy Lea: For sure.
Jimmy Lea: John, anybody who's listening to this, how can they go and donate to your cause for the Boys and Girls Club?
John Eppstein: You can go to casino night bgc.com. Casino knight bgc.com.
Jimmy Lea: Okay. And it's Ural Knights Casino,
John Eppstein: C-A-S-I-N-O, casino Knight.
Jimmy Lea: Knight One Knight. Yes. Yes.
John Eppstein: Let me type it in. I always type it in. I never say it.
John Eppstein: Casino Knight. Yeah. It's just casino night. Casino knight.com. Oh, I need to type in Casino Knight. Bgc. There we go. bgc.com.
John Eppstein: Yep. Casino night. bgc.com. There's no s in there anyway.
Jimmy Lea: Perfect.
John Eppstein: Other than in Casino,
Jimmy Lea: other than in Casino. So anybody that's listening go, donate a dollar, donate $5, donate $50 let's help get John over this $50,000 for the Boys and Girls Club. 'cause it, it is a phenomenal activity. It's something that is near and dear to John's heart because that's where he grew up.
Jimmy Lea: And it helps to provide a beautiful location, a beautiful facility for these kids that, that are, that need those services today.
John Eppstein: Yeah. I have friends whose kids have gone there that have thanked me because. They didn't know how they were gonna manage with their kids. And the club is an afterschool care program.
John Eppstein: And they could, the kid could get there by the bus, they could walk there, they could drop 'em off, and they knew that they were gonna be safe. 'cause today safe is what's important. Like I said, when I was a kid, it wasn't so much today safe. Safe is super, super important.
Jimmy Lea: Oh, it's so true.
John Eppstein: And we have amazing clubs, but we have even more amazing staff, which we could have the best club ever.
John Eppstein: If the staff sucked, the whole thing would suck. And so I, it just, yeah, it's just amaz it, it amazes me every time I go. We have a board meeting and we look out at the gymnasium and the balls are flying and we look down and kids are waving and it is just, it's a super cool, super, super cool thing.
Jimmy Lea: That is super cool, John, thank you for doing that.
Jimmy Lea: I appreciate it. There's so much happening for you on the day to day to day to day even. Let's talk A-S-C-C-A. Are you still on the board with A-S-C-C-A?
John Eppstein: Yep. On the state board. I'm the chapter president for my chapter and I'm on the Educational foundation board. I'm actually the chair of the educational foundation.
John Eppstein: Yes, I work very hard for the industry. I work very hard to bring new people into our industry. I'm also on the business acceleration team with A-S-C-C-A, which is a small group of three mighty shop owners that will answer the call when a shop is struggling or has questions. We are not coaches.
John Eppstein: We don't wanna be coaches. We just want to point people in the right direction, help people find a coach, a good coach as we know. Every coach can be great, every coach can be bad. It and it's not that they're bad, it's just different people react differently to different styles and different personalities.
John Eppstein: And so
Jimmy Lea: yeah, it's
John Eppstein: just talk, helping people talk through what they're looking for in a coach. And we don't say, oh, you should try this one or that one, or You should not try this one or that one. It's, what are you looking for? What's important to you? Okay. Make sure what you interview the coach for the company you're talking to, right?
Jimmy Lea: Yes. You need to ask these questions. As your coach, you need to ask these questions about their process, their procedure, their style. How do they hold you accountable?
John Eppstein: Yes. And again, it's, you need to talk. So like if somebody's gonna join one of your groups you have multiple people that run groups, right?
John Eppstein: I always tell 'em, you need to talk to. You need to talk to both of them to pick which one is gonna be better suited to your style and your personality.
Jimmy Lea: Yeah. And let's not even go with those two if they're looking just for coaching. Yes. One-on-one coaching. So they can come to the institute, we are month to month, they can stay for six months and bounce.
Jimmy Lea: They can stay for a year and they can bounce what do they need At some point? At some point, John, they're gonna get everything that they need from us and they're either gonna need another coach within the institute or they are ready and confident to be able to continue their path by themselves with the A-S-C-C-A or with their BDG group or with
Jimmy Lea: their
Jimmy Lea: chapter group.
Jimmy Lea: And that's the beauty of the institute is we've got 13 different coaches Yep. That you can work with if you wanna work with somebody that needs to help you with marketing. I've got three super good coaches with marketing. If you're looking for process, procedures, shop efficiency. I've got six good, really good process procedures, shop efficiency coaches.
Jimmy Lea: If you're looking for how do I structure my business best as a single entity to, to get it ready to go to multiple shop operations. I've got three really good coaches. Depends on what people need and that's where you need to be able to meet them. Yeah. Is it is not a rubber stamp? No. Kaka chunk Kaka.
Jimmy Lea: You gotta do this before we can go to that. No. We're gonna meet you where you are. And what do you need?
John Eppstein: Yeah. It's funny because some of the people that we've talked to we've, they've sent a request through the website. The asca.com.
Jimmy Lea: Yeah.
John Eppstein: And so we'll sit down and we'll start talking with 'em and we're like, okay.
John Eppstein: And we get to that point where it's okay, now just remember we're here to help you find a coach. Half of them has said, I already have a coach. Oh no. Okay. And this goes back to why you need to talk to these people before you sign on with them, because they weren't getting out of their coach what they needed.
Jimmy Lea: And does that also mean that they are tied into a long-term contract with said coach?
John Eppstein: Not necessarily. I do, we don't get into those details a whole lot. Okay. I don't, I'm not even gonna tell you who the they were with 'cause I don't remember. It doesn't matter. It's just w why are you here?
John Eppstein: Why aren't you asking your coaches questions? I we don't see eye to eye. I don't get a lot out of them. And it's okay, then first thing you need to do is you need to fire your coach.
Jimmy Lea: Yeah.
John Eppstein: And when I say fire your coach, that doesn't necessarily mean you kick your coaching company to the curb.
John Eppstein: You need to find a different coach.
Jimmy Lea: Yeah.
John Eppstein: One that, that meshes with, again, your style, your personality, your beliefs, whatever it is, not. No. Two people can work with everybody. Every, everybody. True. And that's the big thing when you're trying to come up with a coach, is that you pick one that is gonna work for your style.
John Eppstein: When I looked, when I looked for a coach before I joined the Bottom Line Impact Group, there were certain things I wanted. I didn't want somebody to come in and tell me how to do it.
Jimmy Lea: Yeah.
John Eppstein: I didn't want someone to kick me to the side and run my business. I wanted people that I could, Hey, this is what I'm thinking.
John Eppstein: What do you think? Oh, okay, great. And then hold me accountable. Yeah. And so that's why I chose the Bottom Line Impact Group, which is now your, that, I think that's the format that, that you guys are following is in, is with the bottom line impact groups
Jimmy Lea: thing. Yeah. We now call it the Gear Performance Group.
Jimmy Lea: Yeah. Or. Yep. And so we've got five different groups looking to add a six one this summer. Awesome. Hopefully I can add a diesel group here pretty soon. Yeah, that would be cool. We, yeah, it would be very cool. We've got a lot of diesel cars, diesel truck shops, and that's a different business model.
Jimmy Lea: Euro shops is a different business model. All makes and all models is its own
Jimmy Lea: business
Jimmy Lea: model. Yeah. So we've got quite a few diesel shops, so if you're a diesel shop listening to this, give us a call. Yeah. We wanna have a conversation. Let's talk. Yeah, absolutely. Ab what did you get, what did you get out of the group process that is different than the coaching process?
John Eppstein: What I would always say is that my group was my board of directors
John Eppstein: At the end of the day.
Jimmy Lea: Yeah.
John Eppstein: It's I've been on lots of boards. People come in, this is what I'm thinking, blah, blah, blah, blah. And we all look at each other and we go, that sucks. That's great. That's awesome.
Jimmy Lea: Nice.
John Eppstein: And that's what happens. It's, here's my, remember when John Crunch pulled up my paper and said, that sucks. Yeah. Okay. That's what it is. And people, there's 15, 20 people in a group. They've seen it. Whatever it is you're thinking, most likely they've seen it.
John Eppstein: They've lived it, they've done it. If you get 19, yeah, that sucks. Yeah. It probably sucks. It probably does. If you get one or two that say, that sucks and everybody else says that worked great. It's probably pretty good.
Jimmy Lea: And I also love the group environment where you can bring a problem, an issue, a marketing idea.
Jimmy Lea: A marketing concept to the group and say, Hey, this sucks, but I need to make it better. How do we make this better?
Jimmy Lea: Or, I've got this mountain problem, oh my gosh, I, there's no way I'm can get over this mountain. In the group, they say, oh, Sally says I solved that last year. We had the same issues.
Jimmy Lea: Here's what we did. And then Joe says, Hey, this is what we did, and Sam says, this is what we did. Then you've got 3, 4, 5, 6 different solutions of other shops that have already solved it. The mountain becomes a molehill. You step over the mountain, you step over the mole hill, and now you're onto the next thing.
Jimmy Lea: Yep,
Jimmy Lea: absolutely. It's no longer paralyzing you because you worked with the group. They helped you to see your way through it.
John Eppstein: Yeah,
Jimmy Lea: you're onto the next thing
John Eppstein: and things are always changing 'cause. Today my problems are different than they were two weeks ago.
Jimmy Lea: Oh, yeah. It was
John Eppstein: different than
Jimmy Lea: six months
John Eppstein: ago.
Jimmy Lea: Now, marketing is not only is it Google and Google reviews and SEO, you now got artificial intelligence and you've got how do I gear my shop towards that, right?
John Eppstein: Yep.
Jimmy Lea: Oh that's awesome. John. I love what you're doing, brother. Yeah, thanks. Hey, so as we're landing this plane here, if you were to have a magic wand and you could change anything in the industry, anything in the automotive industry you have one wish, John.
Jimmy Lea: And you can't wish for more wishes? Nope. What would you wish to change?
John Eppstein: That everybody would work together.
Jimmy Lea: Amen.
John Eppstein: At the end of the day, the shops down the street are not your competition, I'm in San Diego. We have 500,000 cars that drive by my shop within a two mile radius every day.
John Eppstein: There's not a chance in hell I could fix all 500,000 even if it, even at 50,000. There's not a chance in hell. We have a huge shop. Our customer ra our customer base is four 5,000 people. Okay. Oh wow. Yeah. So if everybody worked together, everybody charged the right price, there wouldn't be this, oh, I can get that done for half price down the street.
John Eppstein: And then they would take people, take it to an inferior shop, get an inferior product, and then bad things happen. If everybody charged what they should, they paid their people what they should. Cus consumer would get a much better product, much more consistent product.
Jimmy Lea: Yeah.
John Eppstein: Everybody would be profitable, everybody, employees would get paid well, and it would just be a better world.
John Eppstein: We have pretty good group in San Diego between A-S-C-C-A and the Napa, excuse me, the NAPA group.
Jimmy Lea: Yeah.
John Eppstein: It's great working with those guys, knowing they're taking care of people. They're charging what they should. They're paying what they should. So that's what I would hope for.
Jimmy Lea: I agree with you, John.
Jimmy Lea: Here we are wanting to raise the industry, raise the image of the industry, raise the overall performance of the inner industry. And John, I thank you. Thank you for pointing that out. That's exactly where we wanna be.
John Eppstein: Yeah. And I'm always the first one to tell people if they need anything to call me up and I'll share whatever.
John Eppstein: 'cause chances are I ripped off something that I can share with them. And when I say ripped off, it's, the groups I've been in, we share things and we just call it rip off and duplicate is the way of saying, Hey, I got this somewhere else. And,
Jimmy Lea: yeah, no, that's it. You've gotta share the information.
Jimmy Lea: Yep. There's really not that much original information, original concept here in the automotive aftermarket. We work hard. John, thank you so much, brother. I appreciate the time, effort, and energy. Thanks for carving out an hour to spend some time with me and talk about what the business that we love.
John Eppstein: Yeah, my pleasure. It's it's always great talking with you. You do, you've done great things in our industry. You've definitely helped to bring the industry along. So thank you for that. And just keep being awesome.
Jimmy Lea:Awesome. Thank you, John. Appreciate it, brother. All right.
 

182 - Cybersecurity for Auto Shops: Simple Fixes to Avoid Costly Breaches

182 - Cybersecurity for Auto Shops: Simple Fixes to Avoid Costly Breaches
November 11, 2025 - 00:53:59
 
Show Summary:
Cybersecurity expert Dan Anthony explains why auto shops are common targets and how simple changes can dramatically reduce risk. He outlines key problem areas including weak payment security, shared logins, and flat networks that expose the entire business during a breach. Dan shares practical, low cost solutions such as separate user accounts, password managers, and isolating payment systems on their own network. The discussion also covers safer multi factor authentication, spotting phishing attempts with quick verification calls, and training teams through short, consistent reminders. The episode closes with clear guidance on backups, stressing the importance of testing them, storing them offsite, and keeping them encrypted.
 
Host(s):
Jimmy Lea, VP of Business Development
 
Guest(s):
Dan Anthony, Cyber Security Expert
 
Show Highlights:
[00:01:21] – Weak payment security practices and shared logins are two red flags.
[00:07:10] – Keep card machines and payment systems on a separate network to reduce PCI risk during a breach.
[00:09:14] – Use a second router to segment payment or business critical traffic.
[00:12:45] – You don’t have to be perfect. Just be harder to hit than the easiest target.
[00:16:00] – Internet connected tools like cameras often create openings by requiring firewall access.
[00:18:02] – Split Wi-Fi into corporate and guest networks to keep personal devices off business systems.
[00:28:00] – Separate accounts, password manager, and a dedicated payment network.
[00:33:09] – MFA helps, but app or hardware based options beat text codes for security.
[00:36:21] – Best phishing defense is trusting your gut and make the quick verification phone call.
[00:45:00] – Backups only matter if you test them, store them offsite, and encrypt the drive.
In every business journey, there are defining moments or challenges that build resilience and milestones that fuel growth. We’d love to hear about yours! What lessons, breakthroughs, or pivotal experiences have shaped your path in the automotive industry?
Share your story with us at info@wearetheinstitute.com, and you might be featured in an upcoming episode.
 
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Episode Transcript DisclaimerThis transcript was generated using artificial intelligence and may contain errors. If you notice any inaccuracies, please contact us at marketing@wearetheinstitute.com.
 
Episode Transcript:
Jimmy Lea: Hello, friend. This is Jimmy Lee with the Institute for Automotive Business Excellence, and you are listening to the Leading Edge podcast. My guest today is Dan Anthony, and he is a expert in the realm and in the world of cybersecurity. So why would we have Anthony on with us today? Oh, that's a really good question.
Jimmy Lea: To get into that information and to get into this, I, I welcome Dan. Dan, welcome. How are you, brother?
Dan Anthony: I'm doing great. Thanks for having me on today, Jimmy.
Jimmy Lea: Hey, you're welcome. So, hey, uh, cybersecurity. It, it's a, it's a big thing. It is something that's important and, and it seems like it never is getting the attention it needs until the world's coming to an end, right?
Jimmy Lea: It's true. Yep. Always, always. The way we all, we all get a new computer and we plug it in and it's like, oh, yeah, yeah, here we go, and everything's fine. And then it's not.
Dan Anthony: Until it's not. Yes.
Jimmy Lea: Yeah. Hey, hey. What, what is a, um, a, a typical small business cybersecurity red flag that you see or that you notice as you go around and visit small businesses?
Jimmy Lea: What's one of those red flags that's just so omnipresent? You can feel it when you walk in?
Dan Anthony: There's, there, there's probably two. I would, I would kick it off with. Okay. Uh, the first I don't see as prevalent. Uh, it's not as prevalent as it used to be, but there, uh, even five years ago, I would walk into any mom and pop shop and I would go and I would tap my debit card.
Dan Anthony: Uh, not tap it or I, you'd insert it. Right. And the idea with PCI compliance, right, is that you would insert it so it would read the chip. Yes. And then you would enter your pin. Right. But you know, there were a lot of cases where I would just go insert it. And, uh, the, the pin, right? Never asked for the pin.
Dan Anthony: And I, I loved just throwing that at a lot of these mom and pop shops and I would say, oh, yeah, you're, uh, skipping the chip and pin. And they would just say, oh, yeah, we, you know, we didn't want to pay the extra, you know, we didn't have the extra funds, time, whatever in place to add that extra piece of the pin.
Dan Anthony: And I, I would just kind of throw that out and say, you know, if there's a hack that comes through your shop. Visa won't cover you. Shut up. That's, that's A PCI, right? That's a PCI component. PCI compliance issue. Yeah. Right. So it used to be that if there was any fraud involved, visa, MasterCard, whoever they would, they would just show up and they would just say, oh, okay.
Dan Anthony: Yeah, we'll, we'll cover all, all the fraudulent charges. We'll charges, we'll refund it. And they would make everything right. But they got tired of paying all of that. Yeah. And so with the PCI rules that that was one of the. Big things I started noticing a few years ago and so I, I'd just kind of throw it out there and just say, oh yeah, you guys are skipping that.
Dan Anthony: Alright. Oh yeah, it was extra. Yeah, go ahead to to, to my
Jimmy Lea: ignorance. I thought that when that happened and I would put in my debit card, I thought if it didn't ask for my pin, it was just running it as credit.
Dan Anthony: Right. So there, there are times where it could just be running it as credit, but if, yeah, again, if it is running it as debit, that's, yeah.
Dan Anthony: There, there's a lot of nuance in there. And yeah. If you're a small business owner, is this right? Is this a
Jimmy Lea: huge, is it a huge amount that, that you've gotta sign up for with this pin code?
Dan Anthony: Uh, it's, it's just an extra fee, if I recall correctly at the time when I looked into it a few years back.
Jimmy Lea: Yeah.
Dan Anthony: Uh, it, it was a percentage, right?
Dan Anthony: It was just an additional percentage. Oh. That the payment processors were taken. So instead of three and a half percent on a, on a credit, right? Or, or, or a little less, I think it was on debits as well. It, right. They just bumped it up. It adds up. Right. It really, it, it adds up over time really quick.
Jimmy Lea: It, it really does, especially if you consider the automotive industry where our average repair order is anywhere from 500 bucks to 1500 bucks.
Jimmy Lea: So on a, on a larger, on a larger bill, when you're talking about 3% of a $5,000. Yeah. I had to insert, I had to put a new shock struts, a water pump, a, a radiator. If $5,000 at 3%, it starts, you
Dan Anthony: know,
Jimmy Lea: that's, yeah. That starts adding up really fast. And that's why a lot of shops will run it as a debit because the fees are less and it's a direct transfer.
Jimmy Lea: Uh, even they're getting into now, uh, doing ACHs with banks.
Dan Anthony: Yes.
Jimmy Lea: And, and with, um, automotive repair. Yeah. Um, so that, that's interesting. So making sure that was number one. That was number one. Making sure you have the, the pin activated for your, for your chips.
Dan Anthony: Yeah. When, when you're getting that chip going, yeah.
Dan Anthony: They, they go together for a reason. Uh, and then the second thing, uh, that I see, especially in a lot of small automotive shops is that there is just one person. Uh, or one, I should say, one user account. When I, when I'm standing there at the front desk talking to whoever's at the front desk, they'll work on it for a second.
Dan Anthony: They'll say, okay, let me go check something. And they'll, they'll walk away and then someone else will come in and they'll start working on the same machine. And that's, that's one thing that just makes my, it, it just makes me a little fuzzy, right? Gets me a little nick Cage twitchy. When I watch that, I just go, how do you know who did what?
Jimmy Lea: Yeah. How do, where's the fingernails? On the chalkboard? That's what I'm hearing. Yeah. Yeah. How dare you?
Dan Anthony: Yeah. You just don't have a, and it's, it's not that I'm particularly worried that, oh, you know, this person's gonna come change something on my account. Right. It's just being able, it's just being able to have accountability.
Dan Anthony: Right? Yeah. Of who made what changes, of who did what, and if there was an accident is where my brain goes. I wanna, you know, I wanna blame things on, on accidents, not maliciousness usually. Yeah. But Right. That's, that is one of the big things I see where it's just kind of a free for all and it's, it's, everybody doesn't have their own account.
Dan Anthony: And if you don't have an account on that Windows machine that that's at the front, I, it makes my brain kind of go. Are there any machines in here that you have your own account on? Is there any separation of, you know, who does what and how do you know if somebody adds an extra zero or forgets an extra zero?
Dan Anthony: Oh my gosh. When they're, when they're invoicing. Well,
Jimmy Lea: Dan, this is absolutely fascinating. We're talking about this, I mean, this is cybersecurity. You're not even the credit card guy, but here we are talking about cybersecurity, right? This is so important. So if I'm a, a mom and pop shop and I'm automotive aftermarket, and I've got two service advisors at the front desk, each one needs to have their own credit card processing unit, or are you saying.
Jimmy Lea: Just the computer, just their login when they walk away. Yeah. They should log out so that the next person coming in should have to log in.
Dan Anthony: Yeah. Or, or uh, or just right lock the, they would have maybe the each, they, they each have their own, uh, uh, pc, uh, yeah. And yeah, they, if, if you have one, uh, PLS terminal, right?
Dan Anthony: One. You have one card machine. Yep. Yeah. Those card machines with, with, it's gonna come back to PCI because I've, I've been in compliance and on the compliance side of things for so long. That's, that's where my brain likes to go. But I, I would say, yeah, you keep those, those payment machines and anything related to payments.
Dan Anthony: Separate from anything else that, right. That's one of the, one of the first things, if there's a breach, that's one of the first things Visa does when they send forensic examiners is they're gonna look at your network and say, is, is every computer plugged in on the same network as these card machines?
Dan Anthony: That's how they are. And if they are, then all of a sudden all of those computers are within that scope of what they can look at and say, oh, this computer doesn't have these settings, so your entire network is not PCI compliant. Oh gosh, yeah, we're not gonna pay for that. Versus if you just have a separate network for those, for those card machines, then suddenly your scope is just that network with those card machines.
Dan Anthony: So if five of your customers come in going, Hey, I got weird charges on my card and Visa rolls that truck up, you can say, Nope. Everything with those cards is all on its own network. So yeah, I'm a, I'm a big, I'm, I'm big on keep things separate, right? Not just for accountability, but all also it makes things a lot easier, uh, if, if PCI ever becomes a, a big deal for you.
Jimmy Lea: For sure. And, and most shops don't keep any record of credit cards. There's, there's no, so they don't need encryption, they don't need that kind of stuff. Uh, it's just running the credit cards on the machine, on the unit itself. And you're saying make sure you've got a, a separate network. Yeah. Yeah. Easy.
Jimmy Lea: Yeah.
Dan Anthony: Easy setup for whoever's setting your networks up, uh, if Right. If you have somebody coming in to do it. Okay. Uh, and the, I would call it the poor man's method of doing it. I actually do it at my own home for my, uh, uh, 'cause I, I have a work from home job, yeah. Where I took an old router and I plugged that router into my router.
Dan Anthony: At, right. So it creates a sub network that has a firewall. So there's nothing going between anything that's on that second router and your home network or the rest of the wor network. And you can just, right, it's, and that's, that's a great use for an old, old router that you're, that it, that can't be updated because once it's behind your main router, your Comcast router, your Time Warner router, it's.
Dan Anthony: Protecting That's doing. Yeah, that's doing the heavy lifting. You've just got the sec, second one in there to segregate and just say everything payment related. Everything work from home related just happens on this second router, on this network and segregated and
Jimmy Lea: uh Oh wow. It keeps it all separate.
Jimmy Lea: Yeah. And, and I love that, that that is gonna help a lot of shop owners. I, I can already hear the wheels turning in shop owners' heads saying, oh wait, you know what? That, that's something I can do that, that's easy. I can put this on a separate, I've got an extra router. It's in the closet. It's right here.
Jimmy Lea: Let's plug it in. And, and even if you don't, it's less than a hundred bucks. You can get another router. Yeah. And you're good to go. Yeah. Yeah. Most shop owners, most shop owners, they're, they're thinking about cars, customers, cash flow. They're not thinking about hackers, they're not thinking about PCI. Why would they even care about cybersecurity if nothing bad has happened yet?
Dan Anthony: Yet. Yeah. Yeah. That's, uh, I, I ac when I, when I worked for, uh, the State Department of Health, I, I would have some employees who would ask me that same question. They would, they would just say, Dan, I'm a low level employee, right. I'm not a manager. I'm not a director. I don't have access to anything that's, that's that important.
Dan Anthony: And I, I would just say, well, but you have access to the network. You have access too. Right? And it's, that's, that's all, that's all. Any, any of these outside entities want from you? If, if you are a, if you're a small business, if you're running a small shop, uh, you, you might be thinking, well, I, you know, I don't have a lot of cash flow, or I don't have a lot of money in the bank that could be stolen.
Dan Anthony: Uh, I would say, do you, do you have a. What's a, an EIN Do you have a, any social security number that might be flowing over, over any of those networks that somebody might wanna pull loans out in your name? Right? It's, it's not how, how much money you have, it's how much money they can get using your data, whatever, whatever way necessary.
Dan Anthony: Uh, so that's, that, that's one of the reasons I, I, I love, I love this work is right, keeping people safe from as much as possible.
Jimmy Lea: Yeah. Keep the honest people honest. So if you had, if you were, if you were to try and explain cybersecurity to a shop owner, uh, from, and, and, um, this is like an elevator pitch or, or the time it takes to walk from the front door to a bay door, what would you say to a shop owner to help them understand cybersecurity?
Dan Anthony: It's, uh, you're, you're running a race with, with every other, other small business owner. And you don't have to be the best, you don't have to spend the most, uh, you just have to be better than the worst. Right? You don't have to be the fastest person to escape the bear. You just can't be the slowest. Yeah.
Dan Anthony: You gotta be faster than that slow guy. Right? And it's, yeah, cybersecurity's, the, the exact same. Uh, when you're, when, when a, when a thief is, is say, walking through a neighborhood, driving through a neighborhood, they're looking for the easy targets, so. W what I say is don't go out and buy the Fort Knox of deadbolts and, and alarm systems.
Dan Anthony: Don't buy, you know, a one everything if you don't live in an A one neighborhood, otherwise, right? Otherwise, you're gonna make yourself a target, right? You're gonna overspend and you're gonna make yourself a target. Make, make it so that you're just enough, more difficult to deal with that it's not worth the hassle.
Dan Anthony: Okay. Right. Okay. If all, if all your neighbors are spending $20 on deadbolts and you go and spend $50 on one, then probably your place is just not worth the hassle of, of trying to break into. And it's the exact same idea with cybersecurity is there's a lot of people who don't spend any time on it. It's right.
Dan Anthony: They just, they, I, I don't have the time, or it's too complicated. And if, if you spend five minutes, you know, five minutes a week, there's, there's a couple hundred minutes a year that you've spent on it. That it makes you that much more, it gives that perception that, hey, this target's just not gonna be worth it.
Dan Anthony: Right. Why? Why would I go after these guys when, you know, the shop down the road has no protection?
Jimmy Lea: Well, speaking of deadbolts and in, uh, the automotive industry, they will go out and buy. The top tools, the top scanners, the top, whatever that it might be. So what, what kind of systems are, uh, in a shop that are the most at risk, where they might need that sort of an upgrade?
Jimmy Lea: Um, and I'm gonna give you some specific examples. Uh, their, their shop management system, the software, their, uh, emails that they're using, uh, whether it's Gmail or Outlook or QuickBooks or credit card terminals or wifi. Uh, wifi routers. What, what is, what are some of those systems that a shop owner needs to be aware of that they've got, that are at risk inside of their shop immediately?
Dan Anthony: The number one thing that I usually look to defend is anything that's, anything online, anything connected online that can be. That a software program can, that somebody, some kid in Russia and living in his parents' basement is just trying every IP address and running quick scans. So that's the right, and when you, when you install a a Windows machine.
Dan Anthony: First thing it, one of the first things it does is it turns on its own firewall. When you install the router you get from Comcast or Ex or, uh, time Warner, whoever, one of the first things that that does is it hit, it sets up a firewall, right? To, to shut off most of that, those sort of connections. Uh, so. Uh, a lot of that immediately gets covered.
Dan Anthony: But if I have cameras at my shop that I can access online, then I have to open up doors. I have to open up holes in my firewall and it for my app on my phone to be able to touch those cameras from the web right from anywhere if I've got a, you know, badge, uh, card or badge readers saying that. That talk out online.
Dan Anthony: Same idea. Uh, right. So that's, those are the first places I look is anything that's, any internet of thing things. Okay. Those are the bigs. Yeah.
Jimmy Lea: So I'm, I'm hearing the cameras and I, I think a lot of shops do have cameras set up, uh, around their shop and they do monitor it remotely. Um, why? Because that's why we're, we're shop owners.
Jimmy Lea: We want to have that autonomy to be able to be away, to be on the ski slopes or on the golf course, or riding my motorcycle across the country, whatever the scenario is. So I see cameras being, uh, it sounds like an option, but I also have technicians in the bays and these technicians might have an Alexa, um, yeah, Alexa that wants to.
Jimmy Lea: Participate in the conversation or they're playing music. That's what I hear most of them, they're playing music on their Alexas, uh, their little echoes and the little dots and stuff like that. But also technicians have at their bays a computer so they can get online to check with Phi, the Ts, BS the, yeah, the, the difference, uh, Mitchell, uh, all data, when they need assistance in doing a repair, they're gonna get online.
Jimmy Lea: So that terminal. It becomes a target as well, right?
Dan Anthony: Yeah. Yeah. Uh, for, for situations where, where you're gonna have that mix one, uh, if, if you're using wireless per se, I would, I would say yeah, just set up two wirelesses. You have, you have the company wireless. Yeah. And just let 'em know this is corporate, right?
Dan Anthony: Only corporate devices connect. Right. Only the business devices connect to this one. And do you usually have a guest account? And guest?
Jimmy Lea: Okay. Yeah. Yep. So we, as a company, we only connect to the corporate account. It's usually the 5.0
Dan Anthony: right
Jimmy Lea: feed. Yeah. And then we've got a separate one that is our guest account, and it's usually at the 2.4.
Jimmy Lea: It's at the lower, uh, speed. But it doesn't matter. I mean, guests are there for short amount of times. Right. They shouldn't, they're probably streaming movies, but whatever.
Dan Anthony: That's so for me, I would, yeah, I would have at least those two where I would say corporate and only do corporate things on the, on that one.
Dan Anthony: And then if my employees have an Alexa, if they have any, if they have their own phone or whatever that they want to, they want to Facebook on while they're on break or whatever. Connect to the guest network, that's Oh, yeah, totally. Okay. That, that's what it's there for is, yeah. I mean, you could, so where's our
Jimmy Lea: credit card terminal?
Jimmy Lea: Where do we connect that to
Dan Anthony: Personally, I would have that on a wired, on its wired, uh, right wired and on its own, uh, unless I'm in, you know, Wells, Nevada, or, you know, Matis c Wyoming or, you know, some other tiny, tiny place, uh, where I'm not concerned about. About any sort of wireless, anybody, uh, coming in and trying to sniff my wireless traffic or anything like that.
Dan Anthony: If I'm in a big city, then I'm gonna take a lot more precautions with wireless. Uh, as far as right. My guest, my guest wireless network, I'm gonna say, okay, we're gonna want to change that password regularly. And regularly, meaning I I would say at least once a month. Uh,
Jimmy Lea: so are you serious once a month, you're gonna
Dan Anthony: change it?
Dan Anthony: Uh, that's, that's me If I'm in a big city, uh, okay. I would seriously consider it. And it's, it's a risk assessment, right? It's okay's, it's. The, the thing that I'm concerned most about with offering wireless Yeah. Is that somebody is gonna connect to it and they're gonna download something that's illegal, whether that's movies or adult films, or write other things.
Dan Anthony: Sure. That they're gonna download something like that and that's gonna come back to my IP address. Mm. And, and, right. I'm the one who's gonna get the phone call. Mm-hmm. And so. You know, or, or you just shut it off, right? It's 5:00 PM closing time also to, you know, whenever, whenever you get your wifi set up, you just say, no, I want my wifi around here.
Dan Anthony: Shut off too. Uh, so we don't have people, you know, in the parking lot at 2:00 AM using my fast wifi on my guest network to, to do unscrupulous things. Uh,
Jimmy Lea: that is absolutely interesting and fascinating. Uh, I hadn't even considered that. Shutting off your wifi, your guest wifi. Yeah. 'cause the only things on the guest wifi are superfluous.
Jimmy Lea: Alexa. Yeah. Cell phones, blah, blah, blah, blah, blah. Yeah. Or customers that have been in previously. Yeah. So, uh, it shuts off at five. I like that. Well, and, and, and to this point, um. Because many shops think, oh my gosh, we're, we're small. No one cares about us. We're real small. But, but what is the cost of a small shop in real world terms, like lost days, lost data, lost reputation, what does that look like for a small shop?
Jimmy Lea: But, but, and here's the, here's the interesting thing, Dan. They're small shops all across North America. In big cities and small cities. Yeah. Urban and rural, it doesn't matter. Most shops are small shops and small meaning less than 30 employees. It's a small footprint. Yeah. Okay. Talk to me about real world lost cost
Dan Anthony: of, of.
Dan Anthony: Most of the time, and I, I think this is why a lot of folks feel like, it's like, it's not, uh, I admit I'm a hammer, so when I look around, I see nails. Right? But a lot of people just it, right? It's it. They don't know anybody that that's happened to, and they don't think it will happen to them because I'm not Chase, I'm not Wells Fargo, right?
Dan Anthony: I'm not a target. Uh, and it's y you're not. But when a program is just incrementing the each target that it's going after and saying, okay, I am looking after computer number one now on. Comcast's network. Now I'm looking at number two, number three, number four. And it just sits there. And the, the, that's what they do.
Dan Anthony: They, they crawl. And any, anybody who's thinking that through is going, well, why can't Comcast or or Time Warner shut that kind of thing off? And the answer is very easy because that would kill Google. Google does the same thing. They crawl and that's how they get their search results. It's the same sort of thing.
Dan Anthony: They don't do the same scans. But at any rate, to, to, to your question what I mean, what are we looking at? For a lot of people it's just gonna be lost, lost time and effort. Uh, yeah. So is, is it that you left some social media. Logged in, right? Or you clicked a link and they got a hold of your social media account and somebody started posting, you know, Chuck Norris jokes and you know, ha ha, that's great.
Dan Anthony: Uh, you know, everybody loves Chuck Norris jokes. Or is it more serious than that? Where, right, where we mentioned earlier, you have customers start coming in and saying, look, I've got charges being pulled off my card, and the only place I've used it in the last week or two weeks is here. Oh, and right where, where the first person you hear that from, you kind of go, well, yeah, go talk to your bank.
Dan Anthony: They'll help you with that. But when the fifth or 10th person walks through the door and says that you're in trouble, right? That's, yeah. That's, that's, that's where you start sweating and that Yeah. You, you know, real trouble is, uh, is definitely at your doorstep and, uh, how much can it be? It. It can be, it can be thousands, it can be catastrophic.
Dan Anthony: It, right. It just, it just depends. Yeah. And so, uh, a lot of times, especially with, uh, with PCI, where I'm gonna come back around to PCI, so if, if Visa comes in and they're, and they're doing an investigation and they see that no effort has been made. No thought has been put into it. I mean, you're completely non-compliant.
Dan Anthony: No efforts, no anything. You're on a flat network. Everything's plugged into that same network, all shared on the wifi, right? That's most likely in that case, visa is just gonna say, yeah, good luck. Yeah. We're not covering any of those costs from all of the people who got ripped off. In fact, you're gonna cover those costs and you're gonna cover the costs of our forensics team that.
Dan Anthony: As of 10 years ago, it was like a $10,000, just a truck roll was 10 grand for, for visa's forensic teams to show up at. Like it's, and I can only imagine what it's what it is now. Oh yeah. Right. So I mean it, yeah, it can be catastrophic. Most of the time it's right. It's just gonna be somebody posting Chuck Norris jokes.
Dan Anthony: That's, that's what we're gonna see most of the time. But. If you see the Chuck Norris jokes that should be, or, you know, somebody posting something funny or, or whatever on your social media, that really should be the wake up call of, oh, hey, yeah, that's, Hey, that was funny, but also I, I might actually have a problem.
Jimmy Lea: Yeah, no, and, and most often you do have a problem. So how often are you getting those? Oh, crap moments. Uh, something hit the fan. Uh. They, they've definitely hacked me. Um,
Dan Anthony: oh, I've, I mean, you are in the business. I mean, that's just Tuesday for you, but No, no, no, actually, it's, it really isn't. Uh, I've, I've been officially, officially in cyber All we will, we will round it to between 10, 15 years and between all of the, all of the employers that I've been with there, there have been two.
Dan Anthony: Oh wow. Uh, two incidences where I can absolutely, without a doubt, say Oh, oh, yes. Uh, we, we had an a, uh, in, in the industry it's called an incident, right? Yeah. It's not, if it's not as serious as an incident. Right. You can call it an event, but, oh, geez. But yeah, there, there are a couple where, uh, yeah, where it was, it was an official incident and that was, uh.
Dan Anthony: My, my, my boss put it as a, uh, yeah, it's a, that's a, I hope you wore the brown pants today because it's maybe all weak and Yeah. Yeah. When you, when you're that deep in it, it, it's, it is scary. Can be, uh, can be. Oh gosh. And
Jimmy Lea: yeah. Well, let's talk about
Jimmy Lea: some, some simple practical first steps. What is something that.
Jimmy Lea: Or what not. Not even one. Let's talk about three. What are three basic things that shop owners can do this week? What, what should those fixes be?
Dan Anthony: Oh, uh, right outta the gate. Separate. Yeah. Separate accounts is, is one of my right, like I mentioned in the beginning. Right. Separate accounts. Separate accounts
Jimmy Lea: on the same computer,
Dan Anthony: right.
Dan Anthony: Whether it's on the same machine or across, yeah. Everybody has. Own login has, has their own login. Okay. Um, and that's, whether that's your Windows box or whether that's whatever online systems, especially in QuickBooks, anything accounting, right? You want people to have their own username and password.
Dan Anthony: Just, uh, again, not, not to protect from hacking, but just, just so that you have that accountability so that people, your employees and, and anybody who's in QuickBooks knows that they're not anonymous. Mm-hmm. Uh. Th so outta the gate. Yeah, that's separate accounts. Uh, just, just for that tracking. Second is passwords.
Dan Anthony: Uh, I, I'm a big proponent of use a password manager. They, if you're, if you're a small shop, 10 people, 20 people, that sort of a thing. A lot of times you can get a, a company license for a, for a decent password manager for one 200 bucks a year. Oh wow. And suddenly Yeah. That's,
Jimmy Lea: that's very,
Dan Anthony: yeah. It's, it's reasonable.
Dan Anthony: It's easy. It's, it's very, a lot of times, so for my, for my part, I, I, when I say I wanna see 30 character complex passwords on everything, which I can say I, I do at least 30 characters on all of mine because I have a password manager, and it takes care of all of that. Uh, and, and once you have ridiculous, crazy long passwords like that.
Dan Anthony: Uh, that's, that's where I can step back and say, okay, the bonus is now. I would, I would throw out that you only need to change those once a year. Okay. And you don't have to remember in the first place, but also, you know, during a slow time of the year if you have such a thing. That's, that's a great time to tell your people.
Dan Anthony: Okay. Go in. It's time to change passwords.
Jimmy Lea: Got it, got it. Alright, so separate logins,
Dan Anthony: password, separate logs, savers
Jimmy Lea: and passwords. All right. What? Gimme a third one.
Dan Anthony: Third, third, third, third. Uh, I'll, I'll go back to that network setup. I would absolutely have a se a separate Yep. A, a completely separate network segment for everything.
Dan Anthony: Payment related. Uh, yeah, just, just for PCI.
Jimmy Lea: I love it. I love it. That, that's good. So you're recommending, uh, uh, password savers. If, if, uh, if a shop were not to be doing password savers, what would be a good, uh, outline or a good guideline for, I mean, they're not gonna remember 30 characters,
Dan Anthony: right? That's, uh, I, I love, uh.
Dan Anthony: What are they? Uh, the word just left me pass phrases. Mm. So it's, it's the sort of, it's the sort of thing that you can write out almost a story and a password. Yeah, it is like a sentence. My parents met under the starry sky sort of a thing, or, oh, wow. My, you know, my parents met under the starry sky. One exclamation point.
Dan Anthony: Right. Yeah, great password because it's stupid long and horrible because I just posted it online for anybody who listens to this podcast,
Jimmy Lea: nobody's gonna do that one. It is like the guy that has 1, 2, 3, 4 is his password. No, nobody, yeah, they just don't do that.
Dan Anthony: Okay. They do. Yeah. Unfortunately people still do that, and so that's, yeah.
Dan Anthony: Yeah. Don't do that. But yeah, use the password manager and. If you don't have one or you can't, again, it comes right back to risk assessment. Uh, if you're, if you're a big shop, if you're, if you're a shop in a big city, right? Where there's lots of walk bys, lot of foot traffic, uh, day and night, uh, that's where I'm gonna say absolutely, positively come down hard on anybody who writes down a, a password on a post-it.
Dan Anthony: And sticks it on their monitor or under their keyboard or under their mouse pad, or sticks their wallet in the end of their shoes at the beach. Right? These are the things, danger, right? These are the things we all think we're so clever, but, but if you're in a, if you're in a small shop in the middle of nowhere, you know, West Virginia or a small shop in the middle of nothing, Kansas, Kentucky, anywhere like that, if you have a book that has passwords written down in it.
Dan Anthony: You keep in a safe, I've, I would kind of say, you know, you don't have a lot of foot traffic. I can't, I can't say I'd fault you for that. Uh, because the, the biggest problem is gonna be somebody walking away with it. And if you don't have that traffic, uh, I would say there's probably other things you can do that would be, that would give you a better return on your time.
Jimmy Lea: Yeah. Yeah. Okay. Uh, most shops don't have the nuclear codes. They don't have credit cards. That's on file. What about multifactor authentication? Uh, MFA for short is, is it, does it matter? Should shops
Dan Anthony: skip it? I, yeah, I, I recommend it and use it, use it as much as possible. I will throw out that there, there are, there are different, uh, there are different tiers.
Dan Anthony: There are different types of MFA. If you have an app. On your phone or one of those little kind of key fobs that sits on your key ring. Those are great. Uh, you know, top tier s tier the kids would call it these days. That's, that's s tier. It's, it's, that's the, that, those are the ones we want. Then there are other ones that are where you get texted that code.
Dan Anthony: Just, just on your phone. And that one tends to be quite a bit less secure. Oh, really? Only for the reason that, uh, that cell phone companies tend to still tend to let just about anybody phone in and make changes on people's accounts.
Jimmy Lea: Hmm.
Dan Anthony: Uh, even if you've set up a pin with them, even if you've set up a code, there's a really great video on YouTube at a, uh, at one of the Def Con Hacking Conferences where a social hacker, uh, uh, a reporter walks up to a social engineering hacker and she says, well, give me five minutes.
Dan Anthony: I will have full access to everything on your cell phone plan, and all she does is she calls the company's customer service, and then on her computer, she starts a YouTube video of a crying baby. And she puts that next to the phone as she, and she's just saying, oh no, I know. I'm sorry. I'm not listed on the account.
Dan Anthony: But we've been living together for five years and he's probably just never got to it. And this baby is going crazy. And right just through, just through a YouTube video of a baby crying, she's able to social engineer her way through. Within just a couple minutes, she has full access to everything on this guy's account.
Dan Anthony: She's able to change numbers, she's able to write, add, and remove phones. And so at that point, anybody who does that can add a new number or change numbers, things like that. And suddenly any two factor that's being sent as a text message is gonna go to them too. Yikes. Oh, that's
Jimmy Lea: scary dude.
Dan Anthony: So yeah, the apps, the apps are great.
Dan Anthony: The, uh, Yuba keys are a favorite. Uh, but yeah, an app. What's a Yuba key? Uh, it's, it's another one of those little key fobs. Oh, okay. But it also has a, uh, a lot of times they, they will plug into a USB port and some of their higher models also make you put a finger on there. To give a little, gives a little resistance, a little electrical resistance, so it's something that cannot be done remotely.
Dan Anthony: Oh wow. Right. It's the sort of thing where you plug it in and you have to be at the machine because you're, you're providing that it's, it's an extra, but yeah. If, if, if you're into the tech and you want extra uuv key's worth checking out.
Jimmy Lea: Oh, wow.
Dan Anthony: Okay.
Jimmy Lea: Well, uh, bringing it back down to, uh, emails, because that seems to be a, a, a common way for hackers to get in.
Dan Anthony: Yeah.
Jimmy Lea: What are some of the most common mistakes or scams or phishing emails that you're seeing hitting small businesses right now?
Dan Anthony: Uh, shoot, every, everybody knows about the Nigerian prints. Uh, yeah, we do. Right. So I, but I still love bringing it up because that one's still effective in 2025. Uh, no way. And a lot of people look at it and go, man, you're either dumb or you're desperate.
Dan Anthony: And yeah. That's, those are the people it works on. Uh, mostly the desperate, uh, but the, the, the compromises that I'm seeing. Are, uh oh wait. Almost always intelligence gathering. Uh, so you're, so you're getting an email and it's from somebody that you know, right? It's some, it's from another, somebody from another company that you've worked with, something like that.
Dan Anthony: And, uh, this, this one, I, I just saw a couple years ago, uh, a lady in a, in loans, I think it was one of the loan departments. Mortgage. Yeah. Uh, not mortgage, but in, in, uh, it was one of the. Uh, yeah, personal loans, type
Jimmy Lea: of deal.
Dan Anthony: Loans. At any rate, she got an email from a, someone she had worked with prior, uh, a city employee, and he said, Hey, we've got this RFP out, I've attached the PDF.
Dan Anthony: So she opened it and she goes through and she starts filling it out. But then she called me and she said, look. Everything about this is normal. I work with this guy regularly. He sends me these RFPs regularly, but inside this PDF, there are two lines in here that are, that have no business being here, and so just her gut was saying this, this is not right.
Dan Anthony: I told her, I just said, yeah, I can, I can, I can scan 'em. And so, you know, I scan the email, I scan the PDF, and there there's nothing, there's nothing technically wrong with those. And so I, I called her back and I just said, you know, if you, how well do you know the guy? She says, you know, pretty well, we've worked on a few projects.
Dan Anthony: I said, best thing you can do is call him ten second phone call. Hey, did you send this email? Why do you need, you know, why do you need this? You know, you don't have to, you, you don't have to be confrontational. Just, Hey, did you, did you send this, this? It's got some new forms. There were changes in there.
Dan Anthony: And 30 seconds later she was telling him she was the method of informing him at the city that the city's email system had been compromised. Oh, wow. And. Uh, right. So I I love the 32nd phone call. Oh, yeah. As, as a security, because how, how often are we getting completely outta the blue emails from strangers versus most of the work we're doing over email, like 80% of the work we're doing is with people we already know.
Dan Anthony: So. If the, there's that gut check. If something looks wrong, feels wrong. I mean, you can, you, you do all the usual checks of, you know, you look at the links and you hover for a second, and if you're seeing weird stuff, yeah, there's, there's a lot of that misspellings, grammar, uh, you know, things like that. But, uh, yeah, the, the gut check and the 32nd phone call is absolutely my favorite.
Jimmy Lea: I've gotten that. I've gotten that. RFP, uh, in fact, do you know, do you know Watt.
Dan Anthony: I do not.
Jimmy Lea: Dino is in our chapter, the Mountain West National Speakers Association. Oh, alright. So Dino sent out a, an email, but it wasn't him. He was hacked and I called him and I was like, dude, are you putting on some sort of a summit meeting or what?
Jimmy Lea: What's going on? He's like, dude, I got hacked, man. Don't fill it out. Don't open it. Well, I already opened it. I already looked at the PDF.
Jimmy Lea: Yeah, I just deleted
Jimmy Lea: it all. You know, the other one that I've seen too happening here quite recently is. An email goes out and it says, uh, we're trying to update our accounting software and we lost everything.
Jimmy Lea: Yeah. How much do I owe you? What do I owe you? What's the invoice number? Send me all this information. Yeah. And it's like, oh my God, no. The total scammy. The other third one that I've seen, and it's happened a lot, is I'll get an email from Cecil Bullard saying, Hey Jimmy, I need you to do me a quick thing.
Jimmy Lea: I'm in a meeting. Uh, can you run down to the store and get a couple of gift cards and send 'em out to x, Y, z? Right.
Dan Anthony: Yeah. Anytime gift cards are involved. Yeah, you can, you can just about, just about, it's 99.99. Nine nine. I don't have enough nines memorized. Nope. Percent of the time that Yeah. It's too infinity.
Dan Anthony: Yeah. But yeah, the, it's, yeah. Again, the 32nd phone call. Hey, we're updating our software. Hey, we're, uh, yeah. I mean, a surprising scam that continues to work is the, uh, the, just the out of the blue invoice. Yeah.
Jimmy Lea: Yeah, that's, oh dude. Yeah. I got one from I, we were at sema. We were at sema, and I'm getting this email and I'm going, this is from Freeman for the power, but this is so sketch, this looks so right.
Jimmy Lea: They didn't spell our name right. They didn't use the proper name of our business. Da da da da da da. Yeah. I really don't believe this. So I ignored it and I was like, Nope, not gonna answer. It comes again. Nope, not gonna answer it. The woman came to us, the booth at SEMA and was like, Hey, you guys still owe us $227.
Jimmy Lea: Oh, that's a real one. I totally thought it was fake. I totally dismissed it as spam because there's no way there's, it looks so sketched, dude.
Jimmy Lea: Yeah. That's so, even the real thing can
Dan Anthony: look sketchy and Absolutely. Yeah. That's, yeah. The phone call, that's right. Back to the, yeah. You, you, uh, the phone call, the gut check.
Jimmy Lea: You gotta make sure you're listening to. Your spidey senses and, and that you're paying attention to what's going on. Yeah, yeah, yeah, yeah. You can't fault a 32nd phone call. Alright, so, um, let's talk about this from a, a shop owner's point of view. How can they train their teams on these cyber threats without killing them and boring them to death?
Jimmy Lea: PowerPoint them to death? You know, how do we, how do we not kill the team and, and still convey the message,
Dan Anthony: uh, for, for, uh. I, I used to do those sorts of trainings and I, I kind of hate myself for it, for ever taking part in any, any security cyber training over an hour because I, I know I'm the only person in the room who loved it that much.
Dan Anthony: Uh, for my part, I, I suggest frequent and, and short. If you do five minute, 10 minute. Yeah. Stand up. Yeah. Uh, my, one of my favorite trainings with the previous employer was a, uh, uh, once a week I would send out an email that I worked my tail off to make sure was never longer than two paragraphs. I wanted it to be one, right.
Dan Anthony: I wanted it to be something that was 30 seconds, maybe 45 people could read real quick and say, yep. There, you know, there's a good reminder. Got it. Boom. Uh, the, the second part of that is if, if you hear somebody suggesting 30 character long passwords, right. That's. That's rough if you don't have a password manager or if you don't have a passwordless solution where you can, you know, do a, a, a facial recognition or a fingerprint or something like that, which surprisingly, uh, is, is getting more like you can get a $15 fingerprint reader at Walmart, things like that, where you make it easy.
Dan Anthony: Yeah. Where you don't have to do a 30, uh, huge password because all we have to do is, uh, on one my laptops. That's biometrics. Yeah. I swipe my finger and it logs me in. Nice. And, and that's it. It's great. Uh, so yeah, I would say if, if you want great security, uh, skip the training as much as you can and just make it, make it something that's easy and part of the workflow so that your, your people don't even, right, they're worried about fixing cars.
Dan Anthony: Leave, let 'em be worried about fixing. You know, why? Wondering why that radiator or why that, uh, alternator just fell out. Well, it fell out 'cause you didn't tighten the bolts dummy. But, uh, I may or may not have had that experience with an alternator once. I will neither confirm nor deny.
Jimmy Lea: Oh, you're such a straight shade tree mechanic.
Jimmy Lea: You are working on your own stuff. It does happen. No, no, no. So let's bring this back here into, um, into cybersecurity and, and, and, yeah. I wanna look at like a, um, we talk about backups, we talk about recovery. We talk about what is your SOP for the bad day plan. Yeah. Perhaps hit the fan. Do we have a backup?
Jimmy Lea: How does the shop know if they're actually having a backup?
Dan Anthony: Uh, if, if you're, if you're, if, let's say you've got QuickBooks, if your QuickBooks is hosted. On your computer versus is it hosted online? That's the pertinent question. Uh, so if you have apps that are host, if you have a server in your office, yeah.
Dan Anthony: Tho those backups are, I would do those frequently and check them to make sure they work at least, you know, once or twice a year, make sure your backups work alternately, if you're, if you're in a QuickBooks Online. Right. Or if you're, if, uh, I've. I hesitate to say, put all of your, use all of the web versions of whatever software you can, uh, just because it's less control.
Dan Anthony: And I, I, I like having control. But if you push everything off to those web versions, then they have to worry about the backups and they have to worry about the compliance, and they have to worry about fail safes. And if your computer goes down. It's, Hey, hey, Jimmy, run down to Best Buy. Here's the credit card.
Dan Anthony: Right? He goes, buys a new laptop, you plunk it down and everything's online. So all I gotta do is log back in and we're right, we're right back up and running. So there's definitely pros and cons, uh, to, to both methods. Uh,
Jimmy Lea: yeah. But, and what I, what I do, and I'm, I'm holding up my external hard drive. It's a, yeah.
Jimmy Lea: Two terabyte or 10 terabytes, something like that. It's ginormous. Every Friday I plug that sucker in and let it run
Dan Anthony: and back up.
Jimmy Lea: Does its back up over the weekend, however long it takes. I don't care. It does its thing and, and that way, if ever poop hits the fan, I've, I can run to Best Buy, get another computer.
Jimmy Lea: I have this that has all of the physical stuff on it, but then I also have a computer with all my cloud-based stuff.
Dan Anthony: Perfect. Yeah. And that's, that's great. I, the only, the only addition or addendum I would throw on that is where you store that drive matters, right? If you're storing that drive in a fire safe right inside your shop, oh no, it's on my desk, right?
Dan Anthony: And your shop burns down your toast, right? Yeah, yeah. You lost your computers and even if it's in a fire safe, most likely it's gonna wreck. Any data drives inside a fire safe. So yeah. If, if you've got backups like that, it's always a good idea to make sure your backups are, if Yeah, you plug it in, you do it, and then get it off of that, you know, out of that site.
Dan Anthony: Whether it's out of the property. Yeah. Whether it's an earthquake, a fire, a, a flood, whatever you Yeah. You just want to, yeah. I got some separation. And if you're doing that, yeah. Make sure those backups are, are encrypted. Right. So nobody else can just, you know, find your backup and then have all the keys to your, to your business.
Jimmy Lea: Yep. Plug and play. They would just be right in on everything. Oh my gosh. Well, I hadn't even considered that. Take it away from the shop, which, I mean, there, there's a whole nother challenge. 'cause that's when you got 48 hours that that backup is running and it's available. And if somebody breaks into your shop.
Jimmy Lea: They grab that backup. They've got all the data, all the information, all, yeah. So if you're not encrypted, then if you're not password protected, they can plug and play, and now they've got everything. Oh, gosh. All right. Well, thank you that that was, that was a good one even for me. I, I like that one.
Dan Anthony: It's fun.
Dan Anthony: It's, it's, it's a fun thing to think about, theoretically. It's not fun when it's happening in real life.
Jimmy Lea: Yeah, yeah, yeah. Well, and you know, I mean, here we are talking about backups and recovery. I want to di dive into that deeper, but, uh, we're, we're running to the end of our hour here. I, and we didn't even get into wifi and devices and vendors and, and talking about those types of things.
Jimmy Lea: I mean, shoot, we're gonna have to circle back and do this again, Dan.
Dan Anthony: There is so much that it, and it touches on everything. Oh, yeah's, budgets,
Jimmy Lea: priorities. What's the non-negotiables? What are the nice halves? Yeah. What's the must-haves? We, we didn't even get into any of that.
Dan Anthony: There's all sorts of great stuff.
Jimmy Lea: All right, so we will circle the wagons. We'll do this again, but I want to hit you with a couple rapid fire lightning questions. Bring it on. This is meant for you to answer in short one sentence answers. Are you ready?
Dan Anthony: As best I can. All
Jimmy Lea: right. What makes the single easiest cyber mistake small shops make every day?
Dan Anthony: Uh, ly. Uh, I would passwords, I'll go with passwords that they're, they're either shared or they're shared or reused or just, just not monitored at all.
Jimmy Lea: Yeah. Well, and I liked your, uh, one about the credit cards, credit card separation machine being on the same Yeah. You gotta separate. Yeah, separate. Yeah.
Jimmy Lea: Strong password or multifactor authentication. If you could only pick one, which one wins?
Dan Anthony: Oh, don't do that to me. Uh, I'd probably go with the cyber community is gonna kick me out, but I would go with strong password. Uh, I've, yeah. I can hear the hate mail
Jimmy Lea: coming already. Right. Okay. Biggest wrong password flag?
Jimmy Lea: Yeah. Biggest red flag in an email that says, do not click me. Urgency. Ooh. Yeah. Yes. Okay. How often should a small shop change critical passwords? Uh, 30, 60, or 90, or one every year.
Dan Anthony: If, shoot, that's not a one. Ans it's not a one question, one, one word answer. If it's like a 10 character password. Uh, yeah.
Dan Anthony: Change it every 30 to every 45, 90 days. Uh, if it's like 30 characters plus once a year. Got it.
Jimmy Lea: More dangerous in your opinion? Uh, public wifis or reusable passwords.
Dan Anthony: Uh, reuse passwords.
Jimmy Lea: On a scale of one to 10, how risky is it to share one login for the whole front office?
Dan Anthony: Do you do background checks for your employees?
Jimmy Lea: Um, yes and usually. It happens after they have already started. Yep.
Dan Anthony: How much do you trust your people? That's, yeah. Wow. You know? Yeah. How much, I mean, are they, are they in debt? Can they be leveraged? Uh, yeah. Ouch.
Jimmy Lea: Yeah, I know a lot of horror stories, unfortunately about that one. Yeah. Alright. If a shop owner can only secure one thing this week, what is it?
Jimmy Lea: Email, wifi, or backups, where do they start?
Dan Anthony: Oh, email. It's, it's the most connected. That's WiFi's. Localized backups are local. Should be localized generally. Yeah. Yeah. We e email's. The most connected, the most online. So I'd start there.
Jimmy Lea: What cybersecurity tool or feature would you wish every shop turned on today?
Dan Anthony: Uh, password manager. Right. I told you everything was gonna come back to passwords, and it's, I, it does. I hate how much it does. I hate how much it does.
Jimmy Lea: All right. Fill in the blank. If you don't have this in place, it's not a matter of if you'll be hit, but when, if you don't have this in place, it's not a matter of if, it's a matter of when.
Dan Anthony: Yeah. Good, good. Uh, password hygiene. Mm. Right. If your people are never changing their passwords, they're probably also reusing them. Uh, yeah.
Jimmy Lea: That sort of thing. What's your one word reaction when a shop owner says, we're too small for hackers to care about us.
Dan Anthony: Wrong?
Dan Anthony: Mine was idiot. Yeah, lull. Yeah. No, it's Lowell. Lowell. LOL, right? Yeah. It's no if, if you have money or you have credit.
Jimmy Lea: If you have information. Yeah, and that's what we have.
Dan Anthony: And any of that, anything, anything valuable is a target.
Jimmy Lea: Oh man. Dan, thank you so much, brother. I really appreciate being able to talk with you.
Jimmy Lea: Uh, if people need to reach you, reach out to you, how, how can they contact you? What's the best way for them to get in touch with Dan Anthony?
Dan Anthony: Uh, easy to, uh, just, uh, throw me an email just dan@bluenovadata.com. It's all spelled normally. Uh, or, or you can, I mean, you can throw me a message at my website.
Dan Anthony: That's, uh, dan anthony speaker.com. Uh, there's a little message for him on there, but yeah, either one of those. Is, uh, is a great way to, uh, get ahold of me and I'm, I'm happy to chat.
Jimmy Lea: Oh, I love it. Love it. Appreciate it Dan. Thank you very much and thank you to you and your knowledge and information and to the automotive aftermarket.
Jimmy Lea: Thank you for keeping us on the go. On the Move Safe and sound. Not only does that apply to you, Dan, that also applies to everyone that is in the automotive aftermarket. Thank you for all you do. You're awesome. Thank you. Alright brother. Talk to you real soon. Thank you.
Dan Anthony: Thanks, Jimmy.

