The Institute’s Leading Edge Podcast
The Leading Edge is a show dedicated to providing Automotive Service and Repair Shop Owners a one-on-one with The Institute’s experienced consultants. Ask us questions regarding any aspect of your business and we’ll answer it during the show!
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Episodes
Tuesday Dec 22, 2020
Tuesday Dec 22, 2020
There are about to be a lot of technicians and advisors joining shops, whether they're just entering the industry or their previous shop closed. Cecil is talking what shops need to know about interviewing and hiring, joined by Dave Fischer from California Employer's Services and Henry Waters from Waterstar Motors. If you've ever had a question about interviewing, hiring, pay plans, or anything employee-related, it's answered here!
Check out more content from The Institute at gearforshops.com.
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.
Tuesday Dec 22, 2020
Tuesday Dec 22, 2020
Finish the topic of management with Cecil, Kent from WorkLifeGame, Bill from Quality Automotive Servicing, and Rich from European Auto Garage. They're taking another look at the tough parts of management and how to handle that in the day-to-day.
Check out more content from The Institute at gearforshops.com.
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.
Tuesday Dec 22, 2020
Tuesday Dec 22, 2020
Join Cecil as he talks with Kent from WorkLifeGame, Bill from Quality Automotive Servicing, and Rich from European Auto Garage. They're talking all things management, especially the tough parts that people sometimes forget to mention. Since the topic is so big, you can catch the rest of this conversation on part two of 48.
Check out more content from The Institute at gearforshops.com.
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.
Thursday Dec 17, 2020
Thursday Dec 17, 2020
Recorded during the first wave of the COVID-19 pandemic, this episode features Cecil talking with shop owners Tatsu Tsuchida and Kim Auernheimer as well as Google Search expert Dan Vance. What kind of 'normal' were shops expecting to open to? How could they prepare to continue serving their customers with new pandemic measures in place? Take a listen and compare to where the industry is at now!
Check out more content from The Institute at gearforshops.com.
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.
Thursday Dec 17, 2020
Thursday Dec 17, 2020
Join Cecil as he continues the talk on marketing with Dan Vance from Advanced Local and Steve Reich from R Marketing. Marketing is more important than ever, with some businesses pulling back in a time that needs shops to invest more into marketing and spreading the word. Touching on things like digital content, guerrilla marketing, and more, this is an episode you don't want to miss!
Check out more content from The Institute at gearforshops.com.
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.
Thursday Dec 17, 2020
Thursday Dec 17, 2020
Join Cecil as he talks with Alex Noll, Kim Auernheimer, and Jimmy Lea from Kukui. The topic is marketing during the pandemic and, recorded during the beginning of COVID-19, still has some great insights for shops looking to still up their marketing during these strenuous times. It's just as important for customers to have working cars now as it was then, and this episode covers how you can continue to market during any emergency.
Check out more content from The Institute at gearforshops.com.
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.
Thursday Dec 17, 2020
Thursday Dec 17, 2020
Join Cecil as he speaks with shop owners Seth Thorsen and Alan Symmes at the beginning of the COVID-19 pandemic. What did shops expect at the beginning of this? How did these shop owners think that the pandemic would impact their financials, marketing, and other aspects of business?
Check out more content from The Institute at gearforshops.com.
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.
Thursday Dec 17, 2020
Thursday Dec 17, 2020
Join Cecil and BJ from The Institute as they talk with Charlie Burke and Luke Murray from WorldPac at VISION 2020. They talk about how the industry is changing, things your shop can do, and how great VISION was!
Check out more content from The Institute at gearforshops.com.
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.
Wednesday Nov 11, 2020
Wednesday Nov 11, 2020
In episode 43, join Cecil as he talks with Jimmy from Kukui and Patrick from Star Automotive Service. The topic of the hour is educating your customers. How do you get customers to understand the value of your shop?
Learn what these professionals consider most important in marketing your shop and sharing its value to continue educating customers about the industry.
Have questions or want to submit topic ideas? Email institute@iforabe.com.
Wednesday Nov 11, 2020
Wednesday Nov 11, 2020
In episode 42, join Cecil as he talks with Chris Cotton from AutoFix SOS and Alan Symmes from Revolution Automotive Services. The topic of the hour is pay systems. What types of pay systems motivate auto shop teams the best? Are there any that have been shown not to work?
Learn what these shop owners and management professionals consider most important in motivating employees and how you can create your own pay system.
Have questions or want to submit topic ideas? Email institute@iforabe.com.