The Institute’s Leading Edge Podcast
The Leading Edge is a show dedicated to providing Automotive Service and Repair Shop Owners a one-on-one with The Institute’s experienced consultants. Ask us questions regarding any aspect of your business and we’ll answer it during the show!
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Episodes
Tuesday Jan 19, 2021
Tuesday Jan 19, 2021
A large part of running an automotive shop is sales and focuses on having the right service advisor. Join Cecil as he talks with shop owner BJ Lee and advisor trainer Scott Caster about sales skills, top objections, and how to find the value to share with potential clients.
Check out more content from The Institute at gearforshops.com.
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.
Tuesday Dec 29, 2020
Tuesday Dec 29, 2020
Cecil and Kent talk through what a year 2020 has been for The Institute and some of the things we have planned for 2021. Don't miss this holiday update and expect to see our podcast back on January 13th!
Check out more content from The Institute at gearforshops.com.
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.
Tuesday Dec 29, 2020
Tuesday Dec 29, 2020
Employee appreciation shouldn't just happen one month or week out of the year. So how do shop owners across the country show their employees that they're thankful for them? Join Cecil as he talks with shop owners Jim Paiva, Tatsu Tsuchida, and Rich DeFrancisco about how they manage their team, show their appreciation, and lead their shops to meet their goals.
Check out more content from The Institute at gearforshops.com.
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.
Tuesday Dec 29, 2020
Tuesday Dec 29, 2020
In episode 60, Cecil brings on two of the top alumni from the Advisor Mastery service advisor training program, Ben Shelton and John Sardianos. Join the three of them as they discuss writing service, selling techniques, and more.
Check out more content from The Institute at gearforshops.com.
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.
Tuesday Dec 29, 2020
Tuesday Dec 29, 2020
Planning for the new year is essential to any business' success. Which is why Cecil is joined by Seth Thorson and Jeremy Winters to talk about what their shops do when they plan for 2021. What processes they use, the goals they focus on, and how they handle succeeding or failing those goals. If you're trying to plan our the new year, this episode is for you!
Check out more content from The Institute at gearforshops.com.
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.
Monday Dec 28, 2020
Monday Dec 28, 2020
You've likely heard it before, but it's true: communication is the key to a successful shop. In episode 57, Kent is joined by shop owner Bill Greeno as he discusses ways to improve communication for the entire team. It's a great episode and learning check for any shop owner or manager!
Check out more content from The Institute at gearforshops.com.
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.
Monday Dec 28, 2020
Monday Dec 28, 2020
Owning a business is stressful and shop owners don't always know how to handle that stress. Join Cecil as he talks with shop owners Rhocky Karmenian, Patrick McHugh, and BJ Lee. You'll find out what stresses them out, how they handle that stress, and even what they've put in place to avoid it.
Check out more content from The Institute at gearforshops.com.
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.
Monday Dec 28, 2020
Monday Dec 28, 2020
In Episode 55, Cecil is joined by Carm from the Remarkable Results podcast. They dive into podcasting, what's trending in the automotive industry, and more. Check it out!
Find more content from The Institute at gearforshops.com.
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.
Monday Dec 28, 2020
Monday Dec 28, 2020
In a year unlike any before it, marketing was a huge part of being successful. This episode covers everything to consider when creating your marketing strategy as Cecil talks with Chris from Profitworks Small Business Services, Inc. and the Institute's own Lex Tingey. If you've got a question on marketing for next year, this podcast has your answer!
Check out more content from The Institute at gearforshops.com.
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.
Monday Dec 28, 2020
Monday Dec 28, 2020
The first in our Shop 1-on-1 series, Cecil highlights shop owner Tatsu Tsuchida. Listen to hear how his shop Tokyo Automotive was created and what he's experienced on his journey as a shop owner in California.
Check out more content from The Institute at gearforshops.com.
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.