181- Tech at a dealership to owning two shops. William Bowe Shares his journey to ownership.

181 -Tech at a dealership to owning two shops. William Bowe Shares his journey to ownership.
December 09, 2025 - 00:32:16
 
Show Summary:
William Bowe shares how he went from tinkering with his grandfather to earning his Red Seal and owning two shops in Canada: Bruno Automotive and CG Motorsports. He walks through buying a business during COVID, learning cash flow the hard way, and working two jobs to keep things stable. William explains his growth strategy: build a repeatable service model, then adapt it to different vehicle brands and customer bases by location. He also highlights why restoration work often comes down to emotion, and why understanding customer motivation matters. He closes by calling for a better public perception of the automotive industry as trusted problem-solvers.
 
Host(s):
Jimmy Lea, VP of Business Development
 
Guest(s):
William Bowe, CG Motorsports / Bruno Automotive
Show Highlights:
[00:01:26] – William shares how working on cars with his grandfather sparked his interest in the automotive trade.
[00:02:26]  – He describes moving from tire shops into European dealerships and earning his Red Seal early.
[00:03:23]  – COVID forced a career crossroads between dealership life and independent shop ownership.
[00:04:13] – Buying a shop during the pandemic meant learning business ownership under intense pressure.
[00:06:12] – William explains why he worked two jobs for years to stabilize cash flow and reduce risk.
[00:09:24] – A gradual ownership transition at CG Motorsports created a smoother path to full control.
[00:14:12] – His advice for expansion centers on mastering one business model before scaling it.
[00:15:07] – He breaks down how the same service model supports different brands and customer bases.
[00:18:24] – A personal restoration project shows how emotion often outweighs logic in classic cars.
[00:27:27] – William shares his wish to improve public trust and perception of the automotive industry.
 
In every business journey, there are defining moments or challenges that build resilience and milestones that fuel growth. We’d love to hear about yours! What lessons, breakthroughs, or pivotal experiences have shaped your path in the automotive industry?
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Episode Transcript DisclaimerThis transcript was generated using artificial intelligence and may contain errors. If you notice any inaccuracies, please contact us at marketing@wearetheinstitute.com.
 
Episode Transcript:
Jimmy LeaHello, friends. This is Jimmy Lee with the Institute for Automotive Business Excellence, and you are listening to the Leading Edge podcast. My guest today is William, and he is the owner of Bruno Automotive as well as KG Motorsports. Both up in Canada. William, how are you, brother?
William BoweGood, thanks. Yeah, just super busy in the time of year. It is, but. Yeah. Doing well.
Jimmy LeaYeah. I really appreciate you carving out some time. I know you are in heavy entire season right now. Your shop's up in Vancouver, Canada.
William BoweYeah. I mean, not so much tires for our clientele, but definitely lots of fluid services right now, a lot of winter inspections for road trips up to the ski mountains, that kind of thing. But, yeah, we're deep in the thick of it.
Jimmy LeaYeah. My son is a big, big mountain biker, and he is just jonesing for me to take him up to Whistler.
William BoweOh. Right on. Yeah, yeah. Which is a great place for that. I mean, also with the skiing and whatnot, but, Yeah.
Jimmy LeaKnow mountain biking.
William BoweYeah, exactly.
Jimmy LeaI'm like, oh, you lazy bum. All you want to do is the downhill stuff. Yeah, that's the good stuff, dad. Oh. Okay. Yes.
William BoweOf course, of course.
Jimmy LeaThat's good, that's good. Well, William, I'm excited to to find out about you and about your history and how you got into the automotive business. Take us all back to where it is that you started in the automotive industry.
William BoweYeah. So, I mean, I'll be honest, I never actually had any dreams of being in the automotive industry as a kid. I actually wanted to be in the police force. But, you know, there's this. I got my first car. I was tinkering on it with my grandfather and his, you know, one car, garage, basement kind of set up.
William BoweYeah. Back in the, grade ten or grade nine when I started. And it was just basic stuff I want to tinker on. Oh, I want to get different headlight bulbs. I want to do different wheels and stuff like that. And he being an old hot runner himself, he kind of showed me what he could show me. But I mean, the cars that he worked on, the last, newest one was like a 1975.
William BoweRight? So, I mean, my first car being like a 2000 Acura, was a bit of his wheelhouse, but you definitely taught me what you could. And I kind of just got really intrigued with learning more and learning more, and, and life kind of hit. And after high school, you kind of faced the decision to lock myself down to school or do I try and go and make some money?
William BoweAnd, I realized you could you can make decent money, being a technician. And I liked what I was doing, you know, tinkering. So when I turned into a career, police try to. And, yeah, it started off in tire shops and, you know, worked my way up. And then I got my first real gig at a dealership that was specialized in German performance here in Vancouver, right when I was a first year.
William BoweYeah. And then from there, I spent some time in a couple other European dealerships and, I was Red seal in my early 20s.
Jimmy LeaCongratulations.
William BoweYeah, yeah, yeah, I did it. You know, I had my fun dealership. I did, you know, learned everything I could with all the BMW factory training sets, rose focus and specialized in. And, then Covid hit, you know, fast forward to what? Yeah. Covid times and, you know, the dealerships went through a bit of a shake up being, you know, corporate structure and whatnot.
William BoweAnd I'll show you to another decision. Do I put myself in a situation where I'm just a number, or do I try and branch out on my own? And at that point in time, I showed a friend who was working at an independent shop in North Vancouver, and he approached me saying, hey, the owner wants to retire. Do you want to try this?
William BoweI was like, oh, okay, well, I've never done anything business related, but I can see how a shop should run, you know, to be efficient and have pride in one's work. So, okay, I took on that opportunity.
Jimmy LeaAre you're you're Tekken at the dealership and your buddy comes to you and says, hey, let's buy the shop.
William BoweYeah.
Jimmy LeaIs that what I do, sir? So you went from taking the dealership to shop ownership immediate?
William BoweYeah. Yeah. Trial by fire.
Jimmy LeaOh, yeah. Welcome to the deep end, William. Sink or swim. Here we go.
William BoweYeah, yeah. And I mean, like, sink or swim is the best way of putting it because, yeah, this was Covid. We just we literally just bought this business as the mask mandates were coming out and things were just opening up again. Right. So take two guys in there. We were mid 20s in the mid to late 20s, you know, don't know how to run a business really.
William BoweAnd now it's okay. Well you can run a business. But you know you got to make sure there's clean disinfected masks, gloves you know all that kind of stuff on top of like don't have too many people in the room and all those other silly rules that came out at that point in time. But we did it, you know.
William BoweYeah, yeah. So you here.
Jimmy LeaYou you bought it in March of 2020 or when things were opening at 21.
William BoweI think we, I think the conversations of us taking over the business were like, hey, September of 2019, things got serious. I want to see March, April ish. And then everything was all said and done that following September. Wow. Yeah. So like right in the thick of it. Right. And I remember, you know, even us being open, we'd have to talk to our staff and say, okay, well, only one of you can work today.
 
 
William BoweTwo of you can work that day. Just, you know, because there's so many mandates on various levels of staff at the time. Yeah. All the while I was still working at the dealership, too, so I'd, you know, help the shop work at the dealership because no one knew where the roll was going to go. Right? So I had to kind of hedge my bets and see how much you know, what I can save up in case things hit the fan again.
William BoweOh, but I mean, you had to do.
Jimmy LeaThe two jobs. How long were you still at the dealership and working as a business owner?
William BoweWell, up until four years ago. Yeah.
Jimmy LeaSo you had a solid one. Two years of working two jobs?
William BoweYeah, yeah, 100%. Yeah. So, I mean, like, obviously when you buy a business and you're new to it, you don't really understand how the cash flow of things work. You don't really understand the customer clientele yet. And how the flow of work kind of comes through the shop season, the season. So I told my business partner, hey, like, you can be the day to day guy and I'll still keep my, you know, my dealership job, but I'll help you in the background.
William BoweI'll do all the web, all the appointments, all the accounting, all the super not fun stuff like that. My off hours. Yeah. And, you know, I won't take as much from you, you know, so I'm not there every day. But I don't need to, because I'll be supplemented on the dealership side, and, it worked out well, you know, and then we got busy enough and other opportunities presented itself that I, I left the dealership and went out into, CG Motorsports as a, foreman manager.
William BoweAnd then I took this shop over two years ago now.
Jimmy LeaSo, congrats to you on the two shops you own, Bruno with a partner, and then you own CG Motorsports.
William BoweYes, sir. Yeah.
Jimmy LeaWow. Congratulations. That's awesome.
William BoweThank you, thank you. You know, I.
Jimmy LeaWant to go back a little bit in your history there. You give quite a bit of details there. Talking about working with your grandfather in the basement on the car. And you talk about grade nine. Grade ten. Canada has a pretty good apprentice program for the mechanic side of things. The technical side of things. Yeah.
William BoweYeah, definitely.
Jimmy LeaDid you go straight from high school into the tech school?
William BoweWell, no, I mean, it was I mean, being young and being into cars right after high school, I did, I would say waste some time, just working, you know?
Jimmy LeaYeah. Just work, just working.
William BoweJust working in the trade, working on my car. And then, you know, I kind of realized, like, I can't just, you know, screw around for the rest of my life. So I was like, okay, let's get into schooling, let's do the right steps. And, I'll be honest, it wasn't until I had the offer to go work at that European dealership.
William BoweThat just means a lot more seriously. Oh, wow. I thought, like, okay, there there can be a decent career in this, you know, working on the higher end cars. And I was very interested to see, like, you know, what they're capable of. And, you know, I kind of started off with really basic performance work at that shop, you know, like coilovers, lowering exhaust, that kind of stuff.
William BoweAnd that was extremely exciting for a guy who was, I guess, a first year apprentice.
Jimmy LeaYeah. Because most guys, they're doing lube oil filter brakes, brake pads, rotors.
William BoweYeah, yeah. And I did all that to, you know, in the, in my time in the tire shops. Right. Yeah. But it was that like that, you know, tip of the iceberg that I was exposed to of, like, kind of the fun stuff you can do with cars that really got me hooked. And then I was I was done after that.
William BoweI had to finish up the whole apprenticeship and stick it out, so.
Jimmy LeaOh, good for you. Congrats, man. So. So you went from the dealership, and owning Bruno's to being the foreman at KG. And how did that conversation happen that you go from, hey, I'm just shop foreman to, hey, man, I'd really like to buy you out.
William BoweWell, when I first went in there for my interview there, I was like, all right, here at TJ, I was I was floored, I was impressed. It was it was a beautiful, clean shop. It did all the kind of stuff that I like to do, you know, of European performance. And, Douglas, from my first remarks to the previous owners.
William BoweWow, this place is amazing. This is my dream. And, you know, kind of off the cuff. He said, well, you know, I'm going to retire one day, and if you're interested, maybe you can take it over, you know, in a very, like, jovial and passing way. But I, I definitely took that to heart. And I was like, yeah, let's do it right.
William BoweAnd we joked and laughed about it. But then as time went on and, you know, I, I guess I proved myself, we got to more talks and I fully started to like, take over most of the day to day operations stuff. You know, we got into more serious conversations. He said. Yeah. So my, my plan is to exit by this point in time, my life.
William BoweAnd, you know, if you're ready, you get first dibs at it and we'll go from there. And it worked out. So definitely wasn't a hostile takeover by any means. It was a very gradual and, you know, symbiotic kind of relationship to go about it.
Jimmy LeaYeah. Sounds like a friendly transfer of ownership from I was the shop foreman and now I'm the shop owner, and it sounds like that. Yeah.
William BoweI mean, it was it was definitely, a softer landing. The one I dealt with was Bruno. Right. Because, you know, when I spent quite a few years here learning the customer base, knowing how things go, and then when the change of hands happened, there was no. Oh, we don't know who you are. We can't trust you like people already knew me.
William BoweSo it was okay. And not saying the Bruno transition was rocky by any means because my business partner had been there day to day. Yeah, but the learning curve was a bit more because we didn't have as much of, you know, a finger on the pulse of the day to day operations, whereas I did with CG.
Jimmy LeaSo. Wow. It's fascinating. That's awesome. So now is, is CG closer to home for you, or is Bruno's closer to home for you?
William BoweOh, gosh. No, no. They're both, as far as I can get for my house. Almost. To be honest,
Jimmy LeaI've got really good friends in Surrey, so we've been up to white Rock and been to Moby Dick's and had fish and chips. And you are so far North Vancouver, I don't think. I think we may have passed through there, going to the national park, the rainforest, but I don't think I've been that far north more than once.
William BoweYeah. So, I mean, I originally lived in Langley, not too far from white Rock, South Langley, when, I took over CG but as of recently, I have moved out to Abbotsford, which is we have a little 40 acre farm out that way that we kind of run as a family hobby. So, I mean, if I had to give you two of the worst commutes to work, it'd be North Vancouver and Richmond, and I have both, so that's, good for me, but.
Jimmy LeaOh my goodness. Yeah. Go. On average, how long does it take you to go from, home office to business office?
William BoweWell, I mean, I do, I do say that, the commutes crap, but we start super early here. We're 7 a.m. start. Yeah. So, I mean, in the in the morning, like, average, it's 30 to 45 minutes. You know, if there's an accident, doesn't matter where you're coming from, you're in traffic. So I don't count those days.
William BoweBut, you know, 45 minutes is pretty average. And, Yeah. And coming home, you know, that's again hit or miss. Right now I'm getting home in like 30 minutes flat. So we know traffic after 5 or 6:00, which is nice, but, you know, I know I'm on borrowed time there, so.
Jimmy LeaOh, for sure, for sure that that's pretty cool. You're able to get back and forth that quick. My, my commute could be anywhere from 30 minutes to the home office to two hours. Yeah.
William BoweSo I, I will say like, last winter we had a nasty winter and the tunnel that we go through to get through the other side of the river here was closed. Yeah. And I think it was I left the shop 6 p.m. and I didn't get home.
Jimmy LeaTill.
William Bowe132 in the morning.
Jimmy LeaIn the market.
William BoweEverything. Yeah, everything was a mess. So it was like, you know, you spent three hours trying to get one way. Oh, now it's closed and you backtrack and go the other way and all that. That's close. And you just it was all over the place. So. Yeah, it wasn't fun. Yeah. Okay.
Jimmy LeaYou when you, when I don't even want a level that that's that's next level. So you own two shops. What kind of advice would you give? The men and women out there in the industry today that are looking to expand their base, they want to add a second, a third or fourth or fifth location. Here you are.
Jimmy LeaYou've got two. What advice would you give somebody who's considering to take on a second location?
William BoweYeah. I mean, like the most important thing I find is really understanding your model, right? Because, I mean, you have to understand your model really well, and then you put in the variables being the clientele base and the cars you're going to work on. Right? You know, where your parts come from doesn't change too much. How to do it narrow doesn't change too much.
William BoweWe really have to narrow down and be specific as to who you're selling to and what cars you're selling to. And if you're able to do that, then you can basically plop that model down in, you know, neighborhood A, B, C, D, you know, always churn out the same. Right?
Jimmy LeaAnd so for your business model, you're looking at it saying, okay, I'm a Euro shop. I work on Audi, BMW, Mercedes that this is my core business. I could take this same model and plop it down in A, B, C or D and we would have a successful business.
William BoweYeah, yeah. I mean like right now we have our two shops, right. So in North Vancouver, we are heavily focused on, Japanese and domestic. Right. I say 95% of everything out there is Japanese or domestic down here in Richmond, I have 100% European. And if I have to split that down a little bit more, I'd say 90% of BMW and 10% to everything else.
William BoweBut it's the same business model. It's the same, you know, parts suppliers, it's the same customer service, it's the same model. What you do things, you're just plugging and playing different, plugging and unplugging different brands and different customer styles. That's it. Right. So, I mean, I know if I took this business and I went out to, see Surrey, where you might know, right?
William BoweYeah, there definitely be European shops out there. Well, then. Okay, you just bring the whole model over and you figure out which customer base of cars is the most popular out there, or which ones you can connect with most and plug it in and off you go, right? If you can really nail down a good customer service model and really understand what you need to give to your customers for that to come back, it does not matter if they drive an Audi or a Lamborghini or a, you know, basic Honda.
William BowePeople want good service, right? It doesn't matter what they drive. You know what the exception is? Some people don't care. That's one deal. But, you know, most people just want good service.
Jimmy LeaKnow for sure. For sure. Well, and from your website, I would tell you that Bruno looks like it's got a lot of Euro mixed with some domestic because I'm seeing some classic cars and some, corvettes and some looks like a Nova.
William BoweYeah. Yes. I mean, like, our our specialty up there is the classic cars of both European and domestic. You know, we do have a couple of really good guys on staff. And that's why I say that's our specialty. It's not something we do every single day. But if a guy comes saying, I want to restore X, Y and Z, well, okay, let's go, let's take it on.
William BoweRight.
Jimmy LeaWe'll take a deposit of $30,000 and we'll let you know when that runs out.
William BoweYeah, I mean, that, that that should be a pretty healthy build for some cars, but that's kind of what happens. Yeah.
Jimmy LeaYeah, yeah. Oh I'm sure, I'm sure people bring you Swiss cheese and want it to be, showroom ready a garage queen.
William BoweOh, 100%.
Jimmy LeaOh, come on man.
William BoweYeah. And yeah. And I mean, like, you know, this is for the automotive industry. Everyone understands, like, you know, curtailing a customer's expectations. Sometimes, you know, they bring you a car that's basically one speed bump away from the wrecking yard and want you to make it concourse ready. Right. And you're like, oh, how do I break in the news?
William BoweI mean, we can do it. Anything can be done. If there's enough money and drive behind the person doing it, it can be done. Yeah, but you have to be honest and be like, I don't know if this is worth it. Like, maybe we should go find you that cleaner of a car to start off with. But, I'll be honest, there's been some customers and even actually myself, that have had so much emotional attachment to certain cars, they don't care if they gave you the concourse version for less than what they'll put into the rust bucket.
William BoweThey love the rust bucket, right? So they're going to go to the end of the earth for it. And I mean, I just mentioned like I'm definitely a glutton for punishment with that one because I'm currently restoring my grandfather's night, 1970 Mercury Meteor convertible. And, I have never spent so much money on a car in my life.
William BoweAnd it's a terrible decision.
Jimmy LeaYeah.
William BoweSo, of course, emotional attachment. Right?
Jimmy LeaLike terrible financial decision, but, highly emotional satisfaction.
William BoweOh, 100, 100%. Like, I mean, how many times can you say that? Oh, we lost our family heirloom of a car. And then I found it on a Facebook marketplace 15 years later.
Jimmy LeaLike, shut up. Is that.
William BoweWhat happened? Yeah. Oh, 100%. Yeah, yeah. Oh, and on Facebook Marketplace, just by chance, and, I asked the guy, can you open the glove box for me and just see what registration is in there? And sure enough, the registration was my grandfather still, so. Wow. Yeah. Pretty cool.
Jimmy LeaYeah. Yeah. Congratulations. You knew that you weren't walking away from that one.
William BoweNo. Oh, no. Exactly. But that's the kind of situation, right? Like, I mean, certain customers will definitely. They'll be right there beside you, like, I love this car. I want to see this car. And everyone else in the room will say, walk away, walk away. But when there's an emotional attachment to vehicles, you can't sometimes. Right?
Jimmy LeaNo, that's exactly right. And that's where you need to find out what is the customer's motivation. I, I heard of a client here quite recently that, she brought in it was a, not a Corvair karma Ghia, you know, a Karma Ghia convertible. And, you know how much to restore this vehicle? I want it, I want to be able to drive it.
Jimmy LeaAnd, the service advisor had the same idea, the same prospect, which was, hey, you know, let's talk about this car, because I really don't think it's worth it. Worth it? But they didn't say that. What they said was, you know, let's talk about this car. What does this car mean to you? Well, this is the car that my husband bought me when we were first married, and he recently passed away.
Jimmy LeaAnd I would like to restored because it reminds me of the love we had, blah, blah, blah, blah, blah. Beautiful love story. Yeah. Yeah. Okay. Nope. Not a problem. It's going to be $25,000. Here's a check. Okay, tell me when it's ready. And four weeks later, six years later, it was ready to go.
William BoweYeah. And that's a that's that's actually quite a common theme. You know, like some people think that, these newer cars, they don't have any personality or they're just recyclable. I think that's extremely subjective. You know, I've, I've had some interesting, you know, BMW, BMW models come through where it's like the most basic of the basic of the basic, and you're like, you okay, you want to see this?
William BoweAnd yeah, sure enough, there's some story behind it. Like, yeah, this was the car I got when my son was born. And we have all these memories and the road trips like, oh, okay. Sure. We'll we'll save this base model three, two, three. No problem.
Jimmy LeaLike, yeah.
William BoweYeah I would, but I get it. You know.
Jimmy LeaBack when the windows were cranked and it wasn't a power window that that type of, basic, basic, basic.
William BoweWell, no, I'm talking like early 2000. It's like E46 generation. Yeah. Okay. Like really? Not really. Nothing too exciting about it. No run of the mill three series sedan. But, you know, if if it's got any emotional attachment, I'm there for it. We'll we'll help out. Sure.
Jimmy LeaOh, I love it, I love it. Yeah. Those emotional attachments go deep for many, many, many, many people. And I agree with you I think cars have personality. I name all my cars. They have personality for sure.
William BoweYeah, yeah. And I think that's like, you know why most people are in this trade and why most business owners and move industry wake up every morning as we're here to like connect with that customer and kind of bring back the dream, bring back the passion to your car, even if it's just your daily driver and you really don't like it here.
William BoweJust driving from A to B to get just to get there. Yeah, well, we should be making a smile a little bit when you accelerate or when you hit a corner. You should be a little bit of enjoyment, right? You shouldn't hate everything about your car.
Jimmy LeaSo yeah. So true. So true. Well, I'm glad that you are in the industry and I think a lot of us in the automotive industry, automotive aftermarket, we do this because of the immediate feedback, the immediate feel good we're here. We help people in their day to day commutes. We help people with those family vacations. We we get that immediate feedback that says, oh man, thank you so much.
Jimmy LeaYou saved this delivery. You saved this family vacation. You saved this commute. You saved grandpa's car.
William BoweYeah, yeah, I could do that. Yeah. I mean, like, I, I my wife's a nurse. And, sometimes we've gone to heated arguments in a in a nice way because I like to relate our industry to the healthcare industry like we are doctors for cars. That's what we are. Yes. Right. You know, every aspect of a car, you can relate to the human body.
William BoweSo, you know, doctors are here to make you safe, healthy and smile. We're doing the same for your car. You know, the car is an extension of a person in most cases, right? So, I mean, we care. We care as much as doctors, I think, you know, and to a certain degree, and, you know, whether it's making sure your son gets to school safe, making sure you get to work safe, you know, a fun family trip.
William BoweLike you said, it's important. And that's what we're here for, right? We're problem solvers.
Jimmy LeaYeah, yeah, we are problem solvers. You're exactly right. And that's so exciting. Well, so what's the future for you, William? What's the future for CG Motorsports? For Bruno's? What's what does it look like for you? What's the plan? The three year, five year, ten year plan for you, brother?
William BoweYeah. I mean, like I would say, the immediate three year plan is to we'll branch out at CG. You know, we are well known for, BMW repairs where, you know, we have a very strong, customer base and that and people trust us with those. Over the last couple of years, I have been, bringing on staff and, you know, resources to help cater to other European brands so we can build a foothold there.
William BoweAnd same thing goes for Bruno. Like, we do have a very strong classic car, customer base, which we would like to be offering a bit more to. Yeah. So, you know, we're we're just trying to position ourselves strategically to, you know, take over enough real estate to facilitate these extra customer bases because, you know, cars take up a lot of room.
William BoweAnd Vancouver real estate sucks for wanting room. So I think the next three years or so is just, you know, kind of branch out and make them make those different divisions of our company and then build up the specialized, clientele base and our specialized workforce to help cater to those segments of the market. Just as well as we do for the ones that we're well known for.
William BoweAnd it's like I said in the beginning, it's all based on that model, right? BMW model ten of ten figured it out. Okay, let's try Mercedes. Right. Okay. Ford trucks figured out ten out of ten. Okay. Let's try Chevy trucks. The same model. You're plugging in a different brand and different customer base and off you go. But you have to throw out the model with the different variables, right?
Jimmy LeaYep. Oh, I love it I love it I love what you're doing there. And I love that you're, looking to expand the kingdom too. That's that's very cool. And maybe one of these locations might be a little bit closer to the Home Office as well. Next to the hobby farm.
William BoweYeah. Yeah. We'll see. I mean, I kind of like having my work far away from my house because I can just turn off. Yeah, but yeah, that's part of my drive. I'm like, oh, it doesn't exist anymore.
Jimmy LeaUntil the 40 minute decompression.
William BoweYeah, yeah. But I, I'm a glutton for punishment. So I give out my cell to my customers sometimes, you know, good customers. I get along with that. Yeah. There's always the Sunday Sunday night. Oh check into like, what could it be. Oh I don't know anything like.
Jimmy LeaYeah. Right. Yeah. Anything from a loose gas cap to, Yeah. You're going to blow up your engines, so pull over.
William BoweYeah, 100%. But for some reason, they think we can just diagnose it over the phone, which. Yeah. Let's see. So super fun to do on a Sunday night, which is always seems to be.
Jimmy LeaNo. Yeah. Your answer needs to be don't do anything. I'm calling the tow truck now. You know what?
William BoweIf you said.
Jimmy LeaLet's have a conversation tomorrow. Yeah, yeah, yeah.
William BoweFor sure.
Jimmy LeaWow. That's awesome. William. Well, if you were to have in your hands a magic wand and you could wish one wish. You can't wish for more wishes, William. But what is your wish? What would you wish for?
William BoweI guess if we're talking specifically the automotive industry, I would. I would love to see the, the the outward opinion of our industry change from you're just trying to scam you out of a quick dollar to there there to help me. That would be very nice. Not saying that so much our customer base, but just when you talk to people on the street or you hear people talk about technicians, the automotive world always negative, almost always negative, oh, they'll know what they're doing.
William BoweOh, they, you know, overcharged me. There's always something negative. You know, be nice. If we were thought of as, you know, problem solvers that we talked about. Yeah. Because I don't like I know multiple shop owners, I don't know a single guy in my kind of circle that I've ever heard of scamming someone who's not trying to help.
William BoweYou know, I think there was misinformation. There might be some bad apples, but you can't paint everyone with the same brush, right? Yeah, that'd be my wish. It's just to change the outlook opinion of our trade, right? Because I think there's a lot of really good people there that want to help. But it's hard sometimes when you're up, like facing an uphill battle of negativity, right?
Jimmy LeaYeah, I love it. I love, talking about elevating our image in the industry. And that's what you're talking about is, increasing our perceived value to the public 100%. Yeah. And we can do that. We will do that. Not that the, the health industry is by any means perfect because we know they're not. The difference between the automotive industry and the medical industry is a doctor will bury their mistakes, and we have to bring them back and fix it 100%.
William BoweYeah. Yeah, it's it's it's funny too. And like, you know, people don't put much value on it, but the amount of, like, you know, liability and safety that's in your technician's hands on a day to day basis is ridiculous. You know, it really.
Jimmy LeaIs. It's amazing. It's amazing. The responsibility you have. Yeah.
William BoweYeah. And so I mean, that's what I mean, like the amount of responsibility put on our techs and our staff every day. How can we all be bad this world would be, you know, trashed. You know what I mean? Like if every guy was scamming and not doing brake jobs or doing improper repairs or improper parts, how would the cars still be running?
Jimmy LeaWell, how would they stumble? They would never be able to stop us.
William BoweI mean, yeah, exactly. Running, stopping all of that. Right. So yeah, it's it's interesting kind of, way to look at things.
Jimmy LeaYeah, yeah. So true. Most important, number one important on a vehicle is, that we need it to go. And second most important is just as important as the first one is we have to make sure it stops 100%.
William BoweYeah.
Jimmy LeaWilliam. Congratulations on on, transitioning from the dealership into the independent world. What do you think of it? What's the difference in your mind between, a dealership and an independent world?
William BoweI mean, I honestly don't have anything too bad to say about the dealership world. Like, I learned a lot there that I only ever found in the independent world. Yeah. I think the one thing the dealerships are missing and they've probably lost track of is, you know, true customer service. Right? And I'm not I can't blame them.
William BoweI mean, they're usually large corporations with very large overhead and every dollar counts, right. So, I mean, the biggest positives for an independent shop is you have the ability to take the extra time to, to get to know your customer and treat them better than they have at the dealership. And that's what creates repeat clients. But then again, we can't answer every question for them.
William BoweWe're limited by tooling or by facilities, or we can't do recalls. That kind of stuff. Right. So definitely a place for both models in the industry. But I think, you know, dealerships need to work a little bit better on, their customer service in this day and world. But it's okay. No one's perfect. And who has room for improvement?
William BoweRight? From both sides of the coin.
Jimmy LeaYeah, yeah. For sure. Yeah. I would agree with you. I think those dealerships, they are big and they do a phenomenal job. And they've got, a big overhead. And I love the nimbleness, the ability of the smaller business to make decisions, make decisions quickly, move quickly, take care of customers and clients to a point where they become raving fans and they stay with us forever and ever and ever.
William BoweYeah, you know, 100% cool.
Jimmy LeaWilliam. Thank you very much, man. I appreciate the conversation. I appreciate talking with you today. Thank you so much.
William BoweYeah. Of course. So thank you.
 

