The Institute’s Leading Edge Podcast

46 - Marketing, What To Do Now AND After

Join Cecil as he continues the talk on marketing with Dan Vance from Advanced Local and Steve Reich from R Marketing. Marketing is more important than ever, with some businesses pulling back in a time that needs shops to invest more into marketing and spreading the word. Touching on things like digital content, guerrilla marketing, and more, this is an episode you don't want to miss! 
Check out more content from The Institute at gearforshops.com. 
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode. 

45 - Marketing During the Pandemic

Join Cecil as he talks with Alex Noll, Kim Auernheimer, and Jimmy Lea from Kukui. The topic is marketing during the pandemic and, recorded during the beginning of COVID-19, still has some great insights for shops looking to still up their marketing during these strenuous times. It's just as important for customers to have working cars now as it was then, and this episode covers how you can continue to market during any emergency. 
Check out more content from The Institute at gearforshops.com. 
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode. 

44 -The Beginning of COVID-19

Join Cecil as he speaks with shop owners Seth Thorsen and Alan Symmes at the beginning of the COVID-19 pandemic. What did shops expect at the beginning of this? How did these shop owners think that the pandemic would impact their financials, marketing, and other aspects of business? 
Check out more content from The Institute at gearforshops.com. 
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode. 

Special Episode - VISION 2020

Join Cecil and BJ from The Institute as they talk with Charlie Burke and Luke Murray from WorldPac at VISION 2020. They talk about how the industry is changing, things your shop can do, and how great VISION was! 
Check out more content from The Institute at gearforshops.com. 
Or head to facebook.com/iforabe to watch the live recordings of each podcast episode. 

43 - Educating Your Customers

In episode 43, join Cecil as he talks with Jimmy from Kukui and Patrick from Star Automotive Service. The topic of the hour is educating your customers. How do you get customers to understand the value of your shop?
Learn what these professionals consider most important in marketing your shop and sharing its value to continue educating customers about the industry.
Have questions or want to submit topic ideas? Email institute@iforabe.com.

42 - Pay Systems

In episode 42, join Cecil as he talks with Chris Cotton from AutoFix SOS and Alan Symmes from Revolution Automotive Services. The topic of the hour is pay systems. What types of pay systems motivate auto shop teams the best? Are there any that have been shown not to work?
Learn what these shop owners and management professionals consider most important in motivating employees and how you can create your own pay system.
Have questions or want to submit topic ideas? Email institute@iforabe.com.

41 -Millennial Workforce

In episode 41, join Kent as he talks with Kurt from The Institute, Kelly from The Shop VA, and Seth from Eurotech Auto Repair. The topic of the hour is working with millennials. What should shop owners be doing to capture this demographic's interest when it comes to working for them? Are there different ways to manage and lead millennials?
Learn what these shop owners consider most important in working with millennials and how you can shift your management style to better encompass working with everyone. 
Have questions or want to submit topic ideas? Email institute@iforabe.com.

40 - Business Planning

In episode 40, join Cecil as he talks with Alex from ABR, Ben from Duncan's Automotive, and Tom from Shadetree Automotive. The topic of the hour is business planning for 2020 and beyond. How do shop owners plan for the next year? What goals should they set and how do they include the team on those goals? 
Learn what these shop owners consider most important in planning for the next year and how to begin creating your own plan and goals for the next.
Have questions or want to submit topic ideas? Email institute@iforabe.com.

39 - Marketing to Millenials

In episode 39, join Cecil as he talks with Kent from The Institute, Kelly from The Shop VA, and Brandon from Shadetree Automotive. The topic of the hour is marketing to millennials. What should shop owners be doing to capture this demographic? How is that different is that to previous marketing techniques and strategies?
Learn what these shop owners and social media professionals consider most important in marketing to millennials and how you can create your own marketing strategy with that information.
Have questions or want to submit topic ideas? Email institute@iforabe.com.

36 - Welcome to the Team

In episode 36, join Cecil as he talks with Kent from The Institute, Bill from Quality Automotive Servicing, and Alan from Revolution Automotive Services. The question of the hour is: how do you welcome new members to your team? Learn what these shop owners consider most important in the onboarding process and how to create your own. 
 
Have questions or want to submit topic ideas? Email institute@iforabe.com.