The Institute’s Leading Edge Podcast

10 - Identify Your Customer, Get Their Attention

In this episode our panel is discussing the Ins-and-outs of marketing online and how to find your perfect customer. 
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Join Cecil Bullard, Ryan Clo, Tom Lambert, Taylor Pickering, and Kent Bullard in this in-depth Episode!
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Find more information at iforabe.com
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You can also view other episodes on itunes and spotify @theLeadingEdge, or find us on Youtube https://www.youtube.com/channel/UCGipdY4kFinShK4TTx2_9Kw?view_as=subscriber

9 - Creating and Selling Value

In this episode we get into the important topic of value. With a full panel, BJ Lee, Cecil Bullard, Patrick Howard, Kent Bullard, and Tom Lambert (one of our newest consultants), we pry-open what it means to value yourself and express it. **You have Value, You have Worth**
 
For more information about what the institute does, visit https://www.iforabe.com/
 
You can also find us on Facebook at https://www.facebook.com/Iforabe/
Join the Institute Group on Facebook and Get advice from top owners and our consultants. https://www.facebook.com/groups/1965462617051735/?fb_dtsg_ag=Adx9tC8nI0hT9kt1ig9NjzQT-bPyog7DXdKGje8wCj7pFA%3AAdwySAmvW5zqH7HiiUyqXPUgEqaeUFGC4ISROO8YRLIVTQ
 
Submit any questions you have through Facebook, our Website, or email us Directly at institute@iforabe.com

Setting Labor Rates

On this special episode, we have the ASCCA President Rocky Khamenian, and our very own Cecil Bullard and Patrick Howard.  They discuss the details behind setting the proper labor rate, and how much it can improve your business. 
 
Special Thanks to Rocky for letting us put this together!
 
 
Check out the ASCCA at https://www.ascca.com/
Also, learn more about the Institute at iforabe.com
 
Submit any questions to institute@iforabe.com

8 - Business Automation, Finding Efficiencies

This week we dive into automated businesses and what it takes to get there. Patrick, Cecil, Ryan, and Myself (Kent), pull back the curtain and get into the details of creating a fully automated business. So you don't have to be there unless you want to. And once you're in a sweet spot, you can go back and fine tune your systems and processes to get the most out of your business. 
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Find more information at iforabe.com
Check us out on Facebook!
Join the Institute Group to get advice from top shop owners, and our consultants.

7 - Service Sales Strategies

Episode 7 rolls in with specific strategies to lead your success at the counter. Join BJ Lee, Patrick Howard, Scott Caster, and Cecil Bullard with advice on closing the sale and taking care of your customers. 
 
Check us out for more information at iforabe.com
Submit Questions or Topics at institute@iforabe.com
 

6 - Millennials, Part 2

Back at it again with the millennials discussion. We had a tidal-wave of questions regarding millennials that we just had to answer. This time around we have Ryan Clo, Bill Greeno, Cecil Bullard, BJ Lee and Kent Bullard, putting more emphasis on management styles and challenges when it comes to millennials.
This will probably end up being a "mini-series" after this...
 
For questions, submit at: insitute@iforabe.com 
For more informaiton visit: https://www.iforabe.com

5 - Millennials

Me and my dad struggle with communication just like any other father-son business. Join us, along with Patrick Howard, as we discuss the causes and solutions to generational miscommunication, management, and culture, in this weeks Leading Edge.
 
For questions, submit at: insitute@iforabe.com 
For more informaiton visit: https://www.iforabe.com
 

3 - The Inspection Process, Increasing ARO's

A good inspection process can make the difference. Bj Lee, Cecil Bullard, Scott Caster, And Patrick Howard Discuss the process of inspecting the vehicle properly and how to followup in sales utilizing that inspection. Increase those ARO's in this weeks Leading Edge.

2 - Finding, Hiring, and Training Top Talent

In this episode we discuss the ins-and-outs of finding, hiring, and training top talent for your shop. It's crucial to have the best team possible when building and growing a successful company. Join Cecil Bullard, Patrick Howard, Kent Bullard, and BJ Lee to find out what it takes to get top talent. 

Leading Edge - An Introduction

We are excited to introduce a new service to the automotive aftermarket service industry. This episode is the first of many, where you ask and our experienced consultants answer. In this episode we cover a wide variety to start things off. There's a little of something for everyone!