180 - The Ownership Evolution: Systems, Coaching, and the Next Chapter for Northeast Motorworks

180 - The Ownership Evolution: Systems, Coaching, and the Next Chapter for Northeast Motorworks
December 17, 2025 - 00:48:05
 
Show Summary:
Wayne interviews Freddy and Lucas of Northeast Motor Repairs about launching their shop from scratch and overcoming early financial struggles. They explain how trust, communication, and coaching helped them correct underpricing, improve processes, and quickly boost profitability. The team shares how implementing a parts matrix, TechMetric, and structured systems transformed their workflow and customer experience. Freddy and Lucas highlight the value of mentorship, integrity, and learning from mistakes. They also discuss future goals, including scaling to multiple locations and building a business that runs without their daily presence.
 
Host(s)
Wayne Marshall, CEO & Industry Coach
Aldo Gomez, Industry Coach
 
Guests:
Freddy & Lucas, Owners of Northeast Motor Repairs
 
 
Show Highlights:
[00:00:00]  – Wayne introduces Freddy, Lucas, Aldo, and the Northeast Motor Repairs success story.[00:01:00] – Freddy explains transitioning from car sales to opening a repair shop together.[00:05:00] – Partners describe protecting their friendship through immediate, honest conflict resolution conversations.[00:08:00] – Early months bring negative balances, unpaid owners, and underpriced work on too many cars.[00:13:00]– Implementing a parts matrix and TechMetric boosts margins, efficiency, and professional presentation.[00:18:00] – Wayne celebrates record months, stronger gross profit, and steadily climbing performance metrics.[00:20:00] – Freddy emphasizes coaches and mentors as the fastest path to results.[00:25:00] – Owners share their dream of self-running shops and expanding to multiple locations.[00:30:00] – Advice to aspiring owners: prepare financially, expect trial-and-error, invest in guidance.[00:36:00] – Standing on integrity and thorough digital inspections wins trust and returning customers.
 
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Episode Transcript DisclaimerThis transcript was generated using artificial intelligence and may contain errors. If you notice any inaccuracies, please contact us at marketing@wearetheinstitute.com.
 
Episode Transcript:
Wayne Marshall: Hello, this is Wayne Marshall, coach and CEO here at the Institute. I welcome you today as we have gathered to, uh, interview in this webinar, one of our existing customers, Northeast uh, motors Repair. Today we're. Freddy and Lucas joining us along with Aldo, who is one of our other coaches, and, uh, also helps with our APG program, our advisors performance group program, and, uh, have this opportunity to visit with these folks as to what they've been doing, the success they've been having.
Wayne Marshall: As to some of the things that have been going on is they have started this business from scratch just about 18, 19 months ago to where the success of what they're having today. So, gentlemen. Welcome, glad that you're here with us today. Uh, today I'm gonna start off with, uh, Freddy first. Freddy, I want you to gimme just a little bit of background, if you would, of what first drew you into this industry and why you do what you do.
Freddy: Sure thing. Yeah.
Wayne Marshall: Thanks for having
Freddy: us. So, um, I began selling cars with my father and I was always business minded, and that's actually what I studied in, uh, college. And what drew me into this was actually that we needed to get cars repaired to sell. And that's how I met Lucas. We started working together and, uh, finally reached a goal that we had collectively to open up a, a repair shop together.
Freddy: And actually the business here was so busy that we weren't actually able to repair any of the vehicles we had for sales. And we started making that transition over to to work here at Northeast Motor Repairs.
Wayne Marshall: If you would do me the honor, uh, for those that'll quickly find out, uh, Lucas is very fluent in Spanish and learning English, so we're gonna do part of this, uh, webinar today in Spanish. So. If you would ask that same
Aldo: Sure. Absolutely. So, uh.
Aldo: Excellent. So what, what, uh, what, uh, uh, Lucas has shared is that from his native country, is that, uh, fuel is not the greatest grade of fuel. So he started at a young age working on mainly Carre systems and such, and that's when he began learning to work on vehicles from the necessity of having subgrade fuel.
Aldo: And he met Freddy's, uh, Freddie Senior or Freddy's father. Years ago, and Freddie's senior or Freddie's father would call and ask, uh, Lucas for help every now and then. And it became more and more often. And Freddie Senior at one point said, well, you know, what's it gonna take for you to work with us full time?
Aldo: And uh, here we
Wayne Marshall: are. So, so question here, and I'll start with you, Freddy. Uh, what's been one of the biggest challenges, because as I've already asked, and we know, and for the, for our audience, you guys are not related. You're just your friends. Uh, and you know, in a lot of cases when we talk to people in this industry, you get brothers or cousins who come together.
Wayne Marshall: And sometimes in this case, friends, um, in the year and a half plus you guys have been working together, what's been some of the biggest challenges that you have faced to get this business going and started? And then, yeah, we'll jump over to Luke, uh, Lucas and his,
Freddy: yeah. So one of the things that, uh, we knew when we began a business is that, um, we're cognizant that many businesses can fail, especially being friends or.
Freddy: Brothers or anything related like that. Mm-hmm. So from the very beginning we, we really laid out that anything that we had come up, we would immediately address it. And we wouldn't let at any point there be a moment where there was something we had bubbling up inside. I think it was really important to let any of that stuff out immediately so that way we nipped it in the bud and we could continue moving forward.
Freddy: And actually, um, as we progress, there's less and less of those moments, but it was important to take care of the ones that. We're gonna begin from the very beginning, so that way it wouldn't evolve into anything and we could continue a successful, uh, business relationship.
Aldo: Fantastic. Okay.
Aldo: Okay, so Lucas's answer to, to the same question was that, um, that they had a, that Freddy and Lucas had established a long time ago. Foundational trust where mm-hmm if a situation, obstacle, an issue came up, that there was a hundred percent confidence and trust within the team that they could figure it out.
Aldo: And there's no reason that, uh, that we can't all tackle that problem.
Wayne Marshall: Yeah, I agree. You know, it's when you start any business, and especially when you start a business from scratch with partners, there's challenges. And if you can't have good, clear, concise collaboration and communication. You guys are, you are.
Wayne Marshall: It can just blow up and it can turn into a very disastrous, which nobody wants. I mean, obviously you did this not as a hobby, but to build it and create something that can become your career and something that has longevity and legacy to it based on past conversations that I know we've had. Um, so.
Wayne Marshall: Thinking about that and as we just talked about you guys coming together, share a little bit of, you know, 'cause there's a many of people that we work with that are starting their business or their service industry, business from scratch, and they're trying to build it up. What was one or two really big challenges or growing pains or hurdles, however you wanna look at it, that you had to overcome in those early days when you started up.
Freddy: Yeah, so we were definitely doing a lot of things wrong the first few months. The first few months we would be negative in the bank account every week and every month and many, many months. Lucas and I couldn't afford to pay ourselves anything. Um, we were definitely scraping through and a, a huge problem that we actually addressed early with, uh, the help of the institute was that, um.
Freddy: We were working on too many cars, so we were working on too many cars and still negative in the bank account. What we realized was that we were undercharging and undervaluing our worth, um, and that would really, ultimately, ultimately even lead to, you know, miscommunications with clients, uh, time crunches that we could not meet.
Freddy: And, uh, ultimately it was, it was hard for everybody, for us, and the clients included. Mm-hmm.
Wayne Marshall: What would you add to that, Lucas? I'll let, uh, Aldo help cover.
Aldo: Perfect. So
Lucas: the,
Aldo: uh, what Lucas has, has added to that is that, aside from the difficulties of overworking on cars and such was that, uh, they, there was no process yet on how to process customers from when they show up to when they leave. And they often felt like, uh, somewhat. A vote without a rudder. Right.
Aldo: Or, or lost on what, what to do with the customers. And since they've been introduced to the institute, we've been able to bring a lot more process and framework into the organization where, uh, we can figure out what the next step or we know what the next step is.
Wayne Marshall: Yeah. No, we, uh, I remember some of those first calls that we had and we're looking at. Everything that's going on, and I, I wanna tell a quick story because I love the story. Freddy and Lucas. Mm-hmm. Um, we had our very first call and you laid out and you were very transparent with the challenges. What was going on?
Wayne Marshall: You, you know, the money in the bank and XXY. I mean, we just went through it and I can remember we said, well, I know I told you right away. I said, if, if you do anything. Raise your rate and raise your rate right now because you are, you are right. You're undervaluing, I believe what you're doing and your services.
Wayne Marshall: So we talked and we left and uh, two weeks went by and we had our second phone call or second zoom call with you. And I remember you kept both, got on, you both had big smiles and I said, how's it going guys? Who were like, we got money in the bank, right? Because up until then it was a struggle. You didn't always have money in the bank.
Wayne Marshall: And all of a sudden it's like, yeah, we've gone two weeks, we've been busy, and today we've paid all our bills and we still have money in the bank. Right? And it's the simple things of knowing your numbers. Aldo preaches it. When he talks to the advisors program, we talk about it and his stuff. It's, you gotta know your numbers and you gotta know where you're going and what you're doing.
Wayne Marshall: So, um, yeah, it, it was, it brought a lot of joy to us to sit there and talk and see that, hey, we made a difference in the matter of two weeks, we moved the needle. But, you know, and I know that wasn't, that was only the beginning. There was a lot more we've done as we've been working through some of the things.
Wayne Marshall: What are some of the key items that you felt have done the most for you, besides just raising your rate, but what are some of the key items that have paid the biggest dividends or done the most for you as you've been building out and fixing or putting the processes in place?
Freddy: Yeah, so Lucas and I have actually been talking about this a lot lately, and there's, there's some things that we noticed from the very beginning that, um, was very helpful.
Freddy: So, um. We found the institute on, uh, U2. We noticed a, a podcast that spoke about a parts matrix. Mm-hmm. And as soon as we, we implemented that, that gave us results right away and we were able to, um, see the benefit of it. And that's actually what led us to subscribing and then joining this team. When we had our meetings, um, you suggested that we get a, uh, different software programs.
Freddy: So we ended up using Tech Metric that was able to consolidate and put a whole bunch of different, um, tools together that allowed us to save a ton of time. Uh, I remember focusing and I used to have to. Uh, use the parts matrix, but we'd have to use it, grab a calculator and put in every single number and every part number one by one and spend hours to create.
Freddy: Once inro, it would be ridiculous time wasted, but as soon as we implemented, uh, type metric, we would save hours and be able to help a lot more people and do a lot more things like I, uh, dbis where we'd be able to send inspection reports and things like that. It looks more professional, it looks way more professional, and because it is.
Aldo: Fantastic. So
Aldo: parts matrix.
Aldo: Fantastic. What a, what a what a great answer. And, uh, what a special team it is here based on, you know, what Lucas's response was. And Lucas is, uh, saying that he was a bit apprehensive about wanting to move forward on any kind of, not just training, but not knowing Sure. What move to make. And it, and Freddy really led the way in a very.
Aldo: Good form, like a true leader moving forward in that the, that uh, the in coupled up with the institute, then Freddy and the Institute, then Lucas now being able to trust Freddy, that they're gonna make the right move in the right direction. Uh, it's that Freddy has been, uh, spearhead. The move forward and getting and then enrolling with the institute, which has given Lucas some more confidence in, in what he probably would've not held back on.
Aldo: So that's huge.
Wayne Marshall: It is. Well, I've, I've, I've said it to both of you before. I mean, I couldn't be more proud of the success, uh, the growth. Just how you've approached from, not that you guys didn't approach it with a level of professionalism, but it's been a lot of fun to work together. And what makes it so much fun is that as we continue to move and look back.
Wayne Marshall: I mean they're, I mean it's like every month it's just up and up and up and up. The numbers just continue to improve. I know overall, operationally, just taking your average ro, it's up, your GP gross profit, it's up. Your parts margin, it's up. I mean, we can just keep going down the list. And what's so exciting is that as you see this, 'cause you guys are both in your twenties, you're young men and you've got so much in front of you.
Wayne Marshall: And I'm gonna ask this question, we'll talk a little bit about it, but you got so much in front of you of what you can do that it's thrilling, at least for myself. And I think although you too, I mean, we get to live vicariously through your success. So when you get excited, I get excited, right? That's what makes this so much fun and why I was looking forward to having this conversation with you.
Wayne Marshall: At the same time though, I think, you know, when I think of our audience and the people that do look in and listen and watch our webinars, there's always those nuggets because you know how hard it is to start a business. I don't care if you start in your twenties, thirties, forties, it's, it's hard.
Aldo: Mm-hmm.
Aldo: If
Wayne Marshall: there's one or two key pieces of advice that you would now give as you look back 18 months, what would it be?
Freddy: Man, that is a hard question, but there. There's something that I, I started actually telling people whenever, whenever anyone asks me, uh, any advice, I realized really quickly that you need a coach in any new area that you're gonna, um, adventure into the best way to get the results you want.
Freddy: And then some who would be to find someone to guide you through it. Someone who's already taken those steps and can skip so many failures or, or open your eyes to see that you would've never seen. Yeah. Think that. That's the number one thing for me is to find a coach. Anybody to help in there?
Wayne Marshall: Yeah. Well, a coach or you know, a mentor, you can call it because.
Wayne Marshall: I shared, I've shared many stories with both of you guys that, you know, early in my career I was very blessed to be able to meet some gentlemen and different people, uh, that took an interest in me to help me and mentor me, people I could reach out to and talk to. So when I was in my twenties and thirties and I was starting my careers, these people were invaluable.
Wayne Marshall: Now, sadly, because I was young and they were older, many have since passed away. So I always look at it as I've told you both. Now it's my turn. I'm now the older guy, so to speak, and I'm now the one who can help pay it forward for those who did it for me. So that's part of my thrill of working with both of you is seeing that I, you know, again, 'cause.
Wayne Marshall: I'm a little older than both of you, but it's something that I can now give back and I can see the difference. And you're right. Um, I know what it did for me. I know Aldo, you and I have talked, you had some great mentors and people early in your career who you've shared their names and the things they did for you to get you to where you are today.
Wayne Marshall: And there'll be a day, Freddy and Lucas, I challenge you. You're gonna have the opportunity to do it for somebody else. Absolutely. That'll be the challenge as you bring in that next young kid someday that wants to become tech or whatever in this industry, you're gonna be able to pay it forward to them also.
Wayne Marshall: But I'll let, sorry, I'll let Lupus talk a little bit now and I'd be curious what he would say on it.
Aldo: I we're gonna, we're gonna make it a little different. I'm gonna say if, if, if Lucas met Lucas from four years ago, what would Lucas say to to Lucas four years ago? Okay, so.
Lucas: Repair shop.
Aldo: Okay. Lucas said that if he were to meet Lucas four years ago, that uh, that he would say, you know, because you are a technician and you know how to work on vehicles, that doesn't necessarily mean that you know how to run a business. And, uh, do not, do not, uh, do not be, do not have any reservations about asking for help or some kind of coaching to help you learn about those things.
Aldo: There's nothing wrong with it.
Wayne Marshall: It's a, it's a humbling thing to be able to stop and realize I can't do and know everything. And it's not a sign of weakness if you gotta ask for help. To me, it's a sign of strength that you recognize. Where you can do something well and where you need to improve. And the better you do at recognizing those shortcomings.
Wayne Marshall: 'cause again, we don't know. We don't know at times. And until we get an opportunity to have some of those discussions and that interaction, that's how you grow and that's how you challenge yourself to step up. And it's no different what you guys both said about early on in the business. You know, if we're gonna have disagreements, we have this, we gotta be, we gotta make the commit to each other to have those hard conversations so we can build and grow and create something with that, I'd be curious, I'd like to hear a little bit more because you've shared, but let's expand.
Wayne Marshall: You've had good growth. You're doing real. You're obviously, 'cause you're still new and you're growing, but you're having the best year ever. You've had multiple record months because you just do better and better and better and better. Now we're starting to get ready to go into 26 and beyond. And I know you've shared a little bit in our conversations of what some of that looks like in top line revenue, which obviously trickles into other success of profitability.
Wayne Marshall: But let's look even before that. Where do you guys wanna really go bigger, more locations, acquiring, changing your services, expanding into other things. Talk a little bit about what that future now starts to look like.
Freddy: Yeah, so we definitely, we definitely dream a lot together and we have a lot of goals we wanna reach.
Freddy: Uh, we'd love to have more shops. We wanna be able to open a whole bunch. And even for this one here in particular, we are excited for the day that we don't have to be inside the building. We're excited to be able to, um, own a shop that can run itself, be able to employ the right people to give the, the.
Freddy: Right service to our customers and be able to trust that they'll be able to handle it and us be able to manage it from afar. That would be one of our ultimate goals. And then from there, being able to spend to more shops and, and, and just multiply that.
Aldo: Mm-hmm. So, Lucas is, is seconding on what Freddy said and that, that, uh, the idea, it sounds like the, the, a big goal is to have the shop running like a well willed machine, right? Where they don't have to be present and you get to work on the business rather than in the business and, uh, to look at other opportunities.
Wayne Marshall: It is gonna come. I, I have all the confidence. I think it's, it's just not a matter of if it's when, it's just a matter of some time, which is hard to sometimes be patient. As a young man, I've been, I had big goals and dreams. I was wanted a happen. Let's go, let's go. I wanted to get it done in the next month too.
Wayne Marshall: But some of these things do take time. Right. The biggest thing I guess I would say that I've recognized with is the foundation you're building. You know, if you're gonna take these next steps and move up to these other things, be it another location, the better the foundation of what you're building today and getting all the processes and the procedures and just what it takes to service the customer or the marketplace.
Wayne Marshall: It gets a lot easier to do number two, number three, number four. 'cause it's just more of the same. But if we build and we continue to build, I mean that's what I, we tell all of people who do scale. It's not, you know, it's not that hard. If we build the right foundation, then it's easy to start building on top of it and continue to, to grow it up there.
Wayne Marshall: Um. As you know, being a business owner is different, as you've already talked a little bit about, is much different than working in the business. Now you're having to work on the business. If you could give a piece of advice to a young entrepreneur or someone who's wanting to, maybe there's a tech listening today and they're thinking, I think I could do my own thing and do what you guys did.
Wayne Marshall: If you could give them some advice as a young person, as you guys are, what would that be?
Freddy: Oof. That's another, that's another really hard question. Um, ah, we actually had someone who, who did ask us a very similar question. Um, he needs, he needs to be prepared. Uh, there's, there's a lot coming. Um, and to be really honest, a lot of it is, is really financial.
Freddy: So I think there's a huge. Financial aspect that you have to be prepared for. And actually what I told him was that you, you're gonna wanna pay a coach so you or someone to mentor you, or a guide or anyone who's already been there. Um, because again, there's, there's so much that you don't know, that you don't know because there's just, just really is.
Freddy: And I think that that's a really important thing. I, I just echo what I said before that, that that's the number one thing.
Aldo: That's a great point. Lucas said that, uh, what he would advise a, a somebody is to be, uh, patient and to, uh, be ready to be prepared and not only prepared for what's to come as far as the work part of it, but uh, prepared for a lot of, uh, a lot of, uh, trial and error. Meaning don't get discouraged. It happens to everybody.
Aldo: Everybody trips and falls. And to be okay with that and be patient, patient with what's happening and patient with yourself so that you don't get overwhelmed, it's good.
Wayne Marshall: No, it is good advice. 'cause it is. We are gonna make a mistake. We are gonna have some failure. Um, you know, it's, it's just an opportunity to learn, you know, it, the, the character building aspect of it is not so much always what happened.
Wayne Marshall: It's what we do next and what we choose to do next. And I know it's no different than the conversations we've had. The story you just shared, Freddy of, uh, we had a challenging customer and client. And didn't know if you're gonna be able to work together as you went forward. And you know, we discuss. But what was great is that you didn't deviate from your, your integrity, what you wanted to do, the ethics of how to run the business.
Wayne Marshall: And by standing on that and maintaining that foundational aspect, what happened? He left. But then it came back because you stood on the right grounds. And when you do things with the right intentions, you do it with that honor. As we've already talked, even though you'll have mistakes and things like this happen, what was that conversation like and what happened when he called you back up and he says, can we start at a fresh slate and let's just rebuild?
Wayne Marshall: Mm-hmm. Doing the right thing. It's, it's painful sometimes, but if you do it right and you do it with honor, and we had that whole conversation, how do you, you know, deal with a challenging customer? More times than not, you will end up on the right side of this. And that's the toughest lesson I had to learn as a young person.
Wayne Marshall: And I think it's really cool how much you've already learned at an age. I didn't know it yet. I learned some of what you're learning in my thirties. You guys are so far ahead of me, just think of where you're gonna be.
Freddy: But yeah, no, that, that was huge. We, that was really important and that it really was a, a testament that, um, if we do the right thing, we put the right foot forward.
Freddy: People will notice and people do really appreciate good work. If anyone, that's something else that that's, that's good advice. If you do good work, that people will notice and you'll get recognized for it. You just have to give it some time.
Aldo: It does.
Aldo: Same. See? Mm-hmm. Yeah. So, yeah, they just, that, uh, that, um, through that Lucas is an agreement that through the, um, following, being, setting up guidelines and making sure that you don't deviate from your process and you have a good foundation of how you want the business to run that eventually, uh, the people that didn't fit in the picture in the beginning come back and now they wanna fit in the picture.
Wayne Marshall: Mm-hmm. Yeah. No, they see it. So again, that's, I think that's really good advice that we've discussed. I know you've embraced it and it, I mean, I loved hearing the story when you shared to the guy left. He basically said he was never gonna come back. I said, you know what? That's a kind of business he had.
Wayne Marshall: You don't need it. But he did come back and he came back with a little bit more, uh. Respect or appreciation for what you stood for and what you're gonna do and deliver. So. I complimented you on it. First time I compliment you. Again, it's hard to do that when you're growing and you need, and you want every customer, you want all the business.
Wayne Marshall: But you've realized, just as you said early on, I think it's a really important statement to make for our audience to understand is, is that. You had a lot of cars at one time, but not all business is good business. Mm-hmm. And volume, why it looks good on paper at the end of the day doesn't necessarily make you money.
Wayne Marshall: No, it doesn't. So it's being smarter and being wiser of the type of business you get. And that's why I know one of the early things we talked about from an operational standpoint is have a good intake. You know, get the appointment, get the customer in everything that Aldo talks about from an advisor standpoint, you know, get a good intake, get the customer in, get the information, get an understanding now, gives you guys an opportunity to do a good inspection and, and come back with a nice deliverable.
Wayne Marshall: What their car needs and how to go about it, and how to build that relationship, which builds trust. You know, in this industry sometimes our, our industry isn't looked at very favorably that we can be, you know, a, a business that is not of the highest integrity. But that's what we wanna do. We wanna be, and it's something we talk about, you guys talk about already.
Wayne Marshall: We wanna be a company of character and we wanna be such that people trust and they see and they come to us because that's what's really gonna help grow and change that mindset of people as they do look at. What a repair shop does and how they treat people. You're not doing that. You're not doing it at all.
Wayne Marshall: So, um, we
Freddy: actually, we just had a conversation right, right before this call, and sorry to interrupt you. We just had a conversation with the client before this call. It's exactly what you said. Um, he mentioned it. What we delivered was far beyond what any other repair shop does. Uh, we. Sent videos, photos, inspection report of everything that we suggested that the, the customer get to keep his vehicle in tip top shape.
Freddy: Um, and it weren't twisting his arm or anything like that. It was a simple presentation so that he knew exactly what's going on in his vehicle and he appreciated that because he said that his family mechanic goes ahead and just repairs. What he thinks needs to be repaired, not what the client says. So what we really like to do is give the, the client the power, give them a chance to know what's going on.
Freddy: And really, it's a, it's a, it's a business to client relationship that we need to respect and, and really care for.
Wayne Marshall: So now, you know, and, and this, the time goes by quick as we're fast approaching, kind of getting a little closer to the end here. I'm curious. I know, uh. Personally, I know some things that you've shared, Freddy, I know you don't have any children at this point.
Wayne Marshall: Lucas does. Mm-hmm. Is there gonna be a second generation, other generation, and would that be a goal, an aspiration to uh, have your family engaged and more involved?
Aldo: Yeah. Lucas says that it, it's something that's crossed his mind. His son's only two years old, so there's a, there's a long ways between there and or here and then for now. Right. And that and that. Uh, but he definitely knows that there's gonna be a, a, uh, that the automotive industry is gonna live. As long as we know forever, right?
Aldo: Yes. And there'll always be some kind of employment or something there for,
Aldo: and Lucas says that his son also loves, uh, toy cars. So maybe it's, it's already, it's already, it is blood.
Aldo: That he
Lucas: loves to go
Aldo: play, uh, you know, cars out in the, out, out in the driveway and such.
Wayne Marshall: I know we, we laugh guys, but um, as you know, I've got, I only had daughters who are now married, but I got grandkids. I got a grandson. And at an earlier age, since I. On cars and have my own home shop and everything he loves.
Wayne Marshall: And, and this started at seven, eight years of age, I would let him take things apart that I knew I was never gonna put back together anyway, so I didn't care. But that's how you learn. And at a very young age. I mean, he was only eight years of age and I'm already putting him in my skid steer. I'm teaching him to do other things.
Wayne Marshall: Uh, he's now 12. He can drive a manual transmission, I mean, on their property. I'm not on the road do that, you know? But it is a cool, and it's a great industry and it can be very rewarding. So you never know. You might be two today.
Aldo: Yeah, but
Wayne Marshall: just wait. You'll be surprised when he is five and six and he goes, dad, I wanna tear that apart and see how it works.
Wayne Marshall: S I've let my grandson do it. It's coming. I've let my grandson do it already. That's how they learn. That's how I learn.
Aldo: If, if I may ask a question, we'll start with Lucas. Would that be okay? Yeah. Lucas.
Aldo: Perfect. So I asked Lucas what, uh, what his expectations were before they enrolled with the institute and what they were of the institute. And he said that realistically he never would've thought that he would, they would gain, they would cover so much ground so quickly, and that in the early part of the business, it seemed like a black hole.
Aldo: They could never get out of, and they were surviving month to month and month. So they've been, so, Lucas and I, I imagine Freddie too has been blown away by the amount of, uh, about, by the amount of change they've been able to make so quickly and in such a positive way. Hmm.
Wayne Marshall: Let, I'll give Freddie anything else you wanna add to that real quick or,
Freddy: yeah.
Freddy: So. Truthfully, the, the thing that I, I hoped for was profitability, and we got that, but there's way more, way more than that. What we got was so much growth, um, mental growth. We learned so much. And I told you Wayne, recently, I think on our last call that something that I've really gotten from you guys, and I've been talking with Lucas and our service advisor, Alicia, was that.
Freddy: The amount of discipline that I see, like radiating off of, of the both of you and how much it's affected the way that we wanna do things here. It's made us so much more productive, so much more motivated, and again, just disciplined and able to, to just get things done that need to get done.
Wayne Marshall: Thank you.
Wayne Marshall: Mm-hmm. It's very, and I, I know, uh, in our conversations that, and it's just how it happens. I mean, we've, we've talked about. So much and we get very. Uh, personal about your business, you know, your lives, all the things that are going on, because what you're doing and starting a business, it touches and affects everything.
Wayne Marshall: I mean, everything that you're doing and how you're doing it. Um, yes, it, it's very, and I said it earlier, it's very rewarding to be able to work with you guys to see the results and to see the growth of that you guys are both having on a personal and professional. Um. Yeah, I'm honored that, you know, even though we might talk a lot of business, both of you guys, we end up talking family.
Wayne Marshall: You've asked me other questions that go above and beyond, um, right. I guess that's what happens when you become an elder statesman, I guess is how you can look at it. So, uh, for that I say, Hey, I'm blessed to say thank you for those kind words, but it's exciting and I'm you bright, bright.
Wayne Marshall: Freddy as his or, uh, Lucas, excuse me, as his family grows, you know, you just have a newer baby that wasn't that many months ago. And now Freddy, you're gonna grow because you're soon gonna be getting married. And, uh, yes, and, and another exciting step in life. And it's great to be able to be part of that journey with you and all these different things that go on and, uh, yeah.
Wayne Marshall: We're just excited for and I'm, and it's been awesome to be able to do what we're doing even today. And because I know Lucas, your English is getting better and better and better, but it's been awesome to have, although we part of, and to be able to have these conversations in Spanish that we can truly all come together, work together, and make good things happen.
Wayne Marshall: So guys, I can't thank you enough for taking the almost one hour of your time outta your busy day because you're not a large shop and I know you guys are really hands on for your success and where you're going and, uh, yeah, this is exciting. So thank you very much and I thank the audience for being with us and, uh, attending and listening.
Wayne Marshall: Hopefully there are some nuggets here that can, uh, be helpful.
Freddy: Yeah, hope so. Thank you guys for everything. It's, it's been a pleasure to, to be on.
Wayne Marshall: Nope. Alright, friends, have a great time. Again. Good luck, good holidays, and we'll be talking a lot more soon. Thank you. Thank.

179 -Ask Me Anything: The State of the Industry and Private Equity’s Impact - Featuring Cecil Bullard & Michael Smith

179 -Ask Me Anything: The State of the Industry and Private Equity’s Impact - Featuring Cecil Bullard & Michael Smith
December 10, 2025 - 00:57:47
 
Show Summary:
Private equity and family offices are accelerating consolidation in automotive repair, and Cecil Bullard and Michael Smith explain what that means for shop owners. They break down valuation multiples by shop size, profit, and owner dependence, and why true scale commands higher returns. The conversation also covers shared corporate offices, cooperative style partnerships, and how structure and SOPs can reduce risk while improving consistency. They stress that pricing, labor rates, and leadership development are key to attracting talent and building an investable business. Operators who build teams and value propositions will thrive, while price focused shops will struggle or disappear in 2026.
 
Host(s):
Cecil Bullard, Founder of The Institute
 
Michael Smith, Chief Strategy Officer
 
Show Highlights:
 
[00:01:10] – Cecil opens the discussion on industry consolidation and growing interest from private equity and family offices.
[00:07:45] – Michael explains how shop size, owner involvement, and profit margins impact valuation multiples.
[00:15:30] – The realities of small-shop valuations and why tools and equipment add little resale value.
[00:23:40] – What it truly takes to reach higher multiples through scale, systems, and leadership teams.
[00:32:20] – Why private equity is struggling to find enough well-run, scalable automotive businesses.
[00:41:10] – The benefits and risks of shared corporate offices and co-op style shop groups.
[00:52:00] – A candid discussion on labor rates, pricing fear, and the industry’s undervaluation of its work.
[01:06:30] – Succession planning realities when selling to family members or key employees.
[01:20:15] – Looking ahead to 2026: why opportunity favors shops that build value, not just fix cars.
 
In every business journey, there are defining moments or challenges that build resilience and milestones that fuel growth. We’d love to hear about yours! What lessons, breakthroughs, or pivotal experiences have shaped your path in the automotive industry?
Share your story with us at info@wearetheinstitute.com, and you might be featured in an upcoming episode.
 
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Episode Transcript DisclaimerThis transcript was generated using artificial intelligence and may contain errors. If you notice any inaccuracies, please contact us at marketing@wearetheinstitute.com.
 
