The Institute’s Leading Edge Podcast
The Leading Edge is a show dedicated to providing Automotive Service and Repair Shop Owners a one-on-one with The Institute’s experienced consultants. Ask us questions regarding any aspect of your business and we’ll answer it during the show!
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Episodes
Monday Dec 28, 2020
Monday Dec 28, 2020
We've all had to deal with a bad employee or coworker a time or two. Join Cecil as he talks with Rich DeFrancisco and Alvin Lui about some of their horror stories. Whether you understand their pain or save the advice for a future encounter, you'll enjoy this episode between shop owners!
Check out more content from The Institute at gearforshops.com.
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.
Monday Dec 28, 2020
Monday Dec 28, 2020
Join Cecil Bullard, Kelly Shelton from The Shop VA, and Lex Tingey for a discussion on marketing practices. Including what was trending for the summer, which platforms are showing a high ROI, and what shops should be doing with their marketing right now.
Check out more content from The Institute at gearforshops.com.
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.
Tuesday Dec 22, 2020
Tuesday Dec 22, 2020
The term "new normal" has been thrown around a lot with the pandemic. What does that mean for the automotive industry? For the training, the shops, the employees, and everyone else? Cecil talks with Kent Bullard, Ben Duncan, and Seth Thorson about what their businesses are doing, how it's changed, and how it will continue to look as the year and pandemic continues.
Check out more content from The Institute at gearforshops.com.
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.
Tuesday Dec 22, 2020
Tuesday Dec 22, 2020
There are about to be a lot of technicians and advisors joining shops, whether they're just entering the industry or their previous shop closed. Cecil is talking what shops need to know about interviewing and hiring, joined by Dave Fischer from California Employer's Services and Henry Waters from Waterstar Motors. If you've ever had a question about interviewing, hiring, pay plans, or anything employee-related, it's answered here!
Check out more content from The Institute at gearforshops.com.
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.
Tuesday Dec 22, 2020
Tuesday Dec 22, 2020
Finish the topic of management with Cecil, Kent from WorkLifeGame, Bill from Quality Automotive Servicing, and Rich from European Auto Garage. They're taking another look at the tough parts of management and how to handle that in the day-to-day.
Check out more content from The Institute at gearforshops.com.
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.
Tuesday Dec 22, 2020
Tuesday Dec 22, 2020
Join Cecil as he talks with Kent from WorkLifeGame, Bill from Quality Automotive Servicing, and Rich from European Auto Garage. They're talking all things management, especially the tough parts that people sometimes forget to mention. Since the topic is so big, you can catch the rest of this conversation on part two of 48.
Check out more content from The Institute at gearforshops.com.
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.
Thursday Dec 17, 2020
Thursday Dec 17, 2020
Recorded during the first wave of the COVID-19 pandemic, this episode features Cecil talking with shop owners Tatsu Tsuchida and Kim Auernheimer as well as Google Search expert Dan Vance. What kind of 'normal' were shops expecting to open to? How could they prepare to continue serving their customers with new pandemic measures in place? Take a listen and compare to where the industry is at now!
Check out more content from The Institute at gearforshops.com.
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.
Thursday Dec 17, 2020
Thursday Dec 17, 2020
Join Cecil as he continues the talk on marketing with Dan Vance from Advanced Local and Steve Reich from R Marketing. Marketing is more important than ever, with some businesses pulling back in a time that needs shops to invest more into marketing and spreading the word. Touching on things like digital content, guerrilla marketing, and more, this is an episode you don't want to miss!
Check out more content from The Institute at gearforshops.com.
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.
Thursday Dec 17, 2020
Thursday Dec 17, 2020
Join Cecil as he talks with Alex Noll, Kim Auernheimer, and Jimmy Lea from Kukui. The topic is marketing during the pandemic and, recorded during the beginning of COVID-19, still has some great insights for shops looking to still up their marketing during these strenuous times. It's just as important for customers to have working cars now as it was then, and this episode covers how you can continue to market during any emergency.
Check out more content from The Institute at gearforshops.com.
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.
Thursday Dec 17, 2020
Thursday Dec 17, 2020
Join Cecil as he speaks with shop owners Seth Thorsen and Alan Symmes at the beginning of the COVID-19 pandemic. What did shops expect at the beginning of this? How did these shop owners think that the pandemic would impact their financials, marketing, and other aspects of business?
Check out more content from The Institute at gearforshops.com.
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.