The Institute’s Leading Edge Podcast

77 - Picking the Right Client

What a great podcast episode! Join Kent and Cecil as they talk with Kim Aeurnheimer from CS Automotive and Sierra Walker from Midwest Communications Advertising about picking the right client. They cover detailing your ideal client, knowing where to find them, and marketing techniques like retargeting.
Check out more content from The Institute at wearetheinstitute.com
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.  
Have something to say or want to see your automotive business featured on The Leading Edge? Email us at info@wearetheinstitute.com with your topic ideas and why you'd be a good fit for a panelist! 

76 - Increasing Productivity in Automotive Business

Join Kent and Cecil as they talk with Rocky Khamenian from Bimmer and Benz Specialists and Patrick Weidman from Grove Street Auto repair about increasing productivity in your business. 
Check out more content from The Institute at wearetheinstitute.com
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.  
Have something to say or want to see your automotive business featured on The Leading Edge? Email us at info@wearetheinstitute.com with your topic ideas and why you'd be a good fit for a panelist! 

75 - Gross Profit Margin vs Gross Profit Dollar

Join Kent and Cecil as they talk with Murray Voth from RPM Training, Dan Gilley from RLO Training, and Bill Haas from Haas Performance Consulting all about Gross Profit Margin (GPM) and Gross Profit Dollar (GPD). They discuss which is more important to the success of a business, the pros and cons of each, and more.
Check out more content from The Institute at wearetheinstitute.com
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.  
Have something to say or want to see your automotive business featured on The Leading Edge? Email us at info@wearetheinstitute.com with your topic ideas and why you'd be a good fit for a panelist! 

74 - Small Business in America

Join Cecil and Kent in Episode 74 as they talk with Fernando from Milestone Motors and Zane from Legend Motor Works about the disadvantages and advantages of owning a small business in America.
Check out more content from The Institute at wearetheinstitute.com
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.  
Have something to say or want to see your automotive business featured on The Leading Edge? Email us at info@wearetheinstitute.com with your topic ideas and why you'd be a good fit for a panelist! 

73 - Digital Vehicle Inspections (DVIs)

In Episode 73, Kent and Cecil are talking with Tom Lambert from Shadetree Automotive and A B Hadley, Inc., BJ Lee from Mission Auto Care, and Kevin Eckler, Lisa Eckler, and Glenn Martinez from Foreign Car Specialists. Learn how they use Digital Vehicle Inspections (DVIs), the benefits, and more. 
Check out more content from The Institute at wearetheinstitute.com
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.  
Have something to say or want to see your automotive business featured on The Leading Edge? Email us at info@wearetheinstitute.com with your topic ideas and why you'd be a good fit for a panelist! 

72 - Shop Story with Keith Brown of Tire World

Episode 72 features Keith Brown of Tire World as he shares his shop story with Kent and Cecil, all while diving into some important industry topics.
Check out more content from The Institute at wearetheinstitute.com
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.  
Have something to say or want to see your automotive business featured on The Leading Edge? Email us at info@wearetheinstitute.com with your topic ideas and why you'd be a good fit for a panelist! 

71 - Looking at Labor Rates

In episode 71, Kent and Cecil are joined by Tony Zanders from RLO Training and Heritage Auto Repair, Keith Brown from Tire World, and Fernando and Jonathan Osorio from Milestone Motors. They discuss labor rates: setting them, raising them, and much more.
Check out more content from The Institute at gearforshops.com. 
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode. 

70 - Project Jump-Start Debut

For episode 70, we're excited to introduce the two shops that have been chosen for our Project Jump-Start program: Brian Eilers from European Motorsport of Idaho, INC. and Ed Quirindongo from Copa Mechanic!
They'll receive six months of consulting and training while we document their journeys to share a behind-the-scenes look at working with The Institute and our programs. We'll be sharing the series on YouTube beginning in September, but here's your chance to meet the owners and see what they're looking forward to the most. 
Check out more content from The Institute at gearforshops.com. 
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode. 

68 - Educating Your Shop

In Episode 68, Kent and Cecil are talking about the importance of educating your shop and the recent SMART Groups conference held at The Institute. They're joined by Parker Davis from Broad Stroke, Jesse Myers from Affordable Toyota Lexus Repair ATLR, and Tim Chakarian from Bimmer PhD Motorsports. 
Check out more content from The Institute at gearforshops.com. 
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode. 

67 - Dan & Cecil Talk New Partnership & Successful Shops

In a special episode, Cecil is joined by Dan Gilley, new partner of The Institute as owner of RLO Training. Stick around to hear them discuss the reason behind the collaboration and what it takes to be a successful automotive business in today's world.
Check out more content from The Institute at gearforshops.com. 
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.