Episode Transcript:
Cecil Bullard: Good morning in some parts of the country, I think. Um, my name is Cecil Bullard. I am the founder of the Institute, uh, and I have with me today, uh, Michael Smith, who is our chief strategist. And, uh, I would also say, um, presenter, extraordinaire. Um, Michael, welcome. Thank you, sir. Uh, this is an ask me anything.
Cecil Bullard: So if you are online with us and you want to ask questions, please uh, um, put 'em in the comments and we will, uh, bring them in and do our best to get, uh, the answers. Um, today, I think, uh, I'd like to start us out. However, uh, kind of talking about this, um, this idea of the, the. Venture capitalists coming in and kind of taking over, uh, the industry.
Cecil Bullard: Consolidation is, is what we, we have, um, you know, Michael, I think you and I have known each other now about three years, three and a half years, and I think you're coming up on two years with the institute.
Michael Smith: Two, two
Cecil Bullard: and a
Michael Smith: half
Cecil Bullard: already. Can you believe it?
Cecil Bullard: Yeah. Oh, time flies when you're having fun, right?
Cecil Bullard: When you're having fun when you get younger every day. Um. Let's, let's go back to maybe two years ago and, and compare, uh, you know, venture capital is definitely coming in to the, to the industry. Uh, I probably have, uh, five or six, um, inquiries from mainly at this point, uh, what they call, what they call 'em, a family practice.
Cecil Bullard: Mm-hmm. Family, uh, family office, uh, four, uh. Potential purchase of the institute because they want to be in the vertical. Um, and they often talk about the vertical. Um, and then I also get, I don't know, probably somewhere between eight and 12, uh uh. Things from venture capital, uh, venture capital companies that are inquiries.
Cecil Bullard: In fact, I think I have a conversation tomorrow with one of them. Uh, you know, hey, we're in Canada and we're trying to consolidate up here in Canada, and uh, you know, we've kind of looked you up and we think you know a lot of stuff, so we'd like to talk to you. Um, often that leads to a, um. A quote unquote job opportunity on either on the board or as some kind of a, um, uh.
Cecil Bullard: Consultant to them, uh, you know, for the marketplace. So go back two years ago and, and, uh, think about, you know, where the industry, we thought the industry was going, where the industry is going, and then now look at it today. And, and tell me your thoughts on
Cecil Bullard: Sure.
Cecil Bullard: You know, on, on that.
Michael Smith: Yeah. It's very interesting and in fact, if you'll indulge me, I wanna back up about a decade just for the start if we can, and go back to the very first private equity guys that showed up, um, at the table.
Michael Smith: And they were, they had a vision. Knowing in this industry, we were headed in the direction of what 50, 60 other industry verticals have gone down. The first one's on the ground, maybe the one we all know best, is Sun Automotive out of Phoenix. Put a stake in the ground, decade ish ago, something in that neighborhood.
Michael Smith: Mm-hmm.
Cecil Bullard: 10, 12 years. Yeah.
Michael Smith: Yeah, something like that. And they bought a, you know, reasonably smallish local shop that was underway and had some local presence and, and started, and the idea was to add to, to, those are, those are called the, uh, the, the baseline or the, uh, the, the platform companies that you start with.
Michael Smith: And then they make investments from there. And the idea is to just add scale. Scale, uh, takes your multiple up on an exponential basis when you go to sell the business. So there's a game afoot where the mom and pops and I hesitate to call us that 'cause I don't want to offend anybody with that. But from an investment perspective, we are a mom and pop industry, meaning we're mostly small, mostly privately held, mostly owner operated.
Michael Smith: And then the idea is to come sweeping in, buy up some kind of a regional. Starting presence of five to 10 to 15 shops and then sell it to a bigger fish who then rolls up four or five of those and goes on. So that started decade ish ago with Sun. We knew it was coming. It's not a big surprise. Part of the reason I'm in this industry at this point was a decade ago, I got introduced to a three shop company that wanted to do something different.
Michael Smith: And so I kind of watched it coming. And so what happened was there was this great expectation that our industry was gonna roll up quickly. And it hasn't gone as quickly as we thought. And Cecil, now I'm gonna kind of jump into the next five to two years to kind of where we are today. Yeah, brother, go ahead.
Michael Smith: Yeah,
Cecil Bullard: before you, before you go there, I want to clarify a couple of things. Okay? Sure. So you talked about the multiple. And so if I have one shop. Uh, net, uh, 10 or 12%. Um, and I am involved in the business day to day, uh, and, uh, business isn't really growing much, et cetera. Mm-hmm. Uh, what's my multiple? Okay.
Cecil Bullard: And I know that I know that answer, but. You know? Yeah.
Michael Smith: Yeah. It depends on where your shop is. First of all. If you're in a geographic region where there's immediate distance, uh, geographic growth available for expansion is different than if you're rural. But let's just say you're in sort of the middle of all that.
Michael Smith: Um, you would get, maybe if it's, you know, I'm gonna say this, and this is part of what's surprised private equity in any industry vertical, you would imagine that may be the middle of the bell curve. Would be a seven to 8% profit margin. Maybe this 80th percentile would be a 12 to 15% profit margin in the top shops or top companies in that industry.
Michael Smith: Depending on the industry, if you're in the retail, groceries, margins aren't that high, but an industry like ours, in the trades that are profitable, you could expect a 25, 30% profit margin, top 10%. Ours is a harder business than that. So I'm, I'm, I'm gonna get to the answer to your question, the middle of the bell curve.
Michael Smith: So when I, I guess what I'm saying is when you're saying a 10 to 12% profit margin, you're not talking about a 50th percent company? No, that's on the, that's on the higher end. It's on the way higher end of our bell curve. And so when, my, my point is when they look in, the average shop will get a two and a half to two and three quarter ebitda.
Michael Smith: Or, um, let's, let's use net and EBITDA interchangeably. They are different numbers. EBITDA is a financial net number, which is more pure, if you will, but we use net. So let's talk nets, right? The average company at the top of our bell curve, halfway through the 235,000 companies, is a two to 3% profit margin.
Michael Smith: It's got two to three employees, and the owner doesn't take home a paycheck every day. So when we're talking about.
Cecil Bullard: Yeah, so I'm making, I'm making, you know, net 40, net 50, maybe net 60,000. I've got a 60, 80,000 paycheck with the truck and insurance and gas and whatever else I, I managed to bill for from myself.
Cecil Bullard: Um, you know, and, uh, and I'm gonna get a two, two and a half x maybe.
Michael Smith: You're gonna get, you get a two and a half X. And, and if you, and here's, here's what's gonna hold you back. Here's what's gonna be in your favor, that your nets are higher than normal. Here's what's not gonna hold you in favor, is the fact that you're still deep up to your neck in the business.
Michael Smith: And we have
Cecil Bullard: talked, yeah. Yep. And so I don't, I, I don't want to dig way, way deep here. I just want to kinda set the, set the stage. All right. So, so I've got a business that's doing let's say 650,000, two techs. By the way, that should be a million dollar, million, two business, two techs. But, but I know shops and I know that many shops are stuck in the 6 57 range with two techs in their shop.
Cecil Bullard: And, uh, my net is, uh. You know, three, four, 5%. I'm, I'm, I'm going to be lucky at that point to get a two and a half X, so you'll be lucky
Michael Smith: to get two and a half. Yes, sir.
Cecil Bullard: Yeah. So I have this shop that, and then I think that my parts and my, and my, my tools, these, these tools that I've spent so much money on over my lifetime, et cetera, I, I'm thinking, well, geez, I've got two, $300,000 worth of tools at least, and right on.
Cecil Bullard: Accept, accept they're worth. 10 cents on the dollar in a, in a buy. Right? That's not where I get my, my value. All right? So that's, that's a And by the way, that's what we would call a small business, right? Yeah. Um, the mom and pop, right? Yep. And then, and then we move up to, let's, let's say that, uh, let, I'm doing 1,000,005, all right?
Cecil Bullard: And I'm net 10%, plus I, I get a salary out of the business and I'm kind of not. Um. That involved. I mean, I'm not like writing service every single day. I'm still helping the master tech when he can't figure something out. I'm still writing some of the tickets. I'm still involved with the, maybe we're, we're homegrown our financials, uh, you know, et cetera, and so now I'm gonna sell that business.
Cecil Bullard: Right? Yep. I'm still probably at the most of three x,
Michael Smith: three to three and a quarter. Here's the extra quarter. If you really aren't in the business and you really are working on it, meaning you can disappear for a week and nothing really substantially changes, if you have growth from revenue and profit on top of the three, you might get to a three and a quarter.
Michael Smith: They, you know, growth is a good thing in the investment business. You wanna buy a growing business, not a shrinking one. Quality of leadership, stability of team. If you have high turnover, if you have toxic people in leadership, if you've got a problem that an investor's gonna buy, you know, they may walk in and say, tell you what look like, love the numbers.
Michael Smith: I'll give you three and a quarter for the business contingent upon the due diligence study. And that's, it's a lot like,
Cecil Bullard: and when you're saying three and a quarter, we're not talking about three, $3,250,000. We're talking about 3.5 x of my net or EBITDA your net. Right. Right. Yeah. So, so now let one more step, we're gonna have a question here in a minute, but I love it.
Cecil Bullard: I, I just kind of wanna follow this for a second. Mm-hmm. Now, um, I've got a business doing say, 4 million. And we're net 20, right? Mm-hmm. Uh, I'm netting 20, I'm netting a million dollars or 800,000 out of this business. Uh, I'm not working in the business at all. Mm-hmm. Really? Uh, I'm managing my managers right.
Cecil Bullard: And, uh, and that's a, we're gonna call that one shop. It could be two two $2 million shops, but we'll call it one. And now I'm gonna sell that. Uh, uh, in the marketplace. What, what is the, you know, what's the X? We're we talking maybe four X?
Michael Smith: Maybe four. I'd say it'd be a real stretch to get to four, and again, this feels like real scale from our single shop perspective that we tend to run.
Michael Smith: Historically at the finance investment level, you're still very, very, very small. And those numbers are a lot better than what, see, so what we started with, they're a lot better, but they're not gonna scale you to higher multiples yet. So maybe three and a half, maybe three and three quarters. If you can demonstrate stability over time in these things.
Michael Smith: Getting the fours, I mean, maybe, maybe, right? If, if I
Cecil Bullard: wait for the, if everything's perfect to put the right plan together. If, if, if I wait long enough, et cetera, I may not have the, the runway to, to wait. Um, but absolutely that's still, by the way, that's still small business. It's still very small business period, right?
Cecil Bullard: Mm-hmm. So now, now, now I've got four locations and each location is doing say, $2 million. I'm doing eight, maybe 10 million. I'm still net 20. 22, 24. I'm not involved in that business. On a day-to-day basis. I have an area manager. I have managers in the stores, et cetera, et cetera, four. Four and a half x, five x that,
Michael Smith: no, I'd say four, four and a half would be the range you're looking at.
Michael Smith: And it feels like we're growing a lot and crawling slowly, and that is absolutely true.
Cecil Bullard: So one of the things, one of the things that I've, I've recognized is, is. We that I, I know some deals that have been done where there were 10 x, 12 x, uh, and some other opportunities in that, in the, in those deals, and I know you were involved in, in one of those.
Cecil Bullard: We're not gonna, like, we won't mention names and all of that stuff, but, but I don't see as many of those happening. As I thought I would see happening at this point in time,
Michael Smith: I think the private equity guys are not seeing, they are, uh, Cecil, there is a trillion and almost a half dollars of, of what they call a dry powder out there, a trillion and a half dollars in investors hands.
Michael Smith: And these are big investors all the way down to small that can't find projects. So, so let me just say, to start my comment, they're dying for us to have projects, but here's where we don't have them. We don't have scaled 10 plus location type companies, 20 locations, 40 locations, 60 locations that they can sink their teeth into and get into with a 10 to 12 to 13, maybe even a 15 times ebitda because we haven't built that kind of scale yet.
Michael Smith: And so the challenge, yeah, brother, go ahead. Mm-hmm. Mm-hmm.
Cecil Bullard: So one of the things that you did in, in what you did was you brought five smaller players together and created a 40 location ish, right. Right offering, which moved the X up considerably.
Michael Smith: Yeah. They immediately gained scale from each other by coming together into a group.
Michael Smith: Now, there's a downside to that too, is that the PE guys, the private equity investors are buying five different transactions in its. Single transaction, if that makes sense. So the complication of implementation is multiplied by five within a single project so that the multiples aren't as high as if you had a single company that brought 40, 50 locations to the table.
Michael Smith: Right. And so there's pros and cons to all of this. Yes, sir.
Cecil Bullard: And so what I, what I really kind of want to talk about here, and I, I still don't see the question. Maybe it's 'cause my glasses aren't, are, aren't good enough. But, but, um. If I'm a small business and I'm doing not a great job, um, I might be worth two x.
Cecil Bullard: Okay? 2.2, 2.4, right? If I'm a medium sized automotive shop, uh, million five, 2 million, uh, I might be worth three and a half x. Uh, if I'm a, uh, multi-location doing 10 million, I might be worth. Four and a half X and uh, I'd have to be a 40 to 50 or a combination where I brought in 40 or 50 shops with the right revenue in order to get an eight x, a 10 x and maybe even a 12 x.
Cecil Bullard: Okay? Yep. And so what I have not seen is these companies that, that are out there buying shops, like talk about Sun. They went crazy twice. Alright? They dumped a bunch of money. Uh, and then a few years later, they dumped a bunch more money into the Phoenix area. Bought up a few hundred shops in that area, and now they seem to be, uh.
Cecil Bullard: Not stalled, but certainly their growth is not, I think what they thought their growth was gonna be. Right. And there are fewer and fewer shops for them to buy. So I'm looking, uh, yesterday I got an an ad for a a four bay shop. I happen to know where it is. I happen to know who used to own it. But that shop is for sale for nickels.
Cecil Bullard: I mean, nickels, I could go buy it tomorrow. And that's, that, that's 'cause I got a couple of nickels and that's it. You know, if it was dimes, I'd be in trouble. Um, but nobody's buying it. Okay. Because it doesn't have any real value because it doesn't have the organization, the structure, the systems, the process, the, the, the clients.
Cecil Bullard: Right. And what I'm think, I'm, what I'm, what I'm thinking is happening in our industry is a separation of these are the good shops. These are the shops that are not so good. And even in that, I think the smart investor, uh, whether it's private equity or family office or whatever, they're not buying the not so good shops.
Cecil Bullard: No. Because they don't see a path through those shops to where they need, where they want to go.
Michael Smith: They're not buying. They're, yeah. Let me, and let me just build on something where we're talking about here. Suns, every private equity project would like to start with what? With this platform company in a geographic region.
Michael Smith: So region, right? So you'd like to have, yeah, so, so Phoenix, uh, Atlanta, whatever, 10, 20, 30 shops in a big city, and you buy that thing right up front and now you have a presence in the city so that you pay a big price for the owner, founder. Operators tend not to go away in those, they become partners in the private equity project at that point.
Michael Smith: They become
Cecil Bullard: private equity investors in their own lives.
Michael Smith: They do in their own companies, and they don't go away because here's the theory, that 30 shop system becomes the system that you then buy 10 shop systems until the market's empty. Then you buy five shop systems till the market's empty. Then you buy two shop systems and each of those, Cecil, back to our point, are getting less sophisticated, more work and implementation, A lot more upgrade needed to become.
Michael Smith: To the level of the private equity project. And so the scale, the value of those companies, your regional investment there is going down over time as you add scale and you're dumping that work and, and it's not a bad, in a bad way, it's an intentional way on the shoulders of the platform, people who are on the ground there.
Michael Smith: And so they may keep all the separate brands for a while of all the acquisitions, but over time the original brand on the ground will be rebranded there in the region or the private equity. Overall brand will be rebranded across the board. That's what's, those are the iterations that Sun went through.
Michael Smith: They would buy a 2030 shop system if they could find it in a region, and then they end up at some point buying onesies and twosies that aren't at the same level of their investments. But that's all that's left in a market. That's Yeah, that's the natural close. That's the
Cecil Bullard: drags, right? The
Michael Smith: drags are there.
Michael Smith: Well, yeah, and we don't even wanna call 'em that because it's just, it's just. Yeah. No, no, I'm with you and I'm, I'm not being critical of the word. It's a, there are, there are great shops that are, single shops that are run on a one-off basis, that are running consistent growth over time. Have a very strong team.
Michael Smith: The owner is sitting and maintaining a, a good leadership team that runs it for them. But,
Cecil Bullard: but you're still not gonna get a eight x outta that you, no, you're not. And those
Michael Smith: are few and far between. Yeah.
Cecil Bullard: Right. Yeah. Right.
Michael Smith: So no matter where you're. Go ahead. Yeah, yeah, yeah.
Cecil Bullard: I, I, I got this weird, like, uh, there's a, there's a trillion and a half dollars worth of powder in the gun, you know, and, and there's all these shops that are closing and or disappearing or being sold for the, for the littlest of money to the service advisor or the ex-partner or whatever.
Cecil Bullard: And, and I thought. I thought, you know, two years ago I thought, oh my gosh, uh, private equity's gonna come in and just suck those up, right? Um, uh, so, uh, gimme the incoming question. Uh, uh. What are your thoughts on sharing a corporate office with other like-minded shop owners? That, by the way, that's from isa, uh, Tola.
Cecil Bullard: I hope I got that right, uh, from pronunciation. And that is like the perfect, uh, the perfect question because that's what we have, uh, are working on, and that's what you've already accomplished. So I'll let you, I'll let. Answer that better than I. Yeah, that's,
Michael Smith: that's a great question and let me, let me run with it.
Michael Smith: The idea here is that if, if you have a, like as I mentioned before, if you have a single organization with a leadership team that's been in place long enough to prove that it's a real leadership team, which has then comes with it, a centralized corporate office, you have the best chance of getting the best multiple in the market that you're in.
Michael Smith: A step along the way, ISA or, or Issa, I'm not sure how you pronounce it, is what you're talking about. If you had other shops and you started to build a sort of a co-op of some of the things that you could share together, you're on track to potentially having. Uh, if you will, a co-op of shops that could go to market together.
Michael Smith: The co-op of shops is what we took to market with the project that I did. The best Deal those guys could have made, and we talked about it, was to have them become a single company with a single leadership group and a single set of, you know, down to the grinding level of SOPs, right? Doing it all the same way with single systems and all.
Michael Smith: That. Here's the risk you take though, and, and this is what we're here for, right? To look at the pros and the cons of this. The pros are you do that, you get your best outcome. The cons are what if by the time you're done building a couple things, bad can happen, right? Some of the partners that get into this don't do their.
Michael Smith: Their piece. Anybody in school remember doing team projects? Yeah. And some of the people didn't do any work at all and some people did a whole, all the rest of the work to get the grade. This is what you run up against, right? So here's the risk is that you put all that cost into building a single entity, then it doesn't function because you don't have control anymore.
Michael Smith: Huge issue in our is in businesses, you are the owner operator, you make all the decisions. And one of my first conversations with folks doing all this rollup stuff is you realize that when you make this transaction, you ain't the boss anymore. And they're like, what? And it's like, no, you don't have 51% of your company anymore.
Michael Smith: Now you have a committee. Now you have a board. Now you may have a controlling group that isn't you. Who's gonna tell you ultimately what you're gonna do, whether you like it or not. If push comes to shove and people are like, well, wait, I'm, I can't work for anybody else. I'm the master of my destiny. The reason I have this shop is 'cause I don't want to be a, you know, an employee.
Michael Smith: It's like, well, that's. Big mindset to get your head around. So back to the question, shared services are fantastic and shared services are a good first step toward kicking the tires on your, on your potential future business partners. Another thing to do is to have a peer group locally of your potential business partners, where you guys spend time building relationships with each other.
Michael Smith: Have it be a local peer group of very select people where you guys help each other improve each other's businesses. The background gain in that is that you're standardizing the way you do things by best practice over time. That gets you closer to being able to roll it up into a, into a roll up local, uh, single operation that you could sell to.
Michael Smith: Private equity for the multiple right scale gets you higher multiples in private equity. I also
Cecil Bullard: think, I also think you're driving. Um, performance. Um, because when you're comparing yourself against, you know, other like shops and you're saying, uh, you know, well, wait a minute. You raised your labor rate $25 an hour.
Cecil Bullard: I can raise my labor rate, and by the way, I'm gonna go 30 because I'm gonna be higher than you, blah, blah, blah. We see this happen like, uh, where there's a kind of a competitive nature to the group, uh, and a competitive nature, which, which does at least subtly have a tendency to drive result, right? Yep. Uh, other, other than I'm kind of in this world by myself.
Cecil Bullard: Um, and I, I've got my own blinders on because I don't know what I don't know.
Michael Smith: Now there's a danger. I wanna speak to a danger zone right here, which is the danger of having price and, uh, market conversations with, uh, companies that could be considered fixing. If you're not careful, and this is not dodging the rules, it's being aware of them, right?
Michael Smith: If you're in a pure group scattered across the country and you're comparing labor rates, it's a lot safer. Within an industry then if you have a concentration of people in the same town having the same conversation, you, I'm not saying you're, you're playing any games here with the law. I'm saying we don't.
Michael Smith: Right. We need to be aware
Cecil Bullard: of So you as, as a consultant. Okay. I, I have labor rate has been one of my big, um, things because, you know, um, uh, I took labor aid from 1980. Uh, where I was in Palm Springs, California, and I multiplied that times 3%, uh, every year until, I don't know, this year. And, um, the labor rate I would have today is about, it's real close to two 70.
Cecil Bullard: It's like 2 68 in change an hour. Mm-hmm. And yet the industry average, I think the last survey that was done was 1 28. Right. Right. So we're. At least probably 30, 35, maybe even 50% below where we really ought to be as an industry. And it's almost like we're afraid to have a labor rate conversation because we're afraid that somebody's listening and they're gonna say, you know, I'm, I raise my labor rate.
Cecil Bullard: You should probably raise yours, the, the whole industry. Can't, we can't build, we can't bring good techs in. We can't afford to pay them the, what they need to be paid. I'm getting these things from shops and he's, Hey, do you, what do you think? I'm gonna hire A-A-A-A-C Tech. I'm gonna pay that guy $22 an hour.
Cecil Bullard: My range is between 22 and 24. Well, well wait a minute. McDonald's is paying 27. Yep. So, so how am I gonna get a tech, you know, other than somebody that's either not very bright mm-hmm. Or somebody that just loves cars. Right. And, and they want to do it no matter what it takes. How are we gonna fill the gap if we can't pay a living wage to the people coming into our industry?
Cecil Bullard: Right. And we can't pay a living wage 'cause we don't charge enough to pay a living wage. Well, the guy down the street, you know, he's, he's only at a hundred bucks an hour and we got, uh, I, I was, um, I have a couple of storage units move the house. We put some stuff in storage and I'm moving outta one of the storage units this weekend.
Cecil Bullard: And, you know, I'm there most of the day. Saturday, on and off, like four or five times we made trips close the storage unit out. There's a guy. Working out of a storage unit, two units down, and he works on three cars that day. He's doing automotive service and repair out of a storage unit. Right. Mm-hmm. And I know that has not, there's Cecil's A DHD kicking in right here I am.
Cecil Bullard: Woo. Way. We're here. But, but I don't care, um, what your labor rate is. I just know that your labor rates that, that our labor rates have to go up in this industry. Or we are gonna have a lot of shops that are just gonna be gone.
Michael Smith: Well, and let me, let me lean into the backside of what you're saying too. I'm gonna take it to a strategic level.
Michael Smith: I believe I'm, I've been in this industry a decade at this point, after 35 years before that. You can't be that old. You can't be that old. I know. I'm actually older than you are. I don't tell anybody. Right. So, no, but I, but, but here's my point. We, um, I think we have a, a, a self-image issue in our industry.
Michael Smith: And I'm gonna say it straight up to everybody listening here. I, I wish you knew how much I think of you having grown up in 50 other industry verticals in the big consulting firms. When I work with my clients, the single shop folks, the triple shop folks in this industry, I tell y'all all the time, you guys are some of the best business people I've ever met in my life.
Michael Smith: And, and I get these looks across the table like, you're, you're joshing me, right? This is a joke. Is this a dad joke? That there's a punchline coming? It's like, no. This is a fact. The, the business we all run here is one of the most complicated businesses in the world that I've had my fingers on. Again, 50 60 industry verticals consideration.
Michael Smith: And I'm gonna tell you that when this, this, when you do this business, well you, I, I tell people all the time, you give me 10 top shop owners, I'll put 'em up against a sweet C-suite in any Fortune 100 company on a, on a competition basis, and we're gonna win. And you guys look back at me like I'm from another planet.
Michael Smith: I am telling you the truth. And I say that from the standpoint when we look at the marketplace and downgrade our thinking that, well, they couldn't possibly pay that much in the market. I'm, I'm telling you straight up, if your value proposition not competing on price. We had a microeconomic conversation.
Michael Smith: I would tell you every time, do not compete locally in your market on the basis of low price. Don't do it. There's only one winner in that game. It's the cheapest price and everybody playing that game's on your way out of the industry. What I will say is develop your value proposition so that you understand that what your customers get from you and the utility that you bring back to their life and turning their.
Michael Smith: Including their ROI on the repairs that you do, the return on investment, that you have a story to tell. And when you believe in your story, and Cecil, I'm backing you up now with labor rates, you're gonna realize we're not charging enough for the value that we bring back to the economy guys. Do you realize it?
Michael Smith: Without us, the economy ain't gonna function. We are the transportation baseline that keeps people going to work. It keeps kids going to soccer games. It keeps professionals in their trucks going to service other companies, et cetera. Without us, this economy grinds to a halt. Why do you think in COVID We were, we were called, you know, we were part of those, uh, essential, the exception.
Michael Smith: Yeah. We were essential companies that were allowed to keep functioning because. We're critical. So we gotta remember that, that we hold that, that, that status and, and place in our economies. And I want all of us to think more highly of ourselves. I'm just telling you, I meet owners day after day over and over who really question their skill and question kind of what they're worth in the market.
Michael Smith: And I'm saying, guys, we need a brand new way of thinking about this. And I, and I wanna encourage you here, if you can hear me, please hear me clearly, you're, you're as good as people get in the business world, I'm telling you right now. Now.
Cecil Bullard: So I have been coaching in this, in, I've been in the industry my entire adult life, right?
Cecil Bullard: Yeah. Actually, you could say I've been in the industry my entire life, but, you know, actively, uh, doing some job within this industry my entire adult life. And I've been in coaching for coming up on 25 years. Okay. And, and, um, my experience, my, my depth of knowledge, um, the guys that we have that are building value.
Cecil Bullard: Talking about value creating, value proposition, um, are able to charge more in their businesses. Mm-hmm. They're, they're attracting a better client. Um, so you know, there's that, uh, when you're talking to shop owners, there's, they're like, yeah, uh, I'd really like to work on Porsches. And you're like, oh, that's wonderful.
Cecil Bullard: If it's the first or second owner, when you get to the third owner or the fourth owner, you have somebody that bought a Porsche that can't afford to necessarily fix it. Those are not the best customers, right? No. And so the guys that are, are building this, this great value proposition and able to, to. You know, help their customers understand that value proposition are the ones that are most, uh, successful, most long-term successful.
Cecil Bullard: And they're the ones that are probably gonna walk away. With a five x, a six x, or maybe even a 10 x if they are putting themselves together with, you know, enough shops or enough shop owners to, to make it worth the, the while of the venture capital company, if that's who they're gonna sell to. Yeah. New,
Michael Smith: new question, incoming Cecil, let me have this one.
Michael Smith: Yep.
Cecil Bullard: Bring her in. Bring her in.
Michael Smith: It's, um, one of the, one of the things that, um, I, I have a group that I help understand what it takes to reinvest in your company like an investor. And what it means is instead of thinking like an owner operator, we think like an investor and think, how do we build value in our company that will be recognized by the marketplace?
Michael Smith: Marketplace? We're talking right now on the short list of many, many things that we consider and develop over time are two critical things, right? One of them is. Are you working in the business or are you working on the business? And if you are in the business, you're reducing the value of what you have because the minute you sell it, they have to replace you and your profit margins that you demonstrate.
Michael Smith: But trying to build your value around aren't gonna hold up in their hands 'cause they have to replace you. The second thing is, how do you do that? You have to have a leadership team and a team under them. That is rockstar enough to do this the way you would do it without you having to be there. And so you have to invest in your people.
Michael Smith: You gotta get toxicity outta your company. You have to have a strong team. And when you have that, then it leans into a third category, which is you can draw the loyal brand, ambassador customers, the best customers out of the market and into your hands that you can then sell that with your company too.
Michael Smith: The next owner, right? The next investor. It's investment perspective. Those three things are not typical in our industry. We are so technician centric. We're running a company like a machine. We get the cars in the front desk, we get 'em out the end of the day. We've done our job for the day. That is not building an investment grade company that is building an operating company that has fixing cars.
Michael Smith: Fixing cars. Can you believe it? Fixing, fixing cars
Cecil Bullard: is not what this is about. It's not what we do. I mean, ultimately cars have to be fixed. They do. But that is not what this is really all about. Right? Not if you want. To have, um, an easier life. Not if you want to, uh, make more money, if not, if you wanna support the people that are in your company.
Cecil Bullard: And I think it's almost always about building a team. Michael, uh, aorn, please give us the next question. Um, Blake, I know Blake, have you seen situations where an owner Yeah. Not involved in the day-to-day ops sells to his general manager or management team. Yeah. Lots of times. Um, but here's, here's what I see.
Cecil Bullard: Um, mostly I see it's not done well, it's not planned well, and it's kind of more of a last minute thing than a, you know, a five-year plan to make the best out of this because, um. Uh, too many owners are, are taking, you know, 10% down, or not all, not anything down because the, the service advisor, manager, whatever, has not built the money to come in and buy it, and then they're, um, they're taking payments on a business that actually wasn't really set up well.
Cecil Bullard: To run and be successful in the long run anyway. And, and so yes, I, I've been involved with several of those, um, one in one in Denver where, um, you know, we built a plan, I think at the time we had four shops and, uh, we built a plan with the general manager that if we got to seven shops, that he would actually own a certain percentage so that he could go to the bank, get the money to buy, you know, the, the principal out.
Cecil Bullard: And it went fantastically well. But it was a seven year. Plan. It wasn't a, oh, it's time for me to get out. I'm old, I'm tired, and now I'm gonna sell the, sell my business. And I'm looking around and who can I sell it to? Well, I've got a GM or a management team. Uh, and so that's what I'm gonna do. Yeah. Blake, I don't know Blake, I'm gonna,
Michael Smith: no, I'm gonna join Cecil on this and say that your question is based on what I, my experience here in the decade have been hanging around.
Michael Smith: That's the way it's usually done, is that an owner will sell to what we call a key employee, general manager management team. If it's an MBO management buyout kind of a thing. That's the way it's mostly been done historically. The thing is, the gap I think that I see looking back, that I even see today is this idea of succession planning ahead of time and what Cecil was leaning into.
Michael Smith: And, and I'll, and I'll put it this way, like there's a, you know, the world that we exist in today ain't as cheap as it used to be, so let's be real. Right. What it takes to buy a business today and get an SBA loan and to be able to prove that you're gonna be able to pay this thing off. It's nice to sell to a key employee, but do you want to own or finance this over time?
Michael Smith: So let me, let me unpack this for a minute for us, okay? If you're gonna sell this over time to a key employee, don't you wanna make sure that they're as competent as pro possible to take it from you do at least as well as you did, if not better, in their hands, so that you assure that what you want out of the companies.
Michael Smith: Actually gonna come to you. I can't imagine anything worse than you thinking. You're retired three years from now. Your key employee is overwhelmed and tanks the business, and now you get your business back. Because they didn't pay you for it, right? You get it back. It's broken and out of retirement. Now you have to come back and rebuild it before you can sell it to the next person.
Michael Smith: Let me add to that one more consideration. The world that we live in is getting more complex overnight because of the stuff we started talking about today. The consolidators are here when they build scale around you in your town, and you're the one shop left that only is a single shop. They're buying their parts cheaper than you are.
Michael Smith: They're buying their oil cheaper than you are. They're recruiting cheaper than you are. They're marketing cheaper than you are. So you can say, look, I'm an old guy, old gal. I don't wanna do this anymore. I'm gonna sell it to my key employee. Traditional flow, get out of the way. I'll take 10% down. If they can afford it, I'll pay.
Michael Smith: Let them pay it out over a decade or two. You know what? Their life in the next 10 years is the one you're avoiding. They're not gonna get away from this stuff. We're at the edge of everything changing, and it's happening, starting to happen in a deeper sense. Now, if they inherit that from you without the skills to succeed in it, and you've owner financed it, there are lot more people gonna be getting broken companies back in the future than there were historically.
Michael Smith: Not scaring anybody, just saying, guys, this ain't the same world. The next 20 years is not gonna look anything like the last 20. In terms of what, what the dynamics are. So these are just all things to keep in mind as we're thinking about this.
Cecil Bullard: I think it's, I think it's pretty, to me it's, it's exceptionally interesting.
Cecil Bullard: Um, I, I, I, because you know, venture capital's not going away. The, the family office not going away. They want a piece of this buy and, and, and they're already. Three or four pretty healthy ones in the industry, uh, active. Some of them have hundreds and hundreds of shops at this point in time, and they wanna increase that and, you know, get their multiples and, and all of that.
Cecil Bullard: And so that, that's not gonna go away. And I'm not saying that it's not necessarily a good idea to sell to an employee. Or even a family member. But holy smokes, if they're not trained up, I mean, it's bad enough. I had somebody ask me the other day, I said, Cecil, if there's only one thing that you could train, uh, in the automotive industry, they couldn't do anything else.
Cecil Bullard: Just one thing. What would you do? And I said, I train 'em on their financials, their numbers, right? Um, just what should the shop make? What, what's, what's my gross profit? How should I pay my, you know, technicians, uh, et cetera, et cetera. Um, because. You can't make money, uh, or, uh, you, you can survive. And there's a lot of shops surviving, but there's also a lot of shops failing.
Cecil Bullard: And there are some shops that are soaring like Eagles and, and frankly, those are the shops that have really got their, they built their team, they have their systems in process. They understand what they have to do as far as, I have to charge this so that I can pay that so that I can cover this. And I think that the.
Cecil Bullard: I think the world is changing even more dramatically here, and I think faster. I'm reading a book, um, unreasonable Hospitality. Uh, I think every business owner, I don't care what industry you're in, ought to read that book because I think that sets us apart from everyone else in the, in the thing and where we were having an argument yesterday.
Cecil Bullard: Um. Amongst several of us. You were, um, kind of online, but I think you didn't get involved in much of that, but too bad. I like, are we, are we talking about, you know, price, uh, as one of the factors of, uh, I'm picking the shop. You know, based on price, are we talking about that value proposition, that hospitality, the way I feel, uh, when I'm involved with that particular business or shop?
Cecil Bullard: That's the thing that keeps people coming back to your business over and over consistently. Man, if we don't figure this out as an industry, I would say I think we're gonna lose 30 to 40% of the shops. Mm-hmm. In this industry in the next 10 years. I don't know, man. If somebody wants to bet me money, I prob, I would.
Cecil Bullard: I seriously consider putting money on that. Mm-hmm. From everything I've seen. All right. Next question, Michael.
Michael Smith: Yeah. Real quick, let me add a stat to this and keep the question up and let me add a stat to this if you guys can stay at tune. Just one second. Let's talk about our cousins in the collision business, right?
Michael Smith: 30 to 40% estimate of market share is in the hands of five giant companies in collision. 70% estimated net profit in the industry is in the hands of five companies. Imagine that the margin that they've taken from the small players, like we're talking about here in our industry, is in their hands. Now you're up against them.
Michael Smith: In terms of your ability to compete. So just this is real time. This is not the furniture business. This is car related. Right. This is the collision cousin that we have, and that's where they stand as an industry. So we ain't avoiding this. We're going there whether we like it or not. Just to finish, to, to put a bullet behind your point.
Michael Smith: Right. So,
Cecil Bullard: okay. Okay. So, so we got, we, this is not necessarily different if you ask me, but, uh, Corey Knight. Hey Corey. How you doing? Yep. Um, uh, once you combine with a central corporate. Office, I think that's supposed to be corporate. Um, are you then opening up to a liability for, for some other shop's malpractice.
Cecil Bullard: First of all, holy crap, we don't understand in this industry what our liability is. I don't know. I mean, of all the shop owners I know, and I know thousands and thousands of shop owners, right? I could name on two hands. The number of shop owners that understand their liability, the liability that we have is unbelievable.
Cecil Bullard: If you ask me, I don't know, frankly, and maybe Michael, you can help me out here. Um, I don't know that okay. Having a central corporate office changes anything or creates any additional liability. Uh, than what I, I might have and if I'm having cars come from other shops that are not done correctly, uh, or, or were not fixed right, or weren't diagnosed properly or whatever, I think if I document well where, where we started and where we're going, that I think my liability gets less and less and less.
Cecil Bullard: Right. And I don't know, Michael, what, what would you say about having a corporate office and creating liability? This is fantastic. This
Michael Smith: is a fantastic question and I'll, I'll say this about liability. Um, investors will look at risk management and this is the, that risk management simply in their terms, means managing.
Michael Smith: Future liabilities, right? The risk that's inherent in our businesses. We can be smart and manage the risk ourselves as much as we can. In other words, you control your quality inside your own company. If you put a corporate office down who provides services to you in the background, you can be insulated in your company by buying services on contract from a central corporate office that you build as a separate company under a, you know, it's different from you.
Michael Smith: Right. So Bob, who's your peer in buying services from the corporate service company does something stupid that doesn't roll through the service company to you, that's still gonna be Bob's problem. And it may be the service company's problem because they help them make a mistake, but that shouldn't necessarily roll over to you.
Michael Smith: A lot of this comes down to the legal structure that you build this under and who are your partners? And I'm gonna take it back just to the quality program. The reason. That things like SOPs exist in corporate groups is to standardize process so that you can avoid making dumb mistakes on an individual location basis and standardize.
Michael Smith: You know, I, I'll, I'll say this, right? When Mercedes makes a car, they drive it to the end of the, of the production line, and then they test it. And if something's broken on the car, that doesn't work right in, in the factory, they fix it and then they send it to the market. Toyota does the same thing, but when they find something that doesn't work right, they fix it and send it to the market, but they also go back down the production line, figure out where it got broken in the first place, fix how it got broken on the production line so it never gets broken again.
Michael Smith: Those are two different mentalities about how you run a quality program.
Cecil Bullard: Cecil, one of the, oh man. I, I just, we, we as an industry. Um, we as an industry don't ever fix the problem that created the problem. We don't have time. We're too busy trying to fix the car and get the car out to solve the, the, the problem.
Cecil Bullard: So to me, um, you know, that's, that's huge. And, and corporate structure is really, really important when you get past. Um. I think from the beginning you certainly don't wanna, don't wanna be a sole proprietor. Yep. And you don't want to have your property in the same business as you have your shop. And you know, you wanna probably have a corporate, uh, office that, that has a separate corporation 'cause you're creating layers of um, uh.
Cecil Bullard: You're not invincible, but it, every time there's a layer, it's more difficult for someone to come after you, uh, the, the CEO of the company, the board, you know, the, the, the shareholder, et cetera. And so I think structure matters a, a ton in, in fact, we've just spent, I don't know, six months and a lot of money with lawyers, uh, creating new structures so that we can kind of get to the next level with the institute.
Cecil Bullard: And, uh, I, I've, I have found it. Fascinating, um, uh, you know, the nuances and the tax advantages and, and all the other stuff that, that go along with that. I think it's pretty, it's, it's exciting to me. All right. Um, LA last question, I guess we must be getting towards the end. I'd like to wrap it up a little too.
Cecil Bullard: So, uh, Carrie, uh, Rivas, Carrie, um, uh, we hope to sell our shop to one of our three children who currently works in the business. If selling to him today, how would you determine the value of the business not including the building? Would that be three times net? Uh, no. Um, it, it, it wouldn't necessarily be, it's a wonderful question.
Cecil Bullard: Um, first of all, I wouldn't sell to him today unless I had had a plan. Three to five years ago that explained how that all works. Right. And so, um, here, here at the institute, uh, Kent, my son, who is a viable and, and valuable part of the company, uh, uh, we started planning, I don't know, we're probably four years into this maybe.
Cecil Bullard: Five and he now has some interest in the company. Uh, I think it'll be 20% at the end of this year. 'cause we're gonna hit our, uh, you know, one of those milestones that we put in play. Um, and so essentially we have set him up to be able to buy the business no matter what the X is. Right. And, and obviously in what we do, the X's are different than say an automotive shop.
Cecil Bullard: Um, and so there, there are so many factors that would say three x or four x or five x, uh, or, or one X, uh, uh, and those are the things that are gonna really play, I think, to the sale of the shop. And you might say to yourself, well, you know, this is my, this is my kid. I'm gonna give him or her, um, a discount.
Cecil Bullard: Fine. Great. Uh, but man, you, you, um. There's so much kind of involved with this. They work in the business. What do they do? Do they understand the business? Um, you know that coaching and training thing too, if you want them to be successful. Uh, stuff we talked about, uh, today, that, that idea of, um. Um, creating a team, uh, having the systems and processes, you know, moving your business forward.
Cecil Bullard: So your net is not 3%, your net is 12, uh, 15, 18, 22. Um, all of those things, uh, play in the, the real value of your shop, and I believe also whether or not it's going to be successful term, whether you're there or your son or your daughter's there. Or one of your top people's there, or you end up selling it to, you know, um, you know, Billy Bob consult, uh, uh, uh, management, uh, uh, whatever company.
Cecil Bullard: Um, can I,
Michael Smith: so I wanna add to this too.
Cecil Bullard: When you get done, I wanna add to this. I know where No, I'll be done. You, yeah. You add,
Michael Smith: yeah. Now let me, let me just say, this is a conversation I have a lot with owners beginning the conversation of, so, you know, how are we gonna get out of this in the optimized way? And regardless of who you sell it to, it's similar questions.
Michael Smith: You assuming you can sell your business for a profit. Capital gains profit in your life, how do you account? How do you set that up so that you pay the right amount of taxes, but that you minimize your tax liability? How do you set it up in a family situation, particularly with three kids like you mentioned, and it's a great question.
Michael Smith: What about the other two kids? Do they get a stake in the business, don't they? What's the stake? How do you transfer it? What's the tax implication to them versus you? One of the conversations I always have is start at the end, like, how much time do you have and how much do you need out of the business to retire?
Michael Smith: Parents. Then what are you selling to the kids in terms of the business and who's gonna take what stake and what, what's their outcome? I'll say this about trust as an example. Trusts are a great tool to use. You may or may not have one questioner, but for all of you out there, trusts aren't considered valid by the US government until they're over 12 months old.
Michael Smith: So you can't set up a trust and three months later sell your company to somebody and have it be covered and handled under the trust. It's so you've got some long-term planning to do is my point. So this, and we do this helping people with these kinds of conversations all the time. Don't do it by random, don't do it by chance, if you will.
Michael Smith: Put it, put some strategy thinking into it and have, again, Cecil mentioned it, have your kids be ready to take the business from you. One in terms of passion, but two, in terms of competency. Emotional setup, right? Maturity. Make sure that you hand it to 'em so they can succeed so that you're not handing them a problem.
Michael Smith: And again, th this is different for every company, but all, all I'm saying is I, some of us get tired, we get to the end of the road. I just wanna be out of this. I wanna sell it to family and be done with it. Please, please don't do it. Uh, uh, without really digging into some of the, the side details, it could be very impactful.
Michael Smith: What on anybody involved? Brother? Go ahead. Yeah.
Cecil Bullard: What you don't know can cost you and your kids. Millions, tens of thousands, hundreds, even millions of dollars.
Michael Smith: I'm,
Cecil Bullard: I need to make a, a, a a short comment here. We had a client that, um, uh, uh, owns two shops at the time and, uh, three kids who didn't want anything to do with the business.
Cecil Bullard: Okay. Watch dad work his butt off for years and for whatever reason, you know, either dad didn't manage him well or, or dad wasn't nice at work or, or you know, they thought dad worked too hard, whatever it was, they won't have anything to do with the business. We brought them to a leadership intensive.
Cecil Bullard: These kids are on fire. They want nothing more than to take this business over and grow this business because they've seen what the opportunity is and how to do it. And we've also worked with dad and mom on how do we help the kids do this and how do we need to deal with it? I'm not. Always the nicest guy to my kids.
Cecil Bullard: Um, they're the ones that I can be the hardest on and I'm probably gonna be the hardest on. And, you know, sometimes I need somebody to say, Hey Cecil, um, you know, maybe if you approached it this way and did it this way, it would be much better for your relationship with your kids and you'd come out much in a much better way.
Cecil Bullard: And I just think that's extremely value. I wanna spend just five minutes here. I know we're getting to the end. 2026. Uh, Michael, what, what do you think for shops? What do you think it looks like?
Michael Smith: Uh, 2026 for shops. You know, we have, we have, uh, geopolitical instability that we're settling through on the planet at this point.
Michael Smith: I'm not being political, I'm just saying in the bigger macro, it is what it is. It is what it is, and there are some people who are sort of holding back a little bit, making big, long-term decisions, waiting to see what the long-term looks like. And so let's just put that on the table. Number one. Number two.
Michael Smith: Um, economically we're stable at this point. Stock market's doing great. Investment funds are backed up and ready to invest. You know, I asked the private equity firms, how do you guys plan forward into uncertainty? And they said, well, it's not as complicated as you think. We don't do a bunch of modeling. We decide, we look back and we say, over the last hundred years, what are the trends that have been successful so far?
Michael Smith: And we're gonna tend to stay with them and some until something catastrophic or radical happens, and we have to change that strategy. So all the little side questions of, well, what if this happens? And what if that happens at the investment level? They're like, we're gonna assume it's largely gonna be the same and we're gonna go ahead and keep investing up to our eyeballs.
Michael Smith: For a hundred years, it's worked with all the world wars and all the changes that model works all the way through, right? So from that perspective, what does 26 look like? Money's waiting to be invested. We're aging out as the boomers. The boomers are at least two thirds of the owners in our industries, if not more.
Michael Smith: Many of the kids aren't fully prepared for succession yet. Your key leaders aren't as ready as succession ready as you might hope that they would be. So if you're getting out. Make sure you know the pathway out. There are private equity opportunities to sell into investment systems, to have a little more as an owner in your pocket when you're done, how do you handle the shop and the real estate in your two different hands?
Michael Smith: There are strategies for this. So Cecil 2026 is, you know, big, hairy, audacious goals. Think bigger than we tend to think. Get your teams and leaders ready to go big with you and look forward and, and, and plan for the options. Plan for the opportunities, and be more creative than we've been historically about what you could pull off.
Michael Smith: And I'm gonna say to you, there are support structures, and I'll brag on ours. We're doing stuff that I don't know anybody else that we compete with is doing, but we've been there, done that, and it's. Sales pitch. I'm just telling you, we can help you do stuff that isn't typical in this industry that can take you to different places.
Michael Smith: 'cause we know that's where the industry's going. And so what's 26? I'd kick some tires. I'd lift up rocks and look under 'em that I hadn't looked before. And if you're tired. Keep doing it and don't stop yet. Lift up those rocks and see what's under there and, and I'll finish with the kid story, right? We've got multiple clients where the kids, where, as Cecil said, leaning out the front door and all of a sudden they come and they learn this and they're all back in the front.
Michael Smith: They're not even leaning in, they're in and they're like, I'm gonna build a generational wealth business with my family that has a significant community. Employee customer impact. And we are gonna play this rollup game that's coming because it's number one much more interesting than fixing cars for us.
Michael Smith: The kids. The kids, right? And number two, that's where the industry's going anyway. So why shouldn't we as insiders with advantage be in that instead of seeding that opportunity to somebody else? And so I say that to all of us guys. It's a new world that's here. Whether we like it or not, it's here. So explore the options and see what.
Michael Smith: They look like for you. And then make an advised decision. Make a wise decision about where you want to go from 26 and beyond. Don't just be tired and walk out the front door and please don't ignore this stuff because you, what you don't know may end up costing you. I mean, more than an arm and a leg. You have no idea.
Michael Smith: What's on the table and
Cecil Bullard: I see 2026 as a, as a huge opportunity for those people that are thinking differently, that are learning things they don't know that are building great teams and creating value proposition and a business that. Uh, revolves around those things. And then I see 2026 is very difficult for those people that are, you know, driving price and, and driving their business based on price and fixing cars.
Cecil Bullard: Okay? Mm-hmm. As the, as the primary. I, I just gotta fix this car so I can get the money in the door, and, and I really still will say. That we're gonna lose a ton of shops. We've seen it this year. We've seen quite a few shops disappear. We're gonna see more and more disappear. They're just gonna close their doors because they didn't build value.
Cecil Bullard: They didn't get the, you know, create what they needed to do when they had the time, the energy and the life force in them to do it. So, alright, uh, we want to thank you for joining us. If you didn't get your question answered, you want to ask another question or whatever, please hit up info at we are the institute.com.
Cecil Bullard: There will also be a QR code as soon as they take, uh, our mugs off the screen. Uh, and, uh, if you'd like a, uh, uh, no. Risk, uh, business evaluation, no cost. Uh, we'd be more than happy to spend some time with you and, and answer your questions and, and go over those things. And so that QR code is gonna pop up here in just a second.
Cecil Bullard: Thank you. Uh, Michael Smith, one of my favorite people in the world. Uh, thank the rest of you for joining us today, and we look forward to seeing you again in a few weeks when we kind of do this thing one more time.
Michael Smith: Thanks everybody. Good to see you.

178 - How Running a Lee Myles Shop Gave Lance Lupi More Freedom Than 20 Years in Finance Ever Did

178 - How Running a Lee Myles Shop Gave Lance Lupi More Freedom Than 20 Years in Finance Ever Did
November 25, 2025 - 00:50:02
 
Show Summary:
Lance Lupi shares his unexpected journey from live sound engineering and financial services to running his family’s Lee Myles franchise in New Jersey. He explains how stepping into the shop during the height of COVID opened his eyes to the opportunity within the industry. Lance talks about the advantages of small-business ownership, the steep learning curve, and the value he places on his technicians. He discusses why he finally committed to coaching after five years and how it reshaped his vision for growth. The conversation explores leadership, culture, and the decisions needed to scale a shop built on integrity. Lance closes with his hopes for the industry and the future he wants to create for his team and his family.
 
Host(s):
Jimmy Lea, VP of Business Development
 
Guest(s):
Lance Lupi, Owner of Lee Myles Autocare + Transmissions
 
Show Highlights:
[00:03:24] – Lance recalls his winding path into automotive and why he never expected to own a shop.[00:07:53] – He explains how his father-in-law bought the franchise and what drew the family to the business.[00:09:57] – Lance describes entering the shop during COVID and realizing the industry’s long-term potential.[00:13:20] – He talks about the struggle to build SOPs and get team buy-in for consistent processes.[00:20:11] – Lance outlines his bay setup, the structure of the shop and the skill levels of his technicians.[00:28:05] – He shares how watching Cecil’s content sparked major improvements in margins and operations.[00:30:59] – Lance explains the moment he knew he needed coaching and why he chose the Institute.[00:33:12] – He admits he plateaued and needed expert guidance to move beyond being a one-man operation.[00:41:07] – Lance defines leadership as inspiring the team, listening well and being willing to work beside them.[00:44:19] – He shares his wish for the industry: remove those who don’t operate with honesty so the good shops can thrive.
 
In every business journey, there are defining moments or challenges that build resilience and milestones that fuel growth. We’d love to hear about yours! What lessons, breakthroughs, or pivotal experiences have shaped your path in the automotive industry?
Share your story with us at info@wearetheinstitute.com, and you might be featured in an upcoming episode.
 
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Episode Transcript DisclaimerThis transcript was generated using artificial intelligence and may contain errors. If you notice any inaccuracies, please contact us at marketing@wearetheinstitute.com.
 
