The Institute’s Leading Edge Podcast

41 -Millennial Workforce

In episode 41, join Kent as he talks with Kurt from The Institute, Kelly from The Shop VA, and Seth from Eurotech Auto Repair. The topic of the hour is working with millennials. What should shop owners be doing to capture this demographic's interest when it comes to working for them? Are there different ways to manage and lead millennials?
Learn what these shop owners consider most important in working with millennials and how you can shift your management style to better encompass working with everyone. 
Have questions or want to submit topic ideas? Email institute@iforabe.com.

40 - Business Planning

In episode 40, join Cecil as he talks with Alex from ABR, Ben from Duncan's Automotive, and Tom from Shadetree Automotive. The topic of the hour is business planning for 2020 and beyond. How do shop owners plan for the next year? What goals should they set and how do they include the team on those goals? 
Learn what these shop owners consider most important in planning for the next year and how to begin creating your own plan and goals for the next.
Have questions or want to submit topic ideas? Email institute@iforabe.com.

39 - Marketing to Millenials

In episode 39, join Cecil as he talks with Kent from The Institute, Kelly from The Shop VA, and Brandon from Shadetree Automotive. The topic of the hour is marketing to millennials. What should shop owners be doing to capture this demographic? How is that different is that to previous marketing techniques and strategies?
Learn what these shop owners and social media professionals consider most important in marketing to millennials and how you can create your own marketing strategy with that information.
Have questions or want to submit topic ideas? Email institute@iforabe.com.

36 - Welcome to the Team

In episode 36, join Cecil as he talks with Kent from The Institute, Bill from Quality Automotive Servicing, and Alan from Revolution Automotive Services. The question of the hour is: how do you welcome new members to your team? Learn what these shop owners consider most important in the onboarding process and how to create your own. 
 
Have questions or want to submit topic ideas? Email institute@iforabe.com.

35 - Why Your Shop?

In this week's episode of the Leading Edge, we're talking with multiple shop owners about how they present their value to potential customers. Why should they choose your shop? What can you do to show your value? And how does that apply to your marketing, your customer service, and everything your shop does? 
 
Thanks for listening - let us know if you have questions or submit more topic ideas at institute@iforabe.com. 

34 - Social Media ROI

There's no denying that there's a clear benefit to marketing on social media. But what are some of the unknown benefits, and where do you make back your investment? Find out in this episode of the Leading Edge.
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Find more information about the work we do by visiting iforabe.com or messaging us directly through our Facebook. 

33 - Does Training Pay?

It can be hard to tell if sending your team to training pays off in the bottom line. It does, and in this episode we discuss how and why!
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Find more information about the work we do by visiting iforabe.com or messaging us directly through our Facebook. 

32 - What is Premium Service?

It's hard to put a finger on what defines premium service, everyone has their own individual ideas. In this episode we discuss what it means to you, and how you can develop it within your shop.
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Find more information about the work we do by visiting iforabe.com or messaging us directly through our Facebook. 

31 - It's Not Where You Live

In this episode we talk about the common excuses most shops have, and how to deal with them.
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Find more information about the work we do by visiting iforabe.com or messaging us directly through our Facebook. 

30 - The Absentee Owner

In this episode we discuss what it takes to get you out of the shop, the mindset needed to make those changes, and the steps to get there. The Absentee Owner is an owner who's business practically runs itself (with minor management from you of course).
Spend more time doing the things you love, and less time getting your hands dirty in this episode of the Leading Edge. We have Tom Lambert of Shadetree Automotive, Seth Thorson of Eurotech Auto, and Patrick Howard of Star Automotive. Each of these owners have built their businesses to be machines that with minimal input.
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Find more information about the work we do at www.iforabe.com
You can also see more of our content on youtube at https://www.youtube.com/channel/UCGipdY4kFinShK4TTx2_9Kw
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Contact us about training, and if you mention this podcast we'll give you 10% off of class seats!