Episode Transcript:
Jimmy Lea: Hello, my friends. Good to be with you again. This is Jimmy Lee with the Institute for Automotive Business Excellence, and you are listening to the Leading Edge Podcast. My guest today is Lance Lupe. He's with Lee Miles, the franchise of automotive service and repairs. He is out of Haslet, New Jersey. Lance, welcome to the show.
Jimmy Lea: How you doing brother?
Lance Lupi: I'm doing great, Jimmy, how are you? Re great to see you, although a little disappointed in the attire. No, no flashy
Jimmy Lea: Jacket today. Alright, hold on. I'll get my jacket.
Jimmy Lea: You know, everybody's listening to this. They can't see anything. You gotta call me out like that.
Jimmy Lea: Hey Lance, we've seen each other at many different trade shows over the years. I'm thinking of tools. Super Saturday Asta. Yep. Yep. And I'm twice Asta. Twice asta, and I'm told we're not supposed to pronounce it Asta, because you're not supposed to pronounce acronyms. It's supposed to be a STA.
Jimmy Lea: Okay. You're welcome, Lorraine. Calling out Lorraine on that one. Yeah, we've seen you twice at Asta. I, and I think that they have done a phenomenal job with that conference, the new location. Oh man. Did you go this last year better,
Lance Lupi: better this year than la Great. Last year better and I wasn't there for the entire time last year.
Lance Lupi: I was there for the full event, but definitely a b Huge improvement. Yeah. Location and everything about it. The scope of it was tremendous.
Jimmy Lea: Yes. So you gotta go again. You gotta go. This next move, what is it? September? I think it's September. Mm-hmm. October.
Lance Lupi: Mm-hmm.
Jimmy Lea: Put it on your calendar. Save up your pennies and nickels and dimes.
Jimmy Lea: Whatever you gotta do to make sure you're there for that one. Have you been to Tools? You go into the tools one in Pennsylvania.
Lance Lupi: I went last year and then go into the one plan on going to the one next year. I've heard they've changing locations po possibly don't know if that's true or not. Yes, we're,
Jimmy Lea: it's gonna be at the Hershey.
Jimmy Lea: Hershey in Hershey, Pennsylvania, the Hershey Chocolate Factory, and it's inside of there. So you want to get on it quick? They've got rooms available. I believe the classes are gonna start to be available to register here pretty dang soon. It's in April.
Lance Lupi: Okay.
Jimmy Lea: Right after on the calendar.
Lance Lupi: Yes. Get it on the calendar.
Jimmy Lea: It's right after my wife's birthday, so we got that going for us.
Lance Lupi: Absolutely.
Jimmy Lea: Yeah. Super excited. Hopefully she'll be there. Let's see. Yeah. Yeah, that would, it's gonna be right. So we're going on a cruise for her birthday and then this is gonna be right after her birthday, so we'd go straight from wherever we're cruising from directly to her.
Jimmy Lea: She Pennsylvania. Dude, that would be awesome. I'd love to introduce you to Rhonda. She's awesome and amazing. I met her last year at A STA. Well, well, there you go. There you go. That's right. She was there last year, not this past one, but a year ago, correct?
Lance Lupi: Mm-hmm.
Jimmy Lea: Yeah. That was awesome. Or
Lance Lupi: at least I didn't see her this year.
Jimmy Lea: Yeah. Well, you weren't there to see her this year. I went there
Lance Lupi: year last year.
Jimmy Lea: Yeah, dude. No, that's awesome. So we've had a lot of conversations over the years of shops and process procedures and, advisors and needing technicians and franchisees and franchise fees and franchise support and everything you're doing.
Jimmy Lea: So, what I'd love to do here first, Lance, is to get into the history of how did you get into the automotive industry. Wow. So
Lance Lupi: great question. Long journey to get here. Long, long journey. I don't know how far you want me to go back.
Jimmy Lea: I've had some dudes start when they were two years old and they're holding the wrench for dad 'cause dad was working on the cars.
Jimmy Lea: So it, so, so not that
Lance Lupi: path. That was not the path at all. Oh. You know, I did do work on my own cars when I was younger. Started to drive oil changes, you know, break jobs, simple stuff like that. But nothing really beyond that. Learned a couple things from dad. Tremendous influence on my life all over the place, but.
Jimmy Lea: Was dad in the industry? Was he a technician? No. Was he a shop
Lance Lupi: owner? No.
Jimmy Lea: No. Just
Lance Lupi: he was a mechanical engineer.
Jimmy Lea: Mechanical,
Lance Lupi: In the driveway out of pure necessity. Correct, but a mechanical engineer by trade.
Jimmy Lea: Oh wow, okay. Very good.
Lance Lupi: Yeah, so nothing to do with that, but you know, he was a young man as well at one point he worked on his cars and, you know, a different time when he did more work on cars than you do now.
Lance Lupi: But in any event so, so that was really the extent of my automotive history and knowledge. Got into actually doing live sound. For five years for bands. I worked in clubs and, you know, did some small little tours with some people and things like that. And that went on for about five years. And during that time, I, you know, I still was in school, going to college, wasn't really sure the path yet.
Lance Lupi: Got out of that after about five years and ended up going into financial services. So, whoa. 20 years that you went from being a roadie to being a financial advisor? Not a roadie. I was not a roadie. Hold on, let's back up, Jimmy. I know that was
Jimmy Lea: my word.
Lance Lupi: I, I ran the front of house, the audio systems for the bands.
Lance Lupi: I was a house engineer at a club in as famous Asbury Park, if you've heard of Asbury Park, New Jersey. And that's where I spent the bulk of my time.
Jimmy Lea: Oh, okay. Doing
Lance Lupi: that.
Jimmy Lea: So you had a club, you weren't traveling on the road with the band.
Lance Lupi: Not, I think some little bands come to your, some little stuff with some different people.
Lance Lupi: Actually provided a PA system for Chubby Checker for a few gigs you know, in, in the northeast area for a couple days. And and then did some bands that I was friends with, things like that. We would travel a little bit, but primarily I was in one location. Okay. For the majority of that time.
Jimmy Lea: Alright, so were you the AV guy that would balance the sound or would you just blast the sound?
Lance Lupi: No, I wouldn't just blast the sound. That's not the objective. The objective is to make sure that everyone can hear everything the way that they want it to be heard the way that it sounded on the record or whatever it is.
Lance Lupi: So yeah, setting up the mics and, you know, doing sound checks and all those things and making sure the people can hear themselves on stage, making sure the fans could hear the. Stand out in the front of house and yeah, that was, oh, I love it. Five years of my life.
Jimmy Lea: Alright, from from, and that
Lance Lupi: shut down and then I decided that, you know, this is probably not what I want to do for the remainder of my life.
Lance Lupi: You know, it was fun, but giving up my weekends and all those things was not the greatest thing for me personally. For a lot of people it works. So, finished up school, got a degree in finance, and went into financial services for 20 years. Then I needed a change. Yeah. About five and a half years ago.
Jimmy Lea: My
Lance Lupi: in-laws
Jimmy Lea: go ahead. Five and a half years ago. I think we must have met shortly after you started your shop then,
Lance Lupi: so, so the shop, been in the family.
Jimmy Lea: Been in the family for 20 years. 20 years, yes. Okay, so it was your in-laws that
Lance Lupi: had
Jimmy Lea: it first.
Lance Lupi: Correct. They owned it. They bought it. My father-in-law loved cars.
Lance Lupi: He needed something to do. He felt that this was a great opportunity to combine work with his passion of cars.
Jimmy Lea: Okay? He didn't work on
Lance Lupi: cars. He just loved cars. Not that he didn't work on cars, but he wasn't a mechanic or anything like that. But he, he loved automobiles. Had a bunch of hot rods and all kinds of different classic cars and things like that.
Lance Lupi: So he felt that this would be a good way to, to combine both his passions of, you know, providing an income and working on cars.
Jimmy Lea: Love it. Love it. What do you know what steered him toward Lee Miles as the the franchise to follow?
Lance Lupi: It wasn't necessarily that it was just, this was something that was available.
Lance Lupi: It was proximity to the house. Was really. Great. You know, 10 minutes. Okay. Be being 10 minutes away. Great location. We're right on a main highway, you know, main artery in the area. So tons and tons of traffic that passes by the building every day. Love it. So, you know, just it was a fit for what he was looking for and what he was looking to do.
Jimmy Lea: It's like every bit of successful real estate location. Mm-hmm. Location,
Lance Lupi: Location. Absolutely. First of three else. Yeah. Yeah. So, about five and a half years ago, I needed some sort of change and he was kind of looking at the exit door a little bit and I said, well, why don't we why don't we see what we can do with this?
Lance Lupi: That was, you know, right at the heart of COVID. The heart of co. Right? The beginning. This was 2020. This was like, you know, right in the thick, right when we first really started to get into, you know, this was like June, July of that year. 2020.
Jimmy Lea: So this is past the two weeks?
Jimmy Lea: Two weeks. Two weeks. This is not just two months. Two months. Two months. This is the serious lockdown. Okay,
Lance Lupi: very good. Sorry. Yeah. The be the very beginning. Yep. Yeah. So pop and I said, well, let's see what happens. Okay. So, came in and started learning. 'cause I knew nothing, you know, I mean, I had been here before, obviously it's my father-in-law, it's right around the corner from me.
Lance Lupi: I've, you know, we, he his team worked on our personal vehicles, my wife and I, and so not as if I didn't have any exposure, but didn't really know how it worked.
Jimmy Lea: Right. Yes. Because it's different than financial services. Sure. I mean, it is business. So you have business acumen, but it's mm-hmm.
Jimmy Lea: It's its own unique leopard with its own unique spots.
Lance Lupi: Yes. But I did work in the operational side of financial services. I was responsible for budgeting for different departments, so. Able to leverage some of those types of things, SOPs. Right. You know, while I don't still don't really have them, I know about them.
Lance Lupi: I'm familiar with them. I've written them, I've supervised people, writing them and rewriting them. So, you know, there was a lot of things that either are or can be leveraged in this space that I take away from my old roles.
Jimmy Lea: Oh that's very cool. So you're starting to work on SOPs.
Lance Lupi: Starting is a long journey ahead.
Jimmy Lea: Yeah. So it's a five year journey so far, and it, you know, it's been well, so a lot of, go ahead. The great thing about SOPs is it's a document that never dies. It's a living document, you living breeding document to add and add and work with. It seems to be a subject, a topic that comes up in a lot of the podcasts that I've been doing here recently.
Jimmy Lea: Mm-hmm. And I think one of the most successful. Conversations I had, a gentleman was talking to his technicians and saying, Hey, look you guys are my beta. I am using you to see if what we're making, what we're creating is going to work. Is this gonna work? Is it gonna be good? Does it read right?
Jimmy Lea: Did I write it right? What did I leave out? What do we need to add? How can we improve these SOPs? And the brilliance of that process is getting their buy-in.
Jimmy Lea: I just thought it was brilliant. I totally geeked
Lance Lupi: out. Yeah. And that's an area where I, you know, I struggle with a little bit in the sense that the team that's here tremendously talent, tremendously fortunate to have the people working here that are working here.
Lance Lupi: They're not used to those types of things. And that change is a little hard and I try every day to challenge them and let them know that we need to be much more consistent than we already are.
Jimmy Lea: Yes. And that's how
Lance Lupi: we got, that's how we have to get there.
Jimmy Lea: That conversation was very recent with his name is Chris.
Jimmy Lea: Pete Zach and his shop is Matt's automotive, and in fact he's in New Jersey as well.
Lance Lupi: Oh really?
Jimmy Lea: Yes, he is in,
Jimmy Lea: I don't remember. Don't worry. Nevermind.
Lance Lupi: Small state. But it's a, but it's a big state.
Jimmy Lea: Yeah. Oh, yeah. Well, we have a lot of, we have
Lance Lupi: a ton of people here, so there's a lot of of.
Jimmy Lea: Yeah. No it, it was awesome. I just loved what Chris was talking about on that because it's so true that the buy-in the input the company culture mm-hmm.
Jimmy Lea: It becomes this is us, this is our program, this is how we do things. And it's when you get it down and you get it set up Lance, I think you're gonna love it. I think you're gonna let, no, absolutely. So what is your take here? The difference between the franchise world and the automotive world?
Lance Lupi: I don't know that I really have one because this is all I really know. And the reality is we kind of work very independently. So it's not as structured as what most people might think of when they think of a franchise agreement.
Jimmy Lea: I said franchise, you know what? And I was thinking financial, the, between the financial world and the automotive world.
Jimmy Lea: Oh, I said, I did say franchise. You did pick that up. Yeah. And I apologize. Sure. I wanna know between your financial world and now in the automotive. Sure.
Lance Lupi: The differences.
Jimmy Lea: Yeah. Differences, similarities, challenges reward rewards.
Lance Lupi: Yeah. So you see what I'm wearing?
Jimmy Lea: Yeah, got a hoodie on looking comfy.
Lance Lupi: Okay. So that's a lot different than a suit and tie. So
Jimmy Lea: yeah, you got,
Lance Lupi: there's definitely, you know, one advantage you know, I'm about seven minutes from my house versus, you know, an hour plus each direction. Plus a huge cost in commuting expenses. At the end of my that part of. Career. I was in the city.
Lance Lupi: I was taking the ferry into the city every morning to get to work and back to work. And that was, you know, if I told you the number of what I was spending every month on commuting and then the time, all that time back and forth, I mean, it's so much different, you know, so my stress level, while it probably should be greater, is actually less.
Jimmy Lea: Believe it. I believe it. I believe it in this role.
Lance Lupi: And I think that's partially because I'm in control.
Jimmy Lea: Yes.
Lance Lupi: Right. I'm not beholden to, to someone else. Other
Jimmy Lea: than the customer.
Lance Lupi: Other than the customer. But I mean, I control all that.
Jimmy Lea: Yeah.
Lance Lupi: Right. So, so that's something I'm empowered to do anything.
Lance Lupi: Yeah.
Lance Lupi: Right.
Lance Lupi: Yeah. And I don't
Lance Lupi: have to, you know, take orders really from anybody else. But me.
Jimmy Lea: Yeah. Well, yeah, I drive that. And your commute is glorious.
Lance Lupi: My commute is glorious. I need to run home and, you know, the, until my daughter just left for college prior to that, her, you know, being here for high school for her was a tremendous benefit.
Jimmy Lea: Oh yeah. She could just pop in and say, Hey, pops, how you doing?
Lance Lupi: Or if she needed something I needed, she forgot something at, you know, home, I could run it over to her or whatever. So, so that, that was a a huge win, you know, for the both of us.
Jimmy Lea: Oh, that's very cool. The,
Lance Lupi: The other side of that equation, well, the.
Lance Lupi: Not the same.
Jimmy Lea: Yeah, no, it's not the same. But the re reduction and one of the things having to pay for the commute, that does help. That's true. Mm-hmm. And then you've also got the, the less stress factor that's gotta happen as well. Correct. So what does, but I'm trying to change all those things so that, that's why I'm here.
Jimmy Lea: I love it. I love it. So what does the what does it look like when you approach father-in-law and he's looking for the escapee, the escape, the exit door. Yeah. And he is ready to go out. What, how does that conversation go? And where do you settle on getting to a number?
Lance Lupi: Well, it was, you know, they were just like, listen, we're thinking about getting out of this. And I said, well, let's not do that just yet. Why don't we wait and see how things go? Okay, let me step in. Let me start learning. Let me see what we can do with this thing. I think even during that,
Lance Lupi: the unknown that was going on at that particular point in time, I would. I felt that there was a tremendous opportunity. I still feel there's a tremendous opportunity in this industry, right as I sit and you know, I would sit in front of my house. I live on not a main road, but not a back street or anything like that.
Lance Lupi: I have a high school, a couple doors down from me. I have a big neighborhood development across the street from me, and I would see all these cars passing by. Thinking every one of those cars needs four tires. Every one of those cars needs an oil change. Every one of those cars needs a boozy whats, or you know, a tuneup, a, you know, a radiator or whatever.
Jimmy Lea: Yeah. They gotta drive forward. They need to, everyone house
Lance Lupi: across the street from me has 2, 3, 4 cars in their driveway.
Jimmy Lea: They all do. Yep. And some are garage queens, but some are the teenagers.
Jimmy Lea: Most
Lance Lupi: are not garage queens. Most car, most garages, including mine, do not contain cars.
Lance Lupi: They can contain the junk that you don't know where else to put it.
Jimmy Lea: Oh gosh yeah. No. And the
Lance Lupi: refrigerator and the freezer or whatever, and the work bench and things like that. But most. Most garages, at least here in New Jersey. Yeah. In my experience, do not contain vehicles.
Jimmy Lea: Oh, that's hilarious.
Jimmy Lea: That's hilarious. So you're working on cars. You go with the father-in-law and they, you said, Hey, let's not get out of this yet. Let me come down. And so you come down and you look at this and go, oh, you know what? I can see a future here. I think this is something we can take care of.
Jimmy Lea: Are you in the process of buying it off, buying it out, or did you pay it off in one fail swoop?
Lance Lupi: We're, that's still, you know, not worked out yet. Completely. Okay. It's still legally there.
Jimmy Lea: Okay. Very good.
Lance Lupi: I'm just an employee right now.
Jimmy Lea: You're an employee. Wow. That is very cool. And my $17,000 lesson is get it in writing.
Jimmy Lea: Mm-hmm. And there you go.
Lance Lupi: Absolutely.
Jimmy Lea: So what does the shop look
Lance Lupi: like today? What's the footprint? So the footprint is I've got four bays. Two to three are primarily in use. One is kind of just a backup, you know, 'cause it's smaller because of the, you know, one of my lifts is a big drive on lift, so there's a smaller lift in front of it, so that's not really used too much.
Lance Lupi: Okay. But it's there in, it's in reserve. I've got two technicians that are here. One has been with the business here for. Pretty much since it, since my in-laws took over the business. Shortly thereafter, he joined and been here ever since. Had he had a brief departure during COVID.
Jimmy Lea: He's
Lance Lupi: from Europe, and he reasons he decided that he felt that he needed to move back to his home country.
Lance Lupi: That was short lived. Fortunately, in the interim, I did hi, bring on another person to. Take on some of those responsibilities that, that he had there. And then my other, the other tech who's our builder, so we're Lee Miles is a transmission franchise, but we do full repair, but specialty and transmission.
Lance Lupi: And I do have a transmission builder, and that's my second tech. And he's primarily a builder, but he does full repair.
Jimmy Lea: Wow. Yeah. You know, those, and then
Lance Lupi: so when I, so just I had, so when the one person came back from Europe, I kept on the third person for a period of time. I was able to sustain the work, but I.
Lance Lupi: We're back to those two people. The 20 year person and the 10 year plus person. But the 10 year plus person has another 30 plus years behind them in experience, and the 20 year person has another 15 years of experience behind them. Oh, wow. Prior to being here.
Jimmy Lea: That's awesome. So
Lance Lupi: I'm fortunate for the team that's here they're tremendously talented.
Lance Lupi: They're passionate about their work and. They want to solve the problem for the customer.
Jimmy Lea: Oh, I love it. I love it. That's very cool. Yeah, the, those men and women that work on transmissions, that's a thousand piece puzzle without a picture. You, oh my gosh. That's some skill.
Lance Lupi: Yeah. He's tremendously skilled.
Lance Lupi: He is very particular about how he works. Examines each and every component that comes outta there and goes back in and knows all those little tricks and things that I'm just amazed when I, you know, watch 'em. I don't watch 'em too often 'cause I don't want to disturb him. But
Jimmy Lea: yeah,
Lance Lupi: when he talks about it, when he, when we're writing up narratives for customer invoices and things like that, I'm just, you know, amazed at the level of detail and the knowledge.
Lance Lupi: Steps that he has.
Jimmy Lea: Oh yeah. That's just fascinating. The to know the tolerances and the abilities of the different gears and the mechanisms and the the different chemistry of the parts and pieces to know which part is mm-hmm. Working best and which one's gonna wear out first.
Jimmy Lea: These guys that have been working on these transmissions for so long it's second nature for him, and that's so cool.
Lance Lupi: It's. And because of his skill. I actually work, one of my wholesale accounts is a classic car restoration company.
Lance Lupi: Oh, wow.
Lance Lupi: So we'll, do you know, I don't know, eight to 12 units a month outta these older vehicles that he grew up on.
Jimmy Lea: Oh, yeah. Yeah that's the car that he was working on. That's where he, when he was 15 years old, wanting to have a car to be able to drive to high school. That's what he was working on. Oh, that's awesome.
Lance Lupi: Exactly. So, so, it's great and it's, and it, you know, it allows me to have that extra piece of business that I wouldn't otherwise have if he wasn't in, in the building.
Jimmy Lea: Oh my gosh, that's great. And my dad, way back in the day, he was 14, 15, 16. The neighbor had a 57 Chevy and it wasn't running. It needed a new transmission. My dad bought it for 10 or 20 bucks, bought the car, took a taxi to the pick apart, took the transmission out of another 57, took a taxi back to home.
Jimmy Lea: And installed it with the transmission on his lap. On his lap. Yeah. And he installed the transmission in the guy's driveway. Installed it. Started it up. He drove it
Lance Lupi: outta
Lance Lupi: there.
Jimmy Lea: Drove it out.
Lance Lupi: How about that? That's a great story. That is a great, oh my gosh.
Jimmy Lea: Yeah. To take it. Taxi. I have a friend who has
Lance Lupi: one of those
Jimmy Lea: Oh yeah.
Jimmy Lea: A 57. Mm-hmm. Mm-hmm. That's a beautiful car. It's a beautiful car. Yeah. Yeah. Yeah. Well, that's cool. Well, you, it sounds like you've got a great footprint, a great program, a great company, a great culture. You've got some great guys that are there working with you, bringing this to the forward. Yeah. To the future.
Jimmy Lea: Mm-hmm. Mm-hmm. Do you have a service advisor or are you filling in on that position right now? I
Lance Lupi: am. That's why my hat looks the way it does, Jimmy.
Jimmy Lea: Yeah. So you've you're doing the day to day. You,
Lance Lupi: you are I'm doing everything. I do everything. I mean there if it's not fixing a car, it falls on my shoulders.
Lance Lupi: Wow. That's awesome. That's awesome. So it's not so awesome. That's kind of where, you know, why I am where I am.
Jimmy Lea: Yeah. Well, and why I've
Lance Lupi: made some decisions that I've made recently to change that.
Jimmy Lea: Okay. And what are some of those decisions you've made recently that have. Are making a difference for you?
Jimmy Lea: What, what's going on?
Lance Lupi: Well, it's the fact that I decided that, you know, I am on board,
Jimmy Lea: on board with the institute That's correct. Coaching and training. Yeah. You, there's the things that you know, you know, and there's things you know, you don't know. And the most dangerous is the things you don't know that you don't know.
Jimmy Lea: That's correct. Oh, that's awesome. So why get on with coaching and training? Finally after five years?
Lance Lupi: Yeah, so when I first got when I first got into this pro, well, not first got into it about two years in or so, some person just walked in and said, Hey, I'm a mobile diagnostic person, and I program computers and things like that.
Lance Lupi: So. I struck up a little bit of a, you know, relationship with that person in the beginning and he, this was a person that had owned his own shop, owned his own towing business owned, you know, a bunch of businesses. It's been a technician for, you know, 20 or 30 years or whatever. Wow. It was a great resource.
Lance Lupi: He was close by and I don't know, we just kind of connected a little bit and during all those conversations. He mentioned this guy, he said, you know, you should probably watch some videos from this guy. I said, who? Cecil.
Jimmy Lea: Oh, Cecil Bullard. Yeah.
Lance Lupi: So I went, you know, I started, you know, I would sit outside or sit in the house or sometime and I'd pop on YouTube and I pull up this guy Cecil Bullard, and I started listening to him and, you know, tons of other people.
Lance Lupi: On there, you know, Lucas and David would have him on, or, you know, they, they would have conversations, their shop owners I would watch. And so I and I would watch and start learning about all these things and that's how I came to A STA, I wanna make sure I pronounce it correctly. So that's how I came to A STA.
Lance Lupi: They were having a conversation about it, Lucas and David. And I decided that, you know, let me head down. That's where, you know, you and I first connected and I started taking some of those things that, that Cecil was saying and I started applying them.
Jimmy Lea: Yeah.
Lance Lupi: Parts, margins, right. Labor, right.
Lance Lupi: All these different things that, that I really didn't know. Emotion. My, my favorite phrase from him, emotional.
Jimmy Lea: Discounting. Yeah. Emotional discounting. That's selling outta your front pocket because you think, oh my gosh, this is such a big bill. It's just a bill. Yeah.
Lance Lupi: So, so I started applying a lot of those things and I was having conversations with people I was having.
Lance Lupi: I was having conversations with him and I mean with, you know, my friend. And then most recently I watched a video with a se, a webinar with him and Michael Smith.
Jimmy Lea: Yeah. Oh yeah. That asked me anything, webinars,
Lance Lupi: that was the aha moment kind of. I'm gonna pause.
Jimmy Lea: Okay?
Lance Lupi: Okay. Is that,
Jimmy Lea: yeah, let's pause you Take care of the customer,
Lance Lupi: okay?
Lance Lupi: Okay. Thanks Jimmy. Hold on. I am back
Jimmy Lea: to me. Okay. Hey, right on. So here's the beauty of what we're doing here and for everybody. Yeah, we can start over. Everybody that's listening, that will be a probably two or three second pause for a 15 minute conversation of Lance taking care of the customers. And that's why we're here is to take care of the customers.
Jimmy Lea: So Lance, I appreciate you doing that, brother.
Lance Lupi: Not a problem. I appreciate you, you being patient with me, Jimmy. So, so a few weeks ago I watched a video with Cecil and Michael Smith, and that was kind of the catalyst. I started thinking about where do I want to be in a couple years, what do I wanna do?
Lance Lupi: And if I decided at some point in the future that. If I wanted to exit, what would that look like? And what, no matter what I did here, what would really be the value of the business? Would it really be that what I needed to be in order to fulfill the goals that I have for myself? And lo and behold, I guess probably because of, you know, that I got a call from someone asking me more about it.
Lance Lupi: And, we started to, I started to really engage in that conversation and I finally just said, if I don't do this now I'm either not gonna do it or I'm not gonna do it when I need to do it, so I might as well just rip the bandaid off and let's go for it.
Jimmy Lea: Oh that's awesome, man. That, yeah.
Jimmy Lea: And that conversation was with Michael Wil Trout. And Michael Wil. Trout asked you some of those hard questions like he did. What's holding you back? Yep. Me. Yeah. What's the biggest challenge? You And I'm aware of that. Yeah. Yeah. What's the biggest challenge in front of you? That you can't overcome yourself and you need a team.
Jimmy Lea: You need a coach, you need a community. Uhhuh
Lance Lupi: Yeah. Every, everything is an obstacle for me right now, because as I said before I'm wearing all the hats in this place and it's. Getting harder and harder to do it, and I'm not able to provide consistently the level of service that I want to provide.
Jimmy Lea: Yeah.
Lance Lupi: Not bad, but it's just not everything I want it to be, and nor is it everything that it should be.
Jimmy Lea: Yeah. No, and that's good. And I think a lot of people have the wrong conception of what a coach is. Like, a lot of people say, well, I don't want to have another boss. And a coach is not your boss.
Jimmy Lea: A coach is like a caddy. A coach is there to help advise you, and guide you and steer you in the right direction and say, Hey, wait a second. I think you might be heading for a bad situation here. You might want to steer around this one. Or you have a roadblock or a mountain that you think is just insurmountable.
Jimmy Lea: You come to the coach and they've solved it for three other companies, three other businesses. Mm-hmm. Mm-hmm. Or you're in a group environment. Yeah. Hey Lance, we've solved this five times. Here's five different solutions from five different markets and five different shop owners. Yeah. Now that mountain becomes a mole hill, you're able to step over it now.
Jimmy Lea: All right, man. Hey, let's just keep going. Yeah.
Lance Lupi: Yeah. Yeah. And you know, I've kind of plateaued, right? I, you know, my, my numbers, although they have improved, they haven't improved in total revenue, but the numbers underneath those have improved.
Jimmy Lea: Yeah.
Lance Lupi: Because of the changes that I, the incremental changes that I have made from watching, you know.
Lance Lupi: Cecil and all the and lots of others. I mean, I can't just, you know, not the only one, but there's there, there's tons of good content out there. Yeah. And little nuggets in a lot of those podcasts that I watch or listen to where, you know, they say something and probably, maybe sometimes I think it's not even intentional.
Jimmy Lea: Yeah.
Lance Lupi: Especially as you get further and further into to Lucas and David's podcast, they kind of, sometimes they stray a little bit, but sometimes there's just a good nugget. I listen to the end. They always say, no one listen to the end. I listen to the end.
Jimmy Lea: Yes. I listen to the end as well when I can get on their podcast.
Jimmy Lea: I yeah I love the conversations that people have. Their
Lance Lupi: banter back and forth is, I don't know how those two met, but their banter back and forth is pretty, pretty organic and. Fun and funny sometimes
Jimmy Lea: it, it really is, it's almost a situation where Lucas likes to, to poke the bear and then the bear erupts and he just sits back and giggles and watches the fireworks.
Jimmy Lea: Oh, shoot. Yeah, it's a lot of fun. It's pretty funny. And there's great information out there. We, there's a lot of information and there's a lot of noise. You wanna make sure that you subscribe to someone who has been there, done that to someone who has a proven track record that you want to emulate.
Jimmy Lea: And that's important. That's very important. Yeah. Sure. That you are listening to the right people.
Lance Lupi: And I felt that, you know, not just watching him, watching you, I mean, tons of webinars and things that I've, you know, been a part of that you were on that, you know, helped me polish some skills as well.
Lance Lupi: So, you know, Michael and Cecil and you, and it just felt like it was a good place to be and that I was gonna get the most out of it.
Jimmy Lea: Dude, I love it
Lance Lupi: from the institute.
Jimmy Lea: I love it. Welcome, welcome to the Family, man. We're excited to have you here with us.
Lance Lupi: So what is, I'm excited. I'm just, I'm my biggest you know, I'm nervous that I'm gonna let someone down.
Jimmy Lea: No. The only person you'd let down would be yourself. And that's the high expectations that we have of ourself, so.
Lance Lupi: Mm-hmm. Yeah,
Jimmy Lea: we're gonna set some high bars. And at that same time as you are reaching for these high bars that you think, there's no way, there's no way I can reach it. There's no way I'm gonna hit that.
Jimmy Lea: And then one day you do, and then you grab a hold of that bar, and now you pull yourself up and even higher. Sure. And in the process of the more you jump, the more you leap. The more you stretch yourself, the more you're gonna see, oh my gosh, look how far I've come. From where I was to where I am.
Jimmy Lea: So we're shooting for the moon. We're gonna fall in the stars, but eventually we're gonna hit that moon. We're gonna be there and we're gonna be there together, and that's gonna be awesome. It's gonna be a lot of fun. I'm
Lance Lupi: looking forward to it. Yeah, I've got a lot of things I need to achieve, so I need to get there.
Jimmy Lea: Yes. Good, good. And we will get there together. So speaking of getting there, what is the next year's plan, the three year, the five year, the 10 year plan? What do you, what does that look like? Mm-hmm.
Lance Lupi: For you, brother? Well, that's a great question. I, you know, I don't know the answer to that. I mean, I'd love to grow the business, like I said as I mentioned earlier, there's, I see tremendous opportunity and growth in this space.
Lance Lupi: Whether that means growing this location where I'm at now, or moving a location or adding locations, I don't know, but I just think that with the right help, that there are no limits really.
Jimmy Lea: Yeah. It's so true. But,
Lance Lupi: you know, I don't have any kind of concrete plan other than to just make sure that I achieve my goals, which is to grow the business, not have to be here as much as I can because it can run by itself.
Jimmy Lea: Love it
Lance Lupi: and, you know, be able to do some things and spend time with my family and help my daughter get through college and, you know, maybe have a place for her to land when she's done, who knows where, what that's gonna be, where she's gonna end up.
Jimmy Lea: Oh, that's cool. I
Lance Lupi: don't know. Yeah.
Jimmy Lea: Where's she going to college?
Lance Lupi: Just TCU. Fort Worth, Texas Christian University.
Jimmy Lea: Oh, nice. Okay. Very good. Big 12. We've got some good family down there in the automotive industry. Yeah. You know, John Firm. Buckaroo. Buckaroo, Bob. Okay. Bucking Buckaroo. Bob. That's his Facebook handle. It's John Firm, firm Automotive.
Jimmy Lea: He is 99% fleet work and 1%. Public work. Okay. Yeah. Super awesome guy. I'll have to look
Lance Lupi: him up when I'm down there.
Jimmy Lea: Do, look him up. A little bit outside of town in Allen, Texas. Is Craig Zale.
Lance Lupi: Mm-hmm.
Jimmy Lea: Craig's Car Care. Super awesome dude. Love his shop. Love him. He's doing great things.
Jimmy Lea: Finally got air conditioning for the shop and production has just shot straight through the room. Yeah, I'm especially in
Lance Lupi: Texas. Yeah, I'd love to do it here, especially Texas justify, especially in the summer, but.
Jimmy Lea: Well, it took him a few years to do it right? Because you gotta save up your money.
Jimmy Lea: You gotta save up your money. Money. Sure. There were like two or three times that he was ready to pull the trigger and waited a couple of days to do it. And you know, it's a good thing he did because some catastrophic, something happened and it just had to postpone that air conditioning for another year.
Jimmy Lea: So after you doing it a couple of years in a row, he finally has the air conditioning in. Man, I, I think the techs just absolutely love it.
Lance Lupi: Yeah. I'm giving 'em a I'm giving him an upgrade this weekend.
Jimmy Lea: Oh, yeah. What, oh, Thanksgiving. Thanksgiving weekend. What are you doing? What's the upgrade?
Jimmy Lea: No, I mean,
Lance Lupi: I'm good. No I'm installing a work saver. This weekend I'm having on two of my garage doors, I'm gonna have, openers installed.
Jimmy Lea: Oh, dude. Yeah. Congratulations. That's awesome. Yeah. Oh yeah. They're gonna love that. That's very cool. That'll
Lance Lupi: help. I mean, it's really, so my problem is heat and I got a, you know, 20 foot ceilings in here and, you know, the opening and closing of the doors all the time is a, it's a lot of work.
Lance Lupi: 'cause like, you know, two people have to be there. We try and minimize the amount of. Escaping air.
Jimmy Lea: That's right. So,
Lance Lupi: you know, someone's opening the door, pulling the, someone's pulling the car in, someone's closing the door right behind them. So, this should, you know, minimize all those things. Right. Make it a little easier to get the doors open and close and not require two people and not require them to have to lift them up and open the doors close every night and,
Jimmy Lea: yeah.
Jimmy Lea: Oh, that's cool, man. That's really cool.
Lance Lupi: They don't know it yet. It's a surprise, but.
Jimmy Lea: Hey, trigger
Lance Lupi: this weekend.
Jimmy Lea: Welcome back on Monday. On Saturday, here's your garage door open. Get on Saturday
Lance Lupi: and Sunday and yep. It'll be hopefully ready on Monday.
Jimmy Lea: Dude, congrats. That's awesome, brother. That's awesome.
Jimmy Lea: Mm-hmm. That's very awesome. So, one more question here for you. Sure. What does leadership mean to you?
Lance Lupi: That's a great question. Jimmy,
Jimmy Lea: yeah. I'm putting you on. Inspire this one. No, there was no Yeah. Inspiring. Right?
Lance Lupi: You know, you're gonna have to inspire the team to want to do their job and be successful at it. Not being afraid to get in and do the work with the team. I mean, I'm out there all the time helping them mount a tire or lift something or taking a delivery or something like that and assist.
Lance Lupi: So, you know, not being afraid to do the work that you're expecting the people around you to do. Right. I mean, I can't put in a radiator or, you know, change a spark plug or whatever. But if there's any help that's needed I'm willing to roll up my sleeves. Get my hands dirty and do it.
Lance Lupi: And be willing to listen to them and their concerns and their problems, and you know, what I'm not doing, be willing to take that in and not be defensive about it. And be willing to have that conversation and negotiate ways to, to solve the problem and value the input of the team.
Lance Lupi: What they have to offer, right? Like, like I said earlier, they've got tons of years of experience. There's tons of things that I learned from them all the time and about, you know, once in a while they have a good idea of how to change the business to, to run it better, you know, as far as in the office part, you know, and then I value their opinions on the repair part.
Jimmy Lea: That's awesome. That's very cool. It is important as a leader to value your. Members to value your team to hear them. Mm-hmm. And validate their input. I love that. I love that you are leading a group of highly skilled technicians and they are specialists. That is super cool, man. Absolutely.
Jimmy Lea: Lance, absolutely.
Lance Lupi: Like I said before I'm so fortunate to have them.
Jimmy Lea: Yeah. For true. This
Lance Lupi: business would, I would've not, probably would've closed up shop. A long time ago if I didn't have the group and the team that, that are here.
Jimmy Lea: Yeah. Team is so important. Man. It is so important. It's so valuable.
Jimmy Lea: Congrats. Congrats for having a good team there for you and with you that they work with you and man it is, it's all family. It all comes together.
Lance Lupi: Yep. We have our ups and downs just like family and. Overall it's mostly ups and you know, once in a while there's a down. Right. Just like with anything else.
Jimmy Lea: Just like with anything else. I totally agree. So, last and final question here, as we come to land this plane yeah. If you had a magic wand Yeah. And this magic wand would grant your wish, you can't wish for more wishes, what would you Oh,
Lance Lupi: I can't.
Jimmy Lea: No, you can't. What would you change in the automotive industry?
Jimmy Lea: What would you wish for?
Lance Lupi: I'd wish for all the people that don't do the right thing to leave it right. The people that give the rest of the industry a bad name.
Jimmy Lea: So it they wish to expel the riff-raff.
Lance Lupi: Yeah. Yeah. And just, you know, keep the people that are truly passionate about what they do here. Right. You know, the horror stories that I, and anyone else I'm sure hears of, you know, I took it to this place and they did these five things and that didn't fix the problem.
Lance Lupi: And I still had to pay them. And now I'm here to have you fix the problem. Right. So the person that I just helped while we were on break here. Yeah. I said that, you know, anything goes wrong. It's on me now. I told you that this was gonna fix your problem, and if it doesn't, if it costs me $5,000 to fix it, I own it.
Jimmy Lea: Wow. There's not a lot of shops out there that would say that, Lance. Well, they should. They should. And that's operating with some high level of integrity as well. Mm-hmm.
Lance Lupi: And I've done it. I've had to do it. I've, we've made mistakes. Right. It's, you know, as I tell my customers. The team I've got, and I've, as I expressed here, they're a great team.
Lance Lupi: Yep.
Lance Lupi: I'll say this. Tom Brady didn't throw a touchdown or win every game. Babe Ruth didn't hit a home run every at bat. Michael Jordan didn't score a hundred points every game. But who do you want on your bench? All those guys, if you had a baseball team, a basketball team, a football team. Who would you want?
Lance Lupi: Who are the, you know, who's your all star team that you would put on there? Yeah. And they're not gonna win every game. They're not gonna hit it out of the park every time, but they're gonna give it their all. And that's the, those are the people that you want on your team. And that's what I have here. And you know, but we're never gonna be perfect.
Jimmy Lea: Right? Right.
Lance Lupi: We're gonna make a bad call. I'm gonna get a bad part. You know, the other, another thing I say is, you know, I can barely control the four walls I've got surrounding me. I can't control the four walls of the parts store or the plant where the part was manufactured or anything like that.
Lance Lupi: You know, those things are outta my control and the things that are in my control are still barely in my control.
Jimmy Lea: Right. Oh yeah. It's true. It's true. But you're doing a great job, man. It's, I dunno about
Lance Lupi: that, Jimmy, but I'm trying.
Jimmy Lea: Well see. And that's the beauty of it. We're trying you're doing, you're not on the couch telling other people how to run the business or how to do things.
Jimmy Lea: You're in the mix of it and you're part of the solution. You're part of the the movement going forward. I wanna be, yeah. And you've got changing the industry, you've changed, we are changing the industry. How many times can we say that I think there's, they should be, have a podcast about that or something.
Jimmy Lea: They should. They should. Maybe. We talk to David and Lucas changing the industry and it's true as much as we can as an industry, lock arms together so that we're not. Leaving anybody behind because it really is a strange and weird and unique and odd and perplexing storm that we're all in.
Lance Lupi: Yeah.
Jimmy Lea: Not all ships are created equal.
Lance Lupi: No.
Jimmy Lea: Some are gonna catch, but I,
Lance Lupi: I
Jimmy Lea: some aren't gonna make Yeah.
Lance Lupi: And I try to help, you know, the shops that I am close with, and there's about six or seven of them. My area. Nice that, you know, they refer work to me, transmission work to me, and I'll refer certain types of work to them with their specialty.
Lance Lupi: And but I try to tell them the things that I've learned from the videos that I've watched, you know what I mean? And the changes that I've made and how impactful they've been to me. Try to get them to do the same thing. And those, they're all people that I respect. And, you know, I, like I said, I send customers there.
Lance Lupi: I wouldn't send my customers there if I didn't feel comfortable doing that. So I want to help them. 'cause again, I want them to be successful as well because it, there can't just be one shop. There's gotta be, you know, a bunch of shops. But they should all be great shops.
Jimmy Lea: Yep. I agree. And as you do this, as you lock arms with these other shops and those ones that operate with integrity and intention, you are gonna, and this is where you're gonna fit so well with the institute, is that we're here to build a better business.
Jimmy Lea: And by us helping you to build a better business, you're gonna build a better life. Better life for you, for your family, for your technicians, for their families. Mm-hmm. And for your clients, for your customers. For those that come and trust you, that become fiercely loyal to you, you're gonna help them have a better life as well.
Jimmy Lea: And here's where the institute comes in, that as together and as you are doing with these six other shops, we are gonna build a better industry as well.
Lance Lupi: Mm-hmm.
Jimmy Lea: So let's keep this bus moving forward and yeah, we're gonna get there and we're gonna get there together. That's gonna be awesome.
Lance Lupi: Yeah, I'm looking forward to it.
Jimmy Lea: Awesome. Well, thank you, Lance, man. I really appreciate the conversation. I appreciate where, what you've done, what you're doing, and where you're gonna be going and gonna be doing as well. Mm-hmm. The future is bright. It's exciting, man. Congratulations.
Lance Lupi: Yeah, thank you Jimmy. It was a pleasure.
Jimmy Lea: Thank you brother.

177 - How Chris Pietrzak Went from 2 Bays to 11 Lifts and Is Redefining Mike’s Garage

177 - How Chris Pietrzak Went from 2 Bays to 11 Lifts and Is Redefining Mike’s Garage
November 25, 2025 - 00:50:46
 
Show Summary:
One year after buying a tired 2nd-generation shop, Coast Guard veteran Chris “Pizza” Pietrzak has turned Mike’s Garage in Pennsauken, NJ into an 11-bay, tech-forward operation with rising profits and a loyal team.
In this episode of The Leading Edge Podcast, host Jimmy Lea sits down with Chris to unpack his 22-year journey from “this place will be yours one day” at a tiny two-bay shop… to being told “take it or leave it”… to finally owning the building, the business, and the vision. They dig into switching from paper to TechMetric, implementing DVIs, building SOPs from scratch, investing in young techs (including buying their tools), and why Chris’ magic-wand wish is to reset society’s view of the automotive repair industry.
 
Host(s):
Jimmy Lea, VP of Business Development
 
Guest(s):
Christopher Pietrzak, Owner of Mike’s Garage & Pietrzak Automotive
 
Show Highlights:
[00:02:31] - Chris spends 22 years in a two bay shop he was promised, then walks away from a bad deal and lands a 10,000 square foot, 11 bay facility on a main highway.
[00:12:55] - He learns to build his own P&Ls, equipment lists, and projections so he understands the numbers and goes into purchasing Mike’s Garage with confidence.
[00:14:40] - Instead of changing everything at once, Chris stabilizes the shop, then methodically upgrades equipment, services, and systems.
[00:15:37] - Six months in, he switches from paper to Tekmetric and partners with The Institute to shore up his weaknesses as an owner.
[00:19:43] - Chris makes DVIs and photos standard, using SOPs so every car is inspected the same way and trust with customers grows.
[00:24:13] - His veteran service advisor uncle embraces new tech as Chris shifts check in photos and communication to the front counter.
[00:26:04] - Integrated parts ordering replaces 15 browser tabs and phone calls, freeing the team to focus on higher value work.
[00:34:47] - To lower the barrier for entry level techs, Chris buys their first tools and lets them keep them after a year if they commit.
[00:42:08] - He sets a long term goal of multiple locations and a four day work week to attract talent and create more family time.
[00:46:10] - Chris dreams of resetting society’s view of automotive repair so technicians are seen as skilled, respected professionals, not “grease monkeys.”
 
In every business journey, there are defining moments or challenges that build resilience and milestones that fuel growth. We’d love to hear about yours! What lessons, breakthroughs, or pivotal experiences have shaped your path in the automotive industry?
Share your story with us at info@wearetheinstitute.com, and you might be featured in an upcoming episode.
 
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Episode Transcript DisclaimerThis transcript was generated using artificial intelligence and may contain errors. If you notice any inaccuracies, please contact us at marketing@wearetheinstitute.com.
 
Episode Transcript:
Jimmy Lea: Hello, friend. My name is Jimmy Lea. This is the Institute for Automotive Business Excellence and you are listening to the Leading Edge podcast. Joining me today is Chris. Chris is the owner of Mike's Garage and he is loaded located in New Jersey. Chris, good morning. How are you, brother?
Christopher Pietrzak: Good morning, Jimmy.
Christopher Pietrzak: I'm good. How about yourself?
Jimmy Lea: I am fabulous. Congratulations and thank you. Congratulations. Why? Today, one year, one year anniversary of Mike's Garage, powered by Chris. Congrats, bro.
Christopher Pietrzak: Thank you. Thank you.
Jimmy Lea: Dude. That, that must have been one heck of a journey.
Christopher Pietrzak: Oh it's been a wild journey for sure.
Christopher Pietrzak: That's the say of the least.
Jimmy Lea: Hey, so what's the weather like in Jersey right now?
Jimmy Lea: Cold.
Christopher Pietrzak: It's on the nicer side, you know, it's about 40 degrees, so.
Jimmy Lea: Oh, you're not bad. We're 37, mostly sunny high of 44 today, so that's nice. Yeah, we got similar weather patterns. I'm in Highland, Utah. Okay. Just outta Salt Lake.
Jimmy Lea: So yeah we got similar today.
Christopher Pietrzak: Being forgiving. My, my heat's been acting finicky in the shop, so I said I gotta, I have a guy coming up, but he can't make it out until after the holidays. So I said, just hold off the weather. So I'll get my guys freezing out here.
Jimmy Lea: Right? Yeah. Do you go get him a butane or propane heaters?
Jimmy Lea: Do you hook up that? We have,
Christopher Pietrzak: I have two, two waste oil heaters and two gas heaters. So the gas ones are my backup, so I have something. The waste oil. Heat can be finicky at times.
Jimmy Lea: Oh, so is it the waste oil that's having the finicky problems, issues for you? Oh, got you. Okay. So you're on backup at the moment?
Jimmy Lea: Yes. All right. And how's, how is the shop by the way,
Christopher Pietrzak: going? Good. Things are going good. You know, recently we've switched over to a tech metric, got hooked up with Chad, with the institute with some coaching. So things are progressing. You know, I can't complain. You know, I don't look behind me.
Christopher Pietrzak: I just keep looking forward and just make tomorrow better than today. That's all.
Jimmy Lea: There you go. You're like an Italian race car driver. You don't need a rear view mirror. You're just going straight ahead.
Christopher Pietrzak: There we go. That's it. That's it. Fast and furious sense of looking in the past.
Jimmy Lea: And let's get into this, Chris, let's talk about your journey because everybody's journey here in the automotive aftermarket is unique and it's special and it's awesome.
Jimmy Lea: And I love to hear what your journey is. How did you get into the automotive aftermarket?
Christopher Pietrzak: I got into it it was just in high school and I was working a retail job and. My uncle had gotten into cars, my dad mechanical abilities, but never an auto mechanic. He was more of a maintenance mechanic for, you know, a factory.
Christopher Pietrzak: So that was in my blood. But you know, I said I wanted to work on cars and my uncle had, then he worked parts and he said, I found a shop that had a unfortunate incident where they lost a technician and they're looking for a young kid to start. I mean, I was 17 years old. He brought me over and I just, I'll never forget that day, the owner was talking to my uncle about what he was going to expect from me, my uncle to him, and said, put his hands up.
Christopher Pietrzak: And he said, he's ours. I only brought him here. So I spent the next 22 years of my life at this place. You know, it became, I took a little break. I joined the service. I was gone for about eight years, but the industry called me back. You know, I, came back and was working back with him and everything was great.
Christopher Pietrzak: You know, he was getting older and he was always under the pretense that this place would be yours one day. And that sounds great, especially coming from, you know, hearing it from someone at the, you know, I respected in the industry. He's got 50 some plus years in it. And I'm like, okay, well what he says makes sense to me.
Christopher Pietrzak: It wasn't until. We got closer to that time when I started getting a grasp on what it actually takes to purchase a business.
Jimmy Lea: Okay.
Christopher Pietrzak: And that's when we kind of got into the, it was never an argument, but it was just at the end of the day, he doesn't wanna retire, which I have to respect, you know, that's just, you know, he is 80, 84 years old now and he's still working.
Jimmy Lea: Shut the front door. 84. Are you saying he's wrenching or is he working the office?
Christopher Pietrzak: Oh, he's rent never. Never in the office. When I was there, it was, he doesn't like answering the phones. He doesn't like computers and he doesn't do billing.
Speaker 3: Oh my gosh. So
Christopher Pietrzak: he just wanted to wrench. The rest was put on me.
Christopher Pietrzak: Which I gladly accepted that role. Okay.
Speaker 3: Okay.
Christopher Pietrzak: Because in the back of my mind, one day this place was going to be mine. You know, the countless hours of coming in early, staying late, working the weekends, just to keep this customer base happy, thinking this is gonna be mine one day. Well, we hit the situation where, you know, he didn't want to get involved with numbers.
Jimmy Lea: Okay. Right.
Christopher Pietrzak: He didn't wanna get involved with providing me with any sort of, whether it be inventory, property, appraisal, business, appraisal, equipment, any of that. He said, that's all on you. Okay. Then I actually started looking into it, comparing it to what he was asking, and we just couldn't, it was originally offering some seller financing.
Christopher Pietrzak: Then we kind of, we backtracked on that and it was just, this is the number, take it or leave it. And just so happened that same uncle that dropped me off there
Speaker 3: Yep.
Christopher Pietrzak: Happened to now be the service writer for Mike's garage. Mike had heard the story, you know, through them talking and he had mentioned to my uncle and said.
Christopher Pietrzak: Well, does he wanna buy this place? So we came down and we talked and you know, they were talking comparable numbers and the first shop was a two bay shop, two in-ground hydraulic air to hydraulic lifts that leaked. You know, it had to, yeah, they
Speaker 3: did.
Christopher Pietrzak: You know. I never realized how unsafe it was until I left and was like, wow, I've been working under that for 20 something years.
Christopher Pietrzak: I should have been addressed. But, and long story short, now I have, you know, 10,000 square foot, 11 bay facility right on a right, on a major highway. So it's a win-win. You know, every, I always tell myself everything happens for a reason. You may not know, you may not know tomorrow, but eventually. You'll realize that everything does happen for a reason.
Christopher Pietrzak: And you know, in that moment when that deal was falling through, I was not in a good place. You know, that was, yeah. Ever since I, when I met my wife, you know, she, when we first met, it was always, whenever we talk about the future, it was, I'm gonna own a shop. I'm gonna own a shop, I'm gonna own a shop. If I hell or high water, I'm gonna own a shop, whether it's the one I'm at, whether I find one or whether I just rent a garage and start this.
Christopher Pietrzak: I said, I'm not gonna let the years of dedication, hard work that I put in to maintain this clientele to go out the window.
Christopher Pietrzak: You know? 'cause there's been times where it's like, do I just leave this state? Do I find somewhere else? You know, do we start fresh somewhere else? And I said, no. You know, I put in the work.
Christopher Pietrzak: And this is what I don't like saying what's owed to me. 'cause I don't feel anything in life is owed to anybody. But I earned it. I earned this clientele. I earned, this is my home, this is my area. I'm not leaving these customers. So
Jimmy Lea: congratulations on doing that, that there's so much to unpack in there.
Jimmy Lea: So first of all, thank you for your service. Which line of military were you in? Coast Guard. Coast Guard. Congrats. My father-in-law was also Coast Guard during wartime eight years. That's phenomenal. Congrats on coming back to it. So when you were at the previous location, what was the footprint? How many lifts, how many employees?
Jimmy Lea: What did that look like?
Christopher Pietrzak: It was, you're looking at it, I was everything. It was me. Yeah. It was me and the owner. That was it. It was two bays, two lifts, oh my gosh. One drive on, one drive on, and one center post forearm lift, which we did have one outside lift that was not being used. There was a vehicle on for 20 some years, but I bought an F Body Camaro that I needed to, that was doing a motor in, so I needed to drop the subframe, which I needed that lift for.
Christopher Pietrzak: So. I ended up rebuilding that lift just so I can do that job. Oh my. But
Jimmy Lea: that's hilarious. Yeah,
Christopher Pietrzak: it was. I was there and we had one other guy there, but he had retired and that's when the owner was like, I'm not gonna hire anybody because I don't want it to be your burden. I want you to hire who you want.
Christopher Pietrzak: And then 12 years went by.
Jimmy Lea: Yeah, 12 years and the guy's still there and he's still drinking the coffee every morning and he's still having the same conversations. Oh, that's hilarious. So you, hey, you've heard it said before where if you want to hear God laugh, you tell him what your plan is because he says, Hey, you know what, I got a better plan for you, Chris.
Christopher Pietrzak: Absolutely.
Jimmy Lea: Absolutely. And so now you're in a 10,000 square foot. 11. Did you say 11 lifts? 11, yes. 11. Oh, congrats, man. How many techs are you?
Christopher Pietrzak: I have four. Four technicians. Yeah. One service writer, not including myself.
Jimmy Lea: So you step in as the catchall.
Christopher Pietrzak: Exactly.
Jimmy Lea: Yeah. And you have to, man. You have to, until you get to the point where you've got enough technicians, enough service advisors, and a manager, then you're able to work on the business all the time.
Jimmy Lea: But right now you gotta be in there. You gotta be in for the grind.
Christopher Pietrzak: Yeah.
Jimmy Lea: Yeah. So 22 years you were at the previous location combined altogether. 22 years, yes. Wow. Congrats on enduring all that and getting to the point where now you own Mike's garage and everybody probably wants to call you Mike.
Christopher Pietrzak: Yeah.
Christopher Pietrzak: Hey, I see you. He's Mike there.
Jimmy Lea: I wanna talk to Mike.
Christopher Pietrzak: I, my, I have one, one of my techs here, his name is Mike. So when people say, I wanna talk to Mike, I say, well, listen, Mike, if they're looking to complain, I'm gonna hand over the phone to you. You'll handle this.
Jimmy Lea: Okay. Oh, that's great. He's gonna quickly change his name to Michael.
Christopher Pietrzak: Yeah, that was it. Been about the name of the business and I've been working with Chad about this, that I want to change the name and my last name is not an easy one to say or spell. So I said Mike has an easier ring to, I said, it may just be easier for me to change my name to Mike instead of changing the business name.
Jimmy Lea: Oh yeah. Well, you're powered by Chris, or that's it. How do you say your last name, Chris?
Christopher Pietrzak: Pizza. Pizza. Pete. Zack. Yeah. The R is just in there for looks
Jimmy Lea: right. It's a silent R.
Christopher Pietrzak: Yep. Yep.
Jimmy Lea: My wife's name is Rhonda and she has a silent H. She made a joke a while ago that she was gonna put in a silent seven in place of the H and just have it be our seven oh NDA.
Jimmy Lea: It was funnier when we were talking about it. It didn't catch on. Oh, that's cool. Mike. Mike Chris.
Christopher Pietrzak: There we go. That's all right. That's all right, Jimmy. I'll take it.
Jimmy Lea: You'll take it. Well, congrats on where you're at, man. Here you are. A year in. When you bought it from Mike what did that look like?
Jimmy Lea: Is what did the deal look like for you on your side?
Christopher Pietrzak: I mean, the deal broke it down. I got the property and the business, you know, and to sum up a long story, his analogy was, you know, the place just needed breath of fresh air and needed some new ideas, you know, to really unlock its full potential.
Christopher Pietrzak: You know? And when I first, when we were first doing the business again, I was. A lot of it was on me. You know, the bank wants numbers. Yeah. And I want numbers. I want numbers. It's purchasing the place. You know, the owner's always going to tell you that the place is profitable. I've never seen someone selling something that say, it's not worth, it's not worth it.
Christopher Pietrzak: So to do my own due diligence, and it really gave me a good idea on the numbers, you know? Mm-hmm. Instead of just somebody giving me a report and reading it. It's totally different when you're the one creating the report, you know? Yeah. The numbers kind of sink in better. So, you know, I handled all that situation, you know, between equipment, p and l, statements, expenses, projections so in the moment it was driving me nuts.
Christopher Pietrzak: I was losing sleep over it after everything settled. I was glad that I had to go through all that, you know, it was a lot of work, but it was a good learning experience. You know, and then once we took over it was kind of step one was cleaning up. You know, I kept, everything kept ev all the systems in place that were in place that seemed to be working, you know, paper statements, you know, were handwriting notes, texts are getting clipboards.
Jimmy Lea: Oh boy.
Christopher Pietrzak: Yeah, that got old pretty quick. Was tired. How
Jimmy Lea: quick did you go from paper to tech metric then?
Christopher Pietrzak: About six months.
Jimmy Lea: Okay.
Christopher Pietrzak: You know, once I told everybody, I said We may we're making settlement, I was, I'm letting the dust settle.
Jimmy Lea: Amen.
Christopher Pietrzak: Then I'll start reviewing, you know, everything from internet provider to insurance.
Christopher Pietrzak: I said, but I'm not looking to change the world overnight. I said, I want to dissect it, see where we're at. And then I, you know, he was the internet provider. Everything was so out of date. So everything takes time. You know, we were just updating everything between equipment and services and then I got to the point where, you know, I started doing my research on these different softwares available and
Speaker 3: yeah,
Christopher Pietrzak: you know, I landed with Tech Metric.
Christopher Pietrzak: Honestly I listened to a lot of podcasts. I was listening to a lot of change in the industry, which led me to the institute and Oh, nice. It really sunk home. When, between the process of purchasing to then shifting gears to now running and owning and running the place, I realized that I need help, you know?
Christopher Pietrzak: One thing I've learned from my first garage I've worked at and the interim would always tell me was, you know, I know what I know and I know what I don't know. And you know, I knew my strengths and my weaknesses and I wanted to minimize the weaknesses. So we got hooked up with the Institute and even the short period of time that I had been with the institute and switched over to Tech Metrics, I can see.
Christopher Pietrzak: I don't feel it gradually because it just happens. You know, Chad gives me an assignment, you know, here let's work on this, work on that. And in the moment you're thinking, you know, how's this really gonna propel me to the next level? And then even just like I said, the short period of time on where I, I feel like I was two months ago to where I'm at now, I never would've expected myself.
Christopher Pietrzak: To be at this point in general, I've always envisioned my, like I said, the shop I was at, he was 80 some years old. We just left a DOS based billing software about six years ago. The biggest issue was getting RI ribbon ink for the printer. You know, it was carbon copy, so to go from that. And it was a cash or check only.
Christopher Pietrzak: No credit cards, no sort of electronic payments, no. And. A lot of my mentors and people who have been with Mason's beginning of the process are all older.
Speaker 3: Oh yeah. So,
Christopher Pietrzak: you know, in this area, I feel like I'm kind of blazing the path of this new generation of auto repair. You know, where we're headed with, whether it be dvs, you know, stuff that.
Christopher Pietrzak: People got, you know, I don't wanna say get away from, they never really got involved with
Speaker 3: Yeah. Because they
Christopher Pietrzak: feel like it's too much work.
Speaker 3: Right. You know? Right.
Christopher Pietrzak: This has been working for me, this is what you gotta do. Everybody, you know, and I'm, and I say, great. And then I also listen to them, Andre, the same ones that are complaining about, whether it be the industry as a whole or business.
Speaker 3: Yeah. And.
Christopher Pietrzak: And a lot of 'em, I'm very grateful for the support the community, the auto repair community I have in my local area.
Jimmy Lea: Oh, it's so true. It's so true. There's enough
Christopher Pietrzak: work to go around, you know, you have your few gatekeepers, but at the end of the day, they're not hurting me.
Jimmy Lea: Yeah, and there's a few shops that you really don't wanna lock arms with.
Jimmy Lea: They're not your friends, they're not your enemies. They're just not people you want to be associated with. And that's fine. But there is such a great community out there that does wanna lock arms with you, that does want to see you succeed because they know, as, you know, every car passing in front of your shop and their shops.
Jimmy Lea: There's no way you guys could all handle every vehicle that comes through.
Speaker 3: Absolutely.
Jimmy Lea: There is a variety out there. And you wanna lock arms with those that are gonna help you succeed, which this community is very strong. So I love that you're in this six months after you started, you switched to Tech Metric, you're going for paper to computer.
Jimmy Lea: I'm interested to know your customer base. When you switched and started doing dvs, what did they, what was their response?
Christopher Pietrzak: Day one, it was paying off. I don't. I don't see any negative side of a DVI. I feel big. Everybody's biggest hurdle is time.
Jimmy Lea: Yeah.
Christopher Pietrzak: Guess what? You have to practice to make it perfect, so it's not going to be smooth out of the gate.
Jimmy Lea: Yep.
Christopher Pietrzak: And one thing that worked with Chad and is an SOP, get it in writing. Once, once there is a repetitive process, things will move faster. I'm still not there yet, but we're working towards it. You know, we're getting the system going to where nothing's overlooked, but d need to be standard practice across the board in this industry.
Jimmy Lea: Totally agree.
Christopher Pietrzak: There's no way. How you're going to gain the customer's trust and have them change their views on this industry is we have to elevate our side as well to meet the expectations that we want them to see us as. They're never gonna take us serious if a picture tells a thousand words, you know, it does, and the time that it saves.
Christopher Pietrzak: One of my biggest hurdles was my service writer, who's my uncle. You know, he was here at Mike's when I purchased it, and he stayed. So the transition, I'd say about half the people think he's Mike anyway, you know. Oh, that's funny. Yeah.
Jimmy Lea: That's good.
Christopher Pietrzak: It just, it makes it smooth. I still have a few customers that come in that didn't even realize I painted the building.
Christopher Pietrzak: So that's when people start asking like, oh, did Mike sell? Because he painted the building. Yeah, because somebody's cleaning up around here. Something had to happen, so, oh, that's
Jimmy Lea: great.
Christopher Pietrzak: Yeah.
Jimmy Lea: I was wondering if you took a pressure washer to everything, washed it all down and then started doing up your paint.
Christopher Pietrzak: Everything I could, it wasn't burn. I burn out my pressure washer. Cleaning that the floors and the oil heat is not it's nice burning your waste, but it's messy. It's messy.
Jimmy Lea: Oh, it is. The soot and the grime and the grease and the grit that comes from it. Yeah.
Christopher Pietrzak: Yep. Yeah. And then it gets in the biggest obstacles, keeping it outta customer's cars,
Speaker 3: you know?
Christopher Pietrzak: Yeah. So, but we stay on top of that. But it's been, you know, with the whole switching over to Tech Metric and with the customer feedback that I've been getting between now offering online billing, online payments.
Jimmy Lea: Oh, how about the text to pay
Christopher Pietrzak: financing options? Phenomenal. It's a game changer when it comes to, you know, how I've always seen it done at the previous shop and it's, if you want a line of credit.
Christopher Pietrzak: It's like, yeah, we'll arrange something now. We don't have to do that. Here's, you can apply and click here. You can deal with them. Click there. And it's been, like I said, and just the communic, the forms of communication. They can text the shop number directly, whether it's I'm having an issue instead of the my counter guy spending 10 minutes on the phone.
Christopher Pietrzak: Trying to get a description from a non-automotive background individual.
Jimmy Lea: Yep.
Christopher Pietrzak: To make sense of what's happening, where a simple text and picture done. No phone call needed. You can, he continues to work. It comes in, we look at it. Send a picture of the VIN or the tag. I can already get it going.
Jimmy Lea: So question for you about your service advisor.
Jimmy Lea: That's your uncle. So I'm guessing he's got a few years on you and he went from paper to tech metric to digital vehicle inspections, text to pay, online pay. What was his adoption of all this technology?
Christopher Pietrzak: Yeah, so, he's open to it, you know what I mean? That's the good part. You know, he's. He is been nothing but supportive in the changes I've made.
Christopher Pietrzak: A lot of the times it's me, I have to do certain things a certain amount of times before I can be affluent in it. So I tend to, you know, he's more than willing to go through it. I, but I gotta have, you know, going through the process now. Vehicle check-ins, for instance. You know, I want these pictures taken, this done.
Christopher Pietrzak: At first I have the text doing it and I'm saying, well stop. Let's have you do it. You know, this way, if there's an issue that can be seen directly in that moment, it can be addressed, and it's not a phone call 20 minutes later. Again, all about time management, you know, oh, it's here for a noise. I noticed just your oil changes is overdue.
Christopher Pietrzak: I noticed your tire light's on be, do you want these things addressed? Easy enough. But yeah, he's been, he is been grasping it, you know, getting, especially with the texting estimates, inspections, it saves him time linked up through parts tech, having all our suppliers on one screen. You know, it's once, once you get some repetition.
Christopher Pietrzak: It and I wish I could talk to every person who is nervous about making a change like that or doesn't trust certain situations. You know, I don't trust them when it tells me this and that. You're missing out on just a smoother workflow all, all across the board, you know, whether Oh, it's so true, dude.
Jimmy Lea: So true.
Jimmy Lea: It's,
Christopher Pietrzak: you know, having that. Like, it's still new enough to me where I can still remember having 15 windows open from different suppliers or pulling out your sheet, what all your phone numbers, going down, making phone calls, write down, okay, Napa was this much, c and m was this much, worldpac was this much, what brand?
Christopher Pietrzak: And all of that is eliminated by having these systems in place.
Jimmy Lea: Technology. You've got the technology in place. Yeah. And you've got systems in place and you documented it all into an SOP so that now onco can follow it. You can follow it, and when you hire the next advisor is gonna be able to follow that same process and procedure because you've got it established
Christopher Pietrzak: 100%.
Christopher Pietrzak: That is my main goal going through main goal when it's coming to SOPs, implementing procedures and processes. That's what I told Chad is my biggest goal is to get these procedures and processes in place, and I tell them, I know for example, him, you have decades of experience in this industry. I have technicians that have decades.
Christopher Pietrzak: I have technicians that have weeks in the industry. Yes. I said, my goal is to put these into place. You are my beta testers. Let's go through it because at the end of the day, something happens, I need my system to be plug and play. You know it's not gonna be a hundred percent because you can't plug and play relation customer relationships.
Speaker 3: Yeah, true. But
Christopher Pietrzak: I can plug and play processes. I know that whoever I have on front counter is going to take the four corner pictures that will change. The gauge cluster and the inspection sticker. That's what I need from my front counter, whether regardless of who's sitting up there.
Speaker 3: Oh, I love it.
Speaker 3: You know,
Christopher Pietrzak: that's my whole goal, you know, is to get these processes in place so it can be a plug and play scenario.
Jimmy Lea: Yeah. Well, and I love that you're involving your technicians, whether they're two weeks on the job or two decades on the job. You guys are my betas. I need to know if this works or not.
Jimmy Lea: You get their buy-in and you take their feedback as well. And the the brand new technician might have some ideas that are outside of the view of the dudes that have been there for 20 plus years because they've got some form of technology that's gonna help. With the process procedure and the efficiency where somebody who's 20 plus years, they may not have been exposed to that technology yet.
Christopher Pietrzak: Yes.
Jimmy Lea: So by I, I
Christopher Pietrzak: look at it, I look at it as a benefit, having that 30 year technician and that for a month technician. Some people say, oh, it's tough having training. He represents 90% of my customer base. Yeah. If I can explain it to him. So he understands it. And it's the same with my wife. You know, she's not fluent in the automotive business.
Christopher Pietrzak: She supports me, but I asked for her feedback and she goes, well, I don't really know. I don't really know. I said, that's exactly what I'm looking for. I need feedback from you. And I need feedback from the guy who's been doing it for 40 years. Yes, because that's on. I've worked around guys. We've had a crew where they were all veterans.
Christopher Pietrzak: Trying to implement change into a group of veterans is a little bit trickier than having a mix. Yes. I have guys that have a year, like I said, up to 40 and everywhere in between.
Speaker 3: Wow. So
Christopher Pietrzak: we have, you know, it's a good, it's a good blending. The younger guy can help out the older guy when it comes to technology.
Christopher Pietrzak: You know how to, let's do this, do that. And vice versa. He is got questions about how things work, you know, and they kind of have their own ecosystem back there. You know, I'm always, I'm the go-to guy for any question, but I it makes me proud to see my team work as well as they do together, you know?
Christopher Pietrzak: Oh, I love it because this is my family here. You know, I have enough at home. I have four kids home, but. You know, at the end of the day, this is, most of my time is spent, you know, it's, and that's, I wanna make the best of it, and I want to, I want them to have a good experience as well. And making changes without looking for input is just setting yourself up for failure, because you could do something that makes sense to me, you know?
Jimmy Lea: And to that point, so, you know, I love that you talk about training and you need the training. Your guys need training as well. There's a lot of conferences and trade shows that are very close to you, by the way, I don't know if you're aware of like, tools. Do you know about tools? I, you know, Pennsylvania, I have.
Christopher Pietrzak: Okay.
Jimmy Lea: You take your dudes up there. It's not that far.
Christopher Pietrzak: Yeah. Quickly drive.
Jimmy Lea: Another one is WMDA. The Wilmington, Maryland, Delaware automotive Association. They've got a conference that's coming up. It's a one day, one and a half day, two day event. That's really good. Asta down in North Carolina.
Jimmy Lea: Phenomenal, phenomenal show to go to.
Christopher Pietrzak: I've heard. I've heard. About Asta.
Jimmy Lea: Well, and Asta is where Chad's gonna be. 'cause Chad, that's his backyard. I mean, he drives from, it's a couple hours drive or something for him to go from Locus over to Raleigh. But the, to the point of training, you've gotta budget that into your business.
Jimmy Lea: 'cause if you just say, okay, everybody, hey, we're all going to ASTA next September. Pack your bags, make sure everybody's ready to go. And you haven't accounted for that in your business. Now it's, that's a heavy lift for the entire business to do it. Check your numbers, work it in there so that out of every car you service between now and September, you got a dollar or $2 or $10 or whatever the numbers is.
Jimmy Lea: You've gotta analyze that and know what the numbers are so you can take the full shop to the training, or maybe you don't take the full shop. Maybe you take half of 'em this year and half of them next year. Guys, this is what we have to do. We have to perform at this level. Anybody performing at this level?
Jimmy Lea: 'cause you analyze your numbers. Anybody performing at this level gets to go to the show because essentially you're paying your way to go by performing at this level. Anybody under that, you know, we just, we can't afford to take you.
Christopher Pietrzak: And it shows me that you're invested.
Jimmy Lea: Yeah. You know
Christopher Pietrzak: it, let alone the money that you're making me is great to pay for the trip.
Christopher Pietrzak: But the fact that you are performing or overachieving shows me that you're invested in this. Yeah. So I will, I tell them I will invest as much as I possibly can into you if this is what you want.
Speaker 3: Yeah.
Christopher Pietrzak: This is not, you know, it's not a let's go on a vacation and not take any information in while you're there.
Christopher Pietrzak: And by taking everybody, like you said, maybe not making it a performance based marker that gets you eligibility. There's not a, there's no, no investment into it, you know? Yeah. And that's all I, that's all I want, you know, people to, I want everybody to love it as much as me,
Jimmy Lea: right? We do. We want them to love it.
Jimmy Lea: And the point of training is, well, what if I train 'em and they leave? Chris, what if I take 'em to all these conferences, all these trade shows? What if I train them and they leave? Okay, well, what's the opposite of that? What if you don't train them and they stay? Now you've got technicians that aren't going after the training and you're pouring into them.
Jimmy Lea: You're pouring into them knowledge and information, taking them to the training. So I applaud you for doing that. That is phenomenal. Chris. Thank you very much.
Christopher Pietrzak: Thank you. And one of the programs, like I, I've been working with the local high school.
Jimmy Lea: Nice. Get
Christopher Pietrzak: some, you know, get some guys that come over.
Christopher Pietrzak: Summertime was a little bit easier. Now it's, you know, but now they went back to school. But, you know, my, my newest tech here speak. I purchased tools, you know, and I said, these are my tools. Until you have 12 months here, you give me a year you can take and you decide that this business, this industry is not for you.
Christopher Pietrzak: They're your tools to take. But until then, you know, I can't, I feel like one of the biggest drivers that keep people out of this business is the cost of equipment.
Jimmy Lea: Oh yeah.
Christopher Pietrzak: Just basic hand tools.
Jimmy Lea: It's true. If you wanna get professional grade automotive professional, you are spending five grand to get a small box and a good set of sockets and wrenches and that.
Jimmy Lea: You easily five grand.
Christopher Pietrzak: And then you're asking these guys or gals to make that purchase without even them understanding if they wanna be in this business.
Speaker 3: Yeah.
Christopher Pietrzak: Like you're asking them like, you know, give automotive a shot. You know, you might like it, but then it's like, but in order to even give it a shot, you have to drop $5,000.
Christopher Pietrzak: And then they're like. You know, I can go make coffee for $22 at the local Wawa.
Christopher Pietrzak: And you know, my big, my always pitch with that is, you know, room for growth.
Speaker 3: Yeah.
Christopher Pietrzak: You know, this is where you're starting in this industry. The sky is the limit on where you wanna take it.
Jimmy Lea: Oh, I love it. I love it. That's awesome.
Christopher Pietrzak: And that's. That's solely on you. You know, I can I'll lead a horse to water.
Christopher Pietrzak: I'll provide you with what you need, provide you with the most up-to-date scan tools, you know, tire equipment. I'm trying to make it as easy as it is as I can for you to try out this business. Yep. You know, and to be successful. And you, the more you show me that you're invested in it, then the more I'll support you.
Jimmy Lea: Dude. That's awesome. Congrats, man. That is so awesome. Thank you. It sounds very similar to this. The story I had with my son he decided that he wanted to play baseball, and I was like, oh, okay. Hopefully this isn't a flash in the pan, but just in case. We went to Walmart and we bought a bat, an eastern bat, just a inexpensive little bat, a tiny little glove, tiny, you know, pair of cleats that he could wear.
Jimmy Lea: Is this the real deal? Is he really gonna enjoy this? And it was finally when the coach came to us after a couple years and he says, you know, you really ought to get James a, a proper. Oh, okay. Yeah. He likes it that much now, does he? Yeah. Yeah. You might consider getting him a different glove and at that point we, instead of being out a couple hundred bucks for a bat and glove and cleats, it was like three 50 for a bat and two 50 for a glove and cleats that are a hundred bucks a pop.
Jimmy Lea: And oh my gosh his baseball career. Woo.
Christopher Pietrzak: Luckily he went to baseball, not ice hockey.
Jimmy Lea: Oh yeah, ice hockey,
Christopher Pietrzak: all that gear.
Jimmy Lea: Oh, the padding, the sticks, the clea the skate, the traveling. Oh. Like he was, we did do travel baseball. Luckily for us it was very close within driving distance. We were in St.
Jimmy Lea: George, Utah. So it was either Vegas or up to Cedar City, beaver, maybe even as high as Lehigh Provo. So it was always driving distance for us. We never went state to state that would require flying. That's good. Yeah. Except for once we did go to Cooperstown. Oh,
Christopher Pietrzak: okay.
Jimmy Lea: You know, Cooperstown very
Christopher Pietrzak: nice.
Christopher Pietrzak: Yeah. My, my kids are still younger, but you know, like the baseball program always has a fundraiser to send the Cooperstown team out there every year for the tournament and.
Jimmy Lea: We did it. Dude. It was so rad. It was so much fun. They have that 200 foot back wall and so there's a lot of home runs that are hit out there.
Jimmy Lea: It is so cool. So much fun.
Christopher Pietrzak: I'm looking forward to it. That's why I have to get all of my systems in processes in place, because I have a family that there's nothing more in this world that I love spending time with. You know, I said, my wife's supporting me through this, you know, I said like, I know I'm.
Christopher Pietrzak: Burning the candle on both ends. I have, this is a lot of work, but at the end of the day, you know, I would love to be able to spend more time and when there's an event, it's not, dad's gotta work. He can't be here, you know? Yeah.
Jimmy Lea: No, you gotta be there. You gotta be. They're only
Christopher Pietrzak: young. They're only young once.
Jimmy Lea: Yeah. Amen, brother. Oh, congrats. What sports are they into? Is it ice hockey for your kids? No, I
Christopher Pietrzak: haven't got that. It's baseball. My oldest is baseball, football, wrestling. Wow. And my second son, he's not into much. He's got, he is got a little bit of a delay. So he's his sports career. He loves, he's a big supporter of his brother and sister.
Christopher Pietrzak: Yeah. He comes out to support them. And then my oldest daughter, she's flag football, dance gymnastics. And then my youngest, we haven't dabbled yet. She's just about to turn two, so we got time on
Jimmy Lea: that one. Oh, you got time on that one. Oh, congrats man. That's awesome. That's awesome. Sounds like you got a beautiful family there and young.
Jimmy Lea: They're growing. They're gonna develop. And that's the beauty is you are the caddy in their life. You get to help guide and protect them for a few years.
Christopher Pietrzak: Worst case is if hiring process gets tough I got four techs lined up, you know?
Jimmy Lea: Yep. They're ready. Let's bring them in the shop.
Jimmy Lea: Oh, man. Congrats. That's so awesome. Yeah. Well, speaking of the the future is our children, but what about Mike's Garage? What's the future for Mike's Garage and what's the future for Chris? What does that look like?
Christopher Pietrzak: Ultimately? I would love to purchase that shop that I was supposed to buy the first go around.
Christopher Pietrzak: Just been talking, I haven't been here long enough. I was very fortunate on what this property appraised for and what was purchased for.
Speaker 3: Yeah.
Christopher Pietrzak: You know, so I'm fortunate to where I have some equity here and I just don't have enough. We haven't been here long enough for the bank to feel comfortable to borrow against it, but I said I would love to go back and purchase that place.
Christopher Pietrzak: Long story short, I'd like to have multiple locations and a four day work week.
Jimmy Lea: Oh, there you go.
Christopher Pietrzak: So I said that's a lot of baseball
Jimmy Lea: you'd be traveling to.
Christopher Pietrzak: Yeah, and I feel like I said I'm not at a four day work week. I hear horror stories about hiring process. I've dealt with a few of my own. I said sometimes it's not about money on what you can offer employees.
Christopher Pietrzak: People start hearing that you have a four day work week. People aren't, people are more in tune to, you know, hey, maybe I don't mind four 10 hour days or four 11 hour days. Like, we'll still get, you know, I said obviously that process is. I'm not at the point of implementing anything yet. I have a thought process of where I'm headed on how I'm going to do it, but ultimately that would be where I would wanna be a four day work week.
Christopher Pietrzak: I said it's two birds. One stone makes employee happy and it's gonna entice help coming in, you know, and set up and just let the word of mouth travel and amongst the tech community. See what see what happens. But right now I got a good squad. I don't need any more help currently, but I'm always open to the idea, you know,
Jimmy Lea: you, yeah.
Jimmy Lea: And you will, you've got 11 bays with four techs, so each tech has two bays at the moment. But really, if you optimize every single one of those bays. You should be doing 40,000 per bay. That's 400,000 a month times 12, that's 4.8 million a year. That's the potential you got at outta your shop.
Christopher Pietrzak: Yeah. I have to get, where I'm running into with the new system is service writer.
Speaker 3: Yep.
Christopher Pietrzak: You know, he's from what he's learning, yeah. You know, a new system then to now. When I purchased the place, we had two techs
Speaker 3: that he
Christopher Pietrzak: was writing for, so I brought on one left, three new ones came in. So now I'm asking him to learn a new program as well as your workload now doubled.
Christopher Pietrzak: You know, as far as writing.
Jimmy Lea: It does. It does and it doesn't because of the technology. It's probably the same as what it used to be by adding two techs
Christopher Pietrzak: and I'm more, you just gotta get that system
Jimmy Lea: down.
Christopher Pietrzak: Yeah. And I'm more involved with it. You know, there was the old software I came in, it was what was being used and it wasn't used nearly as efficient as that could have been.
Speaker 3: Right. You know,
Christopher Pietrzak: little details that were left out of bills. That were just screwing up the whole number system. Couldn't get any information off of it.
Speaker 3: Oh no.
Christopher Pietrzak: Didn't quite understand how he was making the bills, so that's why we pulled the bandaid off and said, we're switching it up. I'm gonna become more fluent in this software so I can help with service writing as well as training.
Christopher Pietrzak: You know, I can't rely on one person to do it all right? And I feel like as the owner, I should have the answers. I should know how things work in my own place.
Jimmy Lea: There you go. There you go. Well keep at it, brother. That's awesome. Congrats. You got a bright future ahead of you, even if you buy the other location, just to be able to have it as your own personal headquarters.
Speaker 3: Exactly what,
Jimmy Lea: whatever it looks like, brother, that's gonna be phenomenal. And to be a passenger on this ride, watch this stuff happening with you. Chris, this is gonna be awesome. Congrats. Thank you. Congrats. Thank you. Well, last and final question for you, brother. I, if you were to have a magic wand.
Jimmy Lea: And you waive this wand, it grants your wish. You can wish for anything you want to except for more wishes. What would you wish for Chris?
Christopher Pietrzak: I would wish that we could reset society's views and opinions on this industry and not make anybody look at us a certain way or think about this industry a certain way.
Christopher Pietrzak: Just to give us a clean slate to give, to afford us the opportunity to earn the trust of society and kind of change the perspective on how this industry is viewed. Whether it's from parents having discussions with their children on what they wanna do when they get older. You know, simple comments like, oh, you don't want to be a grease monkey, or, so you know, this is this that.
Christopher Pietrzak: Train of thought, that mentality is long gone and in are the new ways of thinking. Grease monkeys have no place for it really anymore. You know, they're far and few between. They are what technicians used to be. Now there's no, people need to take, technicians need to take pride in their work and not portray themselves as just a mechanic.
Christopher Pietrzak: Yeah, nothing drives me more. When they say, well, I just work on cars, you don't just work on cars. This is a very respectable field to work in, and the level of training is so underestimated and it's really, it's our jobs as business owners to communicate to our communities and our customers so they can understand what goes into this business and.
Christopher Pietrzak: What sort of training? Anywhere from the appearance of my building to the appearance of my texts. You know, dress for the position that you want, not the one you have. I said it boils down to how we talk, how we present ourselves, whether that's our language and or our appearance. It's has to change. I wish I could just change it all and just reset and give us, like I said, I'm not asking.
Christopher Pietrzak: Like I said before, nothing is owed to anybody. Yep. But just gimme the opportunity to earn that respect and you know, let you to change your mind, hope, and let you be open to the point that this is just as much of an important career as. Nursing, welding, you know, any sort of these professional crews, we need them all.
Christopher Pietrzak: We need everybody. We do, you know, it's not, these cars are not gonna fix themselves and I don't care if they can drive themselves, if you plug them in or you gas 'em up. They all have tires. They all have brakes. You know, this industry isn't going anywhere. We just have to adapt to change with the times, you know?
Speaker 3: Yeah.
Christopher Pietrzak: Unfortunately. I'm not the only one that feels that way, and a lot of resources, time and money is being put into this industry as a whole, and I couldn't be happier to be in it. And through all the good days and the bad days, I, people call me crazy, but I still love what I do. There is still just a rush on fixing something, especially when nobody else can fix it.
Christopher Pietrzak: That customers look on their face when they just I don't know how you do it. You know, it's, I'll never get over that feeling. And, you know, no matter how much I'm cussing inside my head, I still absolutely love what I do.
Jimmy Lea: Yep. Because at the end of the day we'd give the shirt off our back to help people.
Jimmy Lea: And that's why you got into this business is to help people. We just happen to work on cars. Exactly. Exactly. We just happen to work on cars. That's it. And Chris, I see it happening. I see that wish coming true. You are elevating this industry. You are elevating the transparency with customers, with clients, with your digital vehicle inspection, with your ability to put a new coat of paint on a building and have people know there's something happening here.
Jimmy Lea: Keep in, keep involvement with that high school that is our future. That's where it's gonna happen. That's where it's gonna go. Yes. You are making a difference, brother. Keep it up and thank you.
Christopher Pietrzak: Appreciate it, Jimmy. Thank you. Thank you for the opportunity. I appreciate it.
Jimmy Lea: You're very welcome. Thank you.
Christopher Pietrzak: Thank you.

176 - Building Anchor Motorworks with Seth Lancaster: Diesel Dreams, Euro Cars & a 4-Day Workweek

176 - Building Anchor Motorworks with Seth Lancaster: Diesel Dreams, Euro Cars & a 4-Day Workweek
November 20, 2025 - 00:48:28
 
Show Summary:
When Seth Lancaster was five, he already knew he wanted to be a mechanic. Today, he’s living that dream as the owner of Anchor Motorworks in Laurie / Gravois Mills, Missouri, a growing five-bay European specialty shop serving Volkswagen, Audi, Porsche, Mercedes, BMW, and especially diesel SUVs.
In this episode of The Leading Edge Podcast, host Jimmy Lea sits down with Seth to trace his unconventional path: shade-tree wrenching with his dad, years as a missionary and English teacher in Mozambique (where he watched alternators and starters get rebuilt instead of replaced), becoming a diesel tech and firefighter back in the States, and finally taking the leap into shop ownership.
Seth shares the real story behind moving from a tiny 2-bay shop with no lift to a busy 5-bay facility, why masterminds like ASOG and MWACA changed everything for his business, and how a four-day workweek, deposits on big jobs, and rock-solid SOPs are helping him protect his time, his family, and his sanity.
If you’re a shop owner wearing all the hats, this conversation will feel very, very familiar and give you a roadmap forward.
 
Host(s):
Jimmy Lea, VP of Business Development
 
Guest(s):
Seth Lancaster, Owner of Anchor Motorworks
 
Show Highlights:
[00:00:00] - Seth shares how updating signage and online presence immediately improved customer clarity and shop visibility.
[00:03:56] - Early hands-on experience with engines shaped his confidence and mechanical problem-solving from a young age.
[00:10:05] - His time in Mozambique taught him resourcefulness and repair skills that serve him daily in shop ownership.
[00:13:38] - Returning home, he built a diverse skill set that positioned him for long-term success as a specialty technician.
[00:17:24] - Industry connections and the ASOG Mastermind gave him tools, direction and accountability as a new business owner.
[00:20:23] - Investing in a lift transformed his efficiency and profitability, validating strategic equipment purchases.
[00:24:18] - Seth explains how building SOPs allows future growth and reduces dependency on him as the sole decision maker.
[00:26:17] - His focus on Euro diesel SUVs attracts distant customers and sets his shop apart with niche expertise.
[00:38:26] - He stresses requiring deposits after costly lessons with oversized jobs that drained time and resources.
[00:45:02] - Moving to a four-day workweek improved revenue, reduced stress and strengthened his family life.
 
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Episode Transcript DisclaimerThis transcript was generated using artificial intelligence and may contain errors. If you notice any inaccuracies, please contact us at marketing@wearetheinstitute.com.
 
Episode Transcript:
Jimmy Lea: Hello friends, this is Jimmy Lea with the Institute for Automotive Business Excellence and you are listening to the Leading Edge podcast. Joining me today is Seth. He is with Anchor Motorworks out of Missouri, right?
Seth Lancaster: Yes. So we are in Laurie, Missouri. The address is Grab voice mills, but you know, it's politics there.
Jimmy Lea: Well, and I wonder because I saw your YouTube video, you talk about two 17. South Main Street. I wonder if you were to tell people it was two 17 North Main Street, Laurie, if they would actually come to you and grab voice mills.
Seth Lancaster: So yeah, so it's two. Our ours is North Main Street and then there's a South Main Street.
Seth Lancaster: Yeah, just a quarter mile down the road. So that's throw some fun in there. This shop has been closed for about five years, the building I'm in, and so. It hasn't been needed for looking up on Google, and Google knows that. And so thanks that everyone's going to the other places.
Jimmy Lea: There you go. So you've gotta get a sign out front and get a picture of that sign and send it over to Google so they know you are the real deal.
Seth Lancaster: Absolutely. That's in the books for hopefully this week.
Jimmy Lea: Ooh, congrats. Oh, that's awesome. So what are you doing? What is, what kind of, are you doing a temporary sign or is this a. Permanent fixture.
Seth Lancaster: So this one's gonna be a temporary temporary permanent. It's one that's gonna go up in above the front doors of the office.
Seth Lancaster: It's a two foot by 12 foot sign. And then we have another big sign that is there from the previous owners and still says the other business. So that gets to be quite confusing and interesting, but.
Jimmy Lea: Can you cover up that other sign? Is it a street sign?
Seth Lancaster: Yes. Yes. So that's gonna be covered up.
Seth Lancaster: It's gonna
Jimmy Lea: cover with a vinyl banner or something like that.
Seth Lancaster: Yep. That's in the process.
Jimmy Lea: Dude, that's awesome. Congrats. Congrats. And for those who are listening here, this is. Take number two for Seth and I, we had a fabulous discussion here last week, to which I forgot to push the stupid record button, but we're back for take two.
Jimmy Lea: Oh. And when Seth and I were talking last week about his Facebook page and his website and a couple of things, I gave him some advice to say, Hey, Seth you gotta look at these couple of things. And one was his hero picture. You wanna show your shop in the parking lot as full.
Seth Lancaster: And is very full.
Jimmy Lea: And is very full. And to his credit, Seth went out immediately, took a picture and loaded it in on the Facebook. I saw, first of all, yes, but website. I haven't got it on my website yet. No. There's something on your website. I saw it. Yeah. No, I did. I did.
Seth Lancaster: Yeah. I forget what I do sometimes.
Jimmy Lea: Well, and that's the one that we want to cut out the gravel, 'cause I think gravel's about half your picture.
Jimmy Lea: Oh yes. So cut out. Cut out the gravel. Tighten in on that left side a little bit. Yes, because it's all about the cars and that's what we want to see is all those beautiful European cars.
Seth Lancaster: So that's what we do.
Jimmy Lea: Yeah. European cars. European cars and I saw that on it was very obvious on your website that those are the cars you're working on because the, it was all Euro cars, so yes.
Jimmy Lea: That was very cool that you did that.
Seth Lancaster: Yep.
Jimmy Lea: Welcome to our podcast, Seth. Glad to hear we are here for round two. How about that, huh?
Seth Lancaster: Oh, yeah. We had a good conversation. I wish you guys could hear it. Could have heard it.
Jimmy Lea: Well, I wish they would've heared it too,
Jimmy Lea: Seth. This is such an awesome industry. I love that we are in this automotive aftermarket industry. You have an absolutely fascinating story going all the way back even into Africa. You were in Africa for a while.
Jimmy Lea: Yes.
Jimmy Lea: Let's go back What? Rewind the clock for us. How did you get into the automotive industry?
Seth Lancaster: So. It started out with a kitchen scale on my mom's bed, taking things apart. I loved doing that. At about the age of seven, my dad gave me a carburetor to take apart. And what it was one he was replacing and didn't have any need for it. And he gave it to me to have fun with and yeah. So how
Jimmy Lea: many times did you take it apart and put it back together?
Seth Lancaster: I took it apart. That was it. And all put it back together. Same with not that day, the kitchen scale. Same with everything else until several years later. My mom used to joke with me that I would I learned how to take things apart. And then now I finally learned to put things back together, so, oh my gosh.
Seth Lancaster: That's hilarious. That's that's how it goes.
Jimmy Lea: Yeah. And to that point, with my wife, I, every once in a while I, she'll have a an appliance and the appliance will break and I'll buy another one to replace it. But in the meantime, I wanna take this one apart. Yeah, see if I can fix it. 'cause if I can fix it, hey, that's pretty cool.
Jimmy Lea: I haven't been able to fix many here recently, so,
Jimmy Lea: so
Jimmy Lea: That's where start. But I do get to take 'em apart. I love taking 'em apart to see what makes it work.
Seth Lancaster: Oh
Jimmy Lea: yeah. And that's, I think, where your mind was going to.
Seth Lancaster: That was what I did. And so I used to help my dad just, you know, he really.
Seth Lancaster: He didn't enjoy working on cars, but he knew how to do it and he did it. Because paying a shop was expensive. He really taught me a whole lot though of how to maintain, how to take care of how to repair cars. I remember the first time I helped him replace an engine on a car, and so that was kind of where it started.
Jimmy Lea: Wait. Hold on a second. Is dad working out of the garage? Like he's on the driveway replacing an engine
Seth Lancaster: shade tree.
Jimmy Lea: At home. At home, yes. Is this his side gig? Is this his main gig? Is this how he's making money for the
Seth Lancaster: family? Just his own cars.
Jimmy Lea: Just his own car. So dude just decided to pull an engine, got a cherry picker?
Jimmy Lea: Yes. Picked out the engine. Put in a new one.
Seth Lancaster: Yep.
Jimmy Lea: Wow, that's a school of hard knocks right there. Right. So you're helping pops in the driveway, replace an engine. Are you seven years old? Are you 12 years old? So
Seth Lancaster: that was, I guess I was about eight when I helped him replace the engine.
Jimmy Lea: Yeah. And is that when you learned how to hold the flashlight? Right.
Seth Lancaster: I don't think I, I don't think I ever learned how to do that. Right.
Jimmy Lea: Yeah. Yeah. Oh, that, oh, that's too funny, man. That's awesome. I don't think we ever learned how to hold a flashlight. Exactly right. But we try.
Seth Lancaster: I hold it for myself and that's it.
Seth Lancaster: So, so this is
Jimmy Lea: the, there you go. There you go. And that's the start of your automotive introduction. That was the start of it. So you're swapping engines at eight years old with dad.
Seth Lancaster: Yes. So that really got me started in the love of mechanics, the love of fixing things. At the age of about five or six, my dream was to become a mechanic.
Seth Lancaster: And so a lot of people talk about, you know, oh, what you dreamed of being when you were five. You know, hardly anyone ever becomes that. And here I am I'm living my dream. So through the years I worked construction many different times and learned how to do it, didn't enjoy it. I worked on my own cars.
Seth Lancaster: When I would, when I turned 16 my dad had a truck with a bad engine and he said, you can have it if you can fix it. So. I swapped an engine in it and rebuilt that engine and all that stuff that was at,
Jimmy Lea: oh, okay. Well, hold on a second. There's a difference between swapping an engine and you fixed the engine.
Seth Lancaster: Yes.
Jimmy Lea: You fixed the engine.
Seth Lancaster: Yeah, so I swapped, well, I swapped a diesel engine into a truck that was a gas, it was a Mazda pickup, and I put a Mitsubishi diesel into it. Then ended up having to rebuild that engine. So I just dove in and did it.
Jimmy Lea: Dude, that's amazing. And to, to your point, I've always wanted to take a Ford Explorer and put a little four four cylinder diesel engine in it.
Jimmy Lea: I always thought that would be so cool.
Seth Lancaster: Yep.
Jimmy Lea: And you did it. Oh my God,
Seth Lancaster: I did it. I did it. And I did it a couple other times on different other vehicles as well. It was just kind of a hobby of mine.
Jimmy Lea: Wow. All right.
Seth Lancaster: Yeah. So then through the years I never had a job doing mechanics partly because most mechanic shops wanted actual education
Jimmy Lea: certifications and
Seth Lancaster: not just, you know, learning yourself and doing it yourself.
Seth Lancaster: So then in 2013. 2012. I moved overseas to Africa and became a teacher teaching English as a second language there. I also took care of the missions. So I, as a missionary there, I took care of all their cars did all the repairs on them, and got to observe the. How they do it in Africa.
Seth Lancaster: They would rebuild stuff. It was kind of the, you can't get it, so you have to fix it. So they would rebuild things that we would just throw away. So that was, and
Jimmy Lea: rebuild things. I mean, this is like the thousand piece jigsaw puzzle. You're rebuilding starters and alternators and starters
Seth Lancaster: alternators.
Seth Lancaster: Really everything but.
Jimmy Lea: Did you ever work on them? Old cars that had the generators on 'em instead of an alternator?
Seth Lancaster: Yes.
Jimmy Lea: Yep. Would you, so did you rewire, did you learn to rewire in Africa?
Seth Lancaster: I didn't learn to, I just observed there, and then when I moved back or got kicked out whoa. Whoa. What?
Seth Lancaster: The government of Mozambique, the country I was at in was doing some stuff that weren't, that wasn't quite honest. And they were trying to hide it from the US and the un And so any Americans that were there, they would, they were highly suspicious that they were spies.
Jimmy Lea: Oh, wow. So we
Seth Lancaster: got investigated as spies and,
Jimmy Lea: thanksgiving Day. As missionaries. As missionaries. I mean, gosh, that's a good cover for a spy too, I guess. Yes. But anyways, no I can
Seth Lancaster: understand from their side, like we had no financial reason to be there, you know? And so for them, it's like these people who are here, who aren't here to make money, where are they getting their money from kind of thing.
Seth Lancaster: And why are they here? I think they're here to. See what we're doing wrong. And so Thanksgiving day 2015, we got a call from immigration and they said, you have 10 days to leave the country. Yeah, that was fun.
Jimmy Lea: Oh my gosh. I mean, that ticket can't be cheap 10 days.
Seth Lancaster: No. And long story, it, we ended up being there another 30 days.
Jimmy Lea: Oh wow. Okay.
Seth Lancaster: Because we asked them, we told 'em, Hey, 10 days is too short. Can we extend that? And the immigration head of that area said, we'll let you know.
Jimmy Lea: 10 days
Seth Lancaster: later, they still hadn't let us know. 30 days later, they still hadn't let us know, but we had bought our tickets.
Jimmy Lea: Oh,
Seth Lancaster: wow. And so, yeah, that was fun.
Seth Lancaster: I got to experience how things are run in other countries and. Get all that experience. It's very interesting.
Jimmy Lea: Very cool. So you came back from being a missionary Yes. Back to the United States. What? And then did you try and go find a shop that Rewinds starters alternators.
Seth Lancaster: So, so that was. When I was when we knew that we were leaving I was like, okay, what am I gonna do?
Seth Lancaster: What? And there was a couple different skills that I wanted to do. I wanted to learn how to rebuild starters and alternators because I had watched it being done and I wanted to be able to do that. And then I wanted to become a diesel mechanic and oh, I wanted to become a firefighter. So those are like three of the things that, oh, and I wanted to get married, so I wasn't at that point.
Seth Lancaster: So anyway, I came back and yes, I became all four of those. I got married. I learned how to rebuild starters and alternators. Became a diesel mechanic and became a firefighter.
Jimmy Lea: So dude, congratulations. That's four ticks and four boxes.
Seth Lancaster: Yeah. So when I came back, I applied to add a diesel shop.
Seth Lancaster: But they really didn't, you know, they didn't hire me and I found out later on it was because they thought that I was planning to leave again and they didn't want somebody who was part-time. But so I went and I worked at a starter and a alternated rebuilding shop. Which I really loved that I pretty quickly passed up the guy who was running it in knowledge and ability and really enjoyed doing it.
Seth Lancaster: So then I guess about after a year of doing that, then I was talking with a guy who worked at the shop I had applied at and he said, yeah, we're needing a new guy and. So I went back, you raised your hand and said, Hey, send me and coach, like, hey. And he said, well, I thought you were getting ready to head back out somewhere.
Seth Lancaster: I said, no I'm staying here. Says, well come in. So I went in, had an interview and got hired and that was really a very big blessing. Melvin Garber at Garber Diesel service. If he listens to that. You're a great boss.
Jimmy Lea: Hey, congrats Melvin. That's freaking awesome.
Seth Lancaster: How about that?
Seth Lancaster: Shout out from Seth. So he's part of Auca. He was the one who got me started.
Jimmy Lea: Nice.
Seth Lancaster: In moca
Jimmy Lea: Midwest Auto Care Alliance. Got
Seth Lancaster: a little, that Midwest Auto Care Alliance. Yeah.
Jimmy Lea: With Sherry Hamilton. She's awesome.
Seth Lancaster: She brought us out to division. Paid for all the techs to go to Vision and to get the training that we needed.
Seth Lancaster: Nice. All that kind of stuff. I was there for I think six or seven years, something like that. I don't know. Time flies.
Jimmy Lea: Yes, it does.
Seth Lancaster: And that was really the biggest growing point of. Learning mechanics and all that eventually. But
Jimmy Lea: You were a diesel specialist really and truly.
Jimmy Lea: You, you were, yes. Every diesel class, you probably took every single D class twice
Seth Lancaster: Pretty close. I took a lot of the, you know, a lot of the diesel classes at vision and learned learned a lot of that and learned to enjoy electrical diagnostics. Oh, nice. That took some of the.
Seth Lancaster: Picoscope classes and just realize that there is so much more to mechanics and just changing parts. I love it. So then all this time I buy and own German cars. Diesel, German diesel cars. So the Volkswagen Diesels Audi diesel and that kind of stuff. And those were my cars and found out nobody else likes to work on them.
Seth Lancaster: Oh, but you do. But I do. So I'm also on the side. I was rebuilding starters and alternators. So I guess in the end of 2023, I found a building that was going up for lease. I'd kind of think, been thinking about. Going out on my own. I found a building that was going up for lease for a pretty reasonable price and decided to make the jump.
Seth Lancaster: And it was not easy, but it was also just a great learning experience. And then there were several guys who were. There for me who, who really helped. I'm gonna give a shout out to Elijah McMillan.
Jimmy Lea: Oh, love Elijah. He's the dude, man. Oh, he
Seth Lancaster: is. He messaged me and he's like, Hey, here's some resources for you.
Seth Lancaster: Here's the Changing the Industry podcast. Here's all these, listen to these podcasts. Here's these groups. Get part of these groups and really invested in me. With a lot of knowledge and told me to get Tech, tech metric and really was a big help there.
Seth Lancaster: So fairly soon on in, after I started is when I got you know, I got in touch. Well, Elijah got in touch with me. We kind of seen each other in some Facebook groups.
Jimmy Lea: Facebook groups. So did you meet up at Vision or was it all via Facebook?
Seth Lancaster: It was all via Facebook. Oh, wow. So we had both been at Vision, but I'd never met him there.
Jimmy Lea: Okay.
Seth Lancaster: And so it was through a Volkswagen Diesel Facebook group. I
Jimmy Lea: love it.
Seth Lancaster: And so we got to talk and became friends and we'd never actually met.
Jimmy Lea: Yeah.
Seth Lancaster: So we I met him. In person the first time. I guess it was last Vision.
Jimmy Lea: Yeah.
Seth Lancaster: So he also got me involved in the ASOG Mastermind group. Nice. Has been, so getting involved in Auca and all that was a really big step and a very big help.
Seth Lancaster: And then the mastermind group was just the whole link. Take it to the next level thing. Love
Jimmy Lea: it. Yeah. And you know, with that asog group, they don't let vendors in there at all. Yep. I've tried to get in it and nope. Can't, I don't own a shop, so I'm out. I'm sorry. It's okay. I got a lot other things I need to be doing, but that's the beauty of that Asog group.
Jimmy Lea: Is It is just shop owners. Yes. And so you guys have a phenomenal mastermind group there, so that's wonderful.
Seth Lancaster: Yeah. So that's been a, it's been a, just an amazing experience and so much help. And those guys will tell you things that are hard Yeah. To push you forward. One example was, my shop is too small and.
Seth Lancaster: I didn't have any lift when I joined. I had no lift. Oh. So I was just doing everything with Jack and Jack stands and you know, and creep kinda sketchy stuff.
Jimmy Lea: Yeah. You were on creepers?
Seth Lancaster: Yes.
Jimmy Lea: Oh, wow. Yeah. Okay. It was,
Seth Lancaster: you know, it worked.
Jimmy Lea: It worked,
Seth Lancaster: but it wasn't ideal. Correct. So the one day I was talking with Adam Wrath in the part of the mastermind group, and he said, why don't you have a lift?
Seth Lancaster: You know, here's why. And this building really isn't ideal for a lift. The floor isn't quite level and it's like, if you think about it, the cost of a lift, you will make more than the cost of the lift just in the increase in efficiency. So,
Jimmy Lea: so true. So true, dude. Okay.
Seth Lancaster: I went on marketplace and found one.
Seth Lancaster: Thank you, Adam. I went in Marketplace and found a brand new lift that a guy was selling.
Jimmy Lea: Yeah.
Seth Lancaster: And put it in. And it was absolutely true that week. That week it paid for itself two or three times.
Jimmy Lea: Shut up. Are you serious?
Seth Lancaster: I am serious in the increase in ability to get things done.
Jimmy Lea: Oh, dude, that's rad.
Seth Lancaster: And so
Jimmy Lea: You're in this small two bay, correct? Yes. Okay. Keep going.
Seth Lancaster: So that, that really just gave me the ability to move to where I'm at now. I'm now in a five Bay facility. I have two techs and that's, and you're
Jimmy Lea: the service advisor
Seth Lancaster: Well. I've got a lot of hats.
Jimmy Lea: Uhhuh. Yeah, you are. So you're the service advisor, the shop foreman, the parts ordering, the parts returns, the bookkeeper, the shop owner, as well as the tech and Yeah, I was gonna add you're the
Seth Lancaster: diagnostician, the di yeah.
Seth Lancaster: Yeah. So,
Jimmy Lea: dude, that's awesome. And you know, there's pe I've seen it said here quite recently that. That there are coaching companies out there that are saying, oh no, you just need to work on your business. I think there's a time and a season for everything. There's a time and a season where you have to wear multiple hats.
Jimmy Lea: You, you can't afford to be able to hire somebody to do all the things that you have to do at this time. There will come a time where you are able to have an advisor and that advisor, and you probably are gonna add a third technician. Yes. To have three full-time technicians and then you become the gopher.
Seth Lancaster: Yep. That's kind of, that's kind of the goal. So that kind of brings over, brings me over to what are my, you know, what my goals are.
Jimmy Lea: Yeah.
Seth Lancaster: So I've been in this five bay shop for two, three weeks. I dunno, time flies. I guess the first, the 1st of November was when I moved in.
Jimmy Lea: Oh yeah. It was November 1st.
Jimmy Lea: It's the 25th year. Year three and a half weeks, man. Yeah. Oh, congrats. Okay. It was going on a month.
Seth Lancaster: Going on a month.
Jimmy Lea: Yeah.
Seth Lancaster: And so
Seth Lancaster: my eventual goal is to be able to set in motion, set in place, you know, people who can be here and run the place while I'm gone. That way like. If I don't if I have something else, the shop keeps, you know,
Jimmy Lea: keeps going, staying
Seth Lancaster: open. Sure. There's somebody there. Stuff's getting done right now as an owner, if I'm not there, it's closed.
Jimmy Lea: Yeah. Well, and work on your SOPs. Standard operating procedures, document everything. How you open the shop, how you close the shop, what to do if this breaks, what to do if that breaks even to the simplest and easiest lube oil filter.
Seth Lancaster: Yep.
Jimmy Lea: Document everything so that when you're not there, the technicians don't have to guess.
Jimmy Lea: They know that there's a process and a procedure for everything.
Seth Lancaster: Yes.
Jimmy Lea: Okay, cool.
Seth Lancaster: Good for you. I started working on that.
Jimmy Lea: Nice. Yes. Oh, and bro it will never, ever be done. This is a living document. That you will continuously add to and develop and bring on more. In fact, I just did a webinar or a podcast with a gentleman that was developing his, and he's like 65 different SOPs into it.
Jimmy Lea: Uhhuh says to his team, he says, Hey, look, listen guys you guys are my betas. I'm testing this out on you guys. I need to know, does this make sense? Does it work? Is it written right? Yes. And what can we do to improve it?
Jimmy Lea: Yeah.
Jimmy Lea: And I tell you, the beauty of what he's doing is getting not just the buy-in of his group, his technicians and his shop.
Jimmy Lea: It's becoming their company, their culture, the way that they do business. So even though it's on you to do it, you can enlist all of your technicians to help out as well? Yes. Do. That's awesome. Oh yeah. That's awesome. So you're in the five bay now? Yes. Been there for three or four weeks. Yes. Been there since the beginning of November, 2025.
Jimmy Lea: And you already have a full parking lot, so all Yes, very full. So are you just, are you working on all euros or just the diesel, euros. All euros.
Seth Lancaster: I kind of specialize in the diesel euros but. I do all of them. So whether it's Volkswagen, Audi Porsche, Mercedes, BMW
Jimmy Lea: which car is your favorite to work on?
Seth Lancaster: I would say that would be the well, it's the family of cars, so the Porsche, cayenne Volkswagen, Tourig and Audi Q seven. So those are kind of the same, like all three. The
Jimmy Lea: same look, make like the same
Seth Lancaster: Yeah. They're basically the same car. Just perfect. Different package,
Jimmy Lea: different badges on 'em.
Seth Lancaster: Yeah. So I really enjoy working on those and so guys will come from quite a ways to have me work on theirs. Wow, congrats. Because not many people,
Seth Lancaster: The furthest I've had a guy come was from from Los Angeles, California.
Jimmy Lea: From California to Missouri?
Seth Lancaster: Yes. And with him, I'll say he was a retired guy.
Jimmy Lea: Okay.
Seth Lancaster: And the Audi dealer, ne near him, didn't really wanna work on it. And he had them do work before and they couldn't figure it out.
Seth Lancaster: And so he drove from there. Into, you know, here to Missouri, got an Airbnb in a rental car and just, you know, had fun, chilled and hang, hung out at the lake.
Jimmy Lea: Dude just hung out until you fixed his car.
Seth Lancaster: Yep.
Jimmy Lea: Oh, and by the way, how did he drive it? It must not have had drivability issues.
Seth Lancaster: Yeah, so it, it had a coolant leak and it wasn't a severe coolant leak.
Seth Lancaster: Which it's a very common issue on them. They start to leak. Coolant from the valley area and for the first while, it'll be about a quart every 5,000 miles.
Jimmy Lea: Okay.
Seth Lancaster: And then eventually it'll get worse and cause more problems, but,
Jimmy Lea: okay. So what's the fix, Seth? How do you, what do you
Seth Lancaster: do?
Seth Lancaster: Replace everything.
Jimmy Lea: Oh, shut up. Are you serious? You have to replace
Seth Lancaster: Not necessarily. So there's some plastic. Plastic coolant, fla, flanges that whoever thought plastic should go in the cooling system, I don't know, heat. Or they shouldn't. I don't know. I have opinions about that. They
Jimmy Lea: shouldn't be in the design work.
Jimmy Lea: Have you seen the radiators with the sidewalls that are plastic? Yep. What, who thought of this as a good idea? That's cool. All the plastics, like, so anyway, so you read, are you gonna redesign these plastic bits and pieces and make it a metal?
Seth Lancaster: Yes. So I have a guy who makes metal ones.
Seth Lancaster: And so it's much better. Oh dude, that's awesome. Metal pieces in there and otherwise, you know, then there's, I'm replacing the oil cooler and the several flanges, several hoses. There's, you know. And the biggest thing is just cleaning out all of the mess that is inside, inside there. So, ah, I've done a lot of them.
Seth Lancaster: It,
Jimmy Lea: Seth, is it because of all the plastic bits and pieces that it just clogs up that coolant?
Seth Lancaster: Yeah, so that's part of it. Oh damn. Coolant has to be changed every once in a while and flushed. A lot of people don't do that as well,
Jimmy Lea: so, yeah. No, it, yeah. That, it's unfortunate. They think, well, it drives.
Jimmy Lea: Yep,
Seth Lancaster: yep.
Jimmy Lea: It's working, so I can still go.
Seth Lancaster: Right. Oh my
Jimmy Lea: gosh. Wow.
Seth Lancaster: That's how it goes.
Jimmy Lea: So you're into the five A now. What is the future, Seth? Where are you, what's your three year, five year tenure? What does that look like for you?
Seth Lancaster: Yeah, so the three year I think would be. I wanna get it set up so that I don't have to be here.
Seth Lancaster: So that if I'm working on cars, it's just because I want to. Yeah. Get a team set up, get a team, you know, in place to be able to manage and run the business. I wanna still be here, but I wanna be here because I wanna be here.
Jimmy Lea: Yeah.
Seth Lancaster: I have a wife. She has some health issues and. So I, I wanna be able to be there for her and be there for my kids as they're growing up and that kind of stuff.
Jimmy Lea: Totally agree. Yeah. 'cause the kids are gonna start having performances and sporting events and outings and concerts and, oh, yeah. Oh my gosh, dude. You name it. And if they get onto any touring. Sports teams, which my son did. We were a touring baseball team. There were quite a few years that every weekend was a different city, a different town, a different place, and hopefully we had family in the nearby location.
Jimmy Lea: 'cause that's a lot of hotels. It gets very expensive very quickly.
Seth Lancaster: Oh yeah.
Jimmy Lea: Well good for you. And my
Seth Lancaster: wife wants horses, so.
Jimmy Lea: Oh, that's more expensive than kids
Seth Lancaster: your wife wants. So horses, I think it's more expensive than cars as well.
Jimmy Lea: Yeah. Get her a good motorcycle. And there
Seth Lancaster: you
Jimmy Lea: go. There you go. You don't have to.
Jimmy Lea: I don't know. I'm a
Seth Lancaster: firefighter. I see the, I see what happens to motorcycles.
Jimmy Lea: Yeah. Yeah. Okay. Get her a quad or a side by side. Get a razor maybe.
Seth Lancaster: There you go. There you go.
Jimmy Lea: Yeah. You don't have to feed it as much. Right. And you don't have to shovel up after it either. Yeah. My mother had horses up her whole entire life, but that was a different time where horses were much more of a a very large pet rather than.
Jimmy Lea: A human and a half.
Seth Lancaster: Yes. Yep.
Jimmy Lea: What kind of horses does she like?
Seth Lancaster: Expensive ones.
Jimmy Lea: Ah, so the Arabians.
Seth Lancaster: So really she likes the like the ones is not necessarily the breed,
Seth Lancaster: The confirmation's very much about the confirmation and. How they behave and how their stature is. And a lot of times those are the most expensive ones.
Seth Lancaster: So, but quarter horses in Tennessee Walkers. But she likes the really nice ones.
Jimmy Lea: Nice. Grandpa had quarter horses here in southern Utah for quite a while as well. My dad got a painted a Pinto. Okay. Dad bought a Pinto and it threw him, he had to get right back up on that horse.
Seth Lancaster: Yeah. I had that happen.
Seth Lancaster: I had one land on top of me.
Jimmy Lea: Ooh, that's, that,
Seth Lancaster: that
Jimmy Lea: can
Seth Lancaster: hurt it. It did it, it took me really until the last the last couple years to actually want to ride horses and be fine with it. A lot of it is I've been building up my strength as far as physically, and I found that really helps a lot when you're riding horses because, you know, you feel more in control when you have the ability to, you know, to move and to have the core strength and everything.
Jimmy Lea: Oh, yeah. And being on top of a horse is not like riding a motorcycle. It's like two times a motorcycle. You are way up there.
Seth Lancaster: Yep.
Jimmy Lea: At least it feels like it.
Seth Lancaster: Yep. So I lost control of one. It ran off and ended up tripping and flipping over on top of me. And it was a miracle that I didn't die.
Seth Lancaster: It was I think it wasn't God's time for me to die, but
Jimmy Lea: yeah. God angels looking out for you, brother.
Seth Lancaster: It landed on top of me and I felt like an old man for a long time. 15 when that happened. So,
Jimmy Lea: dang dude. Wow. Yeah. You were young. That was a, that's a long time ago.
Seth Lancaster: Yeah.
Jimmy Lea: And you write, are you calling me
Seth Lancaster: old now?
Jimmy Lea: So no, ri riding horses is a very physically demanding. It is. It is hobby and you've got to have that core strength because if you are not in control, the horse will take advantage. Oh yeah, that's for sure. Oh, that's good. Well, that'd be a great hobby for you in the future as well. That's phenomenal.
Jimmy Lea: Are you going to expand? Do you want to have a second, third, fourth, fifth, sixth location or, I don't think I
Seth Lancaster: wanna have a, another location. I think my eventual goal is going to be to have a bigger location of my own.
Jimmy Lea: So like a eight Bay, 10 Bay, 12 Bay single location, something like that.
Jimmy Lea: Yeah. Optimize it. You're doing five, that one, five, 6 million a year.
Seth Lancaster: I'll probably have it built and I wanna own that that way it's, you know, that way I can decide how I want it and, you know, have it set up like that.
Jimmy Lea: Dude, congrats man. That's gonna be awesome. That's gonna be awesome. It will. So this next year, are you headed out to Vision?
Seth Lancaster: Yes.
Jimmy Lea: You taking the shop? Yes. Okay. We gotta make sure we connect. Say hello. I will. That'll be awesome. Vision any other trade shows, conferences on your horizon that you're looking at?
Seth Lancaster: There's plenty on the horizon. I'll see how close the horizon gets to me.
Jimmy Lea: Yeah. See if we can afford the horizon.
Seth Lancaster: Right. No, it's the biggest thing, the most difficult thing is just the time of going out there. And with the stage that my kids are at right now, it's hard on them when I leave, you know, it's hard on them, on in, on my wife when I'm gone for very long. They're also at the point where they don't really enjoy the waiting around and, you know, the, you know, not having something to do.
Seth Lancaster: You know,
Jimmy Lea: they don't enjoy the idle time.
Seth Lancaster: And my wife hasn't been feeling well enough, at least in the past, to be able to go out and, you know, go to the park and that kind of stuff with them. So,
Jimmy Lea: ah, that's tough. That's tough.
Seth Lancaster: Yeah. It's tough, but
Jimmy Lea: well bring them back. All the tchotchkes from the vision trade show, the pens, the markers the squeezy balls.
Jimmy Lea: The Oh yeah. The fidget spinners, the guitar picks. Bring back one of each for each of the kids.
Seth Lancaster: Oh, yeah. They enjoy that.
Jimmy Lea: Yeah. That makes it a little bit more enjoyable. I remember my dad way back in the day, he built gas stations in Las Vegas. I think he probably at one point had built half of all the lo all the gas stations in Vegas.
Seth Lancaster: Really?
Jimmy Lea: Yeah. And he would go to these trade shows in Dallas, Texas. He just loved Dallas, Texas, Uhhuh. And when he would come back home, he would always have all the pens and the hot wheels and the. The cars and all these things that he would give to us as kids. And it was like, okay, dad. Yeah. You can go to car.
Jimmy Lea: Yeah. Yeah. This is cool. Okay. Oh, dice. Dice was a good thing way back in the day playing cars, that they were playing cards that would have different gas fuel trucks on 'em and things like that. I mean, just way back in the day it was a lot of fun, man. It was really,
Seth Lancaster: no, I bet those, I bet some of those have some value to 'em now.
Jimmy Lea: Well, if we hadn't played 'em to death, they probably would.
Seth Lancaster: Yeah. Yep. That's kind of how it goes.
Jimmy Lea: Yeah. Yep. And that's the beauty of it. We had fun with our toys and we play with our toys rather than having a, an altar. Yes. Yeah. So, Seth, you've been through a lot over the last two years.
Jimmy Lea: Two years, right? Yes. Two years. You've been out on your own. Just about, there's a lot of learning that has happened, a lot of speed bumps that you've gone over, mountains you've climbed. If you were to start your business today, what advice would you give yourself today as you're starting your business?
Seth Lancaster: Get a network of guys. So like a, whether it's a mastermind group or other business owners that are going to lift you up and help you out. And then I think I said it, I said a different thing last time, but the other thing that I would've started off with first is get deposits on jobs.
Jimmy Lea: Oh, big jobs. If it's over big jobs, a certain amount you're getting in half up front.
Seth Lancaster: Yep. And I didn't do that to start with, and that caused so much stress in my life.
Jimmy Lea: Oh, amen. Yeah. That bites you in the butt, doesn't it?
Seth Lancaster: Yep.
Jimmy Lea: How many times did you have to do that before you learned your lesson?
Seth Lancaster: I don't remember.
Jimmy Lea: More than one. Right. No, really
Seth Lancaster: It was more than one.
Jimmy Lea: It was more than one. So mine I learned a $17,000 lesson, and here's the lesson I share with you. You have to get it in writing.
Jimmy Lea: Yep.
Jimmy Lea: You have to get it in writing. I had a $17,000 deposit down on buying a. An apartment complex. It was like a eight or nine unit apartment complex.
Jimmy Lea: Wow. And it was just taking me a minute to get the funding put together to be able to get it done. Well, we had a 90 day window, came to the end of 90 days, and I was like, oh my gosh, you guys. No, look, I'm almost there. I'm almost there. I'm almost there. And the verbal and no. You're okay.
Jimmy Lea: Take another, you know, take another week. Take another two weeks. Yeah. No we're good. Well, I came back three weeks later and I said, all right, I've got everything. We're all lined up. And they're like, oh, no, you're done. We took your deposit. Thank you very much. If you want to put in another deposit and do it again, we're ready to go.
Seth Lancaster: Oh, no.
Jimmy Lea: And I was like, oh, shut up. Yeah. That was a very hard lesson to learn, but a good lesson to, to learn that it has to be in writing. If it's not in writing. Yes. It didn't happen. Yes.
Jimmy Lea: Yeah.
Jimmy Lea: So that's my $17,000 lesson. I'm sure you've got your own lessons of more than thousands of dollars that you had to learn on.
Seth Lancaster: Yeah, I think the biggest was just the whole stress, you know? And don't take on jobs that are bigger than what you can do. I thankfully. Today got rid of one. That had been one of those lessons. Ooh.
Jimmy Lea: Ended up never ending story.
Seth Lancaster: I ended up buying it from the customer, buying the car from the customer.
Jimmy Lea: Ooh.
Seth Lancaster: And I sold it this morning, finally.
Jimmy Lea: Oh, congratulations.
Seth Lancaster: And it was every time I looked at it. At first, it was like, I don't even wanna see the thing. I don't wanna like, I don't wanna have, that's ptsd, TSD.
Jimmy Lea: Yes. And then
Seth Lancaster: In the last week, I started realizing, no, this is lessons don't do that.
Seth Lancaster: And so that, that was, you know, one of my, one of my, I guess it was one of my first jobs in the shop and. I didn't have the equipment for it. I didn't have the space, I didn't have the knowledge. Oh. And I learned that the hard way that book times are way off,
Seth Lancaster: but Yep, it was a lesson.
Jimmy Lea: Yeah. Do you know how they get those book times, by the way?
Seth Lancaster: So, my understanding is that they have. Somebody do the job a certain amount of times, five times on a new car, and average the amount of times or average the time.
Jimmy Lea: Yep. And they're in a pristine environment, in a beautifully kept environment where all the tools are laid out.
Jimmy Lea: It's simple and easy, and they just get faster and faster every single time. And
Seth Lancaster: all auto shops are like that.
Jimmy Lea: Yeah. Right. Not, no, they're not, they yeah. It's not a fair representation of rust. Yes. Wear and tear of bolts that break off that you've gotta tap and pull. Yeah. It's a fair representation of an actual shop and working on an actual vehicle.
Jimmy Lea: And those book times, they should be updated and updated as the car gets older. Those times should be, oh, yeah, out. We need to add, so to protect yourself, add in.
Seth Lancaster: Yeah. I have the
Jimmy Lea: 15% labor matrix,
Seth Lancaster: 20% with the multiplier.
Jimmy Lea: Good.
Seth Lancaster: And it definitely has helped. Well, with the mastermind group, we're actually looking at.
Seth Lancaster: At our numbers and comparing and seeing, you know, and that has been a very good thing to do, just to have and to see like, what did I do this week?
Seth Lancaster: Why are my nu, why are my numbers terrible? Okay, let me look at that and then learn from that. And next week, let's do it better.
Jimmy Lea: Next, next week we'll make better choices.
Seth Lancaster: Yeah. And so it's kind of been a, it's kind of been a really good thing. To actually just watch the numbers and it's hard as a new business owner, like everything is pressing and so you don't get, you know, you don't do the things that you should and you don't pay attention to the numbers and you just keep on going.
Seth Lancaster: Yeah. And. That whole busy thing, like just keep pushing, keep working harder, and no, that doesn't work.
Jimmy Lea: No. Let's put a little mental thought into this. Let's work smarter
Seth Lancaster: rather
Jimmy Lea: than harder.
Seth Lancaster: So part of that is I actually dropped down to 4 10, 4 10 hour days instead of doing five days a week.
Jimmy Lea: Okay.
Seth Lancaster: I did that while I was still out on my own. And it has really helped actually my. My numbers stayed the same or went up.
Jimmy Lea: Congratulations.
Seth Lancaster: And my, and that was just myself. My stress level went down. My relationship with my wife went up, my relationship with my kids went up. So it was just really an all around win.
Seth Lancaster: So that, that would be the other thing I would tell myself is just do four days, four 10 hour days. Because I think a lot of people, as shop owners would also know and agree with this, that it's really hard to just be eight hours at a shop.
Jimmy Lea: Oh,
Seth Lancaster: yeah. 'cause it's just one more
Jimmy Lea: thing. Oh, always. Always. It's just one more thing.
Jimmy Lea: Oh, I almost have it put back together. I al I'm just almost done. 15 minutes. 15 minutes becomes a half hour, 45 minutes. It's an hour. Yep. Just you just blink and Shazam, here's another hour. Yep. Yeah, no, that's so true, man.
Seth Lancaster: So that's the other thing I really, that really helped just to be able to, and people are like why are, you know, why are you closed on Fridays?
Seth Lancaster: Because I can,
Jimmy Lea: yeah.
Seth Lancaster: I mean, yeah, they still try to call. They can leave a message.
Jimmy Lea: They can leave a message and they can tow it in. They can drop it off. They, do you have a, do you have a key Dropbox?
Seth Lancaster: I have a Dropbox in pickup box. Bingo. One of the greatest investments I got.
Jimmy Lea: Oh yeah.
Seth Lancaster: One of those the, yeah.
Seth Lancaster: Whatever brand it is that stainless steel. Yep. Fort Knox type box. Love it. Oh man. It has been a very good investment.
Jimmy Lea: Oh, for sure. That is phenomenal. Because now even with 'cause you're on tech metric, you can Yep. Text the customer. Text the client. They can pay for all the whole entire bill right from their cell phone.
Jimmy Lea: So they're done. They paid for it. You're like, oh, thank you very much. Your keys are in box number two. The code is da.
Seth Lancaster: Yes.
Jimmy Lea: Swing by Anytime it's ready for you. It's here. You pick it up. We're closing. It's yep. Six o'clock we're out. Yep. And the clients let me tell you from my point of view, I love it.
Seth Lancaster: Yeah.
Jimmy Lea: There was a time period of almost 6, 7, 8 years that I did not go into the shop because I couldn't, I would drop the car off the night before. They would work on it that day if they needed it for another day or two or three, but that's fine. Yeah. But I wasn't coming to get it until after work, and they were long gone.
Jimmy Lea: It was dark and I'm picking it up, but yeah. Oh my gosh. What I love love. Key drop boxes and pickup boxes. Those are really cool.
Seth Lancaster: Very nice. Yep.
Jimmy Lea: Very cool. All right. Cool man. Well, Seth, I look forward to seeing you at Vision for this year and many years into the future. I look forward to seeing your success as well, both professionally and with your family. Congratulations.
Seth Lancaster: Thank you.
Jimmy Lea: Alright, brother. We'll talk to you soon, man.

175 - "Ask Me Anything" with Cecil & Lucas: Mentorship, Margin, and Marketing That Actually Works

175 - "Ask Me Anything" with Cecil & Lucas: Mentorship, Margin, and Marketing That Actually Works
December 3, 2025 - 00:46:44
Show Summary:
A rapid-fire AMA with Lucas Underwood and Cecil Bullard cuts straight into the hard stuff shop owners wrestle with daily. They break down how to hire and develop entry-level techs without burning them out, why hourly plus incentive beats flat rate for apprentices, and what a real two-year mentorship pathway looks like. From there, the conversation shifts to car count and marketing, with Cecil pushing owners to stop doing everything themselves and instead build professional, measurable marketing systems.
They also get practical about documenting warranty work so the real cost is visible, and why you can’t manage anything you can’t see. The back half drills into pricing, estimates, labor-rate layering, and the danger of trying to compete with consolidators on cheapness. The close highlights Cecil’s “Preferred Customer Program,” a simple loyalty and scheduling system that stabilizes car count and boosts ARO, plus a reminder that fixing the car is only baseline, customer experience and profitability are what keep a shop alive.
 
Host(s):
Lucas Underwood, Shop Owner of L&N Performance Auto Repair and Changing the Industry Podcast
 
Guest(s):
Cecil Bullard, Founder of The Institute
 
Show Highlights:
[00:00:36] – Lucas and Cecil begin by addressing how to hire and structure pay for an entry level technician, emphasizing the need for a real mentorship plan.[00:02:29] – Cecil explains how a two year mentorship program should map out tools, skills, jobs, and weekly reviews to ensure progress.[00:06:11] – They discuss emotional awareness and communication and why technicians must feel heard to stay engaged and productive.[00:08:26] – Cecil outlines why apprentices should never be put on flat rate and breaks down a base pay plus incentive model that actually works.[00:10:40] – They explore productivity problems that come from broken shop processes, not technician ability, and how shops misinterpret low hours.[00:11:54] – Cecil details why owners should not do their own marketing and how professional marketing drastically changes car count.[00:15:56] – Lucas and Cecil walk through correct warranty documentation and tracking so owners can identify patterns, failures, and true cost.[00:20:10] – They explain how to get the most from a new coach by being honest, vulnerable, and open to pushback.[00:24:02] – Cecil shares why GS roles are often misused and how to pay them properly while building training and productivity expectations.[00:38:02] – They revisit pricing, customer experience, and why fixing the car is the minimum expectation rather than the differentiator in today’s market.
 
In every business journey, there are defining moments or challenges that build resilience and milestones that fuel growth. We’d love to hear about yours! What lessons, breakthroughs, or pivotal experiences have shaped your path in the automotive industry?
Share your story with us at info@wearetheinstitute.com, and you might be featured in an upcoming episode.
 
👉 Unlock the full experience - watch the full webinar on YouTube: https://youtu.be/jG1rHqQjhww
 
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Episode Transcript DisclaimerThis transcript was generated using artificial intelligence and may contain errors. If you notice any inaccuracies, please contact us at marketing@wearetheinstitute.com.
 
Episode Transcript:
Lucas Underwood: Good afternoon everyone. Welcome to this AMA from the Institute. My name's Lucas Underwood with the Changing The Industry Podcast, and I am joined today by the one, the only Mr. Cecil Bullard himself. Cecil buddy, how are you?
Cecil Bullard: Hey. Hey, brother. I'm great. I'm ready. Let's knock him outta the park.
Lucas Underwood: Let's get right into it.
Lucas Underwood: We've already got a pile of questions and so I want to jump right in. Let's make sure we get all these questions answered 'cause we've got so many people asking questions right now. And so we're gonna drop these in. And the very first one is Greetings from Wisconsin. We're a small three base shop with two full-time techs that are higher level guys.
Lucas Underwood: We're looking to hire an entry-level person to do basic services and hopefully grow from there. I was looking for someone with a little, no experience, but a good attitude. What advice would you give us when it comes to pay structure, expectations, and anything else you can think of now? Cecil, there is a response down below that, and it's kind of all in one, and I think we need to talk about this as well.
Lucas Underwood: And they said that we found that hourly pay with incentivized hours on production seems to be a great carrot for the entry level tech. They mentioned that I look to get an atec, but fill our industry is in a time that we have to develop, so we have to get a bench. And so I wanna start a little bit by clarifying that because I think it's an important point.
Lucas Underwood: I have been saying, I think for your first technician as a small shop, you should really be looking at hiring the best technician that you can find. And here's why I feel that way, because I tried to do it the other way and what I did is I feel like I did a disservice to our industry. Now that's me. I'm not saying that Chad would do that.
Lucas Underwood: I'm not saying that Ed would do that. I'm saying at that point in time. As a business owner, I didn't really have all of my ducks in a row. I didn't really have it together, and I wasn't able to train somebody to do that. And it takes time and it takes energy, and it takes a plan and a program to train them and bring them up.
Lucas Underwood: My fear when I say that is that we see so many shop owners that bring a young technician into the bay, they throw 'em in there and say, go do the thing. And then what do we have? We have a disgruntled technician in three, four years because they've not developed, they've not progressed, they've not grown like they thought they should.
Lucas Underwood: But I will say I've had a lot of really great entry level technicians who have gone on to be great technicians, and we're really invested, really driven to make this happen. So I think the key is the right person. Cecil, what's your take on it?
Cecil Bullard: I would tell you number one it, it is different at the different part parts of your business.
Cecil Bullard: If I'm by myself and now I'm gonna hire somebody. I think you're probably better off hiring an AEC at that point in time if you can find them and afford them and all those kind of things. If you're gonna hire a, an apprentice technician or a trainee type technician, you need to have what I would call a mentorship program that probably lasts somewhere around two years where they think about having a list of tools that they need to master, a list of jobs that they need to be able to do a list of equipment that they need to know how to operate which might include your point of sale and their part of the writeup and the coolant flush machine and how to flush brakes out and how to do a brake job.
Cecil Bullard: And, you know, just basic stuff. And if you have a and someone needs to be responsible for not just meeting with them to teach them kind of how to do this and to answer their questions, but also to keep them moving. Down the pathway. And that is also a management step. So you can have, you know, I can hand a young tech to my grumpiest, 62-year-old tech who's a master tech, but doesn't have the patience or the temperament to really train somebody.
Cecil Bullard: Yeah. And go, okay, you teach him. And then all of a sudden, you know, three months later that kid's quitting or we're firing him because he screwed too many things up because he really wasn't being mentored. In our mentorship programs, we recommend that you have weekly meetings with the mentor and the mentee and management and asking questions like, what did you learn this week?
Cecil Bullard: Do you feel like you're being held back? Are there jobs that you feel that you need to be taught? You know, and trying to keep a pathway ahead of them so that they know I checked this box off this week, I checked that box off this week. Yep. That helps us understand that, that hey, they now. We've taught 'em how to do certain jobs.
Cecil Bullard: In my shops, if you came into my shop and you were a master technician, you still had a min and you still had a sign off sheet.
Lucas Underwood: Yes, absolutely.
Cecil Bullard: That was, you know, where's the bathroom and how do you clock in and out and, you know, how do you rack a vehicle? I mean, every year we lose two or three guys because a vehicle doesn't get racked correctly and somebody gets killed and Exactly.
Lucas Underwood: And when to say something. Right. If the lift's not safe, if something's going on in the shop, if, like, when do you say something and blood. Or blood or fire, right?
Cecil Bullard: Yeah. If it isn't blood or fire, then I don't I probably shouldn't say anything. I should use a more formalized hey, we're gonna meet once a week, discuss where you're at et cetera.
Cecil Bullard: But if there is the potential for blood or fire then we should be saying something right now.
Lucas Underwood: Yeah, so absolutely and you know, Dutch has always been a really close friend of mine and yours as well. And Dutch was in the airline industry. He was a captain in some real big airplanes.
Lucas Underwood: And one of the things Dutch said was, is you always had to keep a line of communication open between you and your right seat. They always had to feel comfortable coming to you and saying there's a problem, because they needed to be able to correct you in case you didn't see something that they saw.
Lucas Underwood: And that's something that I think that we have to watch, especially if we're putting an older mentor with someone. There has to be some checks and balances in place because we have to make sure they feel confident if that mentor is doing something and they shouldn't be. They need to be able to communicate that.
Lucas Underwood: And I hear from a lot of guys that are young and they're put in and they say, I don't know if I'm making progress or not. I'm not, they're not told if I'm doing a good job or not.
Cecil Bullard: You know, but that's also like having the feedback loop that is saying, you know, you checked that off. Wow, great. Now you know how to do this job.
Cecil Bullard: Now we're gonna work on this job, or Yeah. Hey, you, I, I know today was a tough day, or I know this week was a tough week for you. Right. But you know, next week's gonna be a great week 'cause you're gonna learn this, and this.
Lucas Underwood: Yeah.
Cecil Bullard: A hundred percent. The other thing you were talking about I have to make sure that whatever they're feeling, and it doesn't matter if it's my ATech or my apprentice tech.
Cecil Bullard: Yeah. I need them to, I need to pay attention to what they're feeling, whether or not I believe it to be real. Right. Yeah. Because those are the people that are gonna do the work. They're gonna do the work. Right. That are gonna be productive. Hopefully that we'll put money in the bank and make the company run.
Cecil Bullard: And so, you know, sometimes you get employees that are having a conversation and they're talking about stuff and you're just like, oh man, that's, there's no way that, you know, we're not as a company, we're not that or whatever. But if that's what they're feeling and that's what they're talking about, we have to be able to address those things and clear the water.
Cecil Bullard: Right? Absolutely. And we can't do that a hundred percent. You know? So the other thing would be, you know, having routine communication weekly meetings with your shop. Yes, a hundred percent. Where that keeps owners from piping off on dumb stuff every day. You know, hey, take that to the weekly meeting. You know, if we're not keeping the shop as clean as you'd like, take that to the weekly meeting.
Cecil Bullard: We'll discuss it then Don't come in and yell at people and ruin their day for them when they're trying to get work out. And the other thing is I, as an employee, I need a place where I think I can take something that concerns. Yeah, and I believe I'll be heard, right? Yep. And heard doesn't necessarily mean I agree.
Lucas Underwood: It just means that I've heard you and listen, here's the thing about this is a lot of folks say, oh, I could mentor someone. I'm gonna tell you, as an owner who's had multiple apprentices and I've not done many of them the justice that I should have. Yeah. But as an owner who's done that, I'm gonna tell you that to mentor them is a lot of work.
Lucas Underwood: Right. And if you don't have the bandwidth for that, this is, you're talking about some serious work and some serious management here. Now, ed is a fantastic friend of mine. I really look up to this guy. I mean, he's next level. And so he talks about the pay aspect because that was really the root of the question.
Lucas Underwood: And he says, Hey, I believe that a good hourly pay with some incentive. And I do believe that we need to be making sure these guys are paid hourly as they come in. I've seen a lot of shops putting these apprentices on flat rate, and it's like, what are you doing? Are you serious right now?
Cecil Bullard: Yeah. You can't, it's unbelievable.
Cecil Bullard: You're setting 'em up for failure. I mean, exactly. And I don't. For the last say, 10 years, I haven't written any flat rate pay systems. Yeah. Everything is, you know, 60% of your pay should come from showing up. Yeah. In a base, people need to know they've got food and shelter and Yeah. Warmth and all of that.
Cecil Bullard: And then 40% is for doing what I want you to do. And in the case of an apprentice person, it would be learning the new thing, you know, making a mistake so that you learn the new thing correctly. Right? Yep. Et cetera. And we can't, that's another thing we cannot, at $125 an hour. Afford to pay these young people to make mistakes in our business.
Cecil Bullard: Yeah. And afford to have our best technicians take time to help train them and give them the skills transfer the skill sets that our best technicians have. Yeah. We can't do that. At a hundred. I think the last survey was $128 an hour is the average in the industry. Yeah. We need to be much higher because we can't, I can't bring a guy in at $22 an hour and expect him to feel comfortable.
Cecil Bullard: Exactly. Or her to feel comfortable and not do anything but live in mom's basement. Right? Yeah, a hundred percent.
Lucas Underwood: And that's kind of what you're expecting when you do that, right? You may not say it, but that's what your, that's your end result. Let's move on to the next question here. Cliff K says, I'd like to find a way to get more cars and more folks in.
Lucas Underwood: They really want to expand. They wanna bring in this third technician. I'm gonna tell you from my experiences, I grew fairly slowly for a number of years, and I kept hitting this plateau and I never could figure out what it was. A lot of my plateau was I was afraid to bring in that third person, right?
Lucas Underwood: Because I was running two for the longest time and I kept saying, I don't quite have enough work to get them to 40 hours a week. And I've realized that until I have them there and they can actually do something, I wasn't even scheduling. The potential for that work. And so I never could get it there until I just said, Hey, I'm gonna bite the bullet and I'm gonna go for it.
Lucas Underwood: So I think that part of that is, is we have to kind of bite the bullet. Now, I'm not saying if your guys are turning six hours a piece right now, that's not time to bring somebody else in, maximize what you have right now. Well,
Cecil Bullard: But it could be because Yeah, my people might be turning six hours a week because my shop processes are screwed up.
Cecil Bullard: It's not, I mean, I might be booked out three weeks and I still have guys doing five, six hours a day. Yeah. 'cause we can't get our dispatch. Right. And we're not getting our parts here on time, and we're not getting enough time for the jobs that we're doing. Exactly. Yes, they have to do a bunch of other crap because our shop isn't set up correctly.
Cecil Bullard: Right. Yeah. Yesterday I was having a conversation with somebody and it's a brand new person, or it was a person looking at us and you know, I was saying, you know, you, you have really bad productivity and, he goes, well, yeah, but it's not the tax fault. I said, yeah, no, most of the time it's not the tax fault.
Cecil Bullard: Right. They're the one doing that, not saying they call
Speaker 4: for
Cecil Bullard: it. Yeah. I'm saying if we could improve our productivity, then our labor margins go up our overall gross profit margins goes up and our profits in the shop go up.
Lucas Underwood: Yes.
Cecil Bullard: And then I can pay people more money. So Yeah. I I think pay-wise yeah.
Cecil Bullard: And we're talking about marketing, remember brain surgery like nine months ago. That's it. That's it.
Lucas Underwood: Cecil's often in Wonderland over here. So there are keeping, there are,
Cecil Bullard: Yeah. Well, A DHD too, so. Wow. That's it. Marketing you know, I'm not a big fan of direct mail. I don't, I think the ROI is not.
Cecil Bullard: Real great. I think that a lot of that is discounting, and I'm not a discount fan.
Lucas Underwood: Yeah.
Cecil Bullard: I need to have a good website that's done by somebody that understands Google and what Google wants. And now AI and what a OI wants, I need to have seo, OSEM, I need to have social media you know, there are I should be booking the customer's next appointment.
Cecil Bullard: Yeah. I should have a referral program. I should be working in the local community. I should be involved with the local chamber of commerce, the rotary, the local BNI groups. I should be a leader in some of those things. I think that the successful businesses have successful and marketing plans.
Cecil Bullard: And then the other thing I need to understand about marketing, not everything I'm gonna do is gonna work. Yes. And that's it's just part of the game.
Lucas Underwood: You know what, there's a lot of people listening, and I know because I too am a shop owner and they're saying, but Cecil. Where am I gonna get the time to do all this?
Lucas Underwood: And let me tell you something.
Cecil Bullard: Well, they can't they shouldn't. Okay. Exactly. Exactly. You're not qualified.
Lucas Underwood: Alright. A hundred percent. And even beyond qualified, right? Yeah. It's like, where is your value? Because my value, right? Like, you know this, if I'm the one running the shop, we can easily bang out $200,000 or more every single month with four technicians because I just know how it flows.
Lucas Underwood: And what does that mean? That means that's where my value's at in this business. That's where I need to focus my energy. I need to be paying someone who is that efficient, that productive, and that much of a master at doing the marketing for me, because it's a waste of money, it's a waste of energy for me to be doing it myself.
Lucas Underwood: That's ridiculous. We and I have to learn a new skill. There's no reason to learn that new skill. Find somebody who knows what they're doing.
Cecil Bullard: We're we are, do it yourselfers. I mean, you know, if I've got plumbing at the house or electric at the house or drywall or whatever, I'm like, oh, I can do that, but is that my best?
Cecil Bullard: Is that my best spent time? And I don't know how many people we, you know, when we get a new client, we bring 'em in and one of the first things we do is I dig up their website and I take a look and you're just like. I don't know who's doing it. Well, it's my cousin, you know? Yeah. They do it for free, man.
Cecil Bullard: Exactly. And you get what you pay for. Right. Exactly.
Lucas Underwood: And I, I don't know if you know this, and I know we gotta jumped to the next question. I'm gonna tell you this little story real quick. You know, I took over the family business, it was not intentional. It's not something I wanted to do. I'm figuring it out, right?
Lucas Underwood: Like day by day. It's not in automotive. For those of you wondering, this is completely different business, completely different world. And they had been doing all the marketing in-house and we went out and I talked to Kim and Brian Walker. I said, guys, I need help. I need you to gimme some type of recommendation of somebody who can handle this.
Lucas Underwood: And we hired a marketing company that's what they do. They specialize in this business. And do you know that we can't figure out how to schedule our people anymore because it's busy in times when it's never been busy before. And so we can't figure out how to like, make this work because we found people who were efficient and doing a good job.
Lucas Underwood: Well, if I'm gonna,
Cecil Bullard: I'm gonna, which spent a quarter
Lucas Underwood: of what we normally spend.
Cecil Bullard: Yeah. You know, I it will cut my expense. Really? Yep. And it will actually get me measurable results that I can manage. And yes. And so, yeah, I mean, God bless you. Try not to do it yourself. Yeah, a hundred percent. A hundred percent.
Cecil Bullard: And the basis today, I mean, there's two things. There's the guy that's got a problem today. Mm-hmm. They're going either to AI or they're going to Google and asking Who can fix my Audi, blah, blah, blah. And then I also need the oh, come on. Brain damage vein brandage branding. The branding that when they need, you know, two weeks from now, three weeks from now, when Lucas has a problem, Lucas says, yeah, oh, I remember that shop.
Cecil Bullard: I've seen their name. Right. So when they do go looking, I'm familiar to them. Yeah. Different parts of
Lucas Underwood: my marketing. Amen. Amen. So Lance asked a really great question here. This is something I do that's a little unique compared to what I think you do. I was taught this from my original coach, and he says, how do I properly document my warranty stuff in my SMS?
Lucas Underwood: So, I want to know what my true cost of this is. Cecil. I'm gonna tell you what we do here in the shop is we make it like any other ticket. If it's warranty, we document the testing. We document exactly how we got to that. We go through the conclusions. It's got the five Cs on it. All of the testing data is attached.
Lucas Underwood: We bill it out like a normal job, and the way that we, instead of going in and discounting it, the way that I track it is I use a payment method and that payment method is then leaked to an expense account in QuickBooks. Now I have one for each technician. I have one for each service advisor. I have one for the manager, I have one for myself.
Lucas Underwood: I have one for each part vendor. I have all of those things placed in there. I have policy work and advertising. And you know, like policy work for me is, you know, we didn't really cause that, but I understand your situation. Let me help friends and family, same thing. Now I can track that by the percentages of income,
Cecil Bullard: my own vehicles, my own fleet.
Cecil Bullard: Yes. Absolutely. And I think we had nine marketing codes in our Yeah. In our shop. And we used those codes to track it back to an account. That, I mean, money never changed hands, but it looked like money changed hands. Yeah. And, yeah. And then the other thing is you wanna have a warranty sheet that gets filled out on every car.
Cecil Bullard: Yes. Who's the tech? What was the original repair wire? What went wrong? You know, where's the fault? I'm not trying to find fault so I can blame somebody or beat somebody up. But if I have the same tech making the same mistakes over and over, yes. And I can't pin that down, then we keep making the same mistakes.
Cecil Bullard: If.
Lucas Underwood: If it's
Cecil Bullard: a parts failure, because I'm buying parts from this company and it's a, you know, I have to be able to see that, and I have a grade form that is always filled out whenever there's a warranty and then management signs off on we've decided to give this customer, you know, a thousand dollars worth of whatever, because it really wasn't our fault, but okay, great.
Cecil Bullard: Then we put it in the right code and
Lucas Underwood: we
Cecil Bullard: track
Lucas Underwood: it. We might try and set that up so folks can get that form. I'm gonna tell you something about that beyond just this, with that form, right? Yeah. Beyond just internal needs. Something that I've learned and you know, Wayne Marshall and I had a great conversation at Apex.
Lucas Underwood: We were talking about all this stuff going on with the family business, right?
Speaker 4: Yeah.
Lucas Underwood: And he said, Lucas, he said, what you will learn after running businesses, the sizes of businesses that I've ran, is everything has to be documented. Yeah. 'cause it's all it can't come back to he said, she said, or this person did this, or this person did that.
Lucas Underwood: You need to document every single thing that you can. He said, I don't care if you send a text message. I don't care if you put it on paper. I don't care how you do it. You need a record of everything you can possibly document. And there's also,
Cecil Bullard: go ahead. There's also, you can't manage it if you can't see it.
Cecil Bullard: Yes. If there's no visibility into it. Yeah. And it doesn't mean like I had my super tech. Mm-hmm. No mistake that he made was ever his mistake.
Lucas Underwood: Yeah.
Cecil Bullard: It was always a parts failure. Someone else's fault. Exactly. And so when he had to redo that job or someone else had to redo that job, you know, it wasn't my fault.
Cecil Bullard: Parts failure. Yeah. I knew it was his fault. As the manager, somebody has to say, no, it was your fault. Yeah. Okay. That's a hundred percent right. A hundred percent. And if you're just passing it through, 'cause you're, let me just put the parts cost in. Wait, no, I don't really have cost 'cause that's a warranty part.
Cecil Bullard: So I don't have that let me just put the tech cost in except my tech cost in my point of sale, shop wear, whatever it's not correct 'cause I haven't really calculated it Right. Et cetera. And so that's all it really costs me. No. Cost You double. Right? Yeah. Because that same tech that's doing that warranty.
Cecil Bullard: He's not out producing, you know, $280 worth of parts and labor per hour because he's spending three hours doing that warranty. Yep. And so I like having the whole amount, having the account set aside with the right code that you can pull it out even though I'm not transferring money, it just looks that way.
Cecil Bullard: And I can say, okay, we had a 5% warranty this month, and that's too high. It doesn't meet our standard
Lucas Underwood: Exactly. A hundred percent onto the next one. And I need to answer this won't take just a second. Same fellow Lance asked this question, said, Hey, I just hired a coach. What's your advice for meeting with my new coach?
Lucas Underwood: Very first thing, and I'm gonna tell you from the shop owner perspective. Be honest, be vulnerable. Put the things that really hurt out there and say 'em. Don't hide behind that ego. Don't hide behind that pride. Say what you're up against. Because if you don't say, if you don't get it out there, it doesn't get fixed.
Lucas Underwood: You need to be honest. You need to be open, you need to be direct, and you need to understand that they have to push back on you. Right? I'll never forget my first business coach, right? One of the things that he kept saying was, is What's your vision? And he would say, no, that's not it. And I'm saying, dude, I'm telling you.
Lucas Underwood: You asked me what I want, where I wanna go. He's like, but that's not good enough. Yeah. And I got mad. Yeah. I won't lie. I got mad and he said, listen to me, you are looking, a year from now, you're looking, six months from now, you're looking, two years from now, you have a 20, 30, 40 year life in front of you in this industry.
Lucas Underwood: What does it look like in 40 years? And so you gotta push back some.
Cecil Bullard: Yeah. And plus the, from the coaching side you know, having done this a lot I want data that's I can understand. Yeah. So, and reports from your point of sale may or may not give me that data. Certainly a decent profit and loss statement if you have it.
Cecil Bullard: If not, we're gonna have to develop one. You know, you if I can't see what's going on, I can't help you. And if you're not open because you're ashamed or you're afraid or whatever then I'm not gonna be able to help you. 'cause I can't get the data to make good decisions. Good choices. Yeah. Had a meeting with a new client.
Cecil Bullard: We're just, they just put in tech metric. They don't have a decent p and l. The reports from the old system are inaccurate. And he's like, well, what are the five things I should do right now? Well, you know, at this point I can't really give you great advice because I haven't got enough data. And so we have to fill that out.
Cecil Bullard: And then it if you're a decent, if you're a good coach, you're probably saying, what are your goals? What is your future? You know, what's the vision? Because things should be built around that. And I think you also have to have a bit of a relationship where you can say to, you have to respect whoever's gonna coach you.
Cecil Bullard: Yes. And if you, because if you can't, then you can't take the feedback that you need to have. Yeah. And you need to make actionable. And some, you know, I always tell people, you're never gonna agree with me a hundred percent don't care who I coach. But you know, if you listen 85% of the time, we're gonna do really well.
Cecil Bullard: Right. That's
Lucas Underwood: exactly right. And a coach has got to somewhat be a bit of a therapist, a bit of a counselor. We're big tough men. We've never talked about these things. We've never talked about our fears. We've never put 'em on the table. You know, ed Caswell, who's in here is somebody who does this phenomenally because he encourages the people in his life, Hey, let's talk about the hard things.
Lucas Underwood: Let's stop trying to cover this up. Let's stop letting ego get in the way. Let's push forward let's drive. Let's make this better, because if you don't talk about it, and if you don't get it out there and deal with it, it never gets better. I had So shop owners will hold that inside and hurt over it, and they don't need to.
Cecil Bullard: I had a meeting today with a, with one of my clients and I told him, I said your biggest challenge is that you don't have the skillset yet to be a good manager. Yeah. And you have, you need that skillset if you're gonna have multiple shops and Sure. And you could tell he was oh. But then he was like, okay, Cecil, next meeting, can we talk about what that skillset is and what I need to learn?
Lucas Underwood: Absolutely.
Cecil Bullard: You know, that's hundred why I brought it
Lucas Underwood: up, right? Yeah, exactly. And it's not to hurt you, right? No. It's not to cause harm. It's not to make you feel bad about yourself. It's if you can't see that, if there's that blind spot and we can't see where we're weak, right. If you're the smartest person in the room, you're in trouble.
Lucas Underwood: Yeah. Right. Because you won't ever see that blind spot. And those blind spots are what gives you your massive growth. That's where the development and the movement comes from. The next question. How should we pay a gs? There's a lot of questions in this one, so we're gonna start with how do we pay a gs
Cecil Bullard: I hate gss.
Cecil Bullard: Okay. And not everybody has to start somewhere, but mm-hmm. We hire this guy that's gonna change oil and do our inspections. Who's the worst qualified person to do an inspection on a, you know, 2019 Toyota Tacoma, right? Mm-hmm. The GS tech. There are things that are unique to that vehicle that someone that's trained is gonna see that a GS is never gonna see.
Cecil Bullard: And
Lucas Underwood: Exactly.
Cecil Bullard: I think I owe it to my. Customer, my client, to give them the best inspection, the best information. And but how do I pay a gs? I think you look at what's, you have to understand your business again financially. So, you know, I'm a post-it. I'm $140 an hour, but effectively I'm 125.
Cecil Bullard: Okay? Yeah. Yeah. So, based on my effective, I can pay up to 40%, about 36% loaded of my effective rate. So if I'm 1 25 as an effective rate, that really says that in my shop, I can probably pay. I don't know, $50 an hour, 48, something like that. And then I have to assume the load. So back that down. Now I'm at 32.
Cecil Bullard: Yep. And a GS is gonna get paid enough to be able to afford an apartment gas for their car. You know, maybe beans and rice have the refrigerator full enough that they feel comfortable. But they're also not gonna get paid the maximum that I could pay at say, 38 bucks an hour. Yeah. So, but this whole idea of paying somebody 18 or 20 bucks an hour to start and come to work for me the McDonald's down the street here in Utah is I think starting people out at 24 bucks an hour.
Lucas Underwood: Yeah.
Cecil Bullard: Yeah. And what skillset do I need there? Right.
Lucas Underwood: Yeah, absolutely.
Cecil Bullard: We're asking these young people to come in and basically work for nothing, and we're saying, well, yeah, and they're also not productive. You have to understand that you have to plan your business so that you have the funds to pay this unproductive GS guy for some period of time.
Cecil Bullard: I would also say that along with the pay part, the bonus part is I expect four hours a day of productive work, or five hours a day of productive work out of you. And if you do that, then there's additional pay that comes to you if you get new training, if you go out and yeah, take classes. If you buy new tools or, you know, learn new skill sets on the tools and the equipment the mentorship program that we have, I have a way to level you up.
Cecil Bullard: And yeah, a lot of my bonus structures around productivity, but there's a reasonable base pay for that person.
Lucas Underwood: Absolutely. And you know, one of our requirements here is like we have today's class. We just implemented that and it's always been scanner danner, like, you have to go through the scanner, Danner, we'll buy you the book, whatever you need, but you have to go through that because I don't want you to stall here.
Lucas Underwood: Yeah. That's one of the biggest complaints I get from young people is they get stalled out in the lube Bay. They get stalled out in the tire bay. Now, for me, what I found like a huge eye-opening thing, I had not been around other shops and I had always just done things the way I did things. So for my GS guys, what I was doing is I was just cutting the hours way down.
Lucas Underwood: I was paying them hourly, I was cutting the hours way down, so I was matching everybody else's prices. And so now I've added those multiple labor rates so I can adjust. And I know that person that's in that position and you know, one thing that I heard somebody say the other day is they said, you have to remember that your, a tech may not be as profitable and your GS tech may not be as profitable.
Lucas Underwood: They're feeding the middle. And, you know, you talk about the estimating, like, do you know, I disagree a million percent. I'm, well, I'm just saying like, I am with you. I know why you disagree, and I think that the atac we should charge should be the most profitable
Cecil Bullard: because you're charging more money for that person because they have absolutely have a much higher skill set.
Cecil Bullard: We're not, are we right? No. We, the average shop is absolutely not. Are we doing? It's why, that's why today the smart shops and, oh, Cecil just said only smart guys do this. So he's telling me I'm dumb. I'm really not. But the leading edge guys, the guys that are on the front of. Change in and everything.
Cecil Bullard: They have probably four or five different labor rates. Yeah. They have different labor rates for older cars. Higher, yes. They have different labor rates for diag much higher. They have different labor rates for European cars than they have for Kias and Hyundais and Toyotas and Yeah. You know, and they have different labor rates for different jobs that take different skill sets.
Lucas Underwood: Absolutely. This guy's, next question, I think this is a good one is there a time when we should charge, and Michael got ahead of me, he's going back and fixing it. Is there a time that we should charge for estimates? Now let me, I think this is important for us to talk about because for your car to make it into my shop, I'm typically going to be charging for a service no matter what.
Lucas Underwood: Okay. Mm-hmm. And so I'm making that estimate because I've already got your car in the shop and I'm doing work. I've oil service, testing, tire jobs, something. And now when I'm doing my 300% rule, I'm going over everything. I'm making estimates for what the car needs not to sell you something to inform you and keep you advised.
Lucas Underwood: Because I'm your advocate, that's my hoping that you'll buy
Cecil Bullard: the right stuff.
Lucas Underwood: Yeah, exactly. Because I'm supposed to be advising you and telling you what's gonna make this car safe and reliable for you and your family. That's my job. I'm not gonna make an estimate. I'm sorry, Cecil. If you disagree, I'm gonna tell you're wrong.
Lucas Underwood: I'm not gonna make an estimate over the phone when they call me and say, Hey, I need an alternator.
Cecil Bullard: No, we don't, not, we don't price on the phone. Okay. Yeah. The only things I can price on the phone are you know, for that particular diagnostic, this is what our base starting is this is where we start, right?
Cecil Bullard: And if I do have someone saying you know, I, I need a cooling flush and a break flush, or whatever, my question then is who told you? Yeah. Where's the car? Help me understand why do you think you need that? Right? Yeah. And frankly, I still need to inspect the car. Yeah. Because, and you see it on your, your site. I mean, every Facebook, every other day somebody is going you know, this customer said they needed X, Y, Z and they came in and I did X, Y, Z and they're dad didn't fix their problem and now they're mad at me, but I did what they wanted. Right. No. You're the professional. Imagine going to the doctor and saying, Hey, I need you to take my appendix out 'cause I have a pain in my right.
Cecil Bullard: Oh, Bob over
Lucas Underwood: here said, and
Cecil Bullard: yeah. And my cousin said, it's my appendix. And you're never gonna do that. So.
Speaker 4: Sure.
Cecil Bullard: And then back to the question, if you're doing a $69 oil change, 'cause you're trying to be competitive with oil changers or whoever down the street, and then how are you gonna afford the time for your service advisor to write that up properly in your tech, to write it up properly and your tech to do a good.
Cecil Bullard: Digital vehicle inspection. Yeah. We can we gotta stop thinking in terms of how cheap can I make it.
Lucas Underwood: Yeah. And we
Cecil Bullard: gotta stop talking about, we gotta start talking about, in order for me to do a good inspection and do a good, you know, 15 years ago I was running a shop. Our cheapest service was $165.
Lucas Underwood: Yeah.
Cecil Bullard: And my customers came in every day and paid that. And that included the time that it took to do a good inspection. That included the time that it took to create a good estimate. And then the other part of that would be, okay, I, but cis, I still want to do a $69 oil change because I think I have to be competitive.
Cecil Bullard: All right, great. Then raise your labor rate somewhere else so that you can pay for the time to do the inspections and pay for the time to do the estimates. Exactly. And exactly. If you're not estimate, you cannot sell. What you do
Lucas Underwood: not
Cecil Bullard: estimate.
Lucas Underwood: You're exactly right. And you know, I have been saying this ever since Michael Smith said it to me a while back.
Lucas Underwood: I tell everybody this little story that he tells and it's something that we have to think about as an industry because we are in the middle of a consolidation swing, right? It's happening all around us. It just happened to body shops. It's gonna happen to mechanical, there's no way around it. And these guys are trying to compete.
Lucas Underwood: With the consolidators and they may not even realize it. And what they're doing is they're getting out here and they're saying, Hey, that guy's doing oil change for this. That guy's doing tires for this. Michael talks about the fact that when he was in mergers and acquisitions with a very large company, they bought a bunch of funeral homes.
Lucas Underwood: And he said that the other little mom and pop funeral homes were actually coming to him saying, why can't I compete with these guys? And Michael said, 'cause I'm buying container loads of caskets. Caskets. Yeah. If I can buy 'em for a hundred dollars, you can buy 'em for 2000. Yeah. You won't compete with me when you lower your price, I'll just lower my price.
Lucas Underwood: You'll be at zero margin. I'll still be at 70% margin because you
Cecil Bullard: can't compete with me. And by the way, that customer that's gonna go to that chain store, to that dealership isn't probably not my customer. They're not looking for the same thing, you know, the unreasonable hospitality book.
Lucas Underwood: Yeah.
Cecil Bullard: We have to become.
Cecil Bullard: Better at unreasonable hospitality than anybody else in our industry. That's the thing that's gonna allow us to be profitable. That's the thing that's gonna allow us to survive. Those, that customer's not coming to you because you're the cheapest guy on the block. And if they are right, you built the wrong business that you cannot survive because you cannot compete with Walmart or Costco or whoever.
Cecil Bullard: Right? Yeah. So, I wish we would quit the rush to the cheapest price in the bottom of the drain.
Lucas Underwood: I think we have made a little bit of a problem for our industry. Okay. I was in, so I was in Florida. Universal Studios stopped by there, went to some other places, was at a show called ia, and it's for the amusement industry, family entertainment centers, things like that.
Lucas Underwood: That's the space the family business is in. And I watched the people in this show go to vendors and make million, 2 million, 5 million, 10 million deals all day long. One right after another. Didn't even shake about it. Right. Just like, here's the money, do it. Right. They didn't negotiate. They didn't argue.
Lucas Underwood: Lots of money changed hands. And I'm, I was thinking about that. And then later in the day, we went to a universal theme park, four people in front of us went through, it was $5,200 that they invested to go to Universal for the two days they were gonna be there. 50, $200.
Speaker 4: Yeah.
Lucas Underwood: Right. We're afraid.
Lucas Underwood: To give a client an estimate for an oil change, yet they're over here spending $5,200 later in the week on Thursday. This organization's highly involved in Universal Studios and so we go over to Universal after they close their new theme park. And I was talking to a lady that worked for Universal.
Lucas Underwood: She said, we have 33,000 employees in Orlando. We have over 3000 managers. Yeah. We have a payroll budget that would make you sick to your stomach. We work 10,000 people a day. Yeah. 10,000 people a day. And you're telling me that they won't pay to have their car properly repaired? No. It's because of the image we've created.
Lucas Underwood: It's the situation we've made and we keep backing ourselves into this corner. It's time for us to rise up and charge what we need to charge and be the professionals we need to be. We need to stop worrying about what Bob down the street's doing. We have to do what we have to do to make sure our businesses are profitable.
Lucas Underwood: Let
Cecil Bullard: Bob, we're
Lucas Underwood: on the curve.
Cecil Bullard: Let Bob bankrupt his business. Let Bob hire somebody at 15 bucks an hour and lose him. I can't do that. I want run my business as a financial model and make sure that I'm profitable in all areas of my business. Yeah, and absolutely there are gonna be some people that are gonna say, I don't want to go there and that's fine.
Cecil Bullard: The one more just comment maybe before we go on to the next thing, we've, I've worked with three to 4,000 clients individually over my career, and we currently work with several hundred clients at the institute.
Lucas Underwood: Yeah.
Cecil Bullard: And the top. 15%, the guys that make the most money, the guys that have the most consistent businesses, the guys that don't worry about the fact that Thanksgiving is coming.
Cecil Bullard: The guys that have, you know, 500,000 sitting in the bank as a you know, here's my spare money in case we have a bad week or whatever.
Speaker 4: Yeah,
Cecil Bullard: those guys have things in common, and one of them is they're not the cheapest guy. They're always the most expensive guy in the neighborhood, and they're constantly helping their customers understand why that's of value.
Cecil Bullard: Okay. So why should you come here and spend more money with me than you go somewhere else? And I think we know this all the time. We buy shit online. Oh. We buy stuff online and it comes not your censorship. You can say whatever you want. Yeah. It comes and to our homes or our businesses.
Cecil Bullard: Yeah. And we go, well, that was wasted money. That's a piece of crap. And, but it was cheap.
Lucas Underwood: Right. I've had so many conversations with shop owners over the years, and I'll say, let me ask you a question. So what, okay. Last time, let's say you replaced a TV in your house, Uhhuh. When was that? Oh, I bought one last year.
Lucas Underwood: Okay. Tell me something. Did you go and buy the 13 inch black and white television, this thing that you could find,
Cecil Bullard: right? That they sell for $23 and 99 cents? Or did you buy the. $1,400. Right. I wanted a
Lucas Underwood: nice TV
Cecil Bullard: ole or whatever it is.
Lucas Underwood: Right, right. Yeah. No, I wanted a nice tv. Okay, so that means you are telling me that you're so worried about raising your prices because of consumer perception but you could buy the cheapest TV if consumer perception was all that.
Lucas Underwood: It was, wouldn't everybody buy the cheapest thing? It's not just money that motivates us to buy. Right. And I think that's something that's lost. And so many of us we're technicians and you know this as well as I do, there's a lot of technicians selling out of their wallets as shop owners today.
Lucas Underwood: And it, it just, they don't have the perspective they need. They just don't have it different.
Cecil Bullard: There's a, when you go from being a tech, there's a skillset that you have when you become a manager or service advisor. Different skillset. Yeah. When you become an owner, different skillset. And if you don't learn to think in a different way to have the different skillset, what that is, then you're never gonna achieve what you can achieve.
Cecil Bullard: Yep.
Lucas Underwood: Absolutely. Okay, next question. Can you guys please explain the preferred customer program a little more in detail now? This was you talking about it, so I'll kind of let you Yeah. I think the last time, take that and roll with it. Yeah.
Cecil Bullard: I looked at, I wanted people to book their next appointment. And in order to get that done, I felt like I needed to give them some something.
Cecil Bullard: Yeah. So, you could come to my shop and get a loaner car no matter who you were. Yeah. We had loaner cars for everybody because we knew that if I gave you a car, you were gonna spend five times more than somebody that was gonna wait for their car. Right. So let's give you a car. You go away that solves your transportation problem.
Cecil Bullard: It's that hospitality thing that unreasonable hospitality. Yeah. We also watched every car that came in. We ran surveys. The surveys said, customers most important thing is having a clean car. And the second most important thing is having a loaner car that they don't have to worry about transportation.
Cecil Bullard: So when I did the loaner cars, when I did the car washes, I raised my liberate by four bucks an hour because my cost was gonna be two bucks an hour to do that. Yeah. Anticipated. Now that said. I'm already giving loaner cars and car washes to everybody, but I created a card that said you're a preferred customer.
Cecil Bullard: And on that card, there were two loaner cars valued at $65 a day. Yeah. There were two car washes valued at $40 or 42 or whatever. Right. There were, there was a windshield treatment, which if we had done it for you separately, like an Aqua Pelle or a high-end Rain X we would've probably charged you 90 bucks.
Cecil Bullard: And so we valued it at 90, but we gave it to our customer for being a preferred customer. We also discounted some of our services by a little bit. Okay. 'cause we also knew that if you're a preferred customer, once we did the service and we presented the work to you, you bought twice as much as a non-preferred customer.
Cecil Bullard: Yeah. Okay. And so I created a card that, and everybody that came in, I said, my service advisors or me said, would you like to be a preferred customer? And they were like, what does that mean for me? Well, we have a card here. It's got these items on it. It's worth about $450, and you get one of these every year, has a preferred customer.
Cecil Bullard: But we ask something from you. What we ask is that you make and keep your next appointment. Now we have six months service schedules, so will we be booking a service for you in six months? Okay. And if you can't make it, we have a communication communications system that three weeks before we're gonna send you a message and three days before we're gonna give you a call.
Cecil Bullard: And if you can't make it, all we ask is that you go, let's get it rescheduled. I'm not ready, or I can't make it. Okay. Right. Just like the dentist and For sure. And after doing that for the first year I think we were booking nine, 10 appointments a day out of 13 cars. Okay. Right. And we had a, I don't know, it was 69% or 72% show up rate.
Cecil Bullard: Okay. And I didn't think that was high enough. So I started closing the window a little people that wouldn't make their appointment, people that fought me I didn't make them preferred customers. Yeah. And so now we're booking six cars a day out of the 13. Yeah. But we had a 92% show up rate. Yeah.
Cecil Bullard: And if you looked at a month, we actually had a, like a 97% show up rate within a month of the appointment. 'cause that was what we did. Right? And it's just a card and it's a script that you would teach your service advisors to say, would you like to be a preferred customer? And here's what we do for you and here's what we want ask for from you.
Cecil Bullard: Now, by the way, because we were already doing loaner cars and we were already doing car washes, my cost for that preferred customer card was, I don't think it cost me $35 for the year. Yeah, for sure. To offer that. And these people spent twice as much and they didn't argue and they weren't hard to convince to do the work they needed.
Cecil Bullard: And by having six appointments a day, all of a sudden my car count leveled out.
Lucas Underwood: That's what I was getting ready to say ups and downs is I'm over here thinking, you know, here we are, we're coming out of Thanksgiving, we're going into Christmas. We know this time of year is very up and down, and I'm thinking like, what would six months ago have been, right?
Lucas Underwood: Yeah. I'm thinking in the rush of my season, busy. And so now I'm, you know, back to the same thing where we're talking about the amusement side of things, right? I was in this meeting and this training and they had these research and analyst and they were talking about these huge parks and they've got it all heat mapped out and they're like, here's where we're busy, here's where we're slow.
Lucas Underwood: We're gonna move volume from here to here with this strategy. Hang on a minute. Now this is, we're gonna put
Cecil Bullard: The water
Lucas Underwood: Yeah.
Cecil Bullard: The $18 waters and the $12 ice cream over here. So people have to go over there. Exactly. And then they're gonna be where we
Lucas Underwood: want 'em to be. And we gotta think about that.
Lucas Underwood: So like in their scheduling, right? They change prices and they adjust things and they move things around based on that. And I was thinking, gosh, our industry is lacking when it comes to this thought process. Thinking ahead and planning. We've not developed and grown. Cecil, why is that? Why when you look at this industry we're what, how many points behind inflation since 1980?
Cecil Bullard: Oh my God. The average shop right now should be probably 264. $265. Yeah. If we raised 3% a year since 1980. Yeah. The average shop right now, I think, like I said, the last survey was like 1 28 or something. I do have shops. I a new client the other day I'm talking to, and he's like, I said, well, so what's your labor rate?
Cecil Bullard: He says, oh, we're 365 an hour. I was like, oh my gosh. Oh, right. You know, and of course they're in a, they're in a a very wealthy part of town working on high-end cars and Yeah, that makes sense. But they're not afraid to be what they need to be. I mean, why do we not because we make excuses.
Cecil Bullard: Mm-hmm. And we accept the excuses.
Lucas Underwood: Yeah. Okay.
Cecil Bullard: I'm not, I mean. What can I control, right? What can I control? Can I put a preferred customer program? Can I create a card? Can I punch it out when the customer comes? If the customer forgets their card, do I really care if I need to punch that out or not?
Cecil Bullard: Because you know what, if they came back a third time and I needed to give 'em a loaner car, I'd still give 'em a loaner car. I wouldn't say, well, you're outta loaner cars, right? Yeah, because so we are so busy trying to get the next car out. I talk about the assembly line, you know, I went to Nema Uhmi, which was Toyota's plant in San Jose, California.
Cecil Bullard: Yeah, they're not there anymore, but they were the best and most successful manufacturer in the world, right? And not by like 3%, by like 28%. They put out 28% more cars with 28% less flaws outta that plant than anybody else. I went on the tour and I said at the end of the tour, I said, okay, I heard all the crap.
Cecil Bullard: What's the secret? They said, there's two things we do. Number one, when there's a problem on the line, we stop the line. Yeah. The whole line. Not just a
Lucas Underwood: piece of it, all of it. We don't
Cecil Bullard: go, okay, we'll deal with that a six months from now, we fix it. And number two, when the line is stopped, everybody's responsible for fixing it.
Cecil Bullard: So think about in terms of your shop. So I have a business and I'm not making the profits that I need to, right. But I've gotta work, instead of looking at my pricing and looking at how I dispatch and how I do, I have a preferred customer program. What's my marketing look like? I've gotta fix that car because it's got a problem and it's kicking my ass or my people's ass.
Cecil Bullard: And so I'm gonna dig into that. I'm not stopping the line. Exactly. I'm not solving the problem. Right. You know why that is. Right? Do you know why that is? Sure. You know why? Because I know why that is. Joy out of fixing the car and being the guy that can fix the car. Not the joy out of exactly.
Cecil Bullard: Fixing a lot of cars. It's because we know happy and making money. Right. We don't
Lucas Underwood: know how to do the other thing. We know how to fix the car. Well,
Cecil Bullard: then you go, okay, so that's the variable.
Lucas Underwood: I know the monster in the closet that I know. I know how to deal with that.
Cecil Bullard: So why do I need a coach? Right? I mean, I, yeah.
Cecil Bullard: I have mentors. You know, you talked about Wayne and you talked about Michael and people that work in the company and outside of the company. I'm always trying to find like, oh man, that person does that really well. Yeah. I need to learn how to do that really well. Do I have to pay them? Will they do it for free?
Cecil Bullard: Will they become a mentor of mine? Will they get in my circle? How do I get 'em in my circle? Right? Yeah. I wanna surround myself with. With everybody that has all the skill sets that I don't have, so that when I need that skill set, I can go can they teach me that? Or do I hire them to do, you know, we talked about marketing, you know, hire marketing companies.
Cecil Bullard: Stop trying to do your own marketing. You're not qualified. It's too complex, right? Oh, I'm gonna do my own brain surgery, right? Oh, yeah. Because it's cheaper. I offered Cecil, I would've to a fortune. No, I got a pair. Needle knife. Thank you. Yeah. And a and a hot iron. We would've, that's it. We would've got up there and did that, burned that right out.
Lucas Underwood: It may not have been nearly as like aesthetically pleasing was done, but I promise I've gotten it outta there,
Cecil Bullard: scar, et cetera. But you know, it's kind of this mentality of, and I don't know if it's. You know, the guys with a DHD, we have a high level of A DHD in our industry, the guys that are dyslexic, we have a high level of dyslexia in our industry.
Cecil Bullard: I don't know if we were kind of pushed into that, into automotive and fixing cars, I think all of us have certain talents that when we do certain things, it just brings us joy. Right? Yeah. I mean, you get a car that doesn't run, comes in on a tow truck, and you know, you spend a couple hours on it and then you're driving it down the street and it's, you know, you're driving it like a striped ass tape, right?
Cecil Bullard: And it's running like that, and there's you're smiling from ear to ear and you're endorphins are going, your adrenaline's up and you're just excited. And then you come in and you go. I have to try to figure out how to get my customers to book appointments. You know, that's not fun. That's not, you know, but if you plan, it's not
Lucas Underwood: like I feel like I can do anything about it.
Lucas Underwood: I feel helpless. I feel powerless.
Cecil Bullard: Yeah. Right. But if you know what to do and you actually do it, and you create a team of people that will get behind you to help you do those things, right? Yeah. And that's the whole company. And here's the thing.
Lucas Underwood: It becomes fun. It does. It does. And here's the thing is that I think there's a lot of fear involved.
Lucas Underwood: I think we make a lot of decisions based on fear in this industry. And we love our shops. They're our babies. We've poured our heart and soul into them, and we feel like anything we do could disrupt or damage our shops. And so it's very hard to make those decisions. It's very hard to make that push and jumping out on that limb to make a big move like that fills and, you know, I,
Cecil Bullard: so have you basically said, this is what I really want.
Cecil Bullard: This is my vision. Yeah. These are the results that I need in order. To be ultimately successful to get what I need out of this business, both financially, emotionally, et cetera.
Lucas Underwood: Yeah.
Cecil Bullard: And many guys have never thought past the next job, the next bill.
Lucas Underwood: Yeah,
Lucas Underwood: absolutely. And they push themselves into a spot.
Lucas Underwood: And I keep seeing this happen. They push themselves into a spot where they're convinced they're either going to be miserable for the rest of their lives, or all of a sudden they're the one who does the flip. And they're like, I don't care about the client, I don't care about the car, I don't care about anything.
Lucas Underwood: And I think that's something important we need to bring up because a lot of people think that fixing the car is like some great magical thing for our consumer. That's the base level of proficiency for an auto repair shop. That's the expectation. Yeah. Yeah. You have to go, well,
Cecil Bullard: you have to go well beyond fixing the car.
Cecil Bullard: And by the way, fixing the car. I know a lot of shops that fix a lot of cars and go broke. Absolutely. Where everybody's unhappy, miserable, they can't afford the tools they need, they can't even fix the roof that's leaking water every time it rains. Yep. Because they're afraid to raise their labor rate by 10 bucks an hour.
Cecil Bullard: I argue with or to hold up parts margin, you know, properly or whatever.
Lucas Underwood: I argue with Brian Pollock multiple times a week about this, and this is a very upsetting topic for some folks. But here's the deal. I talked to Brian and we're talking about the fact that I'm over here with a 4.9 star on Google and I can look at my negatives and I'm like, yeah, I earned that.
Lucas Underwood: Yep. And I look over across the street and there's somebody with 3.3 stars. They are known to not fix the car and the parking lot's packed full. And they did tons and tons of revenue, but I, it couldn't just be fixing the car.
Cecil Bullard: So I, there's a guy, I could mention his name. You and I both know him real well.
Cecil Bullard: He is one of our clients. Been a client for a long time. Yeah. He's got multiple shops. When we started they were doing 2.1 million
Lucas Underwood: Yeah.
Cecil Bullard: And losing money Yep. In their business. Yep. You know, and I think the first year we did like 2.4 and we made four or $500,000.
Lucas Underwood: Yeah.
Cecil Bullard: Because we restructured and we did, you know, the important, the things that are important, right?
Cecil Bullard: The, I've gotta price myself correctly. I have to make sure that I have systems and process that create productive people. Wait minute, you didn't do it by
Lucas Underwood: fixing all the cars?
Cecil Bullard: No. Fixing cars is again, like, I'm gonna go to the grocery store, I'm gonna buy groceries. Right. And I expect when I open that bread up it's.
Cecil Bullard: It's bread and that I can make a sandwich with it. Right. That's exactly. And so you, you don't win anything by giving me bread. Yeah. You win stuff by having a clean store where I can find what I need and I have some choices to make, and maybe I could buy that high end bread that's twice as expensive, but I kind of like that one.
Cecil Bullard: Right. And you could do the same thing when you talk about the industry that your family's in, right?
Speaker 4: Yeah.
Cecil Bullard: It's not, it's the experience that the customer walks away from thinking how they so close out. Not for this, but I'm gonna close you out. Mm-hmm. I have a script. You know, Hey Lucas.
Cecil Bullard: I've taken your money. I'm not gonna say this, but I already, I got your keys in hand. I got your keys in my hand. And I'm gonna say, Hey, Lucas, you know, before you leave, I need a promise from you. Will you promised me something? And you're gonna say, ah, had to pay on the Cecil, or, sure. Whatever. And I'm gonna say, well, it's two things, right?
Cecil Bullard: Number one, if we did a great job three days from now, someone's gonna call you and say, did we do a great job, basically? And if we did, do you mind recommending us to family and friends? Right? And you're gonna say, what? Yes. You know, you're gonna say yes. And then I'm gonna say this, Lucas, here's where the promise comes in.
Cecil Bullard: It's the most important thing. If you can't say yes, would you call me personal? My name is on these two business cards, my personal phone number. And tell me why you can't say yes. So I can fix that so that we can take care of our clients and make you happy. Right? A hundred. And now you're walking away from my shop.
Cecil Bullard: Having had an experience with someone who cares about whether or not you're happy instead of Well, I fixed your car, right? Yep, a hundred percent. And
Lucas Underwood: I've got a reel that, that upset a lot of people and it's a reel of Dutch. And he was talking about the fact that the new generation, and I don't necessarily think this is a generational thing, but Dutch, we gotta be careful
Cecil Bullard: about generalities and course generation stuff.
Cecil Bullard: But yeah, of course. But
Lucas Underwood: he, that, that's kind of where he was taking it. And he said, I don't care if it's blowing a hundred miles an hour in the wind and it's snowing and you can't see the runway, and all of the things that could go wrong have gone wrong. You don't get a pat on the back by the chief pilot for landing the plane because that was your damn job.
Cecil Bullard: Yeah,
Lucas Underwood: you have to do that. Your job was to land the plane. There was no exception. That was the job. And see, we miss that in automotive. We think that everything's about fixing the car. We become hyper-focused on the car itself. And the car is the least important part of this equation, in my opinion. Is it important to fix it, right?
Lucas Underwood: Yes. I would tell.
Cecil Bullard: I would tell you the most important thing is customer experience. Yes, absolutely. And customer experience starts with your marketing. Yeah. And what they can see. How do you answer the phone? I have. Yeah, I have. I have listened to 10,000 phone calls. Yeah. If I've listened to one, and that's not an exaggeration, and I can name on.
Cecil Bullard: Two hands and one foot. How many people answered the phone correctly or well, right. Yeah. And that's the customer, that's the start of the customer experience. Are you educating that customer about why you do what you do and how that's beneficial to them throughout the whole experience? Are you in the experience with another experience?
Cecil Bullard: Yeah. So that they walk away with the right stuff in their head. Have you stopped the assembly line?
Lucas Underwood: To
Cecil Bullard: figure out what's wrong and a hundred percent put those things in place so that you can give them a great, and by the way, the second most important thing is making sure that you're profitable so that you can deliver those experiences.
Cecil Bullard: Amen. Right.
Lucas Underwood: Amen. So you can stand behind it so you can take care of your people. Yeah. So you do the things that have to be done. Cecil, I know we gotta wrap up here and so I'm just gonna jump in and tell Jacob's a good friend of mine. He asked a question, I'm gonna save this question. Okay.
Lucas Underwood: We're gonna answer it next time. I may even respond to him personally and answer. His parents are actually in my neighborhood right now, so they're welcome to stop. Oh, cool. Say hello. Come on in. So, I just wanted to say to Jacob, Hey buddy, I'm sorry we didn't get to your question. I promise that we will answer it next time and I will make sure Cecil gets a copy of it so he can reach out to you and give you his answer as well.
Lucas Underwood: But we will get it answered next time. Cecil. In closing. We have one minute left. And I've never heard you say anything in one minute. Is there anything you want the people to know? Don't
Cecil Bullard: misquote me online.
Lucas Underwood: Listen, I wanna say I could be wrong. I believe that was Chris Inright. And Chris is one of the sweetest, most humble and awesome human beings you'll ever meet. And I believe that Chris I believe that Chris may have taken something in the wrong light. I could be completely wrong. It may not have
Cecil Bullard: The quote was, Cecil said that all guys working outta their house are bums and you know, whatever.
Lucas Underwood: Oh yeah, that's definitely Chris. That's why got his feelings hurt. That's who he is.
Cecil Bullard: That's not, that is not what I've said. I was cleaning out a storage unit this weekend, and there's a guy working out of a storage unit on someone's car. Right, right. Now that guy is not helping the industry at all.
Cecil Bullard: Okay. But I know a lot of my clients, I know a lot of people that started in their house and then they moved to a shop and then they move to coaching and now they have five shops or whatever. There's always a starting point and there's always bad people. A hundred percent in, in, no matter what it is.
Cecil Bullard: Dentist, doctors mechanics, whatever you wanna call. Please don't
Lucas Underwood: go to a dentist or a doctor that's working out of their home, though, I'll say that might be a bad
Cecil Bullard: idea. Probably not that smart. Although it might save you some money. Right? That's it. You know, and I love the fact that we have a lot of questions.
Cecil Bullard: Yeah. And we have a lot of people coming online and I'm. I'm glad that we get to make a difference here. Yeah. So, I look forward to the next one, brother.
Lucas Underwood: Amen. Me too. And look I'll say this I admire someone like a Chris Enright, and I'll tell you why. It's because Chris Enright Hass been listening to people like you, people like all these other coaches in the industry.
Cecil Bullard: I like to get quoted, so
Lucas Underwood: I'm happy about that. Here's the thing is this man's been watching and he's been building the base of the business. Mm-hmm. And I wish that I had the patience and diligence that he did, because what he did is he started with the foundation and said, I'm gonna build the foundation.
Lucas Underwood: Right. I'm gonna build a good foundation under this to do that. I need to do this at my home. I'm gonna start small, and when the opportunity presents itself, I will expand. But here's the foundation of how I'm gonna do this, and here's how I'm gonna be profitable and here's my plan. So he started very early saying, Hey, this may not be an ideal situation, but I'm gonna get profitable.
Lucas Underwood: I'm gonna maximize what I have now. So now I can go buy something and I'm in a smart place. I can afford it and I can make this work. But the other thing is more people would slow down and pay attention to that. Yeah.
Cecil Bullard: He charged enough to be profitable to have the money. To do the next level or the next five levels.
Cecil Bullard: So amen.
Lucas Underwood: Cecil, thank you for being here. Thank you, all of you for all the great questions. We look forward to it. Hopefully see you all again really soon. Next time we've got another one of these coming up and make sure you're emailing in some questions. We might do some more of the ones like we've done on changing the industry where we actually get a PowerPoint up and we answer some big questions and talk through some more delicate subjects.
Lucas Underwood: So make sure you email your questions in.
Cecil Bullard: Thank you guys. Thank you.